Stern + Associates

NOVEMBER 13, 2023

As we head into 2024, communications professionals are taking stock of what’s changed and what they’ve learned in the past year. In many ways the fundamentals of good communication, messaging and branding remain the same. Obviously, companies cannot and perhaps should not take a public stance on every issue.

Trends 117

Trends Communications Conference Leadership 117

NewsWhip

OCTOBER 13, 2022

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. Canadian brands know this. If you want to appeal to Canadians, connecting your brand to the game has always been a safe bet. . For context, Tim Hortons’ brand DNA is hockey so their departure made headline news. Until a few days ago. .

Brand 148

Brand Branding Sports Crisis 148

Sword and the Script

JUNE 30, 2021

Brands taking stands on political or social issues. There’s greater support among communicators for brands to take a stand on social issues versus political issues. Blog: Code of PR Ethics? Blog: What Does “Storytelling” Mean to You? Blog: The Top PR Challenges and Tips for Overcoming Them.

Survey 120

Survey Communications Ethics Measurement 120

PRSay

APRIL 25, 2024

Our professional brands are not dissimilar from the brands of companies or products. Like brand managers, time, thought and energy must be carefully invested in establishing a professional brand that reflects the career path we have chosen to walk. Call it a professional brand strategy if you will.

Strategy 86

Strategy Brand Branding Leadership 86

5W PR

NOVEMBER 20, 2023

One major trend is audio-first marketing, which takes advantage of the popularity of audio content like podcasts and streaming music. This strategy allows brands to connect with consumers in unique ways. It represents a significant shift in the advertising landscape, and brands that adapt to these changing preferences stand to benefit.

Marketing 78

Marketing Advertising Advertising Consumer 78

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

To get there, PR teams must have a deep understanding of business objectives, the target audience for the brand or message, and the best ways to reach them. The internet and social platforms are key tools for storytelling, brand management and connection. It’s easy to be diverted by the latest shiny object.

Analytics 170

Analytics Tools Social Media Trends 170

5W PR

SEPTEMBER 28, 2020

A company’s PR voice is the particular personality and style that it takes on while communicating with the target audience. There are plenty of essential elements to how a brand represents itself in front of its audience. What is a Public Relations Voice? Developing a PR Voice.

Publicity 158

Publicity Guidelines How To Social Media 158

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice. Because it’s an ambitious undertaking, however, few companies take this step.

Brand 196

Brand Branding Reddit B2B 196

Deirdre Breakenridge

NOVEMBER 6, 2017

There’s no one way to use social media: When I started blogging, there were maybe three to five bloggers I followed on a regular basis. At the time, it was my understanding that an amazing, curated, consistent Instagram theme was the key to drawing attention to your blog. My 500 followers draw minimal traffic to my blog.

Fashion 0

Fashion Blogging Brand Branding 0

5W PR

JANUARY 26, 2024

These days, consumers aren’t going to be paying attention to the latest promotional effort from an oral hygiene brand unless it’s able to grab their attention with innovative and creative ways. Storytelling Consumers these days crave narratives, so brands need to create a compelling tale around themselves and what they stand for.

Creativity 78

Creativity How To Storytelling Consumer 78

5W PR

JUNE 1, 2023

For this reason, when creating a food marketing strategy , brands should consider customizing snack flavors for international markets to easily cater to their international snacks. By customizing international snack flavors, brands can cater to the local tastes and preferences of their consumers.

Local 88

Local Internal International Consumer 88

5W PR

MARCH 28, 2024

This could lead to long-term brand loyalty and increased business opportunities. By efficiently handling crises and mitigating reputational risks, financial PR safeguards the company’s brand image and financial health. Proactive communication During times of crisis, clear and steady communication is crucial.

Company 78

Company Publicity Financial Crisis Communications 78

Landis PR

NOVEMBER 15, 2021

Start with your brand. What are your brand attributes and keywords? It is vital to know your voice and hone a tonality that reflects your brand. Are you commenting on serious policy topics, taking a stand on social change or supporting a corporate social responsibility program? Authenticity always wins the day. .

Leadership 98

Leadership How To Trade Shows Pinterest 98

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 177

Reddit Software B2B Technology 177

5W PR

APRIL 23, 2023

Consumers in the health and wellness market can be picky about the weight loss supplements and other diet or workout supplements they are taking. Smaller supplement brands struggle to gain consumer trust and credibility compared to well-known brands. Brands must follow strict quality control standards during manufacturing.

Consumer 88

Consumer Brand Branding Education 88

5W PR

MARCH 22, 2023

The competition in healthcare is intense, especially for small healthcare brands. These brands face a challenge competing with Amazon Pharmacy and other big companies. Personalized care Smaller brands can emphasize personalized care to show their value and stand out against larger competitors – like Amazon Pharmacy.

Healthcare 88

Healthcare Brand Branding Customer Service 88

NewsWhip

DECEMBER 21, 2022

It’s been a busy year for brand coverage, with what feels like years worth of media packed into 12 short months. In this blog, analyzing the top brand stories from 2022, we’re going to share the dominant brands, themes and voices driving public engagement. Twitter dominated attention. And it resonated with people.

Brand 78

Brand Branding Policies Local 78

5W PR

NOVEMBER 2, 2022

For a business to stand out to millennials it has to get their attention and keep it. They are loyal to brands that they like and they tend to make up their own minds. Being proactive on social media platforms can help a brand. An authentic brand is one that is relatable and truthful. If a brand is doing charity.

Consumer 78

Consumer Print Social Media Advertising 78

Doctor Spin

JANUARY 2, 2024

This blog post targets the importance of the central question in guiding successful PR strategies, highlighting the need for clear differentiation and a focused approach to gain that necessary edge. Source: Journal of Brand Management 2 Nandan, S. An exploration of the brand identity–brand image linkage: A communications perspective.

Strategy 52

Strategy eBook Journalism Resources 52

5W PR

MARCH 24, 2023

As spring approaches, brands look for ways to engage with their audiences and stand out from the competition. Hosting unique and memorable brand events is one such way – these capture the essence of the season. Here are some creative event branding ideas for spring that can help brands make a lasting impression.

Creativity 97

Creativity Brand Branding Fashion 97

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. It’s not a bad take. Marketing can also involve market research, product development, and branding. How is public relations defined?

Interviews 101

Interviews Publicity Technology Social Media 101

Communications Conversations

MAY 29, 2020

I am keenly aware of the larger issue here, but today I’d like to talk about brands’ response to this issue because there’s a lot to talk about there, too. For the last couple years, we’ve all heard about the trend that brands need to start taking stands on social issues like this. Well done, YMCA.

Brand 78

Brand Branding Local System 78

Konnect Agency

OCTOBER 25, 2023

To ensure your campaigns stand out above the noise, it’s essential to get prepared for the upcoming holiday advertising season by defining objectives, developing compelling ads, and budgeting and timing campaigns effectively. Are you looking to boost sales, increase brand awareness, drive website traffic, etc?

Advertising 64

Advertising Advertising Creativity Analytics 64

Deirdre Breakenridge

JULY 22, 2019

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. They’re also reading online publications, blogs and curating stories through news apps. Let’s take a closer look at Millennials.

Social Media 177

Social Media Media Interviews Instagram 177

Shift Communications

JUNE 28, 2022

When it comes to engaging in social justice conversations, your employees, partners, stakeholders, customers, and neighbors want to understand who your organization is and what it stands for, sincerely. What actions or steps have you taken or can you commit to taking in the future to positively address it?

Employee 124

Employee Local Community Policies 124

Deirdre Breakenridge

OCTOBER 29, 2014

We’ve seen in recent months, and even in the last few years, just how bad things can get for brands on social media. This is all part of the importance of having a concrete plan for a brand’s social networks. These followers will also be the ones that support you and talk about your brand when it’s going well.

Reputation 302

Reputation Brand Branding Social Media 302

Cision

JUNE 21, 2016

Instead of polishing up your resume and social skills only after you’ve decided to look for a new job, experts advise that you pay attention to your personal brand year-round. A personal brand is like any other brand. And, there’s always a brand promise – that is, what the brand says it will do for or give customers.

Brand 189

Brand Branding Real Estate Tourism 189

Deirdre Breakenridge

FEBRUARY 2, 2015

A Guest Post by Jeremy Miller, President, Sticky Branding. Some might chalk up their success to their early adoption of blogging and social media. You could take away each of their respective platforms (blog, Facebook Page, Twitter followers, etc.), Tie the Brands Together. But that’s not fair or accurate.

YouTube 150

YouTube Groups LinkedIn Social Media 150

Flack's Revenge

DECEMBER 12, 2018

I had the privilege of writing for his Maximize Social Business blog for three years, and have also spoken at several of his Social Tool Summit conferences. The timing was great, as Neal told me he had just returned from a trip around the world in which some of these very same topics came up in discussions with major brands.

Instagram 214

Instagram B2C YouTube Facebook 214

PRSay

MARCH 29, 2023

Artificial intelligence chatbots such as ChatGPT, which can write texts and summarize documents, stand to improve — rather than replace — the work of communicators, said Aaron Kwittken. With ChatGPT, “what used to take two or three hours, now takes two minutes,” freeing PR pros “to do higher-value things,” he said.

Pitching 92

Pitching LinkedIn Technology Engineering 92

Prohibition

NOVEMBER 17, 2023

Here we’ll explores the power of ensuring your content is visually engaging, in a vast digital landscape – as well as best practice for making your feeds stand-out and scroll-worthy! Try to establish visual consistency Branding and visual consistency are key to increased awareness and brand salience.

Social Media 62

Social Media Media B2C Instagram 62

5W PR

MAY 13, 2022

Creating valuable content can really help companies stand out from the crowd. Companies in the cybersecurity industry should be creating content that fits in with their branding but also sets them apart from the rest of their market competitors.

Company 97

Company Strategy Leadership Resources 97

Cision

JULY 8, 2015

Take a step back and reflect on your personal experiences, accomplishments and struggles. We sat down with “ Stand Out ” author Dorie Clark before her free Cision webinar and asked her how to identify a “unique” idea and why people are hesitant to bring those ideas to life. What about brands?

Skype 120

Skype Conference Leadership Big Data 120

Reputation Us

DECEMBER 14, 2022

Our annual list of Eight Reputation Enhancement Actions to Take offers guidance for the year ahead. Horoscopes aside, with the breadth of pressures on companies and their employees, it’s no surprise that more than half of our Eight Reputation Enhancement Actions to Take are people-centric this year. Action 3: Highlight Your Leaders.

Reputation 78

Reputation Insurance Insurance Employee 78

Cision

OCTOBER 23, 2017

And that emotional response is what gets consumers to take action. Brand identity also gets lost when you focus too much on data. Brand identity also gets lost when you focus too much on data. The vast majority of creative teams boast that knowledge of branding is one of their greatest assets. Renewing the Partnership.

Creativity 149

Creativity Marketing Media Analytics 149

PR News

JANUARY 10, 2019

It wasn’t too long ago when PR pros counseled brands against making overt forays into politics. We know, there’s much research showing that consumers want brands to take stands on issues. The post Authenticity is Key for Brands During the Government Shutdown appeared first on PR News Blog.

Government 79

Government Brand Branding Consumer 79

ImPRessions - Crenshaw Communications

AUGUST 11, 2016

You don’t stand out. We talk about a brand’s unique selling proposition (USP), but the fact is that few are truly unique. But it can still stand out. A brand story may be interesting, authentic, and even compelling, but that doesn’t mean it’s easily transformed into a feature story or interview.

Energy 168

Energy Measurement Media Relations Local 168