PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Below is a guide to Ready North's favorite blogs and publications. Sorry if we missed you!

Blogging 52

Blogging Marketing Pinterest SEO 52

Cision

MAY 25, 2017

Owned Media Requires Great Storytelling. She shared a succinct, show-stopping line on SEO that left many stunned — “Algorithms are the new editor-in-chief.” No one wants to read a blog post that just raves about how great a product is. Touch, video and storytelling. Advertising can and will continue.

Advertising 272

Advertising Advertising Storytelling Media 272

Communications Conversations

APRIL 27, 2018

A few weeks ago, I noticed Alyssa Greve , director of content marketing at Cambria, touting a new Cambria blog on LinkedIn. Although corporate storytelling has been under fire a bit lately, I continue to be a strong supporter of such efforts–and this one, in particular, looked interesting.

Blogging 68

Blogging Pinterest SEO Examples 68

5W PR

FEBRUARY 12, 2024

This is where public relations steps in, not as an amplifier that’s just screaming into the void, but as a skilled storyteller, carefully weaving narratives that capture hearts and minds. The post The Role PR Plays in Boosting Digital Visibility appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Digital PR 60

Digital PR Crisis Communications Crisis SEO 60

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s media pitches, blog posts, and press releases read like the accomplishments section of a resume, they are probably just as fun to read — meaning, not at all. If your PR program is festooned with self-promotional pablum, you’ve missed the point, the value, and the power of great storytelling. Ignore SEO at your peril.

SEO 178

SEO Storytelling Product Launch Measurement 178

Ishmael's Corner

JUNE 19, 2015

The Art Of Storytelling In Business Communications And Public Relations. Back in 2012 I posted plans to evolve the blog which included: And I recognize the “look and feel” of the blog desperately needs help, another action on the 2012 to-do list. Techniques For Effective Business Communications. Didn’t happen.

Leadership 60

Leadership Blogging Storytelling Communications 60

Ishmael's Corner

SEPTEMBER 13, 2015

The Art Of Storytelling In Business Communications And Public Relations. The post The Perfect Tool to Ease PR and Other Marketing Types into the World of SEO appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

SEO 60

SEO Tools Storytelling Marketing 60

Waxing UnLyrical

NOVEMBER 10, 2014

Seeing as how tomorrow’s Veterans Day, I thought for today, we’d focus our roundup on content from blogging veterans; what it’s like, what their tips are, and how they keep going. and I remember how, when I was just getting started blogging, I wondered how people could keep at it for years and years and years.

Blogging 70

Blogging Knowledge Base Resources SEO 70

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Branded content like bylined articles and blog posts offer multiple benefits. They drive SEO ranking and educate prospects, thus pushing them down the funnel. Storytelling engages, influence persuades. Storytelling starts at the initial awareness phase and can play a role through the customer journey.

Storytelling 233

Storytelling Education Software LinkedIn 233

Prohibition

JANUARY 6, 2023

When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. In this blog, we will detail the reasons why video should be an essential component of your public relations strategy, and how it can add real substance to your campaign. Drive Awareness.

Video 62

Video Strategy SEO Engineering 62

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. The Media Relies on Visual Storytelling. It’s quite surprising to see that PR professionals have not fully embraced visual storytelling. Given what we know: Multimedia sparks consumer engagement.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. The internet and social platforms are key tools for storytelling, brand management and connection.

Analytics 170

Analytics Tools Social Media Trends 170

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts. Writing for SEO is standard PR practice. Storytelling is the engine of PR. A grasp of universal storytelling principles is at the core of most successful PR writing. PR writing may not be what you think.

Writing 147

Writing Storytelling Pitching Creativity 147

ReimaginePR

MARCH 13, 2015

But back to their brand storytelling. Extraordinary value, great people, a charming country setting, and a smart photo-driven, SEO savvy website — that’s what have set Bluebird Meadows apart and meant that they are almost always booked several months, sometimes years in advance. No exaggeration. Gorgeous ones.

Brand 120

Brand Branding Storytelling SEO 120

Cision

AUGUST 11, 2016

However, all this change gives us little time for researching the best sites for the latest news in marketing, PR and SEO. The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. Seth’s Blog. TopRank Marketing Blog. “It’s HubSpot Blog. SEOBook Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Critical Mention

JULY 31, 2019

Part of the reason for this personnel strategy is that research shows the most effective methods of marketing involve storytelling; a PR pro’s specialty. Increased Search Engine Optimization (SEO). The point above about earned media coverage directly ties into SEO as well.

Marketing 68

Marketing SEO Guidelines eBook 68

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Interactive Storytelling. Storytelling has long been a powerful way to take and showcase elements of your brand to the world in a way that’s even more awesome. In fact, storytelling compels users to convert more effectively.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Ishmael's Corner

MARCH 22, 2015

There are times when it’s just not possible to say what you want to say in a headline and also optimize that headline for SEO. The Bulldog Digital Awards recently named my blog as “Best Blog for PR Agency/Consultancy” with the gold designation. Part of the blog’s growth has come from stockpiling posts over the years.

Storytelling 60

Storytelling Blogging SEO Corporate 60

Rock the Status Quo

JUNE 30, 2015

Without the ability to write well, you can’t create a pitch that resonates with bloggers or journalists, you can’t write a guest blog post that is published or converts into referral traffic. Sure, you can post on your own blog all day long, but success stops there, with your website never growing in reach or popularity.

LinkedIn 100

LinkedIn Brand Branding SEO 100

ImPRessions - Crenshaw Communications

SEPTEMBER 1, 2016

It’s also about examining how major stories are crafted in top media outlets, deconstructing key examples of storytelling, and analyzing the communications strategy behind media coverage and the professionals who respond to it. Lou Hoffman is someone who does this well in his blog, Ishmael’s Corner.

SEO 159

SEO Analysis Storytelling Training 159

The Hoffman Agency

AUGUST 5, 2022

Having spurred my interest to learn more about B2B, social media marketing, SEO, organic search, digital campaigns, promotions and all aspects of designing a brand’s identity, I decided to pursue a graduate degree. I was particularly fascinated to learn more about the Periodic Table of Storytelling.

Internal 36

Internal International SEO Storytelling 36

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. At the bottom of the list: oral communications and presentation time and meeting management, and technical aptitude, such as coding and SEO. Advertising is a distant third. At the top of the list: strategic thinking writing, and emotional intelligence.

Survey 94

Survey Industry Leadership Study 94

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Brad Marley , Chief Storyteller, Yelram Media . There is no order of merit to the predictions below, I’ve merely listed them in the order in which they were received. You’ll find my own prognostication at the very bottom.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

JUNE 25, 2015

From a digital perspective, Google’s search algorithm favors press releases, so a well-crafted release boosts your company’s SEO when you distribute through a wire service. Blog about the coverage. Explain more in a blog post and post to your site. Is there a topic you wish the reporter had delved a little deeper?

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Ishmael's Corner

JANUARY 27, 2015

You see, Max’s blog on consumer electronics had gained such a following that the likes of Dolby and HP were courting Master Swisher. But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. The Wall Street Journal Bombs at BuzzFeed-like Storytelling.

Industry 60

Industry Storytelling Journalism Corporate 60

wiredPRworks

SEPTEMBER 30, 2020

. * Optimize: target recommended SEO keywords and messaging. Interview: craft a compelling and true-to-life storytelling narrative. Visual Social Selling Storytelling: Instagram, Pinterest, Snap, TikTok, YouTube, and more. Visual Storytelling. Brand: based on personality, driven by reputation. Igniting a movement.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Marketwired

FEBRUARY 26, 2016

Since SEO as we used to know it no longer exists, it’s all the more important to have a content strategy in place along with a team to execute it. You can also join conversations or gain access to the top industry articles that provide ideas for future content and SEO link-back opportunities.

Trends 105

Trends How To SEO Google 105

The Hoffman Agency

JULY 21, 2022

Storytelling was something that stood out to me. Running social media pages, tracking metrics and SEO are big interests of mine. The post Taking a Leap into the World of PR appeared first on "What's HAppening" Blog. The more I learned, the more I thought maybe marketing and PR aren’t that different?

SEO 36

SEO Storytelling Internal International 36

PR Fuel

NOVEMBER 24, 2020

Essentially, public relations is storytelling. This goes for writing press releases and blog posts as well. Master SEO. Building your SEO and rankings in search engines is a long game, but if you want to get on top and stay on top, you need to figure it out. Be respectful of everyone you come in contact with.

Publicity 52

Publicity SEO Advertising Advertising 52

ReimaginePR

SEPTEMBER 26, 2016

I’m startled whenever I come across blog posts containing only 300 words or less. Win at SEO. Search engine optimization (SEO) is perhaps one of the most intimidating parts of a solid content marketing strategy. SEO is important, and should be considered carefully. You can do the same thing when you have the same focus.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Solo PR Pro

APRIL 2, 2019

Our recent blog covering the relationship between SEO and PR shared the good news that content marketing remains a valid and successful method of supporting search engine ranking. With content ranging from blogs to podcasts to video, what qualifies as the most effective content marketing these days?

Content Marketing 45

Content Marketing Trends Report B2C 45

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics. MozCon is geared for SEOs (i.e. MozCon is geared for SEOs (i.e. Topically, this event covers a lot of ground.

Conference 97

Conference Marketing Case Study Content Marketing 97

ReimaginePR

OCTOBER 10, 2016

SEO Benefits. You may even have a better chance of landing on the first page with a YouTube video than you do with a blog post. Think of it more like a mini blog post. Storytelling Techniques: Formatting Your Brand Video. YouTube is the second largest search engine on the Internet, second only to Google. Long lifespan.

Video 120

Video Strategy YouTube Marketing 120

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. Look for all-encompassing platforms, such as HubSpot, that bundle sales, marketing automation, blogging, CMS, email, and more into one solution. Publishing regular content on a blog platform is great for SEO, thought leadership, and establishing internal subject matter experts.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

DECEMBER 4, 2018

Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. 13) Storytelling the hottest trend in PR in 2018. The summary of statics from last year is also an interesting read: 33 Statistics Summarizing the Year 2017 in Public Relations, Content Marketing, Social Media and SEO.

Survey 103

Survey Marketing B2B Content Marketing 103

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. Photo courtesy of Pixabay Your audience’s attention is more fragmented than ever. How do today’s PR teams keep up?

Conference 59

Conference Consumer Social Media Google 59

Sword and the Script

SEPTEMBER 6, 2016

Off Script #7: Lou Hoffman on PR and Storytelling. They now require one to work cross-functionally and also have a working knowledge of social media channels, SEO, video, general marketing, business math/statistics, and business strategy.”. * * *. Fresh Ideas: Blogging, Copyright, and How to Attribute Images.

Measurement 60

Measurement Course Advertising Advertising 60