Why SEO Is a Natural Fit for the PR Industry

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. We’ve been touting the virtues of SEO in PR strategies since 2010. Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update. The post Why SEO Is a Natural Fit for the PR Industry appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

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SEO Welcomes Storytelling and PR to the “Family.”

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. As Google continues to squeeze the technical gamesmanship out of SEO, the signals most valued by Google in determining what to serve up for a given search tend to fall within the.more.

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Visual Storytelling, Online Radio and SEO Media Covers Storytelling

Ishmael's Corner

Visual Storytelling from VentureBeat. I’ve had a good bit of success working him into our storytelling workshops. (h/t SEO and Storytelling — a Dynamic Duo. I’m noticing that the media properties focused on the SEO community are getting that old time storytelling religion.

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Mulling on the (potentially) happy marriage of PR and SEO

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. By Mark Pinsent, Managing Director, Hoffman Europe Public Relations and Search Engine Optimisation (SEO) haven’t always been the happiest of bedfellows let alone entertained thoughts about a long-term commitment.

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20+ SEO Words You Should Delete From Your Vocabulary Immediately

Social PR Chat

Are you still using any of these outdated PR SEO terms? Are you still using any of these outdated PR SEO terms? SEO: The Most Overused SEO Word Ever? SEO is not magic and it’s not a catchall. SEO was quite simple in the early years. And so the SEO goes.

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Creative Headlines Will Drive PR SEO & Success in 2017

Cision

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. The local, national and global consumer currently expects to be communicated with, on a multi-level, always updated stream of relevant news, all attainable through SEO. This news article was written by Courtney Lukitsch, Founder and Principal at Gotham PR in New York and London.

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PR Trends: How to Empower Your PR with SEO

B2B PR Sense

Today we're going to focus on one trend that works quite well with digital public relations , yet is often neglected -- SEO. SEO, or search engine optimization, is the practice of improving traffic to your website content through such search engines as Google or Bing.

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The Perfect Tool to Ease PR and Other Marketing Types into the World of SEO

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post The Perfect Tool to Ease PR and Other Marketing Types into the World of SEO appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. PR SEO MozBar pr tools SEO for B2B blog SEO tool for pr SEO tool for public relationsTechniques For Effective Business Communications. Google wants the best content to win.

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New England Patriots Forget to Run SEO Play for Deflategate Microsite

Ishmael's Corner

Why the Pats forgot the SEO part of content marketing is baffling. Thinking that the problem might lie in New England’s running out of budget to optimize the online property, our SEO team felt compelled to lend a helping hand.

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Why PR pros should be part of your SEO and social media teams

PR Daily

To make a real impact on a brand’s SEO, a link has to accompany the media placement. And, this will increase your SEO.”. The post Why PR pros should be part of your SEO and social media teams appeared first on PR Daily.

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How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. In other words, data-driven storytelling produces leads.

8 content strategy trends for better SEO and distribution

PR Daily

Improving SEO and creating content have become the main objectives for more than half of marketers (61 and 55 percent, respectively). Storytelling and data visualization. Changing SEO strategies.

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6 ways to boost your SEO for Google’s new algorithms

PR Daily

Excellent content, properly presented, is one of the biggest factors in improving your Google results, says Greg Jarboe, president and a co-founder of SEO-PR. SEO isn’t like a test you cram for and move on. SEO success can’t be left just to our beloved pals in IT.

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10 ways to use Twitter for storytelling

PR Daily

Proper SEO practices. This article was originally published on PR Daily in October 2014. Twitter can be an incredibly effective addition to your online marketing and a strategic way to amplify and unleash your personal brand to the online world.

4 reasons why PR and SEO must work together

PR Daily

If you invest in PR or SEO for your agency or organization, it’s important to understand how the two work together, how they overlap and how they differ. External link-building is SEO 101. Think of SEO as a video game. In SEO, more links used to mean a better ranking.

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New England Patriots Forget to Run SEO Play for Deflategate Microsite

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post New England Patriots Forget to Run SEO Play for Deflategate Microsite appeared first on Storytelling Techniques For Effective Business Communications. Business Communications Business Takes Marketing Media Relations SEO Storytelling deflategate microsite deflategate SEO New England Patriots content marketing Tom Brady storytelling

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Shaping a Blog Design for Thought Leadership

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Shaping a Blog Design for Thought Leadership appeared first on Storytelling Techniques For Effective Business Communications. Techniques For Effective Business Communications.

Did These Symbols of Public Relations Disruption Come True?

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

9 hallmarks of outstanding website copy

PR Daily

It should be easy to navigate, audience-centric, succinct and optimized for SEO. It’s SEO-optimized. Content Marketing Mobile Social Media Storytelling Websites Writing & Editing SEOIs it time for a website redesign or refresher?

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What’s All the Fuss About Semantic Search?

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Google wants the best content to win.

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Storytelling Returns to Marketing

David PR Group

Every SEO company would write “press releases” which said virtually nothing and distribute them to “article farm” websites that published them. Have you seen examples of great storytelling lately? What do every great movie, book and marketing campaign have in common?

Brookings, Not Using Traditional PR, Punches Back at The New York Times

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Brookings, Not Using Traditional PR, Punches Back at The New York Times appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

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Infographic: Don’t be fooled by these SEO myths

PR Daily

RELATED: Join us at Intel HQ for the Brand Storytelling & Content Marketing Conference. ]. It includes: Myth: Reaching the top of a search results page means no more SEO work is necessary. Truth: You must continually work to improve SEO if you want to maintain a high ranking.

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5 keys to effective infographic storytelling

PR Daily

Infographics are a powerful storytelling tool. SEO will easily find and display a digital infographic if it’s properly named and punctuated. The post 5 keys to effective infographic storytelling appeared first on PR Daily.

Defining Thought Leadership in a Business Blog

Ishmael's Corner

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs.

The Answer to Chaos in the PR Industry

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post The Answer to Chaos in the PR Industry appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Business Takes Hoffman Agency PR Canva training internal training media relations PR industry SEO training storytelling in business communications trendkite visual storytelling writing tips

Revisiting the 10 Symbols of PR Disruption

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Revisiting the 10 Symbols of PR Disruption appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Back in 2015, I wrote that PR’s version of the Industrial Revolution had begun.

Why “Organic Search” Should Be Called “Earned Search”

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Rand Fishkin, one of the top SEO gurus in the country, supports this point in one of his white board videos. Marketing SEO Earned search PR organic search PR SEO Rand Fishkin ranking signals

Do Your 3 Search Words Suck? Six Questions to Ponder Now

PR News

Crisis Management Digital PR General Measurement Media Relations PR News Blogger Network Research Social Media Staffing and Management Water Cooler Barcelona Principles branding measurement media relations professional development search SEO storytellingAt a networking event last week, an industry colleague asked me if I’ve ever Googled myself. She whispered the question to me as if to self-Google were verboten.

2018 PR Trends: Search Marketing [Video]

Shift Communications

Solution: Hop aboard the AI/SEO the train now. SEO and PR Merge In Some Firms. The difference between SEO and PR continues to blur as more SEO practitioners realize the need for human storytelling, and more PR practitioners quantify their work in SEO terms.

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State of PR 2020: More than half of PR pros cite engagement to prove value

PR Daily

SEO, once viewed as primarily a technical skill, has become a common PR component. 56% link building for SEO. Marketing PR Industry Research Social Media StorytellingWhat other ways do your peers show their worth? What tools are they using? Which social media metrics are tops?

Future Proof Your Content Marketing Strategy with These 6 Tips

ReimaginePR

Win at SEO. Search engine optimization (SEO) is perhaps one of the most intimidating parts of a solid content marketing strategy. SEO is important, and should be considered carefully.

How the Explainer Changed Digital Media Forever

Contently - Strategy

If your preferences skew a bit more modern, you could take your question to an outlet like Vox, which specializes in SEO-friendly explainers. Storytelling Strategy explainer Mint New York Times seo voxLet’s suppose you want to learn about Brexit.

3 tips to catapult your B2B content and news past the noise

PR Daily

Show the evidence, but let people—not data, products or technology—be your storytellers. Early SEO copywriters would rely on planting obscure technical keywords to boost their B2B site’s page ranks.

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3 Benefits of Combining PR and Marketing Efforts

Critical Mention

Part of the reason for this personnel strategy is that research shows the most effective methods of marketing involve storytelling; a PR pro’s specialty. Increased Search Engine Optimization (SEO). The point above about earned media coverage directly ties into SEO as well.

It Looks Like News. It Smells Like News. Alas, It’s Not News.

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. The quest by both brands and publications to fool the reader continues. In response, the FTC has made a push for disclosure on sponsored content and native advertising. But what about the online search for news?

7 reasons why effective PR is more important than ever

PR Daily

PR drives SEO. Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO.

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Health care marketing trends for 2020—and beyond

PR Daily

Emotional storytelling, compelling content and attention-grabbing campaigns can help organizations thrive and drive more profitability, but it’s no easy task. Active social media channels, a seamless, mobile-friendly website and SEO-centric content are now merely table stakes.

5 essentials for finding and partnering with a worthy influencer

PR Daily

Ellen Borza is the manager of SEO and online PR at Web Talent Marketing. Content Marketing Executive Communication Marketing Media Relations PR Industry Social Media Storytelling Visual & Video CommunicationsIdentifying a high-profile voice is not enough.

What the GateHouse/Gannett deal means for PR pros

PR Daily

In short, local SEO is critical if you want your business to stay relevant. Build your local SEO. In today’s media landscape, PR pros must know how to make their clients visible online, and that means knowing the ins and outs of SEO. The top two U.S.