Ishmael's Corner

DECEMBER 3, 2020

The Art Of Storytelling In Business Communications And Public Relations. The rest of the Top 10 storytelling posts in 2020 kicks off with musings on post 1,087 (but who’s counting?). The post The Top 10 Storytelling Posts of 2020, Part II appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Storytelling 113

Storytelling Blogging Communications Publicity 113

Contently - Strategy

JULY 28, 2021

“SEO” may be the most ubiquitous marketing word out there—an OG term that sits alongside “engagement” and “cross-channel” in the pantheon of lexicon that’ll never die. “It’s a collaboration between passionate editors and passionate SEO strategists,” Mackenzie said.

SEO 103

SEO Automotive YouTube Video 103

PRSay

APRIL 23, 2024

If you’re going to do owned media, it’s about storytelling and creating that brand narrative. You can watch a replay of the session, which included a discussion on PR measurement and SEO, here. “We updated the model so that it wasn’t just a list of tactics, but also activities, and what happens when you integrate them together.

SEO 129

SEO Measurement Television Google 129

Burrelles Fresh Ideas

APRIL 9, 2024

Crafting stories that resonate One key aspect of merging PR with digital strategies is the art of storytelling. Brands are no longer faceless entities; they’re storytellers vying for the audience’s attention amidst a sea of content. Here’s where PR shines, crafting narratives that not only inform but also entertain and engage.

Social Media 92

Social Media Marketing Media Storytelling 92

Remote PR Jobs

AUGUST 16, 2023

Press releases’ objective structure often lends a sense of professionalism and credibility to the content, as well as increased SEO. Additionally, because pitches are less formal than press releases, they offer more flexibility in terms of messaging and storytelling.

Pitching 243

Pitching SEO Storytelling Resources 243

Cision

FEBRUARY 3, 2017

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. The power of ideas and proper communication is one that cannot and will not be underestimated. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR is no longer a linear process.

Storytelling 329

Storytelling SEO Community Engineering 329

Ishmael's Corner

MAY 17, 2015

The Art Of Storytelling In Business Communications And Public Relations. The post New England Patriots Forget to Run SEO Play for Deflategate Microsite appeared first on Storytelling Techniques For Effective Business Communications. Techniques For Effective Business Communications. For the 27 Americans out […].

SEO 60

SEO Storytelling Content Marketing Report 60

Ishmael's Corner

SEPTEMBER 13, 2015

The Art Of Storytelling In Business Communications And Public Relations. The post The Perfect Tool to Ease PR and Other Marketing Types into the World of SEO appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

SEO 60

SEO Tools Storytelling Marketing 60

Cision

MAY 25, 2017

Owned Media Requires Great Storytelling. She shared a succinct, show-stopping line on SEO that left many stunned — “Algorithms are the new editor-in-chief.” Cision’s own CMO, Chris Lynch, echoed this idea when he talked about data-driven storytelling. Touch, video and storytelling.

Advertising 272

Advertising Advertising Storytelling Media 272

David PR Group

JULY 21, 2014

Every SEO company would write “press releases” which said virtually nothing and distribute them to “article farm” websites that published them. I have been noodling over this topic for a while but a couple pieces of communications caught my attention in the past week which are prime examples of the power of storytelling.

Storytelling 80

Storytelling Marketing Viral Energy 80

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down. The updates rewarded quality content and penalized spammy SEO tricks that had propelled dubious websites to page one of the search rankings.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If your PR program is festooned with self-promotional pablum, you’ve missed the point, the value, and the power of great storytelling. Ignore SEO at your peril. SEO and PR can influence search ranking and increase site traffic. The lines between PR and marketing are blurring.

SEO 178

SEO Storytelling Product Launch Measurement 178

Ishmael's Corner

AUGUST 24, 2014

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs. The best business storytelling in today’s world comes from journalists.

Leadership 164

Leadership Blogging Storytelling SEO 164

The Hoyt Organization

FEBRUARY 12, 2024

How To Use LinkedIn To Boost Your PR Strategy Leverage Data-Driven Storytelling Since every brand has a unique story, what will make yours stand out on LinkedIn? The answer is data-driven storytelling. Leverage SEO To effectively leverage SEO on LinkedIn, optimize your profile and content using relevant keywords.

LinkedIn 58

LinkedIn Publicity SEO Storytelling 58

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . It’s considered the most credible and influential source for storytelling. But what are its drawbacks?

Advertising 334

Advertising Advertising B2B SEO 334

Shift Communications

JANUARY 9, 2018

Solution: Hop aboard the AI/SEO the train now. SEO and PR Merge In Some Firms. The difference between SEO and PR continues to blur as more SEO practitioners realize the need for human storytelling, and more PR practitioners quantify their work in SEO terms. Laggards will quickly reach obsolescence.

Video 88

Video Trends SEO Marketing 88

Ishmael's Corner

MAY 17, 2015

Why the Pats forgot the SEO part of content marketing is baffling. Thinking that the problem might lie in New England’s running out of budget to optimize the online property, our SEO team felt compelled to lend a helping hand. As for the storytelling in the microsite, I will give it this. Too Much BOLD type. It’s thorough.

SEO 60

SEO Real Estate Google Content Marketing 60

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

They drive SEO ranking and educate prospects, thus pushing them down the funnel. Storytelling engages, influence persuades. Storytelling starts at the initial awareness phase and can play a role through the customer journey. Branded content like bylined articles and blog posts offer multiple benefits.

Storytelling 233

Storytelling Education Software LinkedIn 233

Ishmael's Corner

AUGUST 3, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post The Communicator’s Guide to Deciphering Acronyms appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. It’s weird. We’re in the business of communications.

Storytelling 165

Storytelling Agency Communications Publicity 165

Prohibition

JANUARY 6, 2023

When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. Storytelling is a huge part of PR and video marketing offers exactly that. Boost SEO Performance with video marketing. Higher SEO ranking means more traffic to your site. Drive Sales.

Video 62

Video Strategy SEO Engineering 62

Ishmael's Corner

APRIL 12, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post Translating Ogilvy’s 10 Writing Tips for 2020 appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. David Ogilvy penned his infamous advice on writing on Sept.

Writing 218

Writing Storytelling Employee Communications 218

ImPRessions - Crenshaw Communications

JULY 10, 2019

That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. On top of that we must keep SEO and PR messaging in mind while trying to write entertaining prose that dazzles the reader.

Case Study 231

Case Study Writing Pitching SEO 231

5W PR

FEBRUARY 12, 2024

This is where public relations steps in, not as an amplifier that’s just screaming into the void, but as a skilled storyteller, carefully weaving narratives that capture hearts and minds. In the crowded online marketplace, the voice of each brand is constantly competing for even the briefest sliver of attention from the customers.

Digital PR 60

Digital PR Crisis Communications Crisis SEO 60

Cision

OCTOBER 4, 2017

The Media Relies on Visual Storytelling. It’s quite surprising to see that PR professionals have not fully embraced visual storytelling. Multimedia has the innate ability to trigger emotion, boost comprehension and spark long-term memories. Given what we know: Multimedia sparks consumer engagement. Journalists rely on visual assets.

How To 282

How To Storytelling B2C Measurement 282

Ishmael's Corner

APRIL 2, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post I wrote 1,087 Blog Posts, and All I Got Was This Lousy T-Shirt appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. The odometer now reads 1,087.

Blogging 144

Blogging Storytelling Communications Company 144

Prohibition

MAY 18, 2023

Influencers are also skilled storytellers who know how to connect with their audience on a personal level. Improved SEO and Online Presence Influencer collaborations often lead to increased online mentions and backlinks to your brand’s website.

Strategy 62

Strategy Marketing SEO B2C 62

Ishmael's Corner

JANUARY 20, 2020

The Art Of Storytelling In Business Communications And Public Relations. appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. I previously wrote that PR’s version of the industrial revolution was underway.

Publicity 145

Publicity Storytelling Mobile Industry 145

Ishmael's Corner

JUNE 21, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post The Impact of Coronavirus on B2B Tech Marketing: Replacing Trade Shows as a Lead Generation Activity appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Trade Shows 165

Trade Shows B2B Storytelling Marketing 165

Shift Communications

DECEMBER 4, 2017

SEO and PR Merge In Some Firms. The difference between SEO and PR continues to blur as more SEO practitioners realize the need for human storytelling, and more PR practitioners quantify their work in SEO terms. Laggards will quickly reach obsolescence.

Trends 161

Trends Publicity SEO Advertising 161

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Writing for SEO is standard PR practice. Storytelling is the engine of PR. A grasp of universal storytelling principles is at the core of most successful PR writing. Leave your “innovative software developed by a true visionary that will revolutionize the world” at home and focus on clear and powerful language.

Writing 147

Writing Storytelling Pitching Creativity 147

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. The internet and social platforms are key tools for storytelling, brand management and connection.

Analytics 170

Analytics Tools Social Media Trends 170

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Highly rated and inspirational, every episode is packed with real-life experiences of business and success, sharp insights and storytelling. Hosted by John Wall and Christopher Penn, each episode covers all aspects of marketing and business, SEO, analytics, email marketing and more. Marketing Over Coffee.

Marketing 306

Marketing Advertising Advertising Industry 306

Critical Mention

JULY 31, 2019

Part of the reason for this personnel strategy is that research shows the most effective methods of marketing involve storytelling; a PR pro’s specialty. Increased Search Engine Optimization (SEO). The point above about earned media coverage directly ties into SEO as well.

Marketing 68

Marketing SEO Guidelines eBook 68

ImPRessions - Crenshaw Communications

JUNE 28, 2017

” In my experience it works best in tandem with other, more controllable or scalable elements of the marketing mix – like email marketing, SEO, and sales promotion. Inspiring through storytelling. Storytelling starts at the Awareness phase and can play a role throughout the customer journey.

Publicity 255

Publicity Storytelling Automotive Software 255

Business Wire

JUNE 28, 2017

Utilize the latest storytelling tools, such as interactive photos and videos. 6/ SEO - Journalists love Google when researching data and info to write an article. Both optimization and distribution by an experienced partner are the optimal touch of your SEO. 3/ Be creative - Innovate when preparing your news release.

Mobile 152

Mobile SEO Web Training 152

David PR Group

OCTOBER 9, 2014

Well, I wasn’t writing for people; I was writing for an algorithm at the behest of an SEO expert. (In That craft still exists, and you still need SEO-friendly content. It’s important to note that I’m not just talking about SEO and being found online. ” Gag me! What the hell was I thinking?

SEO 94

SEO Google Storytelling Writing 94