This Experiment Proves SEO Extends the Reach of a Corporate Blog

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. After beating the SEO drum since 2010, it baffles us that the PR industry hasn’t embraced this discipline. PR Tools SEO tool for public relations SEO training The Hoffman Agency Mark Pinsent

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Why SEO Is a Natural Fit for the PR Industry

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. We’ve been touting the virtues of SEO in PR strategies since 2010. Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update. The post Why SEO Is a Natural Fit for the PR Industry appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

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5 ways communicators can bolster SEO

PR Daily

As search marketing is now an essential PR and marketing element for any business, SEO can increase your search engine ranking and drive more traffic to your website. SEO does not provide immediate results, so do not expect changes overnight; it is a long-term investment.

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SEO Welcomes Storytelling and PR to the “Family.”

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. As Google continues to squeeze the technical gamesmanship out of SEO, the signals most valued by Google in determining what to serve up for a given search tend to fall within the.more. The post SEO Welcomes Storytelling and PR to the “Family.” appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

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Mulling on the (potentially) happy marriage of PR and SEO

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. By Mark Pinsent, Managing Director, Hoffman Europe Public Relations and Search Engine Optimisation (SEO) haven’t always been the happiest of bedfellows let alone entertained thoughts about a long-term commitment.

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Visual Storytelling, Online Radio and SEO Media Covers Storytelling

Ishmael's Corner

Visual Storytelling from VentureBeat. I’ve had a good bit of success working him into our storytelling workshops. (h/t SEO and Storytelling — a Dynamic Duo. I’m noticing that the media properties focused on the SEO community are getting that old time storytelling religion. For example, Search Engine Journal recently published “ Brand Storytelling 101: The Essential Elements.”. Uncategorized radio outreach SEO VentureBeat visual storytelling

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The importance of solid messaging and storytelling

PR Daily

Luke Budka is head of digital PR and SEO at B2B growth agency TopLine Comms. Looking for more insights on brand storytelling and content marketing? Join us for PR Daily’s Brand Storytelling & Content Marketing Virtual Conference (Aug. The post The importance of solid messaging and storytelling appeared first on PR Daily. During the COVID-19 pandemic, being able to deliver on communications goals has been a matter of life and death.

Creative Headlines Will Drive PR SEO & Success in 2017

Cision

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. The local, national and global consumer currently expects to be communicated with, on a multi-level, always updated stream of relevant news, all attainable through SEO. This news article was written by Courtney Lukitsch, Founder and Principal at Gotham PR in New York and London.

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The Perfect Tool to Ease PR and Other Marketing Types into the World of SEO

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post The Perfect Tool to Ease PR and Other Marketing Types into the World of SEO appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. PR SEO MozBar pr tools SEO for B2B blog SEO tool for pr SEO tool for public relationsTechniques For Effective Business Communications. Google wants the best content to win.

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20+ SEO Words You Should Delete From Your Vocabulary Immediately

Social PR Chat

Are you still using any of these outdated PR SEO terms? Are you still using any of these outdated PR SEO terms? SEO: The Most Overused SEO Word Ever? SEO is not magic and it’s not a catchall. The word SEO on its own isn’t bad,” said digital marketing consultant and SEO expert Kelsey Jones. Considering SEO’s birth dates back to 1997 making it just over 20 years old, there’s still a ton of growing up to do. And so the SEO goes.

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SEO for Business: How to Strengthen Your PR with Links

B2B PR Sense

When people first started to use SEO for business , it was viewed as a completely separate tactic from public relations. Now businesses are seeing the benefit of using PR in SEO to get better results. In turn, better SEO leads to more website traffic and brand recognition. One of the strongest ways to build SEO is through link building. Before we get into how you can build more links to improve your SEO, let’s look at why these are important.

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How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. In other words, data-driven storytelling produces leads.

PR Trends: How to Empower Your PR with SEO

B2B PR Sense

Today we're going to focus on one trend that works quite well with digital public relations , yet is often neglected -- SEO. SEO, or search engine optimization, is the practice of improving traffic to your website content through such search engines as Google or Bing. SEO leverages what we know of search engine algorithms to get content on the first page of search engines, and thus more likely to be seen and clicked on by audiences. All of this is PR and amps your SEO.

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New England Patriots Forget to Run SEO Play for Deflategate Microsite

Ishmael's Corner

Why the Pats forgot the SEO part of content marketing is baffling. Thinking that the problem might lie in New England’s running out of budget to optimize the online property, our SEO team felt compelled to lend a helping hand. As a pro-bono project — no need to thank us Mr. Kraft; we appreciate it’s been a tough go for your Pats — we offer some SEO suggestions to tune the site: - Home page title tag doesn’t reflect how people will search on the topic.

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Why PR pros should be part of your SEO and social media teams

PR Daily

To make a real impact on a brand’s SEO, a link has to accompany the media placement. And, this will increase your SEO.”. The value of public relations is increasing, as PR pros continue to prove their worth as storytellers who can write and place stories, building links in the process and getting the word out on social media which further enhances a brand’s SEO. The post Why PR pros should be part of your SEO and social media teams appeared first on PR Daily.

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6 ways to boost your SEO for Google’s new algorithms

PR Daily

Excellent content, properly presented, is one of the biggest factors in improving your Google results, says Greg Jarboe, president and a co-founder of SEO-PR. SEO isn’t like a test you cram for and move on. SEO success can’t be left just to our beloved pals in IT.

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New England Patriots Forget to Run SEO Play for Deflategate Microsite

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post New England Patriots Forget to Run SEO Play for Deflategate Microsite appeared first on Storytelling Techniques For Effective Business Communications. Business Communications Business Takes Marketing Media Relations SEO Storytelling deflategate microsite deflategate SEO New England Patriots content marketing Tom Brady storytelling

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I wrote 1,087 Blog Posts, and All I Got Was This Lousy T-Shirt

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post I wrote 1,087 Blog Posts, and All I Got Was This Lousy T-Shirt appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

10 ways to use Twitter for storytelling

PR Daily

Proper SEO practices. This article was originally published on PR Daily in October 2014. Twitter can be an incredibly effective addition to your online marketing and a strategic way to amplify and unleash your personal brand to the online world. Twitter moves fast, but with practice and a little structure, Twitter can be a fantastic network builder.

8 content strategy trends for better SEO and distribution

PR Daily

Improving SEO and creating content have become the main objectives for more than half of marketers (61 and 55 percent, respectively). Storytelling and data visualization. Changing SEO strategies. Move over, paid advertising—2018 is all about engaging content, customer experiences and savvy search engine optimization. Reboot Online recently compiled data from Hubspot’s State of Inbound Report , listing marketers’ top priorities for 2018.

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4 reasons why PR and SEO must work together

PR Daily

If you invest in PR or SEO for your agency or organization, it’s important to understand how the two work together, how they overlap and how they differ. External link-building is SEO 101. Think of SEO as a video game. Anytime an SEO expert requests a link from a blogger, he or she does PR. Anytime a PR pro publishes an article online, they improve their client’s SEO. In SEO, more links used to mean a better ranking.

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The Impact of Coronavirus on B2B Tech Marketing: Replacing Trade Shows as a Lead Generation Activity

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post The Impact of Coronavirus on B2B Tech Marketing: Replacing Trade Shows as a Lead Generation Activity appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Did These Symbols of Public Relations Disruption Come True?

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

The Communicator’s Guide to Deciphering Acronyms

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post The Communicator’s Guide to Deciphering Acronyms appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. It’s weird. We’re in the business of communications. You would think that we’d be OK with deploying full words. But that’s not how we roll.

Translating Ogilvy’s 10 Writing Tips for 2020

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Translating Ogilvy’s 10 Writing Tips for 2020 appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Shaping a Blog Design for Thought Leadership

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Shaping a Blog Design for Thought Leadership appeared first on Storytelling Techniques For Effective Business Communications. Blogging Branding Storytelling Visual Storytelling Blog design businessweek Marsha Collier SEO storytelling thought leadershipTechniques For Effective Business Communications.

What’s All the Fuss About Semantic Search?

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Digital SEO FAQ for SEO Google search techniques PR and owned media PR SEO questions for semantic search questions for SEO semantic searchTechniques For Effective Business Communications. Google wants the best content to win.

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Storytelling Returns to Marketing

David PR Group

Every SEO company would write “press releases” which said virtually nothing and distribute them to “article farm” websites that published them. I have been noodling over this topic for a while but a couple pieces of communications caught my attention in the past week which are prime examples of the power of storytelling. Have you seen examples of great storytelling lately? What do every great movie, book and marketing campaign have in common? The answer: a great story.

Starbucks’ plan for ‘new normal,’ Layoffs at Boeing, Lyft and Norwegian Cruise Line, and SEO tips during COVID-19

PR Daily

The post Starbucks’ plan for ‘new normal,’ Layoffs at Boeing, Lyft and Norwegian Cruise Line, and SEO tips during COVID-19 appeared first on PR Daily. Branding Content Marketing COVID-19 Crisis Communications Daily Scoop Employee Engagement Executive Communication Leadership Communications Marketing Media Relations Nonprofit Communications PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & Editing

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9 hallmarks of outstanding website copy

PR Daily

It should be easy to navigate, audience-centric, succinct and optimized for SEO. It’s SEO-optimized. Content Marketing Mobile Social Media Storytelling Websites Writing & Editing SEOIs it time for a website redesign or refresher? Stunning graphics, sharp design and eye-catching visuals are crucial for attracting eyeballs, but engaging copy is how you get visitors to act.

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Brookings, Not Using Traditional PR, Punches Back at The New York Times

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Brookings, Not Using Traditional PR, Punches Back at The New York Times appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

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Infographic: Don’t be fooled by these SEO myths

PR Daily

RELATED: Join us at Intel HQ for the Brand Storytelling & Content Marketing Conference. ]. It includes: Myth: Reaching the top of a search results page means no more SEO work is necessary. Truth: You must continually work to improve SEO if you want to maintain a high ranking.

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The Answer to Chaos in the PR Industry

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post The Answer to Chaos in the PR Industry appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Business Takes Hoffman Agency PR Canva training internal training media relations PR industry SEO training storytelling in business communications trendkite visual storytelling writing tips

5 keys to effective infographic storytelling

PR Daily

Infographics are a powerful storytelling tool. SEO will easily find and display a digital infographic if it’s properly named and punctuated. The post 5 keys to effective infographic storytelling appeared first on PR Daily. This highly collaborative format conveys information visually, helping your audience digest and retain it. These techniques will help you land your message vividly and with lasting effect.

Do Your 3 Search Words Suck? Six Questions to Ponder Now

PR News

Crisis Management Digital PR General Measurement Media Relations PR News Blogger Network Research Social Media Staffing and Management Water Cooler Barcelona Principles branding measurement media relations professional development search SEO storytellingAt a networking event last week, an industry colleague asked me if I’ve ever Googled myself. She whispered the question to me as if to self-Google were verboten.

Revisiting the 10 Symbols of PR Disruption

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Revisiting the 10 Symbols of PR Disruption appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Back in 2015, I wrote that PR’s version of the Industrial Revolution had begun.

Defining Thought Leadership in a Business Blog

Ishmael's Corner

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs. Bring meaning to the concept of storytelling in business communications, offering pragmatic advice/insights. The best business storytelling in today’s world comes from journalists.

Why “Organic Search” Should Be Called “Earned Search”

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Rand Fishkin, one of the top SEO gurus in the country, supports this point in one of his white board videos. The post Why “Organic Search” Should Be Called “Earned Search” appeared first on Storytelling Techniques For Effective Business Communications. Marketing SEO Earned search PR organic search PR SEO Rand Fishkin ranking signals

State of PR 2020: More than half of PR pros cite engagement to prove value

PR Daily

SEO, once viewed as primarily a technical skill, has become a common PR component. 56% link building for SEO. Marketing PR Industry Research Social Media StorytellingWhat other ways do your peers show their worth? What tools are they using? Which social media metrics are tops?

Is it OK to demand links from a reporter?

PR Daily

PR pros are trying to squeeze their clients some SEO juice by asking for backlinks to webpages featuring their content—but many journalists say the practice can rub the wrong way. Backlinks are an important part of building domain authority, a factor that helps improve search engine optimization (SEO). That means PR pros are perfectly positioned to help their clients develop better SEO with link-building opportunities. They clearly need an SEO boost.

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