Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Interactive Storytelling. Storytelling has long been a powerful way to take and showcase elements of your brand to the world in a way that’s even more awesome. In fact, storytelling compels users to convert more effectively.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Blogs, including independent and corporate blogs, can be credible. At the top of the list: strategic thinking writing, and emotional intelligence. These lay out a pretty good picture of the PR landscape.

Survey 95

Survey Industry Leadership Study 95

Ishmael's Corner

MARCH 22, 2015

There are times when it’s just not possible to say what you want to say in a headline and also optimize that headline for SEO. The Bulldog Digital Awards recently named my blog as “Best Blog for PR Agency/Consultancy” with the gold designation. Part of the blog’s growth has come from stockpiling posts over the years.

Storytelling 60

Storytelling Blogging SEO Corporate 60

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Brad Marley , Chief Storyteller, Yelram Media . Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

JUNE 25, 2015

Write a press release. From a digital perspective, Google’s search algorithm favors press releases, so a well-crafted release boosts your company’s SEO when you distribute through a wire service. Blog about the coverage. Explain more in a blog post and post to your site. 500|5000 list). Report back to leadership.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

The Hoffman Agency

JULY 21, 2022

Storytelling was something that stood out to me. Running social media pages, tracking metrics and SEO are big interests of mine. I also want to learn the ins and outs of traditional PR, such as creating media lists and writing press releases. The more I learned, the more I thought maybe marketing and PR aren’t that different?

SEO 36

SEO Storytelling Internal International 36

ReimaginePR

SEPTEMBER 26, 2016

I’m startled whenever I come across blog posts containing only 300 words or less. I understand that writing is a chore and doesn’t come easy for some of us, but you can’t have a content marketing strategy without content. Win at SEO. SEO is important, and should be considered carefully. Offer Long-form Content.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Ishmael's Corner

JANUARY 27, 2015

You see, Max’s blog on consumer electronics had gained such a following that the likes of Dolby and HP were courting Master Swisher. But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. The Wall Street Journal Bombs at BuzzFeed-like Storytelling.

Industry 60

Industry Storytelling Journalism Corporate 60

PR Fuel

NOVEMBER 24, 2020

Essentially, public relations is storytelling. This goes for writing press releases and blog posts as well. Master SEO. Building your SEO and rankings in search engines is a long game, but if you want to get on top and stay on top, you need to figure it out. Be respectful of everyone you come in contact with.

Publicity 52

Publicity SEO Advertising Advertising 52

Solo PR Pro

APRIL 2, 2019

Our recent blog covering the relationship between SEO and PR shared the good news that content marketing remains a valid and successful method of supporting search engine ranking. With content ranging from blogs to podcasts to video, what qualifies as the most effective content marketing these days? Photo Credit: Kanda Euatham.

Content Marketing 45

Content Marketing Trends Report B2C 45

PR 20/20

JUNE 9, 2020

And, like our tagline says, PR 20/20 continues to Look Beyond what’s possible through our three marketing pillars: strategy and performance, technology, and storytelling. >> During this phase, the team created design mockups (in Keynote) for different types of pages—like main navigation pages, offer pages, landing pages, and the blog.

Web 60

Web Internal International Storytelling 60

Shift Communications

DECEMBER 11, 2015

Moving forward using “data” will not be enough, just as writing a few tweets and blog posts didn’t mean implementing real strategies back in the early days of social. Consider how your content works on mobile, and how to make your visuals represent well with shorter, punchier writing. Visual Storytelling Accelerates.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Beyond PR

MARCH 6, 2018

You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. According to Search Engine Journal, SEO leads have a 14.6 Unfortunately, SEO is extremely complicated. Aim your crosshairs on creating great content.

Strategy 67

Strategy How To B2C Content Marketing 67

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. A blog-eat-blog world .

Case Study 231

Case Study Writing Pitching SEO 231

Waxing UnLyrical

OCTOBER 28, 2010

It’s the reason I was really happy that BNET chose me to be its Startup Storyteller … and it’s what I do. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox. Wanna Subscribe? Shall We Tweet?

Conference 66

Conference Measurement Tourism Twitter 66

Beyond PR

SEPTEMBER 8, 2016

Something I’ve been reflecting on a lot lately in taking over both Cision and PR Newswire’s blogs is the need for content marketers to stop and do a gut check — and a persona check, analytics check, etc. Write about the thing, not the keyword string. Take a second to slow down. Content Strategy Checklist.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Waxing UnLyrical

DECEMBER 24, 2010

Jesus as the ultimate storyteller Regardless of the accuracy of the story of Jesus (when exactly he was born, who the Magi were, etc.) Just imagine how many people were telling these stories, for them to have survived, in some shape or form, to the point where they were recorded in writing. Oh, one other thing: my blog = my sandbox.

Publicity 86

Publicity Creativity Measurement Twitter 86

PR Conversations

JANUARY 29, 2016

Take the “jilted bride” – a former PR executive – who “quit her job, sold her house…” and has a blog, is writing a novel, is shortlisted in the Top 10 Best Travel Blogs! Cosmoblogawards. Social media enables anyone to realise their value as an digital entrepreneur and self-publicist.

Publicity 40

Publicity Ethics Creativity Travel 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Rather, AI will be used to create a lot of filler and SEO bait. Brad Marley , Yelram Media Chief Storyteller, Yelram Media.

Marketing 189

Marketing Content Marketing Data Social Media 189

Waxing UnLyrical

DECEMBER 28, 2010

Even when I am reading blogs or catching up on Reader. Storytelling is the magic ingredient that gets people engaged. Stephanie Krol said: And PR + social media lived happily ever after- great blog @shonali How Reading Fairy Tales Can Improve PR [link] via @shonali [.] So much noise with so little purpose. Wanna Subscribe?

Publicity 95

Publicity Facebook Twitter Measurement 95

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down. The updates rewarded quality content and penalized spammy SEO tricks that had propelled dubious websites to page one of the search rankings.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Data, storytelling and blogging of grow in importance.

Survey 176

Survey Marketing B2B Study 176

Burrelles Fresh Ideas

JUNE 27, 2023

Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. Search Engine Optimization (SEO) : Incorporate relevant keywords and phrases in your press release to improve its visibility in search engine results pages (SERPs).

Pitching 40

Pitching Writing Engineering Wikipedia 40

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. Because one of those sounds a bit like SEO, one sounds a bit like influencer marketing. Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

Sword and the Script

MARCH 3, 2020

the co-founder and chief data scientist at Signal AI, in a separate, but a clearly related, blog post. It’s also adding a service where the OnePitch team will write an inquiry for a reporter and it has added “location filtering for pitches.”. 7) Picks from the PR trades and vendor blogs.

Pitching 78

Pitching Instagram Survey Data 78

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

Contently - Strategy

OCTOBER 15, 2020

Lately, innovative marketing teams have been thinking beyond the standard blog post. Both tools occupy top spots on search rankings, driving more long-term value than your average blog post. At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book.

B2B 130

B2B Trends Video Course 130

Stephen Waddington

MARCH 15, 2021

Each of the speakers has kindly responded to the questions that we didn’t cover in the blog post below. We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. You do need the storytelling, relationship building, creative and analytical skills.

Google 119

Google Data Government Social Media 119

PR 20/20

SEPTEMBER 11, 2018

This year’s event offered a wide variety of topics organized into tracks like content strategy , search and data , process and workflow , demand generation , visual storytelling , content distribution , teams and culture , and much (much!) Despite what hundreds of blog posts and news articles have said about email, it’s not dying.

Content Marketing 76

Content Marketing Marketing Writing Consumer 76

Sword and the Script

DECEMBER 10, 2019

Organic social reach is all but dead, paid social has pathetic CTRs, and organic SEO is as rough as sitting in the crowd at AT&T Stadium and hoping the Monday Night Football camera crew focuses on your homemade sign. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

PR 20/20

AUGUST 11, 2016

As Roetzer writes in The Marketing Performance Blueprint , “Content creation and the ability to write persuasive copy for all marketing channels, is possibly the most important fundamental modern-marketing skill.” The Visual Storyteller. The SEO Pro. The Content Writer. The Public Relations Expert.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

As Roetzer writes in The Marketing Performance Blueprint , “Content creation and the ability to write persuasive copy for all marketing channels, is possibly the most important fundamental modern-marketing skill.” The Visual Storyteller. The SEO Pro. The Content Writer. The Public Relations Expert.

Marketing 40

Marketing Mobile Engineering Technology 40

Contently - Strategy

OCTOBER 15, 2021

Lately, innovative marketing teams have been thinking beyond the standard blog post. Both tools occupy top spots on search rankings, driving more long-term value than your average blog post. At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book.

B2B 57

B2B Content Marketing Trends Marketing 57

The Hoffman Agency

MAY 1, 2017

This blog is cross-posted from Ishmael’s Corner. Paul Holmes, Aarti Shah and Arun Sudhaman — The Holmes Report brain trust — have been observing and writing on the communications industry for years. Here’s the finalist write-up on us: The Hoffman Agency (independent). Our staff works damn hard. You can’t game this system.

Industry 28

Industry Storytelling Agency SEO 28

Sword and the Script

JULY 16, 2016

Virtually every discipline in marketing sees the value – from PR and SEO to demand generation and digital advertising. Less is more – Longer, more in-depth content is the bar for entry now – the 300–500 word warmed over blog post, no matter how often it’s posted, won’t cut it. Long-form back in style.

Content Marketing 60

Content Marketing B2B Marketing Trends 60

Waxing UnLyrical

JUNE 17, 2015

Now, they have the luxury of reaching out to their audiences directly… through content storytelling. Content storytelling is all about creating attractive, valuable and interesting information your customers are passionate about , so they actually pay attention and engage with the brand. Nothing beats WUL when it comes to SEO!

Brand 40

Brand Branding Video Community 40

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites.

Healthcare 93

Healthcare Content Marketing Industry Trends 93