PR 20/20

MARCH 2, 2023

Do you need more blog subscribers? Tack on a subscribe CTA with a tracking link to your subscription page or blog in your email signature. Think of it this way: If you nail down a cost-effective prize, it will be much less than how much you would spend to boost a post on social media. Of course, you do. Update your CTA.

Blogging 79

Blogging SEO Trade Shows Pinterest 79

Sword and the Script

JANUARY 24, 2023

Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy A couple years ago, a startup founder and CEO approached me about PR and marketing consulting services. largely centers around advertising.

Media 103

Media Advertising Advertising Print 103

5W PR

AUGUST 31, 2017

22 at Skylight Modern NYC and focused on education for emerging beauty entrepreneurs with programming that included Indie Essentials structured learning courses in the areas of finance, retail and media. The first day, CONNECT INDIE, was held on Aug.

Trade Shows 68

Trade Shows Trends Consumer Energy 68

Cision

JANUARY 8, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. Did you know peanut butter and jelly only became popular because of the invention of pre-sliced bread?

Company 222

Company Trade Shows How To Product Launch 222

Sword and the Script

MAY 16, 2020

Of all the media relations insights the best one is this: be relevant. I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. The vast majority of media relations hinges on relevancy. 542 from the U.K. and 348 from Canada.

Survey 170

Survey Media Relations Pitching Media 170

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Bianchi Biz Blog

JANUARY 18, 2024

Here’s what transportation reporter Joann Muller of Axios wrote about CES 2024: “In many ways, CES has replaced traditional auto shows as the preferred venue to showcase futuristic vehicle concepts and technologies. Should a vehicle technology supplier participate in CES?

Automotive 110

Automotive Technology Transportation Trade Shows 110

5W PR

FEBRUARY 22, 2023

The media is saturated with press releases, so it can be difficult to get yours noticed. Be sure to include rich media and as much context in your releases to gain the most SEO value and impressions for your information. Videos can be distributed across social media as well as on your own business blog or website.

Strategy 88

Strategy Product Launch Brand Branding 88

5W PR

JULY 31, 2023

It brings together industry professionals, manufacturers, retailers, and media from around the world. This trade show, held annually in New York City, showcases the latest trends, innovations, and upcoming releases in the toy and game industry.

Internal 78

Internal International Retail Trade Shows 78

Bianchi Biz Blog

JUNE 29, 2023

CTA also offers a number of hospitality suites, exhibit suites and meeting rooms outside of the main show floor. These options allow your company to conduct meetings or media interviews in a private and distraction free location. When it comes to important industry shows like CES, you cannot leave success to chance.

Mobile 75

Mobile Technology Automotive Trade Shows 75

MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. How can you most easily coordinate media briefings during a conference? What’s a marketer to do?

Conference 62

Conference Trade Shows Brand Branding 62

Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. The media is looking for the biggest headline rather than the significance of the story,” wrote in one respondent.

Media Relations 75

Media Relations Media Trade Shows Journalism 75

5W PR

NOVEMBER 16, 2020

It seems like just about every week another trade show, conference, or convention is canceled due to COVID-19. There’s never been a better time to get very good at social media. Shifting to influencer engagement can create some of the same organic communication and connection that happens at conferences and trade shows.

Trade Shows 88

Trade Shows Conference System Social Media 88

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. How Long Should a Blog Post Be?

B2B 67

B2B Measurement Blogging Community 67

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. Traditionally, B2B marketing has focused on rational decision-making, long sales cycles, and reliance on traditional channels such as trade shows, conferences, and industry publications. We can help!

B2B 93

B2B Marketing Measurement Social Media 93

Landis PR

NOVEMBER 15, 2021

If all your employees feel empowered to collect funny stories or photos from that trade show and send them to the content team, you have engaged a content creation team of many. Engage your audience on social channels and use direct messaging sparingly with media and other thought leaders in your field.

Leadership 98

Leadership How To Trade Shows Pinterest 98

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. But, the truth is, young minds are kicking ass!

Social Media 128

Social Media Agriculture Marketing Media 128

5W PR

DECEMBER 18, 2019

The media is saturated with press releases, so it can be difficult to get yours noticed. Be sure to include rich media and as much context in your releases to gain the most SEO value and impressions to your information. Videos can be distributed across social media as well as on your own business blog or website.

Strategy 133

Strategy Marketing Trade Shows Video 133

5W PR

JULY 13, 2023

Organized by the Specialty Food Association, the Fancy Food Show, is a highly anticipated trade show that brings together specialty food companies, buyers, and media outlets. The post The Top Trends We Saw at Fancy Foods Show 2023 appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 78

Trends Trade Shows Nonprofit Consumer 78

MaccaPR

AUGUST 10, 2020

Mission-critical trade shows have ceased. Which channels should smart B2B marketers prioritize during this economic crisis – social media, online video, email? We know of B2B marketers who had planned on attending 100+ trade shows this year, but thanks to COVID-19 that was put on hold. What’s a B2B marketer to do?

B2B 71

B2B Interviews Crisis Trade Shows 71

5W PR

SEPTEMBER 27, 2017

Consumer brands often think their big sale, fundraiser or ad campaign is newsworthy on its own, or, they fail to consider a media strategy entirely. Media support also shows retail partners you will help drive their business. You’re Participating in a Trade Show. You’re Sponsoring an Event. See our recap here.)

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Beyond PR

JULY 5, 2016

When the show floor closes on the last day of a trade show, it’s like a magic act. As tempting as it may be to let the magic fade as you go back to your normal routine, your trade show tasks are actually far from over. Write a Powerful Post-show Press Release. Attract New Audiences with a Social Media Spell.

Trade Shows 72

Trade Shows Video Writing Conference 72

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Influencer relations is a logical extension of media relations , but less transactional and more collaborative. Media contacts as influencers. Business partners.

B2B 136

B2B Brand Branding Trade Shows 136

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. Media references are hard for several reasons. 1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews. 4) Personal social media engagement.

B2B 77

B2B Media eBook Interviews 77

Deirdre Breakenridge

NOVEMBER 3, 2016

For instance: Are you offering to manage the organization’s or the group’s social media? Are you helping the organization seek media coverage for their events and local fundraisers? Stacy is Hootsuite Social Media Certified and is the co-founding Vice President of Stockton’s Chapter of PRSSA. A follow-up blog post by PR 2.0

Trade Shows 150

Trade Shows Community Social Media Resources 150

Polaris

DECEMBER 9, 2014

even more effective than in-person meetings (63%), social media content (58%) and blogs (54%). When used with an opt-in list and following other best practices, email marketing is powerful—a kind of social media platform on steroids. Note that this drop in blog usage could be explained by the study’s + 5% margin of error.).

B2C 194

B2C Content Marketing Study Trends 194

Bad Pitch Blog

SEPTEMBER 24, 2007

2) How a Simple, Powerful and Persistent Message to the Media Gained Client, Alsbridge, Coverage in "The Wall Street Journal", "BusinessWeek, "CIO Magazine" and Many Others Alan Weinkrantz PR Web Log Alan’s follow-up notes on achieving national business coverage. He''s also competing for longest post title in the world.

Trade Shows 40

Trade Shows Pitching Local Web 40

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

A skilled team will help mold an executive’s bare-bones concept into something that news media and other audiences will want to hear about. Blogs – an executive’s own, plus a commenting strategy for others. Social media – to show some leader personality and to leverage all of the other output.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . Did you know peanut butter and jelly only became popular because of the invention of pre-sliced bread?

Company 68

Company Trade Shows How To Product Launch 68

Flack's Revenge

MARCH 12, 2015

The outpouring on the blogs and social media showed its key place in the hearts and minds of those in the B2B tech space. Search engine guru Danny Sullivan wrote a great piece on Medium about the benefits of bootstrapping a tech media operation. First, GigaOm was not just another tech media operation. The reason?

B2B 120

B2B Trade Shows Enterprise Banking 120

Solo PR Pro

OCTOBER 16, 2018

You might even unearth some new opportunities in the process, such as a new trade show, or new opportunities in the digital landscape. This is especially true in this era of news breaking every second, where the wrong move on social media could have a dire impact. It All Starts with a Plan. Rose of DKR Communications.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

Cision

AUGUST 21, 2017

[Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.” For instance, having a personable company blog, a presence at trade shows and active social media properties are all ways to connect with – and listen to – everyone from your peers to competitors to target customers.

Strategy 258

Strategy Trade Shows Case Study Course 258

Bianchi Biz Blog

JUNE 17, 2021

5-8, 2022, with Media Days Jan. So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company? Beyond the show floor, CTA offers a variety of hospitality suites, exhibit suites and meeting rooms. What are you waiting for? * * *.

Technology 86

Technology Automotive Trade Shows Hotels 86

Sword and the Script

JANUARY 20, 2018

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth.

Case Study 98

Case Study B2B Study Marketing 98

Bianchi Biz Blog

FEBRUARY 18, 2021

And when looking at some of the articles and blog posts found in that search, I’m reminded of something I learned through running. So over the years, I have read hundreds of articles and blog posts about how to get faster. Attend industry events – trade shows, webinars, conferences, etc. – Stay with me here. No shortcuts.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

Bianchi Biz Blog

APRIL 24, 2023

The relationships they have with media, thought leaders, conference organizers and influencers – do they have existing relationships with the important media and event organizers in your industry, or will they have to start from scratch? Those are usually agencies that don’t actually have a lot of great media relationships.

Automotive 79

Automotive Agency Mobile Trade Shows 79

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Digital is no longer an afterthought, social media has gained prominence.”.

Communications 122

Communications Crisis Internal International 122