ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Influencer relations is a logical extension of media relations , but less transactional and more collaborative. Media contacts as influencers. Business partners.

B2B 136

B2B Brand Branding Trade Shows 136

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Now, she’s crushing it at Best Buy in social media marketing.

Social Media 128

Social Media Agriculture Marketing Media 128

Deirdre Breakenridge

NOVEMBER 3, 2016

For instance: Are you offering to manage the organization’s or the group’s social media? Are you helping the organization seek media coverage for their events and local fundraisers? How do you stand out during and after job interviews? A follow-up blog post by PR 2.0 And many more! Is PR Right for me?”

Trade Shows 150

Trade Shows Community Social Media Resources 150

Bianchi Biz Blog

JUNE 17, 2021

5-8, 2022, with Media Days Jan. So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company? Beyond the show floor, CTA offers a variety of hospitality suites, exhibit suites and meeting rooms. What are you waiting for? * * *.

Technology 86

Technology Automotive Trade Shows Hotels 86

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

A skilled team will help mold an executive’s bare-bones concept into something that news media and other audiences will want to hear about. Blogs – an executive’s own, plus a commenting strategy for others. Social media – to show some leader personality and to leverage all of the other output.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Flack's Revenge

MARCH 12, 2015

The outpouring on the blogs and social media showed its key place in the hearts and minds of those in the B2B tech space. Colleagues and coworkers compared notes and shared info – my good friend Judy Gombita sent this exit interview of Matthew Ingram, from Columbia Journalism Review. The reason? I disagree.

B2B 120

B2B Trade Shows Enterprise Banking 120

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Mark Cuban famously advised young companies not to bring on an external PR firm, reasoning that an entrepreneur is the best person to handle media contact. More importantly, his advice reduces everything a PR team does for an early-stage business to “wrangling the media,” as Cuban puts it. Prepare before you pitch.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Sword and the Script

NOVEMBER 6, 2018

That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast. From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. Takeaways Applicable to Any Vertical Market.

B2B 64

B2B Creativity Film Trade Shows 64

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For all the wonderful capabilities in digital marketing and social media, there’s still something very special and tangible about connecting in person. Interview partners or customers planning to attend.

Trade Shows 83

Trade Shows B2B Conference Marketing 83

Sword and the Script

OCTOBER 24, 2017

A PPC campaign might get you an email address but it takes a whole bunch of touches in between – blogs, emails, webinars, white papers, PR, sales calls – to close the deal. Don’t miss these related posts: How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog.

B2B 64

B2B Report Marketing Survey 64

Bad Pitch Blog

JANUARY 8, 2007

Fast Five is a new Bad Pitch Blog feature where we bring you five links or five-question interviews—all of them will probably pertain to our favorite subject—bad pitches and how to avoid them. Non-tech PR folk will also enjoy this blog for insight into smart media relations and the actual application of social media.

Media Relations 40

Media Relations Trade Shows Media Sports 40

Communications Conversations

MARCH 20, 2018

A few weeks ago, I attended my first trade show on behalf of a client in three years. It was a rather large trade show and I was tasked with social media strategy and execution during and after the show. But, for many brands, trade shows are still content goldmines. Media are at trade shows.

Trade Shows 107

Trade Shows Interviews Video Twitter 107

Communications Conversations

JANUARY 14, 2016

Which makes sense since that’s where most of us are researching professional people we meet with for interviews, coffees and at trade shows. Media/Influencer outreach. Again, you’re researching these people on the web–through their stories (media), Twitter, blogs, LinkedIn. Seamlessly.

Tools 60

Tools Trade Shows LinkedIn Web 60

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Bad Pitch Blog

APRIL 4, 2006

Readers jokingly tell us they hope to never appear on this blog. If this should be posted in your site’s polar opposite, the Good Pitch Blog, my apologies for the intrusion. I’ll be pitching trade media in the hopes of scoring an onsite interview or two for this researcher.

Pitching 40

Pitching Trade Shows Interviews Blogging 40

Cision

DECEMBER 28, 2017

Editor’s Note: This post was originally published on PR Newswire’s Beyond PR blog. Next year, don’t let it come to that. ” as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Sword and the Script

JANUARY 9, 2018

Specifically, media relations, or earned media, is poised for new prominence. To that end, what you do with a mention earned in the media is every bit as important as getting it in the first place. This is important for continuing media relations efforts, especially for startups: reporters watch what other reporters produce.

Media 95

Media B2B Groups Conference 95

Beyond PR

SEPTEMBER 27, 2016

With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Combine social aptitude with almost limitless content, and you have the perfect opportunity for social media success. Live demos or interviews.

Social Media 40

Social Media Trade Shows How To Media 40

Sword and the Script

MAY 22, 2018

He’s one of those social media connections I’ve never met in person but have known for about a decade. Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. One publication or blog you read regularly is… Michael Brenner’s Marketing Insider.

Marketing 62

Marketing B2B Print Technology 62

Beyond PR

DECEMBER 19, 2016

as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. February: Strategize Your Blog Content for the Future. A lot of businesses come up with blog topics in the moment rather than planning in advance.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Social media services like Edgar can help you reuse your best social posts to bring in more views.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ReimaginePR

SEPTEMBER 5, 2016

You have a blog, you have a potential audience, and now you need to connect the two, but you’re not sure how. But, that’s okay, because by creating a solid blog strategy, you can find your audience. Here’s a checklist for what you should do after writing every blog post. Create a Clear Reason for Your Blog.

Blogging 120

Blogging How To Infographics Writing 120

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48