ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts. Meanwhile, an executive byline for a thought leader must not only be a solid piece of journalism, but it should reflect the voice of the executive. Each requires different writing styles, though all feature the elements of persuasion.

Writing 147

Writing Storytelling Pitching Creativity 147

Cision

DECEMBER 29, 2015

Learn how to build a brand journalism program with Cision’s free white paper! And if you’re really looking forward to standing out in the ever-so-competitive market, do yourself a favor and get Cision’s free white paper – A Roadmap to Multimedia Storytelling. . Want to deliver valuable content in 2016?

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

JUNE 25, 2015

If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. Blog about the coverage. Explain more in a blog post and post to your site. Write a press release. 500|5000 list). Is there a topic you wish the reporter had delved a little deeper?

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Cision

APRIL 22, 2015

Last week, Cision’s journalism facing brand Help a Reporter Out (HARO) attended New Media Expo in Las Vegas. Get our free “Outside-The-Box Content Marketing for PR” white paper now! See all of Katja’s tips for building blogging communities here. 6) You can’t buy loyalty. You have to earn it.

Media 120

Media Storytelling Content Marketing Journalism 120

Cision

NOVEMBER 3, 2015

For reporters, email is the preferred place for pitches, according to Cision’s 2015 Social Journalism Study. This digital hub can be housed on your website and include press releases, blogs, white papers, videos and more. Focus on how the reporter or influencer will benefit from having access to your story.

Social Media 120

Social Media Pitching Writing Report 120

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. For many B2B marketing shops, content marketing just means putting stuff up on a website under the blog section. The Aesthetics of Text: Writing Readable Blog Posts. Guess which one wins?

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Beyond PR

MAY 9, 2016

This week’s highlights include Tampa Bay Times’ purchase of the Tampa Tribune, a new executive editor at Tech Insider, and reviews of four sports blogs you should be reading. Sacramento Business Journal: Editor Adam Steinhauer takes the reins as editor-in-chief at @Sacbiz. Want even more media moves?

Newspapers 40

Newspapers Media Sports Journalism 40

Cision

NOVEMBER 7, 2016

You’ve probably noticed that blogs and content pieces rarely read like The New York Times or Wall Street Journal. Get more tips for crafting, sharing and repurposing your content with Cision’s white paper The 3 Stages of Expanding Your Content’s Reach: Creation, Distribution and Amplification.

How To 308

How To Tools SEO System 308

Cision

SEPTEMBER 28, 2015

Get our white paper today! ” – Journal of Advertising Research 3. “No matter what age group or country you study, and no matter how actively people use social media — the huge majority of users influence each other face to face rather than through social online channels like blogs and social networks.”

Marketing 120

Marketing Groups Journalism Social Media 120

Beyond PR

APRIL 18, 2016

This week’s highlights include Mashable’s new chief content officer, Travel + Leisure’s new publisher, and reviews of four travel abroad blogs you should be reading. Danielle previously was a tech editor at the Dallas Business Journal where she covered start-up and corporate technology news in the Dallas/Ft. Worth area.

Travel 40

Travel Media Sports Journalism 40

Beyond PR

MARCH 14, 2016

He most recently covered men’s fashion at The New York Times, T Magazine, The Wall Street Journal and The Cut. He has also been an adjunct professor for multimedia storytelling in journalism at the University of Maryland for over seven years.

Fashion 40

Fashion Tourism Media Journalism 40

Cision

JUNE 8, 2015

Columbia Journalism Review reports that 59 percent of journalists are on Twitter. University of Indiana School of Journalism reports that 53.8 Susan Etlinger of Altimeter Group wrote an interesting white paper with case studies of large-scale companies and the social media software that they employ.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Beyond PR

JULY 7, 2016

Check out our recent blog post, SEO and Discoverability: Similar, But Not the Same for more content discoverability tips. Download our white paper Gain Targeted Audience Attention with PR Newswire for more helpful tips about understanding your audience and capturing their attention. Host a contest.

Small Business 74

Small Business Local Marketing Guidelines 74

Beyond PR

NOVEMBER 10, 2016

writes the author of our white paper How to Make Sure the Media Gets Your Story Straight. For instance, our latest Social Journalism Study delves into the different perspectives journalists have on the channels PR pros use to pitch them. . “‘Controlling’ the message is one of the things many PR folks struggle with.

Media 77

Media Pitching Resources Media Relations 77

ISEBOX

APRIL 13, 2016

No one likes reading business journals, and white papers are not fun. This goes for every type of business from blogs to Pharma. And even if you do have a website, chances are you can’t offer everything you have (think blog, social, content, Youtube, etc.) Talk/Write like a real live human.

Marketing 70

Marketing Pinterest Insurance Insurance 70

Communications Conversations

DECEMBER 5, 2019

This role is connected to many communications avenues – our Room & Board Careers website , our employer-related social media channels, developing employer brand-related content for our blog and social media sites, producing collateral and more. Employer Branding is hot topic–and need–in the business world right now.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Beyond PR

APRIL 26, 2016

Help spread the word about your partnership through press releases, social media, your company newsletter, blog and other communications. Download our free white paper New PR Approaches for Outbound Communications Strategies for more practices that will evolve your PR strategy. Book speaking engagements.

Small Business 40

Small Business Nonprofit Local Community 40

Beyond PR

NOVEMBER 3, 2016

As our white paper Brand Stewards Unite: Best Practices for Showcasing & Protecting Your Brand explores, your communications’ success depends on the continual maintenance of your brand values, audiences, and voice. Download our white paper Brand Stewards Unite: Best Practices for Showcasing & Protecting Your Brand. .

Brand 40

Brand Branding Twitter Reputation 40

Beyond PR

MARCH 6, 2018

You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. According to Search Engine Journal, SEO leads have a 14.6 Press releases and blogs are known for building brand awareness. percent close rate.

Strategy 67

Strategy How To B2C Content Marketing 67

Beyond PR

SEPTEMBER 6, 2016

questions our white paper The Distribution Effect: Bring Your Content Marketing to the Next Level. In a recent interview with the Wall Street Journal , Hamill spoke about his 24-year career as the infamous Batman baddie and how it helped prevent him from being typecast into hero roles. Think about your current audience.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Stern + Associates

MARCH 10, 2023

Naturally when asked about their dream publications and platforms, they gravitate toward top brands such as The Wall Street Journal , Bloomberg , TED , etc. If you land a speaking gig, your speech and the resulting video (if provided) can be repurposed for a blog post or white paper.

Publicity 99

Publicity Conference Leadership Measurement 99

Sword and the Script

APRIL 27, 2019

1) The top challenges in journalism. I’ll leave the ethical implications of this trend in journalism to the media critics and ombudsmen – but will note it’s introducing new ethical considerations for PR pros. In B2B technology businesses, I encourage clients to define a project – a study, white paper, or webinar to test the waters.

Survey 91

Survey Journalism Study Pitching 91

Cision

FEBRUARY 10, 2016

Ever feel like you’re publishing blog content to an empty theater? Learn how with Cision’s free Brand Journalism white paper! So don’t expect to jot off a quick blog article and have it be good. If you always write a 400-word blog post, you’re providing a pretty monotonous experience for readers.

Writing 120

Writing Viral Infographics Blogging 120

Cision

MARCH 8, 2016

As journalism trends continue to evolve, communication professionals do not remain unaffected. Besides your own website, you should also ensure the content you create, whether it’s white papers, blog posts or reports, is mobile-friendly and visually appealing, especially if you plan on sending it to a journalist.

Trends 120

Trends Mobile Media Infographics 120

Cision

AUGUST 26, 2015

We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Seth’s Blog: Every marketing challenge revolves around these questions [link]. Social strategy from NGO in El Salvador — love emoji on paper! Click here for our free live-streaming white paper!

Social Media 120

Social Media Twitter Media Nonprofit 120

ImPRessions - Crenshaw Communications

JUNE 21, 2018

In the last few years, as the news industry has been in flux, data-driven journalism has become the standard, as journalists forage for interesting data to either find a new story or support a current one. Data-driven journalism is the future. It offers a clear story map and lends credibility to the pitch.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Sword and the Script

MARCH 10, 2019

Respondents cited reporter turnover, veteran reporters being replaced with junior ones, and “in-your-face-journalism” as contributing causes. The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. “It’s white papers (36%).

Survey 98

Survey Media Relations Corporate Communications 98

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. Learn how to build a brand journalism program with Cision’s free white paper!

How To 120

How To Tools Exercises Viral 120

Journalistics

SEPTEMBER 10, 2021

The outputs were typically annual reports, brochures, newsletters, case studies, datasheets, and white papers – to name a few. You started with target audiences and determined what needed to be communicated to those audiences on an annual, quarterly, or monthly basis.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Waxing UnLyrical

NOVEMBER 9, 2016

Even within this blog for Waxing UnLyrical, the “Rebirth of Storytelling” was promoted as a returning concept back in May of 2011. This article from 1963 by Sylvia Porter , in the Meriden Journal , carries the subheading “Policing Public Relations.” We offer a free white paper detailing five key metrics.

Storytelling 87

Storytelling Measurement Ethics Web 87

Beyond PR

MARCH 17, 2016

Content types that can spread your message to new audiences include blog posts, white papers, instructional how-to videos and press releases. She has 15 years of experience in both communications and journalism and has worked in a variety of roles to put her into a position of expertise in her field.

Marketing 40

Marketing Small Business Web Nonprofit 40

Shift Communications

APRIL 2, 2015

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. PR pros work hard to secure media hits, and a stellar feature in the Wall Street Journal or the New York Times deserves to have a longer life than the hot minute it gets post-publication. The Moz Blog.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Beyond PR

NOVEMBER 16, 2016

In order to see growth in traffic – and ultimately drive leads into your sales funnel – your website, blog posts, press releases, white papers, and other assets have to be properly optimized, not only technically but also in terms of content and assets. Optimization isn’t a skill to take for granted.

Engineering 40

Engineering Google SEO Guidelines 40

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books. You have a belief in the essential goodness of human nature. Still reading? One Where Good Guys Win. I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81

Landis PR

JANUARY 3, 2022

Note: PRGN originally posted this blog on its website. There is no doubt that public relations – which carries roots from the journalism side of the industry, now touches marketing, e-commerce, social media, digital outreach and more. Photo courtesy of Unsplash. What a year! PR isn’t just PR anymore.

Trends 52

Trends Trade Shows Agency Communications 52

Cision

MAY 21, 2015

Now, plug in those headphones because it’s time to learn together about online business, entrepreneurship, internet marketing, audience building, passive income, blogging, list building, virtual assistants, startups, search engine optimization, email marketing and so much more. The Brand Advantage Journalism Podcast. 17) Mitch Joel.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

APRIL 8, 2017

Add in the trends of fake news, the erosion of trust in journalism , and rampant ad fraud and this has the makings of a perfect storm. The UML is a weekly roundup of just three articles or blog posts that I’ve vetted, analyzed, added commentary and recommend for further reading. 1) Marketing content vs. content marketing.

Content Marketing 71

Content Marketing Social Media Marketing Media 71