Stern + Associates

MARCH 10, 2023

Naturally when asked about their dream publications and platforms, they gravitate toward top brands such as The Wall Street Journal , Bloomberg , TED , etc. But these measures should not be viewed as an ending, but rather as a critical piece of your business development strategy.

Publicity 99

Publicity Conference Leadership Measurement 99

Waxing UnLyrical

NOVEMBER 9, 2016

Even within this blog for Waxing UnLyrical, the “Rebirth of Storytelling” was promoted as a returning concept back in May of 2011. This article from 1963 by Sylvia Porter , in the Meriden Journal , carries the subheading “Policing Public Relations.” Start off by only measuring what matters.

Storytelling 87

Storytelling Measurement Ethics Web 87

Sword and the Script

APRIL 27, 2019

1) The top challenges in journalism. 65% of journalists said audience metrics have changed the way they evaluate stories”; additionally, “43% of journalists globally reported their organization’s primary measure of success for their content is readership or viewers.”. How do you measure influencer marketing results?

Survey 93

Survey Journalism Study Pitching 93

Sword and the Script

MARCH 10, 2019

The survey identified the top five reasons for firing an agency as follows: 1) cost (81%); 2) poor client service (47%); 3) inability to measure ROI (41%); 4) too much “hand-holding” (32%); 5) taking more work in-house (30%). 3 PR Trends in Tactics, Measurement and Organization. white papers (36%).

Survey 99

Survey Media Relations Corporate Communications 99

Cision

AUGUST 26, 2015

We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Seth’s Blog: Every marketing challenge revolves around these questions [link]. Social strategy from NGO in El Salvador — love emoji on paper! Click here for our free live-streaming white paper!

Social Media 120

Social Media Twitter Media Nonprofit 120

Beyond PR

MARCH 17, 2016

Content types that can spread your message to new audiences include blog posts, white papers, instructional how-to videos and press releases. Depending on the size of your email list and needs, it’s also economical and – more importantly – measureable.

Marketing 40

Marketing Small Business Web Nonprofit 40

Shift Communications

APRIL 2, 2015

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. PR pros work hard to secure media hits, and a stellar feature in the Wall Street Journal or the New York Times deserves to have a longer life than the hot minute it gets post-publication. The Moz Blog.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books. You have a belief in the essential goodness of human nature. Still reading? One Where Good Guys Win. I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

APRIL 8, 2017

Add in the trends of fake news, the erosion of trust in journalism , and rampant ad fraud and this has the makings of a perfect storm. The UML is a weekly roundup of just three articles or blog posts that I’ve vetted, analyzed, added commentary and recommend for further reading. 1) Marketing content vs. content marketing. Lead metrics.

Content Marketing 72

Content Marketing Social Media Marketing Media 72

Cision

MAY 21, 2015

Now, plug in those headphones because it’s time to learn together about online business, entrepreneurship, internet marketing, audience building, passive income, blogging, list building, virtual assistants, startups, search engine optimization, email marketing and so much more. 10) Amy Porterfield. Online Marketing Made Easy. 17) Mitch Joel.

Social Media 120

Social Media Marketing Pinterest Media 120

The Hoffman Agency

APRIL 6, 2020

Tapping his experience as a consultant and as a former reporter for TechCrunch, BuzzFeed and The Wall Street Journal, Matthew’s honed thoughts are enough to make even the stodgiest executive believe that numbers can tell fables — here’s how. Taking a page from data journalism. Why use data-driven storytelling?

Storytelling 53

Storytelling Data Journalism Resources 53