ImPRessions - Crenshaw Communications

JANUARY 28, 2018

After the election, most mainstream news organizations got busy reminding us why they’re needed with a renewed commitment to quality journalism. Best of all, journalism organizations like ProPublica and The Center For Public Integrity are enjoying unprecedented support. Here’s hoping for smoother road in 2018. United Airlines.

Airlines 180

Airlines Reputation Journalism Crisis 180

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” He concludes that the trendy, less traveled social media channels aren’t as important to PR professionals as Facebook, Twitter, YouTube and blogs.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Melissa Agnes

JULY 17, 2014

If it’s truly a crisis, it will be published about in blogs and on news sites, and potentially make its way to traditional media. A crisis is a crisis and when it goes viral it goes viral everywhere, not just on social media. This means that a crisis is never a “social media crisis”, but rather a crisis.

Social Media 252

Social Media Crisis Media Viral 252

Mindful Marketing

DECEMBER 20, 2023

The iconic magazine about all things athletic ran afoul of public opinion on a viral scale when it apparently used artificial intelligence to write articles that it attributed to human beings. A recent Wall Street Journal article revealed that phony product reviews, especially on Amazon, are more rampant than most of us ever would imagine.

Ethics 94

Ethics Marketing Sports Education 94

NewsWhip

FEBRUARY 7, 2020

This site claimed there were up to 59 cases of undiagnosed viral pneumonia in Wuhan specifically. Over the course of this week, there were fourteen articles combining for around 1,500 engagements, so there was relatively little pickup outside of local sources and blogs. Engagements. Engagements. Week 2: January 6th – 12th 2020.

Journalism 163

Journalism Viral Writing Report 163

Cision

OCTOBER 21, 2015

We all want as many social media shares as we can get, but in order for us to increase our content’s chances of going viral, we must first look at the demand side. Over the course of a few years, he posted over 600 times to his blog and uploaded over 200 videos to his YouTube channel. Measure Your Niche’s Density.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Mindful Marketing

JULY 4, 2020

During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism. Subscribe to Mindful Matters blog. Learn more about the Mindful Matrix and Mindful Meter. Check out Mindful Marketing Ads and Vote your Mind!

Marketing 74

Marketing Pharmaceuticals Policies System 74

Barokas

DECEMBER 5, 2019

now want to know, “How can we go viral?”. Is a Wall Street Journal mention going to make more of an impact for your business than an in-depth feature in a key vertical publication? An earlier version of this post originally appeared on the WTIA blog, January 8, 2019. Video is now an integral part of marketing for all businesses.

Strategy 78

Strategy Media Storytelling Pinterest 78

PR in High Definition

SEPTEMBER 24, 2019

These are three traditional job titles in the journalism world which have been around for over a century. A story that is right for social media and has the potential to go viral may not immediately capture the imagination of a traditional journalist. Are we bidding farewell to investigative journalism? Columnists.

Media 54

Media Newspapers Journalism Video 54

Mora Communications

OCTOBER 13, 2017

When an attorney appears on CNN, MSNBC, the Today Show, the New York Times, the Wall Street Journal, or their regional or local media outlets, their credibility grows by leaps and bounds. TV news viewership, on average, varies between 2-7 million people and can reach far beyond that when a segment goes viral.

Advertising 40

Advertising Advertising Television Viral 40

Lauri Pehar Borsh

APRIL 30, 2014

With the right strategy and a consistent tactical plan, your social and other online media (blogs, groups/forums) network audiences will eventually start to share, like and even comment on your broadcasted content (original articles, shared content, or back-and-forth conversations, etc.). Originally published for the Jaffe Blog: [link].

Social Media 83

Social Media Pitching Media LinkedIn 83

Lauri Pehar Borsh

APRIL 30, 2014

With the right strategy and a consistent tactical plan, your social and other online media (blogs, groups/forums) network audiences will eventually start to share, like and even comment on your broadcasted content (original articles, shared content, or back-and-forth conversations, etc.). Originally published for the Jaffe Blog.

Social Media 60

Social Media Pitching Media LinkedIn 60

NewsWhip

JUNE 9, 2022

There were also pieces about a viral mum selling water (152k), a Kizz Daniel concert at London’s O2 (137k), a woman celebrating five years in the Nigerian navy (136k), and a student breaking down in tears after his parents missed his graduation ceremony (133k). Check them out on the blog here.

Facebook 29

Facebook Reddit Viral Analysis 29

Bad Pitch Blog

SEPTEMBER 8, 2008

Fortune Small Business drops its entire staff, The Wall Street Journal cuts a variety and Fortune kills off dozens. An Atlanta Journal-Constitution staffer tells us that they''re having daily meetings now…and that if we have any stories pending, to hurry up and get them written. The Record in NJ closes down its (?) Hail to the cheap.

Journalism 41

Journalism Real Estate Print Newspapers 41

Buzzstream

JUNE 16, 2021

Sometimes we’re seeking to replicate the success of others in a pretty abstract way – we see other people’s successful campaigns on Twitter, LinkedIn, industry blogs and so on, and feel the pressure to replicate the results that others have achieved. me in 2014, from Appetite for Deconstruction, Lessons in Virality from Axl Rose.

Digital PR 160

Digital PR Film Instagram Writing 160

Cision

FEBRUARY 10, 2016

Ever feel like you’re publishing blog content to an empty theater? Learn how with Cision’s free Brand Journalism white paper! So don’t expect to jot off a quick blog article and have it be good. If you always write a 400-word blog post, you’re providing a pretty monotonous experience for readers. Here’s how.

Writing 120

Writing Viral Infographics Blogging 120

Cision

AUGUST 26, 2015

We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Seth’s Blog: Every marketing challenge revolves around these questions [link]. 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. Founder of #Blogchat.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. Learn how to build a brand journalism program with Cision’s free white paper!

How To 120

How To Tools Exercises Viral 120

Buzzstream

FEBRUARY 3, 2021

The key aim of Verve’s viral Profanity on Film campaign was to look at swearing within films by analysing scripts. For example, at Verve with a campaign that had gone stale, I drew inspiration from my journalism experience to revive it. Having viral potential. It would’ve been easy to simply look at the ‘sweariest’ films.

Digital PR 170

Digital PR Industry Strategy Film 170

Stephen Waddington

AUGUST 27, 2018

In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience. The research examined a huge corpus of blog posts and discovered that relationships are formed at a nexus in values.

Communications 60

Communications Analysis Web Handbook 60

Shift Communications

DECEMBER 1, 2016

But coverage in The Wall Street Journal s, Forbes , Business Insiders and Fortunes of the world are achievable for companies of all sizes – startup or mature, public or private. A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold.

Strategy 60

Strategy Print Insurance Insurance 60

NewsWhip

SEPTEMBER 16, 2021

One more piece of housekeeping before we begin, in previous versions of this blog, we have included both the British and international versions of BBC in the rankings. United have a huge global fanbase, and Ronaldo is consistently one of the top performers natively on Facebook , so it is no surprise that this piece went viral. .

Facebook 147

Facebook Analysis Viral Internal 147

Sword and the Script

DECEMBER 10, 2019

But I am curious if consumer trust has reached a point where more and more brands will look to intentionally create content that ‘goes viral’ due to its divisive or outrageous nature. ” What’s happening in public relations is happening right now in independent journalism. “Not all predictions are positive. The list goes on.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Buzzstream

JANUARY 17, 2018

Now, imagine how awful it’d seem if after spending so much time and resources on a blog post, you let it waste away in some archive folder—It doesn’t make sense. The truth is that your best articles and blog posts can find a new life in an entirely different form. Assemble your Popular Blog Posts into an Informative Ebook.

eBook 108

eBook Infographics Pinterest How To 108

Buzzstream

DECEMBER 17, 2020

This allows you to (usually) have the top-tier publications show up on the first pages, with lower-tier publications and blogs closer to the back. In the best circumstances, a digital PR campaign will go viral (for all the right reasons), which is exciting but can also lead to a few days being spent gathering and discovering coverage.

Digital PR 161

Digital PR Tools Pitching Film 161

Beyond PR

OCTOBER 12, 2016

These animated silent loops have dominated the world of online memes for some time now, going viral on blogs and social media more times than we can count. You can also catch her sharing the latest news in journalism and blogging on @BeyondBylines. GIFs never seem to get old or go out of style.

Tools 40

Tools Video Instagram Viral 40

Doctor Spin

DECEMBER 15, 2023

Echo chambers in social media contribute to the viral spread of misinformation by acting as initial bandwagons for complex contagions.” Echo chambers and viral misinformation: Modeling fake news as complex contagion. Doctor Spin | The PR Blog. Please support my blog by sharing it with other PR- and communication professionals.

Viral 52

Viral eBook Journalism Resources 52

NewsWhip

MAY 22, 2020

Beyond the top overall, we also wanted to highlight the top articles for some of the top publishers, to see what those who were most consistent were seeing success with, as opposed to individual viral articles. For this, we are going to look at Bild, Focus, and Welt. . Benedict Nicholson. Email Benedict via benedict.nicholson@newswhip.com.

Viral 78

Viral Journalism Retail Travel 78

Stephen Waddington

JUNE 22, 2017

This year’s report is published against a backdrop of continuing concerns about how to fund journalism and the parasitic relationship between news organisations and platforms. Qualitative data suggest that users feel the combination of a lack of rules and viral algorithms are encouraging low quality and fake news to spread quickly. #6

Report 116

Report Mobile Viral Social Media 116

Contently - Strategy

APRIL 24, 2019

Having served as the executive editor at Money Magazine, Magnarelli’s journalism experience gave her an advantage. If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video. “I said, ‘What do you want to get out of what we do?’ Update your workflow.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Doctor Spin

DECEMBER 4, 2023

Source: Digital Journalism 1 Ling, R. Digital Journalism , 8, 596 – … Continue reading When media content is influenced by biases—such as confirmation bias, sensationalism, or media logic—it tends to favour certain narratives or perspectives, often at the expense of a balanced and comprehensive view. Doctor Spin | The PR Blog.

Media 52

Media eBook Viral Construction 52

Masters in Communications

FEBRUARY 12, 2022

Today, printed media includes not only newspapers but magazines, professional publications, academic journals, comic books, and graphic novels (photographic and illustrated communication is also printed media), even local newsletters put through doors about upcoming events is printed media. Op-eds have passed investigative journalism.

Ethics 52

Ethics Communications Print Television 52

Flatiron Communications

NOVEMBER 28, 2018

Later that day, the company’s abbreviated blog post went up. It said little about fake accounts or the organic posts created by Russian trolls that had gone viral on Facebook, disclosing only that Russian agents had spent roughly $100,000?—?a a relatively tiny sum?—?on on approximately 3,000 ads.”. It only raised new questions.

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44

NewsWhip

MARCH 22, 2021

We will return to look at those in a future blog. . For now, let’s dive into the three we’re looking at today, which are the New York Times, the Economist, and the Wall Street Journal. . The Wall Street Journal on the three platforms. The New York Times on Facebook, Instagram, and the web.

Web 97

Web Instagram Facebook Media 97