10 great viral news explainer tips for PR
Stuart Bruce
JANUARY 27, 2022
The viral news explainer is a relatively new style of content that is proving increasingly popular.
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Stuart Bruce
JANUARY 27, 2022
The viral news explainer is a relatively new style of content that is proving increasingly popular.
Cision
APRIL 4, 2016
If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.
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NewsWhip
MAY 10, 2018
We look at the data to see what types of websites saw the most engagement on Facebook in April 2018, and contrast that with the stories that tend to go viral on the platform. The post What goes viral on Facebook? In our recent analysis of the sites that are seeing the most attention on Facebook in April 2018, there were a […].
NewsWhip
AUGUST 15, 2019
The post How viral publishers like UNILAD and LADbible engage audiences on Facebook appeared first on NewsWhip.
Cision
SEPTEMBER 14, 2017
The Cision 2017 Global Social Journalism Study outs journalists as similarly skeptical. Over half of journalists described fake news as undermining their area of journalism. Social media’s influence on journalism is not just for promotion, though. Social Media is Speedy, And This Causes a Problem.
NewsWhip
JUNE 27, 2018
In the current media environment, going viral is out, and generating loyalty with a distinct audience is in. on reporting to different audiences: “Viral has gone out of vogue” appeared first on NewsWhip. To discuss how to report to different audiences, we brought together some […]. The post WhipSmart 2.0
Cision
SEPTEMBER 27, 2017
Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. Or, to view other videos in the series click below: Jay Baer Asks: Are Social Media and Journalism Linked?
NewsWhip
SEPTEMBER 14, 2023
We see an example of this every Thanksgiving with a story about a grandmother accidentally inviting a stranger to dinner , which goes viral each year because they’ve kept their tradition alive.
NewsWhip
NOVEMBER 3, 2022
NewsWhip, which provides critical online insights – including how stories are trending and whether posts could go viral – that Silva and her colleagues can’t find anywhere else. Content that’s sort of going viral, but it’s bubbling underneath still; it hasn’t quite taken off yet, but you can find it the moment before it takes off.”.
NewsWhip
JANUARY 20, 2023
This allows journalists and editors to jump on pre-viral trends, or promote their own stories that they can see are already finding resonance. You can set up these alerts to be informed of spikes in engagement without even having to log into the platform.
Melissa Agnes
OCTOBER 21, 2014
Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine.
NewsWhip
DECEMBER 15, 2022
In terms of the top publishers, Legit’s success was driven by a woman celebrating three years of an akara business (259k), a mum giving birth (161k), a viral video about a school (155k), a man whose daughter looked like Sabirus (150k), and a shop assistant who worked at one store for 20 years getting a huge bonus from customers (144k).
PRSay
MARCH 7, 2024
This “Barbie” garners media The film’s PR tactics generated immeasurable earned media coverage across varied outlets, from local TV to national outlets like The New Yorker , The Wall Street Journal, The New York Times, CNN and the BBC. But shared media was where Barbie shone brightest. He’s just Ken.”
Contently - Strategy
NOVEMBER 3, 2021
In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. Snopes : One of the oldest fact-checking services around, Snopes helps combat misinformation and disinformation, particularly when it concerns viral posts, urban legends, hoaxes, or folklore.
Stephen Waddington
FEBRUARY 10, 2019
Podcasting is back in vogue, using LinkedIn effectively, Tortoise slow journalism project, Netflix Fyre documentary, unreasonable briefs, a new AI marketing book and dates for PRFest. It’s a slow and open form of journalism based on listening to its readers and the communities that it reports on. It’s a useful coaching tool. ??
NewsWhip
FEBRUARY 28, 2023
followers, it’s in the same viral sphere as Duolingo. A massive campaign for them included a partnership with the viral “ corn kid ” from TikTok, which helped establish them as a strong brand presence on the app who is in touch with current trends. scrubdaddy Such a mysterious individual.
Flack's Revenge
DECEMBER 4, 2014
Last night the Daily Show reported that the Chinese government is clamping down on a journalism scourge that confuses citizens and can poison their minds – namely wordplay, that’s right, puns. Needless to say, Jon Stewart had great fun with this, see the clip above.
NewsWhip
JUNE 2, 2020
The virality graphs give us both a better sense of whether or not a story is still gaining attention, and how much attention that story is getting. An Englishman in New York, he is interested in the intersection of PR, brands, and journalism, and the trends and innovation around that. ” Benedict Nicholson. More customer stories.
NewsWhip
MARCH 2, 2020
The latter of these is a viral site associated with feel-good content and spirituality that has been rising rapidly up our rankings in recent months. . This was driven by a number of different viral top stories. In second place was Fox News, though they were roughly equal with CNN, NBC, and Higher Perspectives. million and 5.7
ImPRessions - Crenshaw Communications
DECEMBER 18, 2017
Everyone recalls the PR fiasco United Airlines experienced in April when footage of a dazed and bloodied passenger being dragged from his seat went viral. That, too, was captured on other passengers’ cell phones and enjoyed a brief viral moment on social media. Southwest Airlines’ soft landing.
ImPRessions - Crenshaw Communications
JANUARY 28, 2018
After the election, most mainstream news organizations got busy reminding us why they’re needed with a renewed commitment to quality journalism. Best of all, journalism organizations like ProPublica and The Center For Public Integrity are enjoying unprecedented support. The results were often ugly.
Sword and the Script
FEBRUARY 15, 2022
The economic implications were staggering, and the data put us on the front page of The Wall Street Journal. The story went viral in our market niche. Social proof was at work here too.
Cision
JUNE 29, 2017
But, if the Wall Street Journal mentions your brand, what is that worth? The Cision World Tour Toronto keynote speaker, Scott Stratten, made an excellent point about this problem while discussing a viral video he created on Facebook. Owned media is easy to report on, you own the channels and that data should easily be available to you.
Cision
MAY 24, 2016
On Wednesday, May 18, editors John Corrigan , Marc Bernardin , Sarah Rodman and Richard Nordwind gathered at the Times’ headquarters to give an in-depth look at the evolving entertainment journalism landscape. We’re all dreaming of the way to make something go viral, even though there is no actual way to engineer virility,” says Marc.
NewsWhip
JANUARY 24, 2023
We’re excited to announce a partnership with Meta to provide NewsWhip’s tools to Meta’s Third-Party Fact-Checking (3PFC) program, the largest global fact-checking network of any platform, with more than 90 independent fact-checking organizations around the world who review and rate viral misinformation in more than 60 languages globally.
NewsWhip
NOVEMBER 20, 2019
The Daily Mail featured a mix of viral stories and entertainment. There were also stories featuring movies and viral moments, and three of its stories received more than a million engagements. . Its top article, for example, which received more than 1.5 million engagements. The top 25 publishers on Facebook in October.
Cision
MARCH 1, 2016
In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Writing in a trade journal, Heather Ripley of Ripley PR says that what constitutes a crisis is oftentimes subjective. Identifying a PR crisis.
Stern + Associates
MARCH 8, 2023
Her co-authored book, “ Arrive and Thrive: 7 Impactful Practices for Women Navigating Leadership ” – a Wall Street Journal, USA Today and Publishers Weekly bestseller – equips women with the tools to flourish in senior leadership roles.
ImPRessions - Crenshaw Communications
DECEMBER 27, 2016
The old notion that “any PR is good PR” does not apply in today’s climate, if it ever did; a public mistake will sully a reputation quicker than you can say negative virality. For some B2B clients, a story in a highly targeted trade journal is much more effective than coverage in top dailies.
Cision
APRIL 17, 2015
Some industry stories we’re following this week: The Big News: Hillary Clinton announces her 2016 presidential campaign via social media , followed by Marco Rubio a day later ( The Huffington Post ) and ESPN reporter Britt McHenry is suspended for a week after video of her bad-mouth outburst with a towing attendant goes viral ( NBC News ).
NewsWhip
SEPTEMBER 12, 2022
There were also some of the usual internet virality suspects, with a piece about whether it’s fine to leash your child and one about how to befriend crows and turn them against your enemies both making the top ten. The top publishers of August 2022.
ImPRessions - Crenshaw Communications
DECEMBER 6, 2016
Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Post-factual “news” isn’t merely annoying or even just a threat to journalism – it’s a magnet for the mentally unstable.
Melissa Agnes
OCTOBER 21, 2014
Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine.
Melissa Agnes
JULY 17, 2014
A crisis is a crisis and when it goes viral it goes viral everywhere, not just on social media. When it comes to business-speak, all-things innovative took a beating in 2013: The Wall Street Journal names it as one of the year’s most hated buzzwords. So let’s call it like it is!
NewsWhip
JANUARY 9, 2020
The long form approach and attraction of writers with serious resumes to one, newly created platform is a promising step in journalism, similar to what The Athletic achieved with their expansion last year. That’s why we’re awarding OneZero our newcomer award for 2019. . Washington Post – Most Innovative.
NewsWhip
OCTOBER 23, 2019
Beyond these articles, there was a mix of the viral and the political in almost equal measure. . Western Journal and MSNBC also entered the list, while LADbible and The Hill both saw fairly significant movement up the table compared to last month. . That website received more than 3.5 The top 25 publishers of August 2019.
NewsWhip
FEBRUARY 7, 2020
This site claimed there were up to 59 cases of undiagnosed viral pneumonia in Wuhan specifically. An Englishman in New York, he is interested in the intersection of PR, brands, and journalism, and the trends and innovation around that. Benedict Nicholson. Benedict Nicholson is the Managing Editor at NewsWhip. Roisin O'Flaherty.
NewsWhip
OCTOBER 4, 2019
In June, an article claiming people were refusing to use self-checkout at the store because they didn’t want to kill jobs went viral. The number of articles covering automation has risen in recent years, (17k articles in all of 2018, 21k to date in 2019) but apart from one viral article, engagement stays in below 100k for the top ten.
Mindful Marketing
DECEMBER 20, 2023
The iconic magazine about all things athletic ran afoul of public opinion on a viral scale when it apparently used artificial intelligence to write articles that it attributed to human beings. A recent Wall Street Journal article revealed that phony product reviews, especially on Amazon, are more rampant than most of us ever would imagine.
NewsWhip
JANUARY 19, 2023
Infobae’s top article was about a viral moment between Lionel Messi and a journalist (72.6k), followed by an article about Argentina’s win against Australia (72.1k), and an Argentinian influencer announcing the birth of her child in the middle of the World Cup final (61.7k).
Cision
NOVEMBER 21, 2017
With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. It is no longer enough to keep track of your brand’s mentions from big publications like the New York Times and the Wall Street Journal.
Mark My Words
SEPTEMBER 20, 2019
Engineered and crafted to grab your attention when you least expect it and then entice you to spread it far and wide in spectacular viral fashion. The headline is everything, it is the cash cow. I hope it doesn’t last and I hope that we return to standards of charm, integrity and respect. .
Cision
FEBRUARY 22, 2016
In the Journal of Consumer Research , researchers examined people’s reaction to the pronouns “you” and “we” in brand communication. ” One study in the Journal of Consumer Research offers a strategy to mitigate this: consistency. “you and brand X”). This is known as “satiation.”
PR in High Definition
SEPTEMBER 24, 2019
These are three traditional job titles in the journalism world which have been around for over a century. A story that is right for social media and has the potential to go viral may not immediately capture the imagination of a traditional journalist. Are we bidding farewell to investigative journalism? Columnists.
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