5W PR

AUGUST 6, 2018

Landing an important interview with a popular industry publication can be an exciting part of a company’s PR strategy. No matter how prepared the spokesperson for a brand feels they are, some interviews can go south very quickly. Good interview subjects will answer the question in a way that draws attention back to their brand.

Interviews 74

Interviews Media Agency Conference 74

5W PR

APRIL 3, 2024

Tactical PR maneuvers like crafty press releases, savvy media outreach initiatives, and participation in industry events are like beacons that shine a light on companies. It’s about spinning a riveting tale that strikes a chord with target audiences. Without recognition, this breakthrough remains cloaked in digital obscurity.

Company 78

Company Product Launch Resources Employee 78

Sword and the Script

AUGUST 1, 2017

B2B reporters today don’t do media interviews like they once did. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it. Below are ten proven tips for successful media interviews.

Interviews 60

Interviews B2B Media Report 60

Flack's Revenge

OCTOBER 21, 2021

I realized that I have been making a lot of noise on the Fusion PR website about PR, Done & Doner – but have said nothing here. Three great episodes in, I guess it is about time. We publish once a month, and so far, have covered: Episode 1 : I interviewed Robin Schaffer , an industry analyst relations expert.

SEO 156

SEO YouTube Interviews B2B 156

Flack's Revenge

OCTOBER 21, 2021

I realized that I have been making a lot of noise on the Fusion PR website about PR, Done & Doner – but have said nothing here. Three great episodes in, I guess it is about time. We publish once a month, and so far, have covered: Episode 1 : I interviewed Robin Schaffer , an industry analyst relations expert.

SEO 156

SEO YouTube Interviews B2B 156

5W PR

NOVEMBER 7, 2023

They’re published by various media outlets, blogs, influencers, and major online retailers like Amazon. Creating a press kit Prepare a comprehensive press kit that includes high-resolution images, product descriptions, pricing information, and any relevant press releases or news about the brand.

How To 78

How To Retail Pitching SEO 78

PR for Anyone

SEPTEMBER 8, 2022

YOU need to tell potential clients and customers about it. There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. up to you to tell the world about this. It really is PR for ANYONE.

Media 130

Media YouTube Video Interviews 130

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern public relations (PR) for marketing campaigns Public Relations (PR) is about building trust and genuine connections between brands and those who matter to them. And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant.

Video 110

Video Marketing SEO Social Media 110

Remote PR Jobs

FEBRUARY 27, 2022

Now you need to make sure your client is adequately prepared for the interview. While public relations is a creative field, a briefing document requires quite a bit of preparation as it incorporates all the nuts and bolts to make an interview run smoothly. Gather all the details you can about why this meeting is taking place.

Writing 130

Writing How To Interviews Pitching 130

Sword and the Script

MARCH 28, 2017

Usually, speaking to other prospects about a solution, or talking with a technology analyst that won’t name names in a report, is manageable. However, for many B2B marketing organizations, obtaining publicly referenceable customers willing to speak to the press is an insurmountable challenge. Build Trust with Content Interviews First.

B2B 60

B2B Blogging How To Media 60

OnePitch

NOVEMBER 9, 2022

On this week’s Pitches That Placed, we’re highlighting a pitch that introduced a founder and landed an interview and coverage in Forbes. Here is a link to his recent interview on the ABC show Let’s Talk Live: [link]. Here is a link to his press kit and other media assets: (link to google drive with footage).

Pitching 85

Pitching How To Interviews Resources 85

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. About Seth Gilpin. It’s not only mandatory, it’s time-saving.

How To 282

How To Storytelling B2C Measurement 282

Stern + Associates

NOVEMBER 13, 2023

And beyond company statements, getting your executives out there through social platforms – where messages can be more well thought-out and controlled – and perhaps media interviews and conferences can help build better public relations while aligning values with goals.

Trends 117

Trends Communications Conference Leadership 117

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

Radio 64

Radio Pinterest Television Government 64

Sword and the Script

AUGUST 8, 2023

So, when I saw a piece covering the results of a survey about case studies in Marketing Profs , I pulled the whole report down for a closer look. Linking to case studies from press releases is another good way to repurpose these. Case studies make for excellent blog posts too.

Case Study 123

Case Study Study Company B2B 123

Ethical Voices

APRIL 22, 2024

We like to solve the problems that are a little bit harder to communicate, a little bit more niche audiences, and thinking about how can we help fast-growth companies really scale and leverage their unique talents and their unique information. We’ve been working with a nonprofit that we’ve done work on and off for about 12 years.

Report 90

Report How To Ethics Nonprofit 90

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. 1) They think an interview is just about answering questions. In the majority of media training sessions I’ve done, the spokesperson plays “ping pong” with the interviewer.

Interviews 60

Interviews Media Training Training Trends 60

5W PR

OCTOBER 4, 2023

PR professionals can create informative campaigns about mental health, including prevalence, causes, and treatments. These campaigns can be shared through social media, press releases, webinars, and workshops. Education and awareness campaigns Education is key in fighting stigma.

Strategy 88

Strategy Employee Education Resources 88

Shift Communications

SEPTEMBER 23, 2016

I had about a two-week summer vacation and then I started my first real world job at SHIFT. It was pouring buckets, and I was all worried about arriving at the office soaking wet. What excites you most about PR and your job here? I think what excites me the most about PR is achieving a goal. When did you start at SHIFT?

Interviews 60

Interviews Resources Writing Course 60

Sword and the Script

AUGUST 14, 2018

based reporters said, “fake news is making readers more skeptical than ever about what they read and see.”. The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. 10 Fundamentals for Successful B2B Media Interviews.

Survey 102

Survey Report Media B2B 102

Flack's Revenge

SEPTEMBER 15, 2020

In this post I explain more about the ABM trend and how PR can advance key account selling goals. But PR is more about getting attention for ideas, whereas sales is about getting the order (I confused the two and blew a job interview for a sales position, earlier in my career – see this post ).

B2B 177

B2B Case Study Enterprise Resources 177

5W PR

MARCH 18, 2023

The most effective channels for doing so include press releases, social media, and investor relations. Transparency Corporate brands looking for third-party funding must be transparent about their finances and operations, revealing revenue, expenses and growth projections. Communicating this mission and values is key.

Company 88

Company Corporate Product Launch Internal 88

5W PR

JULY 15, 2023

Communicate openly and honestly about the brand, products, and business practices. Share information about ingredients, sourcing, manufacturing processes, and environmental sustainability initiatives. Share valuable insights, trends, and expert advice through blog posts, articles, and social media content.

Corporate 78

Corporate Industry Communications Ethics 78

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Often company execs become very enthusiastic about adding PR to its marketing mix but then find they haven’t the resources or the staffing to maximize outcomes. Yes, PR is about relationships (it’s right there in the name), but the days of long editor lunches and cozy exclusives are largely gone. No laurel-resting here!

Publicity 256

Publicity Brand Branding Storytelling 256

5W PR

APRIL 8, 2021

The press release has become more important than ever when promoting a company and its products or services. Although press releases themselves have greatly changed through the years, especially when companies realized the importance of digital marketing, they’re still incredibly useful and beneficial.

Engineering 128

Engineering Writing Social Media Tools 128

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. Often there are employees who received complaints directly or who heard about them. A red flag about institutions. A mixed legacy.

Corporate 272

Corporate Reputation Policies Employee 272

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. If you do nothing else to leverage new press, do ensure you amplify the news on social media. Press coverage gives you third-party credibility. Write a press release. Blog about the coverage. Share on social media.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

ImPRessions - Crenshaw Communications

JUNE 20, 2019

The agency will take any company’s broad or vague notions about what it wants from a PR program and translate it into a clear, tailored strategy, which will inform a set of specific tactics. Inexperienced executives shouldn’t commit to a media interview or TV appearance without media prep. 8 things PR does beyond media pitching.

Agency 188

Agency Publicity Media Training Training 188

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size. Upkeep of media lists.

Communications 210

Communications Measurement Tools Enterprise 210

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 127

Journalism Media Relations Report Media 127

PR in High Definition

APRIL 27, 2023

But what about the tech companies whose bread and butter isn’t generative AI? Periods of less coverage and less contact with the press can feel like a step back. A ‘let the storm pass’ mentally can quickly shift to a ‘what can we say about this?’ It can be tough when your point of view doesn’t slot into the current news cycle.

Case Study 62

Case Study Media Training Reputation Training 62

Onclusive

FEBRUARY 11, 2021

It’s a good practice to show commercial viability and real-world impact before formally getting the word out about your company. Additionally, board members or investors might recommend people in their networks who would be willing to participate in an interview or offer a third-party opinion. Identify When and How to Go Pro.

How To 221

How To Media Training Storytelling Financial 221

Newsfile

JUNE 28, 2023

7 best ways to accomplish media monitoring of your press release You’ve sent out your press release, but now what? Well if you’re like most people, you’re probably interested to see if anyone is talking about your story (media mentions). What Is The Difference Between Media Mentions & Media Coverage?

Media 52

Media Analytics Radio Google 52

5W PR

FEBRUARY 24, 2023

The influencers can also walk into the fashion show or appear as a guest and talk about their experience and opinions. Public relations and press releases can generate buzz around a brand and an upcoming fashion show. Brands can reach out to fashion and lifestyle journalists or bloggers to request coverage and arrange interviews.

Fashion 88

Fashion Storytelling Social Media Instagram 88

Deirdre Breakenridge

NOVEMBER 23, 2016

She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work. As we began to chat about brands being immersed in tech and attracting the best talent, I found myself jotting down some notes. I use my blog, PR Expanded , for video book reviews.

Skype 150

Skype Industry Storytelling Interviews 150

MaccaPR

JULY 8, 2015

really care about - the monthly. Paul Pioneer Press , the weekly. With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. Oh yeah, and he handled press for some Governor who was nicknamed “The Body.” Twin Cities Business , the daily Minneapolis.

Interviews 48

Interviews Radio Journalism Newspapers 48

Rock the Status Quo

OCTOBER 27, 2014

Sometimes it’s not about actually HAVING a secret weapon – it’s about grabbing low-hanging fruit when your competitor’s aren’t. LinkedIn’s on-site blog platform allows a member to post articles on LinkedIn. Interview them and share THEIR opinions, not yours. What is it?

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167