5W PR

MAY 8, 2023

Providing factual information helps customers understand the rationale behind the increases. Communicating Early and Proactively Companies should inform customers of price increases early and proactively. Use plain language to explain the reasons behind the price adjustments and how they may affect customers.

Consumer 88

Consumer Communications How To Transportation 88

Newsfile

SEPTEMBER 27, 2023

Then, the company goes one step further to show viewers how to make a pumpkin spice jar. Moreover, you can use high quality images, videos, infographics, tables or charts. Read more from the Newsfile Blog , including newswire, SEDAR, EDGAR, PR, IR, media, the latest industry trends and more. Image by diana.grytsku on Freepik

How To 95

How To Tourism Fashion Travel 95

Business Wire

FEBRUARY 21, 2017

We review the technical changes and the behavioral changes that directly affect the visibility and consumption of information. Once we gather this information, we make tactical suggestions that PR professionals can use to increase the success of their work.

Writing 213

Writing Report How To Google 213

Newsfile

SEPTEMBER 28, 2023

Then, the company goes one step further to show viewers how to make a pumpkin spice jar. Moreover, you can use high quality images, videos, infographics, tables or charts. Read more from the Newsfile Blog , including newswire, SEDAR, EDGAR, PR, IR, media, the latest industry trends and more. Image by diana.grytsku on Freepik

How To 93

How To Tourism Fashion Travel 93

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). According to Andrew Davis , this is how most content marketing campaigns fail. How to decide what to measure?

Content Marketing 240

Content Marketing How To Marketing Infographics 240

PR 20/20

MAY 31, 2023

Below, we’ll walk you through how to use HubSpot to nurture your prospects into members without getting lost in the weeds. With its built-in contact and lead management features , you can collect and organize valuable information about your prospects, such as their job title, company size, industry, and pain points. Attending an event.

How To 81

How To eBook Infographics Content Marketing 81

Cision

DECEMBER 20, 2017

A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. Provide Useful Information. Another strategy to employ involves providing users with useful information. “How much could you possibly write about industrial marketing?”

Industry 222

Industry How To Insurance Insurance 222

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Anyone who clicked on the link would see a major media brand talking about Cision. And that works.

Strategy 276

Strategy How To Media Infographics 276

Rock the Status Quo

AUGUST 21, 2014

Don’t Overlook Its Importance When I think of content marketing, one of the primary tactics that comes to mind is guest blogging. How can you make them care? Match voice to the publication or blog. One blog post can become a SlideShare deck, video, infographic, quote image. See why it’s top of mind?

Writing 203

Writing Blogging Pitching Content Marketing 203

Cision

JANUARY 9, 2018

Blog Content Creation. Here are eight types of content and examples of how to promote them to not only boost your organic presence but to drive demand and engagement. There is overwhelming evidence that shows maintaining a blog generates business results. Your blog authenticates your brand’s personality, expertise and values.

Case Study 210

Case Study How To Infographics SEO 210

Buzzstream

APRIL 10, 2019

Although it has been updated heavily it’s incredible how much of the original information still rings true. We use analytics data from previous pieces, information about what we’ve seen performing well on social, and insight from conversations we’ve had with customers to guide our content. How many links/shares etc.

How To 125

How To Data Community Groups 125

Stephen Waddington

SEPTEMBER 4, 2018

Digital examples of owned media include email, blogs, graphics, videos and websites. Much of the owned content created by organisations on YouTube is focused on how-to Websites – the primary means by which an organisation communicates with its publics. Offline examples include posters, leaflet and printed brochures.

How To 113

How To Media Print Infographics 113

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Blogging 68

Blogging Education Resources Creativity 68

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Here are my go-to tools for blogger outreach and some tips on how to use them effectively.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Here are my go-to tools for blogger outreach and some tips on how to use them effectively.

Tools 71

Tools Blogging Pitching Google 71

Deirdre Breakenridge

MARCH 23, 2016

The following article originally appeared on the AirPR blog. . Sure, CEOs are far less likely to be wooed than a Tinder date, but there are certain steps you can take to put the odds in your favor when communicating PR results, why they’re important, and how you’ll evolve your strategy based on those findings. Owned (company blogs).

Communications 150

Communications How To Analytics Public Affairs 150

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Here are my go-to tools for blogger outreach and some tips on how to use them effectively.

Tools 62

Tools Blogging Pitching Google 62

PR Fuel

JUNE 5, 2020

Read on to learn all about how to send a press release and whether they’re still relevant in 2020. It will also be able to generate interest through a catchy and relevant headline, plenty of quotes, a strong call to action, and of course leave your company’s contact information. Today, press releases have the same goal.

How To 98

How To Ethics SEO Guidelines 98

ImPRessions - Crenshaw Communications

JULY 18, 2017

Here’s how to accomplish just that. You’re more likely to end up with a muddle, or, in the best case, a piece of research that’s moderately informative about consumer attitudes but deathly boring to editorial media. The post How To Make Surveys Work For PR appeared first on Crenshaw Communications.

Survey 136

Survey How To Construction Data 136

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. Businesses can build a devoted following using content marketing that is informative and compelling. Content should begin, if possible, with trusted information from convincing, third-party experts.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Presspage

MARCH 5, 2020

Traditionally, Search Engine Optimization (SEO) falls under the role of marketers, but as more and more people turn to “googling” to find products and information, a holistic approach to SEO is more crucial than ever. Blockquotes, good quality photos, videos, and infographics will be essential to get a higher search ranking.

Brand 88

Brand Branding SEO How To 88

Cision

APRIL 6, 2016

In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. There is a lot of information online about buyer personas. How to Fix Your Buyer Personas. What Are Personas (Empathy Maps) & Why They Are Effective. What would you rather read?

How To 120

How To Tools Exercises Viral 120

Contently - Strategy

NOVEMBER 27, 2018

Gather all of this information and compile a list of primary and secondary keywords. They’re tripping over your company because you happen to be providing the information that they’re looking for.” Marketers just throw an article on a blog and expect everyone to show up. Conduct a gap analysis.

Strategy 112

Strategy How To Content Marketing Analysis 112

Contently - Strategy

MAY 9, 2024

It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run. Take a look at the topics of content you’ve already created, like blogs, social media posts, and podcast episodes, for inspiration. Writing a white paper is not the same as writing a blog.

Writing 110

Writing Case Study Study Brand 110

Beyond PR

JUNE 13, 2017

In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). There, brands are able to promote their unique perspective — and products — while also providing valuable information to consumer audiences. Next, know your platform.

Blogging 77

Blogging Company Engineering Airlines 77

Contently - Strategy

JANUARY 9, 2019

A great blog post can establish trust, but is it really worth someone’s contact information? In our first playbook for marketers , we covered how brands should develop a content strategy to build awareness and establish thought leadership. We’ll explore how to judge the quality of leads later in this playbook.)

How To 111

How To Transportation Content Marketing Healthcare 111

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. Content Creation: Creating compelling and informative content is crucial for conveying the company’s message and capturing the attention of key audiences.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. It allows them to convey complex financial information into visually appealing and easily digestible formats.

Communications 78

Communications Infographics Financial Storytelling 78

Buzzstream

DECEMBER 1, 2023

Use these SaaS link-building tips, ideas, and real-life examples to learn how to put space between yourself and your competitors. Here’s how to do it: Open Ahrefs, go to Content Explorer, and enter a relevant post topic you could create. It would benefit your readers by offering up-to-date and relevant information.

Examples 133

Examples Software Pitching Tools 133

Buzzstream

DECEMBER 5, 2023

What You’ll Learn Today In this lesson, you’ll learn how to find new opportunities – like product review opportunities, guest post placements, resources pages, and more – using BuzzStream Discovery and BuzzStream’s prospecting module. How to Select Your Keywords Use keywords related to the sort of opportunity you’re looking for.

Resources 103

Resources Analysis Infographics Examples 103

Cision

SEPTEMBER 7, 2017

However, figuring out exactly how to do that can be a challenge. so how do you get your audience charged up about it, too? A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers. But how about gaining new followers?

Infographics 283

Infographics Consumer Video Examples 283

Deirdre Breakenridge

SEPTEMBER 3, 2014

I’ve also recently received information on being a Skim’bassador, which is a great way to enjoy the theSkimm and get involved in their fun contests and giveaways and to become a part of a dynamic community. Many publishers are not obligated to share these numbers and it’s often difficult to find the information.

Communications 383

Communications Tools Google Resources 383

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Data, storytelling and blogging of grow in importance.

Survey 178

Survey Marketing B2B Study 178

Critical Mention

JANUARY 15, 2019

In this blog, we’ll explain how inbound links work and show you six ways to build effective backlinks using simple images. Before we get into how to build backlinks using images, let’s define some key themes: Backlink relevance : The best backlinks are those directly related to your industry on a credible 3rd-party site.

How To 60

How To SEO Mobile Google 60

PR 20/20

JANUARY 3, 2019

How will you make your marketing program even savvier in 2019? For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018. During a HubSpot User Group (HUG) meeting, PR 20/20’s VP of Strategic Growth, Keith Moehring ( @keithmoehring ), discussed how marketers can unlock the true potential of marketing data.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Buzzstream

DECEMBER 5, 2023

What You’ll Learn in This Lesson You’ll learn how to get the word out about your product, services, or content by reaching out to influencers in a way that’s effective and scalable – without losing that personal touch. If you haven’t done that yet, here’s a step by step walkthrough on how to connect your email.)

Infographics 62

Infographics Pitching Writing Blogging 62

Landis PR

DECEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Nick Leighton – NettResults. For the original blog, please visit here. Here’s a comprehensive guide on how to construct a communications strategy that seamlessly dovetails with your company’s growth plans. Now is the time to plan for 2024.

Strategy 59

Strategy Company Communications Construction 59