Cision

APRIL 24, 2015

However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Since 2007, NYPL Blogs has showcased content that continues to inspire and educate a devoted audience.

Community 120

Community Mobile Blogging Publicity 120

Communications Conversations

DECEMBER 3, 2014

Two Facebook posts in the last week got me thinking: Should I really keep blogging? First, Geoff Livingston talked about how if he had to do it all over again, and start his social presence from the ground up, he would NOT blog. And, it got me thinking: Should I keep blogging in 2015? I started my blog almost six years ago now.

Blogging 144

Blogging Writing Creativity Meeting 144

Communications Conversations

SEPTEMBER 26, 2014

For example, take the post about Microsoft’s “Garage” concept (titled “Inside Microsoft’s 24-Hour Idea Factory” ). They’re not slapped together like some make-shift blog. Take the story titled “Digital Detectives” , for example. Easy to scan. Big, popping visuals.

Storytelling 165

Storytelling Web Case Study Brand 165

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you haven’t already, consider subscribing to these blog posts by email or RSS. 6) How Long Should a Blog Post be in 2019?

Blogging 80

Blogging Publicity Marketing Survey 80

Polaris

NOVEMBER 30, 2014

If you’re dropping in for the first time, I encourage you to read about why I decided to embark on a blogging binge and the lessons I learned in the first week. If you’re considering your own 30-day binge blogging challenge , or are curious about the benefits of intensive blogging, here are 3 more lessons learned.

Blogging 128

Blogging eBook Writing Web 128

Cision

AUGUST 21, 2015

Welcome to Cision Blog’s newest content series, Behind the Blog, where we chat with a notable influencer in a particular digital space, such as food, fashion, or finance. . Fortunately for Nguyen, getting nerds to discuss the merits of Marvel Comics versus DC, for example, is not the hardest thing to do.

Blogging 120

Blogging Film Video Web 120

Waxing UnLyrical

MAY 2, 2013

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. That’s a blog post for another day. Guest post by Sean McGinnis.

Blogging 111

Blogging SEO Web Google 111

Polaris

JANUARY 2, 2015

Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. I certainly found his answers helpful, publishing them as a Q&A blog post in February titled What Canadian PR Agencies Should Know About New Anti-Spam Legislation. Content Marketing Lesson #2: Showcase stellar examples.

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

Communications Conversations

APRIL 27, 2018

A few weeks ago, I noticed Alyssa Greve , director of content marketing at Cambria, touting a new Cambria blog on LinkedIn. So, I reached out to Alyssa to get a little behind-the-curtain peek into how this new blog came about, how Alyssa and her team are managing it, and what they expect in terms of results in the first year.

Blogging 68

Blogging Pinterest SEO Examples 68

The Proactive Report

OCTOBER 30, 2023

Example: As a nutrition expert, write an informational 600-word article about why women over 35 need to eat a healthy diet that will help improve their health. For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems? Use subheads and bullet points.

Trends 182

Trends Marketing Wikipedia Reddit 182

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. First things first: how do you define attribution? .

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. How Long Should a Blog Post Be?

B2B 68

B2B Measurement Blogging Community 68

Communications Conversations

SEPTEMBER 18, 2015

Drive all social traffic back to our corporate blog and/or web site. Drive all social traffic back to our corporate blog and/or web site. Let me give you an example. His company has a corporate blog. Dave blogs using LinkedIn’s publisher feature on a regular basis. Another example: Medium.

Corporate 60

Corporate Blogging LinkedIn Web 60

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. For the Photo courtesy of Pixabay original blog, please visit here. Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics.

Leadership 105

Leadership SEO Measurement Reputation 105

Contently - Strategy

MAY 20, 2024

Even if you have the best content in the world, if no web traffic stops by, you might as well be writing on paper and then tucking it away in a desk drawer. According to Google , when a site meets the Core Web Vitals threshold, users are 24% less likely to abandon it before it loads. Helpful, right?

SEO 98

SEO Engineering Content Marketing Google 98

Agility PR Solutions

APRIL 8, 2021

Your B2B public relations, for example, might include media relations and press releases along with blogging and web content. Timeshare customers make up a diverse demographic, and it’s important to reach them where they are. If you’re appealing directly […].

Social Media 91

Social Media Strategy Media B2B 91

PR 20/20

MARCH 8, 2023

Example commands include: Quick status updates , such as, "How many tasks are assigned to me?" Reporting , for example, "Show me a summary of monthly web visitors for the last two quarters" or "report of monthly revenue in Q4." Lead management , including "Add contact ted@lasso.com with a note: will be in Boston next week."

Tools 85

Tools Web Examples Report 85

Cision

JULY 12, 2017

Furthermore, the meta description automatically appears when people share your page and content across the web and social networks, so you might as well make it interesting. A simple and easy way to control your web pages’ meta descriptions is to use the Yoast SEO plugin for WordPress. You don’t need much technical knowledge to use it.

Brand 236

Brand Branding Engineering Web 236

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. First things first: how do you define attribution?

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Buzzstream

NOVEMBER 28, 2023

Links are the main way Google traverses the web. For example, if you are a football blogger, you shouldn’t be linking to a cooking site. Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) News links are a great example of high authority and high relevance.

How To 62

How To Google SEO Pitching 62

PR 20/20

APRIL 29, 2023

Content production, such as blogging, is an effective way for associations to communicate with members, build authority, increase visibility, and drive traffic to their website. Additionally, as the experts in their field, and creating blog content can help associations like yours establish authority and thought leadership.

Engineering 77

Engineering Google Tools Blogging 77

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.

Survey 60

Survey Blogging Corporate Analytics 60

Sword and the Script

FEBRUARY 7, 2017

If you’re looking for a short and easy answer to blogging questions, here you go: How long should a blog post be? How long should it take to write a blog post? How often should I publish blog posts? In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. Answer: 1,000 words.

B2B 60

B2B Blogging Data Survey 60

Flack's Revenge

NOVEMBER 10, 2016

Back in the day (“the day” being about 10 years ago), we had a simple message for PR clients who wanted to get in on the social media and blogging action. It was: “Go forth and blog too. Now, the open web is being challenged by the growth of social networking platforms.

Facebook 184

Facebook Web Social Media Engineering 184

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Here’s an example of what we do, for the industrial side of Red Wing Shoes : it relies on ThinkSEM to help generate B2B leads for its outside sales force across the country.

SEO 98

SEO Interviews Blogging Engineering 98

PRSay

MAY 9, 2023

Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs. For example, being included on Oprah Winfrey’s “favorite things” list can make a company. What is EMV anyway? A case in point is the brand S’well. How Soulmates.ai

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Contently - Strategy

FEBRUARY 14, 2023

For example, is the person looking to buy an item? Example: “LinkedIn login” Informational intent: These searchers seek specific information or want to learn more about a particular topic. Example: “Who is the president of the United States?” What is search intent? Think about how people search.

Google 144

Google Engineering SEO Writing 144

Onclusive

AUGUST 24, 2020

While many media monitoring companies have given up on data collection and outsource that critical function to other companies, Patrick masterminded the challenging task of building arguably the largest, global earned media web crawler and database in the industry.

Analytics 347

Analytics Engineering System Software 347

5W PR

NOVEMBER 22, 2023

A/B testing examples Email subject lines: Marketers often A/B test email subject lines to determine which one results in higher open rates. Call-to-action buttons: Changing the color, size, or text of a call-to-action button can influence click-through rates on web pages. The post What is A/B Testing in Marketing?

Marketing 78

Marketing Comparison Data Groups 78

Communications Conversations

APRIL 23, 2019

For example: Typical advice: “Clean up your social media accounts to establish a more professional online presence.” For example, let’s say you wanted to get a social media job at Target. Typical advice: You need a web site! ” My advice: You need a blog (or, podcast)!

Social Media 98

Social Media Brand Branding LinkedIn 98

The Proactive Report

DECEMBER 2, 2022

It’s no longer in vogue to grab stock images off the web and use it to accompany your content. That applies to everything from your branding look and feel, all the way to seemingly insignificant things like an image that accompanies a blog post. Original Imagery. Stock photography and design has become ubiquitous – it’s everywhere.

Trends 147

Trends Instagram Creativity Small Business 147

5W PR

FEBRUARY 22, 2023

For example, always include details such as dates, locations, and contact information. You can find templates for creating press releases on the web. For example, if you offer SEO services, you may want to team up with a web design firm. More outrageous guerrilla marketing type events should, of course, also be filmed.

Strategy 88

Strategy Product Launch Brand Branding 88

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Here’s how the top answers stacked up: 56% said web traffic/web analytics; 51% said impressions / estimated site traffic (i.e. select all that apply).

Measurement 85

Measurement Survey Web Software 85

Buzzstream

FEBRUARY 2, 2024

For example, if I write about travel and receive an email pitch, it must be immediately apparent why you are contacting me. For example, I recently received an email from someone who made a clear connection in both the subject and first lines of the email, reminding me that I tagged them in a LinkedIn post.

Pitching 62

Pitching Mobile Examples Study 62

PR 20/20

JULY 12, 2016

A lot can be said about SEO for blogging, but maybe you’re just looking to brush up on the basics for your next post. Let’s get started so you can get blogging. Select keywords for your blog post. Tip: For stealthier spying, download Open SEO Stats and Web Developer extensions for your browser. Here’s where you can start.

SEO 40

SEO Blogging Web Writing 40

ReimaginePR

JULY 25, 2018

Basically you want to design your site in a way that the Web at large can easily understand it and share it with your target audience. Today we’re teaming up with Yarra Web who are not only going to walk us through the most powerful SEO tools, but spoiler alert – the most powerful FREE SEO tools. A great example is Google Analytics.

SEO 211

SEO Tools Engineering Google 211

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

Is it enough to post it on your own website or blog ? PRWeb – Like PR Newswire, PR Web is also owned by Cision and usually a low-cost distribution option. They’re here to stay. But a press release is only as good as its distribution. Probably not. So, should PR teams use newswire services to push news out?

SEO 279

SEO Print Financial Product Launch 279