Polaris

NOVEMBER 17, 2014

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. If your product falls into a niche, blogs are a terrific way to get the word out to your target market. Given the significance of blogs in the online media landscape, brand marketers simply can’t afford to ignore them.

Media Relations 232

Media Relations Marketing Media Fashion 232

PR Conversations

OCTOBER 27, 2023

By João Duarte, National Scientific Committee member, FERPILab 15 years ago, a group of PR scholars, practitioners, critics, and lecturers collectively challenged Jim Grunig to address some of the recurrent issues that emerged in the PR Conversations blog at that time.

Exercises 70

Exercises Interviews Public Affairs Financial 70

Shift Communications

MAY 17, 2023

How we use it: with an eye toward our firm’s ethical standards. For a fun exercise, ask ChatGPT to write your bio. The PR Council’s guidelines have a dozen questions to help suss out any potential bias while using generative AI in public relations. SHIFTers at every level adhere to them. Fact-check everything.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

How we use it: with an eye toward our firm’s ethical standards. For a fun exercise, ask ChatGPT to write your bio. The PR Council’s guidelines have a dozen questions to help suss out any potential bias while using generative AI in public relations. SHIFTers at every level adhere to them. Fact-check everything.

Publicity 78

Publicity Guidelines Training Transportation 78

Wadds Inc.

JANUARY 16, 2023

The masterful public relations professional understands the enormous value of living a personal and professional life that reflects the highest standards of moral conduct and ethical behaviour. They are proverbial rotten apples that attempt to spoil many of us in public relations practice who abide by the highest ethical standards.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. For many B2B marketing shops, content marketing just means putting stuff up on a website under the blog section. In other words, they must choose between sending that well-researched blog post to the company email list or that demand generation email.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Doctor Spin

MAY 30, 2023

This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. Today’s leaders can draw from Barnum’s playbook, albeit ethically, by using powerful narratives and effective public relations strategies to garner attention and influence their stakeholders. Well, it’s complicated.

Publicity 52

Publicity eBook Ethics Resources 52

Doctor Spin

DECEMBER 4, 2022

Even people who exercise abstract thinking, logic, reason, and the ability to recognize complex issues can resort to this thinking style when threatened. Please consider supporting the blog by sharing it with other PR- and communication professionals. 4 See also conversion theory. When they are logical, be emotional, and vice versa.

How To 52

How To Handbook Resources Groups 52

Mindful Marketing

MARCH 27, 2022

So, here are the answers: 1) Aggies, Knights, Buckeyes, Gators, Panthers 2) Duck, Mayhem, Gecko, Emu, Flo The point of this exercise is to underscore how effective many insurance companies have been at familiarizing us with their brands’ personalities. ” Subscribe to Mindful Matters blog. like insurance.

Insurance 75

Insurance Insurance Television Exercises 75

PR Job Coach

SEPTEMBER 10, 2013

As noted in a past post on internships, PRSA believes it is ethically improper to employ anyone who adds real value to a public relations agency or department without compensating them for their work – whether that compensation is monetary or in the form of educational credits. Is the compensation reasonable for the role?

Pinterest 120

Pinterest Case Study Internal International 120

The Hoffman Agency

MARCH 30, 2021

With the people I manage, trust is exercised by providing the necessary guidance and support on the front end of a task and then letting them run with it — making it their own and bringing a new perspective. Moreover, everyone on my teams has more than earned my trust with their quality work ethic and amazing personalities.

Agency 69

Agency Exercises Employee Ethics 69

Mindful Marketing

AUGUST 15, 2021

When I feel ill-equipped to tackle an ethical issue on my own, which occurs often, I reach out to others who have different and frequently more informed perspectives. ” ​ Subscribe to Mindful Matters blog. dropping from 260 to 200 lbs. Learn more about the Mindful Matrix.

Pinterest 99

Pinterest Advertising Advertising Exercises 99

Stephen Waddington

MAY 23, 2018

Regardless of the tasks and skills that can be automated or benefit from AI, human intervention, editing, sensitivity, emotional intelligence, applying good judgement and ethics will always be needed. A crowdsourced exercise by the #AIinPR panel over the past few months has characterised more than 120 tools. AI tools in PR?

Analysis 60

Analysis Technology Tools Exercises 60

Barokas

JANUARY 7, 2019

This realization first hit me in my personal life, when I recognized that while I want to instill a strong sense of ambition and work ethic in my children, I don’t want to burden them with the feeling that they must be in a state of perpetual change to be successful.

Case Study 60

Case Study Construction Exercises Media Training 60

Karen Freberg

AUGUST 15, 2017

What is exciting always is to see what professors have come up with to integrate new forms of technologies, platforms, and exercises to teach their students all about social media. Some of the exercises I wrote about for Hootsuite can also be applied and adapted today with some of the changes we have seen with some of the platforms.

Social Media 69

Social Media Media Resources Education 69

PR in High Definition

JULY 22, 2019

The rapid development of AI-powered tools has moved video doctoring from a primitive exercise often undertaken for fun, to a calculated misinformation tactic for bad actors. For PR teams, all we can do is undertake proper due diligence and act in an ethical manner. There is hope, however.

Media 74

Media Viral Video Newspapers 74

Cision

JUNE 29, 2015

Wharton professor and author of the book Give and Take: A Revolutionary Approach to Success, Adam Gase writes that there is a growing body of research demonstrating that “advice-seeking” is a very effective strategy for exercising influence, especially when we “lack authority.” Self-disclosure.

Study 120

Study Writing Facebook Groups 120

PR in High Definition

JULY 24, 2018

And even then, there are some skills that it simply hasn’t developed, such as ethics, communicating and accountability. Crucially, as the aptly named CIPR research report suggests, the AI will not be mature enough to manage itself. Much like a teenager, it will need direction. In any case, AI will require guidance.

Analysis 48

Analysis Tools Data Exercises 48

Deirdre Breakenridge

APRIL 29, 2019

The Intersection of Bias, Ethics and PR Stunts in Media Relations. A high profile blog was “tipped off” to the feigned outrage and the rest of the media then picked up on it and duly reported the incident as controversy. Yet the voice of reason isn’t just ethical, it’s an inspirational way to communicate. Say whatever you want?

Survey 377

Survey Media Relations Media Ethics 377

Mindful Marketing

FEBRUARY 26, 2023

I’d recently written a couple of pieces about AI and ethics based on some extended conversations I’d had with ChatGPT. In those discussions I probed the bot’s moral mind, asking it almost any ethical question I could conceive. Furthermore, assessing consequences is just one facet of ethics.

Ethics 94

Ethics Advertising Advertising Analysis 94

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done. Learn more about the Mindful Matrix.

Ethics 98

Ethics Guidelines Fashion Transportation 98

PR Conversations

MAY 1, 2017

A comment left by New Zealand PR consultant, Catherine Arrow , on a recent post on my personal Greenbanana blog indicated that the topic (the language of grief and a biopsychosocial perspective on mental health issues) was worthy of further investigation. And they’re going to be needing some support.

Crisis 63

Crisis Crisis Management Leadership Training 63

Contently - Strategy

DECEMBER 1, 2022

Is ethical manufacturing a priority? Use your USPs, value proposition, mission statement, and tagline to draft brand messaging pillars, which may become website sections or blog categories, and help you define your marketing strategy. You should walk away from this exercise with a document that includes all the elements listed here.

Strategy 99

Strategy Brand Branding How To 99

Deirdre Breakenridge

APRIL 5, 2019

Do you really know what someone else is experiencing before you tweet, blog or post on Facebook? If you don’t FEEL as a first step, which means to Face Fears , connect with Empathy , use Ethics and unleash the Love of your mission, then all of your planning may fall on deaf ears. Ask yourself an important question.

Infographics 266

Infographics Communications Leadership Social Media 266

Cision

JUNE 1, 2017

The most satisfying aspect of my current position as a senior vice president at the PR agency Comunicad, is the confidence I have to voice my opinion, not be afraid to exercise my creativity, and being able to mentor other talented women who are starting their journey in this business. Read lots and lots and lots of blogs and books.

Sports 245

Sports Agency Industry Creativity 245

Buzzstream

FEBRUARY 9, 2024

White hat link building is building links ethically and adhering to Google’s Link Spam policies. Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts. Then, guest blogging, where you write valuable articles for other websites.

Google 71

Google Infographics Pitching Resources 71

Beyond PR

JUNE 1, 2017

The most satisfying aspect of my current position as a senior vice president at the PR agency Comunicad, is the confidence I have to voice my opinion, not be afraid to exercise my creativity, and being able to mentor other talented women who are starting their journey in this business. Read lots and lots and lots of blogs and books.

Sports 81

Sports Agency Industry Creativity 81

PRSay

SEPTEMBER 14, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 106

Ethics Nonprofit Exercises Radio 106

PR Conversations

JULY 8, 2016

This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically. Ethical challenges arise as Saunders et al (2015) contend, from accessibility online of private as well as public information.

Interviews 51

Interviews Ethics Education LinkedIn 51

PR Conversations

JULY 8, 2016

This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically. Ethical challenges arise, as Saunders et al (2015) contend, from accessibility online of private as well as public information.

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically. Ethical challenges arise, as Saunders et al (2015) contend, from accessibility online of private as well as public information.

Interviews 40

Interviews Ethics Education LinkedIn 40

Waxing UnLyrical

MARCH 25, 2015

In an interview she gave during the 1960s, Baxter was asked if political public relations actually transfers political power into the hands of those who exercise it. Again, from The New Yorker : “It certainly could and has in some instances.” ” she said, carefully.

Meeting 40

Meeting Publicity Trends Interviews 40

Waxing UnLyrical

JULY 17, 2015

I’ll be back in the blogging saddle next week. While PRWeek perhaps could have exercised more diversity sensitivity in its display of the 2014 PR leaders, they were, after all, working with the content and information submitted to them by PR agencies. Ed: Did you do a double take? Yes, you get TWO guest posts this week.

Agency 40

Agency Report Training Leadership 40

Mindful Marketing

FEBRUARY 27, 2022

Neither of these alternatives allows people to exercise informed consent , or freely choose to adopt an idea based on its logical merits. ” Subscribe to Mindful Matters blog. Although we occasionally act otherwise, people are rational beings who can understand and make sensible decisions based on logical arguments.

Marketing 82

Marketing Advertising Advertising Examples 82

Communications Conversations

MAY 13, 2015

Last summer she sought and earned a social media/editorial internship with New York Girl Style, a leading lifestyle media company where she wrote and published weekly articles, blog posts and social media content. Nominated by Marcia DiStaso, Penn State University. Michael Johnson. Michael Johnson has a proven track record of success.

Groups 60

Groups Internal International Conference 60

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164