Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Beyond PR

DECEMBER 12, 2016

You’ve spent the year focusing more on social media than you ever have in the past. Use the following as your end-of-year checklist to ensure you covered your bases for social media. Therefore, you put effort into diversifying what you posted to social media. But have you done everything you’re supposed to?

Social Media 40

Social Media Media Small Business Analytics 40

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. And perceptually, it has more weight than a regular blog post. Aside from bragging rights, writing an ebook can help increase your authority because people will begin to see you as an expert on the topic.

eBook 219

eBook How To Writing Community 219

PR 20/20

DECEMBER 14, 2022

“I s it okay to edit a blog post months or years after it’s been published?”. In fact, this blog post you’re reading right now will likely become a content edit in a year or two. Content edits are when you edit an existing blog post to keep the content relevant. Once updated, you republish your edited post as a ‘new blog.’

SEO 52

SEO Google Engineering eBook 52

Melissa Agnes

SEPTEMBER 4, 2020

Furthermore, if someone were to publish something negative about you online—be it negative allegations, unwanted news stories, harmful social media attacks, defamation, or a crisis for the very organization for which you work—how confident are you that your online reputation, your good name, would withstand such an attack?

Brand 234

Brand Branding Reputation Crisis 234

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Keeping up with the news, including industry news, current events, social causes, social media trends and anything related to the work you want to do, is essential for PR job searching and as a regular practice. Download our free Path to PR Agency Leadership tip sheet.

Agency 88

Agency Energy Crisis Management Industry 88

Cision

SEPTEMBER 16, 2016

The Writing’s on The Wall. Blogs are the “new” news outlets. ” Figure out what people want and write about it. Blog about a topic that your service, product or organization helps address. Get Social. In case you haven’t already, boost your social media presence! Be Consistent.

Nonprofit 120

Nonprofit YouTube Travel Pitching 120

MaccaPR

DECEMBER 10, 2014

In fact, we design multiple offers for Red Wing, such as free downloadable white papers on OSHA standards and receive a free pair of boots in exchange for 15 minutes of their time. You invest a lot of time in your ThinkSEM blog , chiefly written by your wife and co-owner Sarah Danks and PR staffer Kayla Hollatz – it’s a fun read.

SEO 98

SEO Interviews Blogging Engineering 98

Waxing UnLyrical

APRIL 22, 2015

Does your business blog have the livelihood of a funeral? When you look around at your blog and analytics, what do you see? No social media shares. You have absolutely no evidence whatsoever that anyone even cares remotely about your blog. What’s going wrong with your business blog?! No comments.

Blogging 40

Blogging How To Writing Google 40

Karen Freberg

FEBRUARY 4, 2018

I wrote a book review of Gary’s #AskGaryVee book nearly two years ago, and I feel I need to write one for his latest book, Crushing It! These two aspects of business and social media are at the forefront of what people are talking about across industries. I’m easy to get in touch with on social media.

Social Media 45

Social Media Media Education Industry 45

Cision

SEPTEMBER 26, 2016

If left to my own devices I write in a passive voice, I habitually use compound sentences, and my vocabulary choice is less than ideal (humblebrag – I use too many syllables). On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. Tools to improve your headlines.

Tools 120

Tools How To SEO Writing 120

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. Audience: You’re not writing a content press release for journalists.

Writing 40

Writing SEO Web Content Marketing 40

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Over the years, we have referenced ethics in many of our blog articles, and at least once per year, we devote an entire article to the topic of ethics. You can download the subsequent white paper and see the complete list of evaluation criteria here. By the nature of the profession, PR pros are morally bound to act ethically.

Ethics 110

Ethics Industry Publicity Analysis 110

Stephen Waddington

JANUARY 20, 2019

Planning a backlash: Gillette, Amazon and Greggs Kate Hartley, co-founder of social media crisis simulator Polpeo is writing a book about the impact of technology on issues and crisis. My job next week is to write how to guides for each of the main platforms. I’ve stopped spamming out my blog posts as they’re published.

Twitter 61

Twitter Print Crisis Travel 61

Solo PR Pro

DECEMBER 8, 2020

This first stage is typically where you will write up your full PR and marketing plan, establish what your tactics will be, and determine the Key Performance Indicators (KPIs) you’ll use to measure success. Download our Timeline Template and Sample Timeline to get started today ! Strategic planning. Message distribution.

Social Media 68

Social Media Pitching Writing Measurement 68

Cision

SEPTEMBER 2, 2016

The moderator sits there pleading for participants to write in and then a few seconds of awkward silence ensue. You can also ask your social media manager to pull in questions from social media. Download this free guide for step-by-step instructions for crafting, sharing and repurposing effective content.

Survey 185

Survey System Conference Social Media 185

Polaris

MAY 19, 2015

A landing page is a webpage that encourages visitors to your site to download a digital offer (an eBook, tip sheet or white paper) or sign up for a free trial, a webinar or an e-newsletter—all in exchange for leaving their contact information. Explain how to download (or register) for the offer. 3: Write a Compelling Headline.

eBook 100

eBook Newspapers Writing Print 100

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. I took a briefing from them last year but never got around to writing it up.

Technology 167

Technology Publicity Software Pitching 167

PR Fuel

SEPTEMBER 16, 2021

Another way to use a call to action is as a way of building your email list, increase your following on social media, or just keeping users interacting with your site. So, how do you put a call of action in writing? Writing a compelling CTA isn’t rocket science, but it does take some creativity. Download the app.

Writing 91

Writing Resources Social Media Creativity 91

Beyond PR

DECEMBER 19, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. Click here, or, on the image at the end of the post to download your free content calendar template. Welcome to the content calendar. Planning in Advance Maximizes Opportunities.

How To 75

How To Content Marketing Conference Analytics 75

Waxing UnLyrical

MAY 20, 2011

Get it in writing! It is really really really important for all of us – not just the service providers, but the businesses who are availing themselves of those services, to have our agreements in writing. So protect yourself in writing. please take a moment to add the hashtag. I love this idea! But crap happens.

Resources 100

Resources eBook Social Media Conference 100

Cision

JUNE 25, 2015

Share on social media. If you do nothing else to leverage new press, do ensure you amplify the news on social media. Write a press release. Blog about the coverage. Explain more in a blog post and post to your site. Instead, play an active role in getting the most out of the coverage. 500|5000 list).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

MaccaPR

JANUARY 5, 2016

Just as every parent thinks their own sons and daughters are the best looking and most brilliant children on Planet Earth, too many companies and marketing agencies – our Minneapolis PR firm included – are convinced that their blogs could hardly be better. You posted full blog posts on the main blog index page. Ah, hubris.

Blogging 48

Blogging Creativity Agency Mobile 48

Waxing UnLyrical

JUNE 24, 2019

In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. Think Beyond Social Media. Blog interviews or contributions. Blog interviews or contributions. Choose the most important metric, like report downloads and measure your success. Event panel.

Measurement 95

Measurement eBook Tools Survey 95

Cision

NOVEMBER 15, 2016

What’s even more astounding is a Nielsen survey says 92 percent of us trust recommendations from individuals we may not personally know—if they’re perceived as a “social media star” in the industry—over what brands communicate. and name.kitchen, where she spends her days doing media relations, content marketing and social media.

Trends 120

Trends Leadership Small Business Analytics 120

Sword and the Script

JANUARY 31, 2023

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails.

Software 78

Software Case Study Technology Tools 78

Waxing UnLyrical

MARCH 11, 2011

This is part of the Blogging for Grasshoppers series. If you’ve been doing this blogging thing for a while, you already know this stuff. But here are a few things I’ve been asked about a few times when it comes to blogging – particularly in WordPress – and I’m going to jot ‘em down for you.

Blogging 68

Blogging YouTube Video Creativity 68

Scott Public Relations

SEPTEMBER 3, 2020

Over time this prohibition was extended to include racist writing. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Insurance 52

Insurance Insurance Healthcare Government 52

Onclusive

SEPTEMBER 20, 2017

But with PR attribution, one can see how efforts impact business goals and metrics aligned with the lower part of the funnel, such as whether those articles prompt downloads, convert leads into customers, and so forth. Channels are the method of earned, owned, or paid media that led to the conversion. Make Data-Driven PR Decisions.

Analytics 170

Analytics Measurement Data Technology 170

Landis PR

DECEMBER 6, 2021

Even as the communications sector has expanded to include social media channels, blogs, virtual events and more, media relations has remained – and will remain – a cornerstone of any smart MarComm strategy. Photo courtesy of Pexels. By Polly Winograd Ikonen, LCI. Why is that? Make sure that’s what you’re offering.

Media Relations 52

Media Relations Media Sports Report 52

PRSay

AUGUST 8, 2018

It’d be an entire roadmap of content, blog topics and email promos. Of course, anyone who’s walked the PR planet for years knows that social media — and breaking news — can quickly overturn your best-laid content plans. Luckily, hundreds of online templates are available to download free, or you can create your own document.

Pitching 134

Pitching Interviews Video Report 134

Ishmael's Corner

JUNE 16, 2015

To gain familiarity with the core signals, PR folks can download a slick free tool called the MozBar. For example, we support the blog for a B2B company called Endicia (online shipping software). For example, we support the blog for a B2B company called Endicia (online shipping software). Domain Authority.

SEO 60

SEO Tools Comparison Google 60

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. Any pet peeves with PR people?

Meeting 93

Meeting Media Journalism Education 93

Public Relations Sydney

OCTOBER 12, 2014

For example, a charity that assists suffers of multiple sclerosis may write a case study about how they have changed the life of one sufferer of the disease. You can use case studies on your website, social media channels, in speaking presentations, in reports to gain new sponsors and by pitching them to the media.

Case Study 90

Case Study How To Study Pitching 90

Polaris

MARCH 20, 2015

The final option was to start building high quality links by writing useful content that interested others. I enjoy writing. Original content also provides fodder for social media, eBooks, email marketing and DRIP campaigns—the possibilities for multi-purposing are almost endless. Content Marketing'

SEO 100

SEO eBook Google Engineering 100

Burrelles Fresh Ideas

MARCH 12, 2024

A robust social media and PR strategy can supercharge your early efforts and help you build a reputation quickly. A social media-driven PR strategy can be cost-effective and may build your brand presence quicker than traditional methods. Leveraging Social Media Social media is a real boon for tech startups.

Social Media 78

Social Media Strategy Media Reputation 78

Sword and the Script

AUGUST 4, 2020

The reports offer “demographic and firmographic data” on readers and “top-of-funnel metrics like click-through data, social media engagement, multimedia plays and document downloads.” Cision announced “ premium visibility reports ” for press release distributions through PR Newswire.

Media Relations 147

Media Relations Media Print Software 147