Ishmael's Corner

JUNE 16, 2015

To gain familiarity with the core signals, PR folks can download a slick free tool called the MozBar. Teaming with your browser, the MozBar automatically pulls in key SEO metrics that reduce the time you would otherwise spend on manual research for SEO planning. 1 position): In short, you’re seeing: Page Authority.

SEO 60

SEO Tools Comparison Google 60

Polaris

MARCH 20, 2015

I was no longer working with the SEO company I hired in 2006 so I was on my own. But it had several advantages other than SEO. Original content also provides fodder for social media, eBooks, email marketing and DRIP campaigns—the possibilities for multi-purposing are almost endless. Having a blog has also led to new business.

SEO 100

SEO eBook Google Engineering 100

PR in High Definition

FEBRUARY 22, 2017

I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. Is SEO hard? Show me the margin.

SEO 76

SEO Engineering Google Content Marketing 76

PR 20/20

JANUARY 6, 2023

Search engine optimization, or SEO, is the practice of capitalizing on keywords to drive users to your website. These keywords can be used in the body copy, titles, meta descriptions, and tags across your website’s products, blog posts, news articles, and more. Imagery and accompanying alternative text can help improve your SEO.

Engineering 86

Engineering SEO How To Resources 86

ReimaginePR

SEPTEMBER 26, 2016

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy? So, what does this have to do with you?

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Some roles to consider on your marketing dream team : Content writer.

Marketing 52

Marketing Technology Internal International 52

Polaris

APRIL 14, 2015

Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Yet business blogging is an important part of marketing today. Regular blogging can have a big impact on your business. Here at Polaris our blog targets marketers and business owners. Before You Begin.

Writing 100

Writing Blogging eBook Google 100

PR 20/20

DECEMBER 14, 2022

“I s it okay to edit a blog post months or years after it’s been published?”. This is a common question we hear as an inbound marketing agency. In fact, this blog post you’re reading right now will likely become a content edit in a year or two. Content edits are when you edit an existing blog post to keep the content relevant.

SEO 52

SEO Google Engineering eBook 52

ReimaginePR

OCTOBER 10, 2016

Are you using video as a part of your marketing strategy? Video plays an essential role in your marketing strategy. Why Video Marketing is Important. Video is an essential part of your content marketing strategy. Now, how do you use video as a part of your marketing strategy? Video Marketing on YouTube.

Video 120

Video Strategy YouTube Marketing 120

Beyond PR

MAY 24, 2016

A major part of the content marketing role is optimizing and getting traffic to your blog posts, white papers, press releases, articles, videos, and other assets that drive leads into the sales funnel. Two terms that are frequently seen together, SEO and discoverability, can sometimes confuse people. Here are a few tips: 1.

SEO 75

SEO Engineering Blogging Content Marketing 75

Rock the Status Quo

SEPTEMBER 22, 2014

At three credits for a low-res image suitable for blogging, it was my go-to resource for stock photography. After all, larger images take more time to download, significantly reducing website performance (and hence, SEO results). Digital PR Blogging content marketing Social Media' Not too bad. I can live with that.

Pinterest 202

Pinterest Content Marketing Resources Software 202

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. Directional Indications of Success.

B2B 67

B2B Measurement Blogging Community 67

Sword and the Script

JANUARY 19, 2021

Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. While I’ve primarily done B2B tech work over my 20-year career – and strive to be diligent in becoming knowledgeable about a market and products – it’s not quite the same as being an end-user or SME.

Technology 166

Technology Publicity Software Pitching 166

Cision

MAY 25, 2017

While the event covered a wide range of topics, one common theme was the shifting balance of the marketing mix between paid, earned and owned media. The study, The End of Advertising As We Know It , warned marketers that billions of dollars were going to be moved out of traditional advertising in 2017. Why is this?

Advertising 272

Advertising Advertising Storytelling Media 272

The Resolution Blog

JUNE 17, 2015

Read on, then go and download the complete free e-book. We know the above blog post from Really Ree is a paid promotion as she stated that it's a sponsored collaboration with Boots. This is article 9 by Stella Bayles from the brilliant free e-book, from PR Stack. Ensure that you stay on the right side of Google.

Google 120

Google Guidelines SEO System 120

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. These marketers aren't afraid to take risks to make an impact. Read on to see how Ellie has helped to build marketing programs from startup to scale-up. We call these people change agents.

Marketing 74

Marketing SEO Trade Shows Technology 74

Sword and the Script

AUGUST 6, 2024

New product features from GlobeNewswire and Prowly; Dow Jones sues Cision, mentions: Stagewell, Staffbase, TrueScope and Meltwater; farewell Hanson & Hunt Regular readers might be interested to know I quietly started a podcast a few months back – The B2B Marketing and PR podcast. Let me know what you think about that.

Privacy 88

Privacy B2B Pitching Analysis 88

Contently - Strategy

APRIL 28, 2022

Many marketers use editorial calendars to plan their marketing campaigns and support their overall marketing strategy. As a result, you’ll collaborate more effectively with other teams, better align marketing with product changes and other high-level business updates, and make more relevant data-driven marketing decisions.

Product Launch 142

Product Launch Measurement Marketing Meeting 142

Stephen Waddington

FEBRUARY 2, 2019

Instagram moderation, internet adoption report, fake Twitter audit, future of blogging, and Ofcom on children's media use and Digital Download date. The Global Digital report examines more than 200 markets. There are fewer individual bloggers than ever before and they’re blogging less. There now 5.11

Instagram 60

Instagram Twitter Policies Mobile 60

Cision

SEPTEMBER 26, 2016

On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. Emotional Marketing Value Headline Analyzer – A tool developed by the Advanced Marketing Institute that evaluates the language in a headline primarily by its emotional appeal to the reader.

Tools 120

Tools How To SEO Writing 120

Cision

APRIL 18, 2017

Owned media is content you create on a platform you own, such as your company’s website or blog. It also increases your SEO and search rankings, which brings those prospects directly to you. If you already have a list of vetted keywords from your marketing team to work from, skip ahead to step two. Generate blog post ideas.

Exercises 198

Exercises Google Writing Blogging 198

PR 20/20

JANUARY 23, 2023

Y our website is your most important marketing and sales asset. Ideally, you’re updating it often with fresh content, including optimized blog posts, company or product announcements, case studies, modernized images, calls to action ( CTAs ), and more. It’s true. Then keep reading for five signs that it’s time to update your site.

Mobile 72

Mobile Case Study Google SEO 72

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. B2B marketers are also claiming success.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Waxing UnLyrical

APRIL 22, 2015

Does your business blog have the livelihood of a funeral? When you look around at your blog and analytics, what do you see? You have absolutely no evidence whatsoever that anyone even cares remotely about your blog. What’s going wrong with your business blog?! Blogging for business purposes is (still) relatively new.

Blogging 40

Blogging How To Writing Google 40

Solo PR Pro

OCTOBER 16, 2018

Fran Stephenson of Step in Communication provides five crisis communication building blocks in this Solo PR Pro blog post , which includes a free download of her e-book, “Managing Your Next Crisis: A Step-By-Step Guide for Travel Organizations.”. “Ok, “That goes for securing our own clients' data, as well!”. Ok, Google…Siri … Alexa…”.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

The Resolution Blog

JANUARY 8, 2018

The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. What if what we know in marketing is holding us back? All from a variety of sectors too.

Tools 137

Tools Publicity Measurement SEO 137

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Deirdre Breakenridge

DECEMBER 18, 2017

Talking to people is how I made it on this blog! Create a Facebook ad and see how it performs, download TBH and see why teens like it, develop an Instagram story with a poll and see how your followers engage. Passionate about the connection between digital media and social marketing. So, it definitely works :-).

Case Study 224

Case Study Trends Instagram Social Media 224

ZudePR

JANUARY 21, 2016

You’re an SME struggling with web marketing. You want to learn more about digital marketing and SEO. But the overriding one – and the one that concerns me here in this blog post – is the amount I have read. ” Came the reply: “I’m just downloading my emails. Digital Marketing.

Digg 104

Digg SEO System Reddit 104

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. The next time you write marketing copy: Use “you” instead of “we”. Segment your target markets. Use keywords.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Beyond PR

JULY 7, 2016

Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. More consumers are mobile, more brands are re-focusing on relationship marketing and more location-based technology is making it easier to connect the two. It’s where the money is, too. Monitor review and news sites.

Small Business 74

Small Business Local Marketing Guidelines 74

The Proactive Report

APRIL 12, 2018

Do they click a link, visit your site or blog, download content or buy the product? Other success indicators you can look for are: The number of links from other websites and blogs as a result of the news release. The C-suite wants to know how effective their marketing and PR is, and how it contributes to the bottom line.

Measurement 100

Measurement Analytics Google Social Media 100

The Proactive Report

OCTOBER 27, 2017

Do you need to do more SEO (Search Engine Optimization) so you get more traffic from search? Are there sites or blogs sending you traffic that you did not know about? Did they visit more than one page, did they view a video or download a whitepaper? Where are your visitors coming from? Create content partnerships.

Tools 113

Tools Analytics Google Web 113

Sword and the Script

JULY 9, 2016

To me, this liking phenomenon is a gimmick and gimmicks on Twitter are about as old as Twitter itself (Google faces a similar challenge in SEO). And that gets to the core of the point here – this is about the psychology of more in marketing: more content , more followers, and more leads. 3) Why I’m Killing the Marketing Qualified Lead.

Content Marketing 68

Content Marketing Social Media Marketing Media 68

Beyond PR

AUGUST 9, 2016

As a content marketer, I’m always on the lookout for whatever edge will improve my content’s reach. But with so many other brands also using content marketing, the task can seem Sisyphean at times. While social media and SEO can help, you can count on your competitors employing these same strategies.

Content Marketing 40

Content Marketing Marketing SEO Web 40

Beyond PR

JULY 25, 2017

When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. According to Brian Dean, SEO expert and owner of Backlinko , “the number of domains linking to a page correlated with rankings more than any other factor.” Earned Media Builds Trust.

Strategy 64

Strategy How To SEO Engineering 64

PR in High Definition

JUNE 21, 2018

As voice technology develops, marketers must prepare themselves and start to think about how to optimise PR and marketing content for voice search. Much like search marketing changed the value of PR, so will voice. It’s not just about awareness and share of voice, improving SEO is a legitimate PR measure too.

Google 67

Google SEO Technology Engineering 67