Remove Blogging Remove Download Remove Measurement Remove SEO
article thumbnail

How to get the return on investment (ROI) from media monitoring

Onclusive

In our final blog series of the year, we take a closer look at 2021 G2 Crowd ratings and spotlight the key criteria for choosing the unified earned, owned and social media monitoring, media relations and PR analytics platform that best suits your needs as a modern communicator. Getting to ROI through business impact measurement.

How To 397
article thumbnail

Tracking News Releases and Measuring Success

The Proactive Report

Do they click a link, visit your site or blog, download content or buy the product? What News Release Measurement Used to Be. Back in 2011 news distribution service, Businesswire, asked 280 PR practitioners with this question: “What is the most important measure of press release success?”. Measuring Earned Media.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

B2B Blog Metrics: 4 Effective Categories to Measure Success

Sword and the Script

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. 1) Measures of Visibility.

B2B 67
article thumbnail

SEO and Discoverability: Similar, But Not the Same (+ 5 Tips for Content Discoverability)

Beyond PR

A major part of the content marketing role is optimizing and getting traffic to your blog posts, white papers, press releases, articles, videos, and other assets that drive leads into the sales funnel. Two terms that are frequently seen together, SEO and discoverability, can sometimes confuse people. Here are a few tips: 1.

SEO 75
article thumbnail

The Wildfire way of measurement in PR

Wildfire

So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. We were lumped into the same boat as advertising, where measuring the effectiveness of a campaign was wholly unscientific.

article thumbnail

8 Innovations in Public Relations Technology to Watch

Sword and the Script

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. Did you know? Check out our services.].

article thumbnail

Getting Your PR Measurement Program in Shape for 2016

Shift Communications

Unfortunately there is no silver bullet measurement tool. How did it affect social traffic and SEO? Maybe it’s not a great piece to pitch as is, but you can break it up into blogs for top of the funnel awareness, and leverage other means (syndication, targeted social advertising) to drive middle of the funnel consideration.