Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. Directional Indications of Success.

B2B 68

B2B Measurement Blogging Community 68

Solo PR Pro

OCTOBER 16, 2018

You might even unearth some new opportunities in the process, such as a new trade show, or new opportunities in the digital landscape. How will this affect client content strategy, events, customer service, SEO , and more? It All Starts with a Plan. You’ll be able to hit the new year running if you take the time to plan now.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

PR 20/20

FEBRUARY 7, 2019

Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on. And vice versa, trade shows were not part of our mix at HubSpot, but a huge part of our strategy at Toast. How did we impact pipeline?

Marketing 74

Marketing SEO Trade Shows Technology 74

The Hoffman Agency

JUNE 22, 2020

In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences. Why virtual events are not the solution. But do virtual events alone stack up as a replacement strategy?

Trade Shows 36

Trade Shows B2B eBook Marketing 36