5W PR

AUGUST 28, 2020

Today, media coverage is an important metric in assessing the success of marketing and communication initiatives. Regardless of the social media platform on which content is relayed, getting the right media coverage brings satisfaction and pride to marketers. Publish Accurate and Relatable Content. Employ Hashtags.

Media 103

Media Exercises Study Social Media 103

Rock the Status Quo

AUGUST 20, 2015

I thought I’d take a quick look at Google Trends to come up with new keywords (blog inspiration!). But then I added in public relations, social media and search engine optimization (SEO) – the other three key components of digital PR – just for comparison purposes. Looks promising, right?

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SEO Comparison Content Marketing Trends 100

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

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Radio Pinterest Television Government 52

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. This month’s issue of PRSA Tactics has an article by Business Wire’s Ibrey Woodall called “Delivering News That Media Can Use.” I’d also suggest adding social media feeds to it.

How To 242

How To Survey Resources Social Media 242

Norton's Notes

OCTOBER 13, 2014

As PR marches towards becoming a digital-led industry, agency roles are becoming far more consultative than ever before. Paid media has opportunities, but agencies need to prove themselves. I’ve been banging the drum for paid media for a long, long time, but PR is naturally reticent to embrace it. They don’t.

Digital PR 45

Digital PR Trends Training Media Training 45

ZudePR

FEBRUARY 22, 2016

There are certain business social media facts that – if your powers of persuasion are taking time out – won’t let you down. You’re a family business owner wondering how to make sense of social media, blogging, and PR. 4: 80% of B2B Social Media Leads Come From LinkedIn. 7: 95% of Blogs Fail.

Social Media 75

Social Media SEO Media Local 75

Burrelles Fresh Ideas

JANUARY 2, 2024

For instance, when I was optimizing a travel blog, AI tools helped us create personalized content based on the reader’s past interactions, increasing both stay time on the site and conversion rates. Leveraging social media for SEO. Social media platforms are becoming an integral part of SEO strategies.

SEO 85

SEO Mobile Engineering Ethics 85

Doctor Spin

MARCH 1, 2024

Large corporations and businesses typically have dedicated communications departments that offer entry-level PR roles. Media outlets. Newspapers, magazines, television stations, and online media companies may have entry-level positions in their PR or communications departments. Marketing agencies. Technology companies.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Sword and the Script

FEBRUARY 23, 2021

Media coverage PR earns can drive searches for branded terms which technical SEO experts say is more powerful than even links or keywords. We’ve long known that PR can have a significant impact on search rankings, but some of the industry’s leading search experts are suggesting the effects may be even greater. Did you know?

SEO 131

SEO Engineering Google Study 131

Lauri Pehar Borsh

JANUARY 31, 2014

Originally published on the Jaffe PR Blog on Jan 22, 2014. Jaffe PR is a complete Public Reputation resource, devoted primarily to law firms, legal associations and vendors to the legal market. Legal Brand Journalism™, including media relations and content development, is at the heart of our work for clients.

Social Media 83

Social Media Media Journalism Reputation 83

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. For the Photo courtesy of Pixabay original blog, please visit here. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue.

Leadership 105

Leadership SEO Measurement Reputation 105

Deirdre Breakenridge

NOVEMBER 11, 2015

Special guests, Heather Whaling, President of Geben Communication and Jason Sprenger, President of Game Changer Communications will lead a discussion with PR students, professionals and educators on the importance of visual storytelling that: Leverages data to create timely PR opportunities. Is PR Right for me?”

Creativity 0

Creativity Community Storytelling Agency 0

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. That’s marketing !

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PR News

SEPTEMBER 12, 2016

They think it’s about pitching the media, chasing positive coverage, then rinsing and repeating. Certainly media relations is an important component of public relations. Communicators have gotten much better at relating to the media and are using more innovative ways to… Continued.

Publicity 116

Publicity Pitching Media Relations Blogging 116

PR News

OCTOBER 16, 2017

When Facebook’s Sheryl Sandberg took a trip to DC last week to assure politicians that Facebook was taking serious the claims about Russian meddling in our elections, it was referred to as a “PR Blitz” by The New York Times, which also mentioned in the NY Times article that the social network hired three crisis… Continued.

Reputation 79

Reputation Media Crisis Facebook 79

PR in High Definition

FEBRUARY 19, 2015

The post 8 steps to perfect your filming for PR video interviews appeared first on Firefly Communications. Blog PR tips communications digital PR Firefly communications interview marketing media relations online PR PR PR agency PR tools PR trends public relations video video interview'

Film 48

Film Interviews Video Digital PR 48

PR News

APRIL 19, 2018

At this week’s PR News Measurement Conference in Philadelphia, there was a lot of talk about moving away from a media relations-based “coverage model” of communications toward a “community and conversation influencer” model, in which the communications focus is on community building among select influencers.

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Community Conference Measurement Media Relations 93

PR News

OCTOBER 24, 2018

,” executives participating in a recent PR News/Crisp leadership roundtable shared an interesting wish list that centered around the… Continued. The post Here’s Where Communicators are Hoping to Invest More Resources appeared first on PR News Blog.

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Resources Communications Leadership Employee 297

Doctor Spin

DECEMBER 20, 2023

Think about it for a second: In this blog post, I’ve given you an overview of what’s been said elsewhere on this topic. For example, in my niche, the public relations industry, there are plenty of Stupid Majorites: “PR is all about publicity and media relations.” Identify a Stupid Majority in your niche.

Brand 52

Brand Branding eBook Resources 52

PR News

MARCH 28, 2017

Social media exposes many ironies, including the possibility that we are less social because of social media. The post The 2 Things You Need to Know Now About Social Media appeared first on PR News Blog. The post The 2 Things You Need to Know Now About Social Media appeared first on PR News Blog.

Social Media 48

Social Media Media Blogging Resources 48

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. As well as blogs.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Rock the Status Quo

MARCH 9, 2015

Here she is, if you haven’t already met her online – head over to her blog at SpinSucks.com when you are done reading this post! What is the most hilarious PR stunt you’ve ever done? What intimidates you most about digital PR? Similar Posts You Might Like: Are The Days of PR Spin Doctors Dead & Gone?

SEO 100

SEO Web Education Digital PR 100

Landis PR

JULY 10, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, David Wills – Media Profile Inc. For the original blog, please visit here. The slippery slope of misinformation and disinformation is getting steeper.

Journalism 52

Journalism Training Consumer Tools 52

PR News

SEPTEMBER 12, 2016

They think it’s about pitching the media, chasing positive coverage, then rinsing and repeating. Certainly media relations is an important component of public relations. Communicators have gotten much better at relating to the media and are using more innovative ways to… Continued.

Pitching 48

Pitching Media Relations Blogging Communications 48

ZudePR

JANUARY 21, 2016

But the overriding one – and the one that concerns me here in this blog post – is the amount I have read. I fondly remember sitting in a room with four PR consultant colleagues in 1997. I’d even started a running blog to practice. These authors were blogging all the latest information. Digital PR.

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Digg SEO System Reddit 104

Landis PR

OCTOBER 2, 2023

By Brianne Murphy Miller Note: This is a reposted blog by Public Relations Global Network. For the original blog, please visit here. All relationships take effort, and that includes the one between client and communications agency. Setting things up correctly at the start is key.

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Agency Technology Meeting Software 64

Scott Public Relations

JANUARY 24, 2019

But that is changing in the modern era of digital PR. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”. Coordinate your social media and PR strategies to take full advantage of this opportunity.

Publicity 45

Publicity Insurance Insurance Healthcare 45

Landis PR

JANUARY 22, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Anni Kosunen, Ellun Kanat. For the original blog, please visit here. Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital.

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Measurement Communications Crisis Communications Crisis 59

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here.

Government 69

Government Measurement Groups Corporate 69

Bianchi Biz Blog

DECEMBER 2, 2021

During that time, we have also dealt with many changes in the traditional and digital media and public relations environments. And we have also heard many opinions, presumptions and theories about the relevance and the impact of automotive PR. Will your company come to the top of those searches?

Automotive 68

Automotive Technology Engineering Trade Shows 68

Landis PR

JANUARY 16, 2024

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. For the original blog, please visit here.

Agency 59

Agency Internal International Meeting 59

Prohibition

APRIL 29, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. Here’s what we’re after: We’re looking for someone with at least 2 year’s PR experience, with a definite interest in all things social media.

Agency 54

Agency Creativity Hotels Social Media 54

PR News

FEBRUARY 26, 2018

The post From PESO to Instagrammable Moments: 9 Trends Communicators Need to Own appeared first on PR News Blog. It’s on you to get your head around these trends and make something of them. Two influential communicators shared their… Continued.

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Trends Communications Blogging Digital PR 97

PR News

NOVEMBER 7, 2016

Six Questions to Ponder Now appeared first on PR News Blog. Fortunately, we were interrupted by a mutual friend and neither of us had to share the answer, which is, of course, Yes! Who hasn’t done that in… Continued. The post Do Your 3 Search Words Suck?

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Google Course Blogging Industry 117

PR News

JULY 24, 2017

The post The Epic List of PR’s Daily Challenges (And How to Overcome Them) appeared first on PR News Blog. Sure, it’ll be easy, I thought, not factoring in a few key variables such as time constraints and more importantly that I knew very… Continued.

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How To Writing Blogging Crisis Management 107

PR News

JUNE 11, 2018

The post The Big Rethink for Communicators Ready for Real Change appeared first on PR News Blog. She stormed back to the counter and told the staff in no uncertain terms that her coffee order was wrong. The customer… Continued.

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Communications Blogging Crisis Management Employee 92

PR News

SEPTEMBER 17, 2017

appeared first on PR News Blog. Truth is, we could benefit from those childhood reminders.… … Continued. The post Is Integrated Communications the Holy Grail or Just Cheap Talk?

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Communications Blogging Crisis Management Digital PR 97