Deirdre Breakenridge

JULY 3, 2018

ET to discuss social media and getting into the strategic communications mindset. Be sure to check out Karen’s new book, Social Media for Strategic Communication: Creative Strategies and Research-Based Applications , which will be published by SAGE in August 2018. PRStudChat. PRStudChat. Is PR Right for me? ”

Social Media 150

Social Media Communications Media Community 150

Prohibition

NOVEMBER 20, 2023

Some big changes are heading our way in the social media advertising space. The test group for this reported the new options saved them significant time and helped them maximise their campaigns – definitely something all advertisers should be aiming to do. Here’s all the latest updates you need to know.

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LinkedIn Social Media Privacy Advertising 62

ReimaginePR

JUNE 15, 2020

Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Yes, social media is that crucial to surviving our Facebook-posting, Instagram-storying, Live Tweeting, TikToking world. But first: What Exactly is Social Media Marketing? Think about it: more than 4.5

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Social Media Brand Branding Marketing 177

Communications Conversations

FEBRUARY 27, 2018

As an independent consultant, a big part of my job is keeping my clients one step ahead when it comes to social media marketing. And, that’s damn hard, considering the speed at which social media marketing moves. Mark Schaefer’s grow blog. Buffer blog. Gini Dietrich’s Spin Sucks blog.

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Social Media Blogging Media Airlines 68

Deirdre Breakenridge

FEBRUARY 1, 2022

A Guest Post By Michael Matheny, MA candidate at American University and FEEL Blog Post Winner. By Pew Research Center definition, having been born in 1996, I am a Millennial (although many would argue that I should identify as a Gen Y/Z cusper, or “zillennial.”) appeared first on Deirdre Breakenridge.

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Blogging Ethics Leadership Course 213

Melissa Agnes

JULY 17, 2014

Melissa’s #1 despised buzzword: Social media crisis. To us, here at Agnes + Day , someone who says that they specialize in “social media crises” is demonstrating a big red flag. This means that a crisis is never a “social media crisis”, but rather a crisis. with the new title.

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Social Media Crisis Media Viral 252

Communications Conversations

OCTOBER 19, 2022

If you spend any time reading about the digital marketing industry online, you’ve undoubtedly seen those “X social media statistics that might surprise you” posts. I come across them usually when researching certain topics for building blog posts or decks for class at the University of St. Give me some context!

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Social Media Media Video Facebook 68

Communications Conversations

OCTOBER 12, 2021

Over the last 12 years I’ve been a consultant, I’ve conducted a lot of social media audits. And one trend I continue to see in many of those audits is brands attempting to drive organic traffic to their web sites or blogs from social media. For lots of reasons. People want to stay on platform.

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Social Media LinkedIn Media Analytics 87

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! Follow these blogs to increase your PR acumen.

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Blogging Pitching Fashion Sports 159

Communications Conversations

APRIL 23, 2019

For example: Typical advice: “Clean up your social media accounts to establish a more professional online presence.” While it’s definitely a good idea to clean up inappropriate content, I wouldn’t think about your social media accounts as your “professional identity.”

Social Media 98

Social Media Brand Branding LinkedIn 98

Institute for Public Relations

JUNE 15, 2023

Sylvia Chan-Olmsted and colleagues determined the definition of a “media brand” and explored consumer perceptions of media brands vs. other brands. Nine online interviews of media research … Continue reading What Impacts Social Media Users’ Trust in Brands? were conducted.

Social Media 40

Social Media Brand Branding Media 40

PR in High Definition

AUGUST 24, 2020

Is social media too powerful? I wondered if this is really what social networking meant? When our PR agency Firefly was born, I could not have imagined the mere existence of social media, let alone the impact it would have. Does social media actually have too much power and influence?

Social Media 86

Social Media Media Television Ethics 86

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 1) How long should a blog post be? Today the average blog post is 1151 words. So, how long should a blog post be?

Blogging 106

Blogging Survey B2B Analysis 106

Cision

SEPTEMBER 2, 2016

But while their home base may have changed, one thing that hasn’t is the way Al and Scott run their blog – how they like to be approached by professionals, how they come up with ideas for posts and how they engage with readers. Read on for some valuable tips on how to successfully reach a regional interest blog. If so, how?

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Pitching Blogging Travel System 120

Onclusive

JANUARY 26, 2022

In this blog series, we’re sharing a proven data- and technology-driven process for building the perfect pitch and nurturing your media relationships, which has been used by Onclusive’s customers to achieve extraordinary outcomes for their brands. This means that pitching must start with the right data and end with measurement.

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Pitching Data Privacy Writing 370

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! While the data above suggest you should certainly request it, the presence of a backlink in your earned media content remains within the author’s and publication’s control. Drum roll, please!

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! . While the data above suggest you should certainly request it, the presence of a backlink in your earned media content remains within the author’s and publication’s control. Drum roll, please!

Consumer 195

Consumer Brand Branding Media 195

Prohibition

OCTOBER 2, 2019

When it comes to social media marketing , many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have. Some pretty impressive social media stats. 96% of UK social media users visited a social network in the past month.

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Social Media Corporate B2B Company 69

ReimaginePR

JUNE 6, 2016

Which is definitely smart; traveling without a guide into a foreign territory isn’t wise or safe unless you’re experienced. So I like to think that this same situation occurs—on a much less extreme level—anytime you’re promoting on social media without a plan. 1: What do you hope to achieve with social media?

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Social Media Media Instagram Advertising 120

Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like.

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Social Media Ethics Trends Viral 73

Communications Conversations

MAY 21, 2020

I believe both of those experiences shaped me and led me to starting this blog. And there’s a lot I learned from running that underground newspaper that I put into practice now, even to this today, on this blog. And, I fell into a career of writing, social media and blogging. This blog is very similar.

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Newspapers Blogging Groups Print 78

Polaris

JANUARY 2, 2015

It’s definitely a useful exercise to discover what’s working (and what isn’t). Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. Our most shared blog post in November and December was Guitar Center: Content Marketing and Storytelling at Their Best. Business Blogging'

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Flack's Revenge

DECEMBER 12, 2018

Neal Schaffer on Social Media Challenges & Opportunities for 2019. I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer. Definitely.

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Instagram B2C YouTube Facebook 214

Communications Conversations

SEPTEMBER 7, 2018

Like my friend Sarah Ziehr said on Facebook, if there was an “eye roll” emoji, I would have used it when I saw this post on Hubspot’s blog last week. It’s a concept almost as old as social media itself. Let’s take a look back at social media history for a moment. Not at all.

Instagram 68

Instagram Social Media Trends Media 68

Communications Conversations

JANUARY 20, 2022

Just 14% of social media marketers leverage audio chat rooms like Clubhouse and Twitter Spaces. However, 68% of those who do say it’s the most effective social media strategy they use (stats courtesy of Hubspot ). 2 – Audio isn’t as searchable as blog content. But, it’s definitely true.

Brand 113

Brand Branding LinkedIn Twitter 113

The Proactive Report

NOVEMBER 3, 2022

Reputation management definition. The growth of the internet and social media led to a growing need to nurture and curate one’s digital reputation, with search results as a core part of that reputation. And while that is certainly part of the process, it’s not nearly the whole picture. Connect with Mike on LinkedIn.

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Digital PR Reputation Employee Energy 246

PR in High Definition

FEBRUARY 20, 2018

Well, this video is definitely not one of those – it’s worth your 2 minutes 12 seconds – trust me. The post Turning social media clichés into art appeared first on Firefly Communications. Creator Oliver KMIA has created something really quite beautiful out of cliché tourist Instagram travel pictures.

Social Media 48

Social Media Tourism Media Instagram 48

Doctor Spin

OCTOBER 16, 2023

The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. Social media, blogs, podcasts, and other online channels presented new opportunities for communication. Digital PR is not link-building for SEO. But this is SEO, not digital PR.

Digital PR 83

Digital PR SEO Engineering eBook 83

ReimaginePR

JULY 25, 2016

If you think you can keep your business out of the social media scene, think again. You may not think you’re tech-savvy enough to master social media for your business. Remember, all of these social media sites were foreign territory for everyone when they first launched. Social Media is Here to Stay.

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Social Media Technology Pinterest How To 120

Communications Conversations

JULY 12, 2019

For me, that’s meant focusing on my blog, podcast and e-newsletter, not the fact that my agency colleagues are routinely winning awards left and right. And you definitely have to factor that in if you’re going to play the game of comparing yourself to others in a professional sense. That’s a huge difference.

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Social Media Media Agency Measurement 79

Maxim Behar

APRIL 17, 2024

Leaked emails and documents and subsequent journalistic investigations have revealed that Bell Pottinger used a fake blog and Twitter account and other questionable tactics, such as misleading journalists during the campaign. Ten years ago, my definition of PR had more to do with “telling the truth in such a way that people will like it.”

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Crisis Ethics Financial Conference 64

Melissa Agnes

JULY 6, 2014

She’s an engaging professor at the University of Louisville, in Kentucky, who teaches and researches on subjects like social media for PR and crisis communication – and she’s about to take this semester’s crisis communications grad class to a whole new level. Check out her blog: karenfreberg.com/blog.

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Crisis Communications Education Crisis Communications 265

PRSay

MAY 9, 2023

And then, there’s earned media value (EMV) — a metric that is both coveted and enigmatic. Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs. What is EMV anyway? EMV is a mysterious metric.

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Measurement Marketing Pharmaceuticals Social Media 103

Karen Freberg

FEBRUARY 25, 2019

As I have shared with my students all the time, blogging and social media can open up some amazing opportunities you would have never imagined. I have been blogging now for nearly 13 years (WOW!), My blog has been a way to also share some exciting news, like my sabbatical. Social media truly opens doors.

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Social Media Internal International Media 50

Karen Freberg

AUGUST 15, 2017

With professors who are teaching social media, this can be a daunting and intimidating task in many ways. Teaching social media, as I have written about many times, is a constant prep. I know when I started teaching social media several years ago, this was not the case. Which book do you use?

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Social Media Media Resources Education 69

Waxing UnLyrical

APRIL 30, 2013

I am a social media advocate. But I hate the ugly side of social media sharing; especially when kids are involved. It’s definitely circulating.” That means they are circulating via email and internet blogs at lightening [sic] speed. In my opinion, this is what makes social media so beautiful.

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Social Media Reddit Media Facebook 111

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. First, tell us more about your role at Toro as Social and Digital Media Leader.

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Social Media Media B2B Content Marketing 60