Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. A survey I teamed up with Ned Lundquist to conduct of PR pros last year found 51% said media relations was getting harder. Myth 2: Content marketing doesn’t yield credibility. The pitch was about a study they had done.

Content Marketing 89

Content Marketing Marketing Pitching Survey 89

Communications Conversations

MARCH 25, 2020

So much of social media marketing, and marketing in general, for that fact, seems like it’s almost in the background right now. Until, that is, Blue Cross Blue Shield of Minnesota, came up with the best piece of content marketing I’ve seen yet during the COVID-19 crisis.

Content Marketing 60

Content Marketing Marketing Case Study Social Media 60

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 It’s important for readers to keep in mind my world view is heavily filtered from the perspective of B2B marketing and PR.

Blogging 106

Blogging Survey B2B Analysis 106

Contently - Strategy

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike.

Social Media 73

Social Media Ethics Trends Viral 73

Contently - Strategy

AUGUST 19, 2020

Many advocates have developed sizable followings on social media. Accessing this new audience (through things like product reviews and sponsored posts) can be highly effective and much more cost effective than trying to target new customers through other marketing channels. And rightly so.

Healthcare 110

Healthcare Content Marketing Marketing Instagram 110

Communications Conversations

JANUARY 20, 2022

Consider the evidence: One in three content marketers use podcasts or other audio content. However, 53% of content marketers who leverage podcasts and other audio content say it is the most effective format they use. 2 – Audio isn’t as searchable as blog content. What gives?

Brand 113

Brand Branding LinkedIn Twitter 113

ReimaginePR

JUNE 6, 2016

Which is definitely smart; traveling without a guide into a foreign territory isn’t wise or safe unless you’re experienced. So I like to think that this same situation occurs—on a much less extreme level—anytime you’re promoting on social media without a plan. 1: What do you hope to achieve with social media?

Social Media 120

Social Media Media Instagram Advertising 120

Buzzstream

MARCH 3, 2020

If you consider yourself a subject matter expert, there are three main reasons why you should be incorporating podcast guesting into your content marketing mix, along with some considerations for once you get started with this strategy. This is definitely the best route if you don’t have a lot of on-air experience. Conclusion.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. First, tell us more about your role at Toro as Social and Digital Media Leader.

Social Media 60

Social Media Media B2B Content Marketing 60

Sword and the Script

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

B2B 117

B2B Study Survey Software 117

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. Your marketing should be too, but there are challenges to be aware of. About Growing Social Now.

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

FEBRUARY 16, 2021

Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. Media distrust grows. To be sure, America definitely has a problem trusting the media. click image for higher resolution).

Government 138

Government Survey Ethics Media 138

5W PR

DECEMBER 19, 2023

This guide aims to demystify the process, offering marketing professionals, PR strategists, brand managers, and business owners a roadmap to crafting PR stunts that are impactful, memorable, and ethical. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines.

How To 78

How To Ethics Measurement Creativity 78

Prohibition

NOVEMBER 8, 2021

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. You need to have solid media relations skills, have managed some talented PR executives before.

Crisis Management 62

Crisis Management Agency Crisis Social Media 62

Wadds Inc.

JANUARY 11, 2023

Text at the click of a button There’s a great deal of excitement about the technology as it seemingly is able to mimic human creativity and generate and edit content incredibly quickly. It generated a plausible definition of public relations from the 600 or more in research literature on the click of a button.

Publicity 98

Publicity Wikipedia Marketing Training 98

Remote PR Jobs

SEPTEMBER 25, 2023

For many startups, PR definitely has a seat at the table. Even in cases where startups don’t engage with PR firms, agencies, or consultants, many actively coordinate pre-launch games to manufacture “buzz” and hits on social media to get the word out cheaply and loudly. Thoughtful content-marketing paired social media scales.

Publicity 100

Publicity Engineering Advertising Advertising 100

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more.

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

AUGUST 24, 2021

I’m a fan of using sponsored content strategically – I often recommend taking a high-performing blog post and repurposing it for paid content – and suggested a blog post we had published earlier that might land well with the audience. Paid media fuels earned media. That definitely does happen in PR.

Pitching 112

Pitching Media Relations Survey Advertising 112

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.

B2C 157

B2C Study Exercises Sports 157

5W PR

JANUARY 8, 2019

Here are four marketing myths that need to be debunked: Marketing Myth #1 : Content marketing is only beneficial for some businesses. Content marketing is the new buzz marketing term – and for a reason. Marketing Myth #2 : Creativity goes down the drain when working with a brand.

Marketing 74

Marketing Content Marketing Creativity Crisis Management 74

Sword and the Script

JANUARY 8, 2019

This where someone with real PR experience can really help because it brings together three programs B2B shops typically already have in place – PR, content marketing and social media – to support a reference program. 1) Soft interviews on your company blog. 4) Personal social media engagement.

B2B 77

B2B Media eBook Interviews 77

Polaris

DECEMBER 18, 2014

New social media platforms will launch while existing platforms evolve and change—likely in a way that’s disadvantageous to marketers unless they invest in paid media. The lines between public relations, social media, content marketing—and every other marketing discipline—will continue to blur.

Trends 135

Trends Marketing Pinterest Social Media 135

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. 18) Successful content marketers put the audience first.

Survey 104

Survey Marketing B2B Content Marketing 104

The Proactive Report

APRIL 27, 2018

SEO) His latest blog post is about the trend for searchers to find what they want right on the search results page (SERP) and not bother to click though to a website. And the study shows that mobile searchers definitely expect to find what they’re looking for when they search. PR and the Future of Search.

SEO 100

SEO Mobile Engineering Google 100

Sword and the Script

MAY 11, 2019

In recent years, the trend has been for website templates that blend news, press releases, blogs and resources together. When you want to see press releases for the record, you don’t want blogs. If you want blogs, you don’t want press releases. Earned Media Poised for New Prominence Several Studies Find [UML].

Study 139

Study Media Relations Media Measurement 139

The Proactive Report

JULY 4, 2017

Take a look at the ads for writers and content creators. Don’t get me wrong, you definitely need good design and programming. Without that you don’t have a site or a blog. But you also need great quality content. Would you expect to see this content in a magazine or book?

SEO 113

SEO Google Analysis Guidelines 113

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here. Budgeting can be a grey area and clients always ask if they need to increase funding to support their efforts.

Government 69

Government Measurement Groups Corporate 69

Prohibition

APRIL 17, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. Developing working relationships with clients, media, and other advisers. Liaising with advisers to discuss PR and social strategies.

Agency 48

Agency Crisis Management Fashion Social Media 48

Communications Conversations

FEBRUARY 2, 2016

Which blogs? Which media outlets? Mark Schaefer’s blog is one of the better independent blogs covering the social/digital world–but only when Mark posts. Also read, if you have time: The Content Marketing Institute . Explanation: So yeah, The Content Strategist is a very self-serving blog.

Marketing 60

Marketing Case Study Blogging Content Marketing 60

PR in High Definition

DECEMBER 17, 2020

Tim believes that “The best campaigns nowadays hit different audiences, in different ways, and at different times, and the truth is that media relations on its own doesn’t usually deliver that as effectively as a wider comms campaign.”. Our words, especially on social media, can make a huge impact. Cancel culture continues on.

Trends 71

Trends Reputation Course Media Relations 71

Sword and the Script

MARCH 11, 2017

Technology is by definition the application of science for practical use. He publishes notes to the podcast on Earnworthy , his company’s blog: 7 Chrome Extensions for Marketers. The Old “New Media” and Marketing Tools with Novel Twists [UML]. 2) Is your brand investing in the right content?

Tools 68

Tools Marketing Advertising Advertising 68

ReimaginePR

AUGUST 22, 2016

Blogs, social media, video, podcasts, presentations, etc.). Every message it shares contains a little bit of heroism, from its marketing material to the way Nike portrays its chief executives as trail blazers and community leaders. What parts of your origin story would it highlight? What message would it try to convey?

Brand 156

Brand Branding How To Storytelling 156

ReimaginePR

SEPTEMBER 19, 2016

By defining a brand voice and sticking to it, no matter whether you’re on your blog, your social media channels, your offline engagements, etc., While that may have been okay for your mom’s generation, times have definitely changed. Make sure that the same voice shows up in every place where you share content.

Brand 120

Brand Branding Exercises Social Media 120

The Proactive Report

OCTOBER 27, 2017

It should have a definite purpose and it should drive visitors to take certain actions that will advance your bottom line. Are there sites or blogs sending you traffic that you did not know about? Create content partnerships. Does the site help me grow my business? Setting Goals. Build or strengthen relationships with them.

Tools 113

Tools Analytics Google Web 113

Critical Mention

JUNE 24, 2018

The exact definition of fake news is tough to define: false stories, satirical sites, social media memes and even illegitimate media coverage can be uncovered as phony. This can apply to all types of sources aside from social media, even those seemingly of the highest caliber.

Crisis 94

Crisis Guidelines Social Media Reputation 94

Sword and the Script

SEPTEMBER 6, 2016

However, the tactics used have definitely transformed, thanks mostly to new technology, the metamorphosis of the news industry and the rise of social media.”. Tressa has been cited as a source in PR Daily – Should journalists simultaneously work as media trainers? – Fresh Ideas: Media Relations: Back to the Basics.

Measurement 60

Measurement Course Advertising Advertising 60