Cision

APRIL 3, 2015

Throughout March, we provided tons of content centered around using word-of-mouth to raise brand awareness, earn trust and, ultimately, make sales, including a webinar, white paper, tip sheet and numerous blog posts. About nine out of 10 brands have embraced content marketing. Blog Posts. White Paper. That’s killing brands!

Marketing 120

Marketing Customer Service Employee Mobile 120

The Hoyt Organization

APRIL 17, 2024

It’s vital to know if consumers are talking about your brand online and what they’re saying about it. This lets you monitor customers’ sentiments about your brand, identify potential issues, and engage with customers. Thinking about adopting Google Alerts as part of your PR strategy?

Google 90

Google Publicity Customer Service Web 90

Cision

MAY 18, 2015

Influencer detection and customer relationship management. According to Forrester analyst Allison Smith (who is one of the foremost writers about enterprise-level social listening), customers expect social media listening tools to be the Swiss Army knives of social software – performing all of these functions competently.

Customer Service 120

Customer Service Social Media Analysis Data 120

Onclusive

DECEMBER 20, 2021

As we’re closing out this year, we’re also wrapping up our 2021 top media monitoring and PR analytics software comparison blog series with one final review of what each provider offers in terms of product direction and customer support. Are they thinking about where the market will be in 1, 3 or 5 years from now?

Technology 195

Technology Comparison How To Software 195

Ronn Torossian

JULY 19, 2017

There are some things you should be doing to keep your business in the minds of customers – both current and potential ones. Customer Service. Before you start worrying about anything else, make sure that every person who walks through the doors of your establishment feels at home.

Hotels 150

Hotels Customer Service Blogging Brand 150

Ronn Torossian

AUGUST 4, 2018

Being successful on channels like Twitter today isn’t just about delivering exceptional customer service and useful content. The post How Twitter Feuds Have Turned into Good PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. It turns out that a little banter … READ MORE ».

Twitter 199

Twitter Customer Service Social Media Tools 199

5W PR

MARCH 8, 2024

Be upfront about potential challenges, explaining adjustments to prices, offerings, or operations with transparency and empathy. Let the customers know that the brand is in this together with them. Deliver reliable products and services that consumers can depend on, especially when they need them most.

Consumer 78

Consumer How To Customer Service Policies 78

5W PR

JUNE 13, 2023

By utilizing natural language processing algorithms, brands can gain insights into customer feedback. They can learn more about the preferences and trends of consumers too. It also allows for improved sustainability and enhanced customer satisfaction. This information can inform marketing strategies.

Analysis 88

Analysis Customer Service Data Trends 88

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Owned Media & Content Strategy. Media Monitoring & Analysis.

Training 370

Training Media Training Reputation Crisis Communications 370

Waxing UnLyrical

MAY 2, 2013

That’s a blog post for another day. In the interest of full disclosure, do not read too much into the specific screen shot about the decline of search engine optimization. While that phrase is in decline, SEO still is about 40X as used as either of those two phrases. Competitor websites, blogs and industry forums.

Blogging 111

Blogging SEO Web Google 111

Cision

JULY 6, 2016

While Independence Day may be more about securing our freedom from England back in the day, as PR and communication professionals, we can also celebrate strategies to free up our time so that we can focus on running our campaigns smoothly. If you’re like most folks, you spend about three hours a day checking and responding to emails.

Marketing 159

Marketing Customer Service Software Tools 159

Onclusive

NOVEMBER 8, 2023

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

JANUARY 28, 2021

Furthermore, we provide the best white-glove customer service in the industry, and communications professionals can count on superior support no matter which solution they use. . Customer Support. When choosing a technology platform, customer support can sometimes be overlooked – but it shouldn’t be. Christine K.

Media 195

Media Customer Service Enterprise Technology 195

5W PR

DECEMBER 13, 2021

One of the best ways that companies can realize how important customer service communication is is to first acknowledge that the consumers are the primary stakeholders of any business. The reason why consumers value communication from brands is that that’s both the first and the last step of the customer service delivery process.

Communications 88

Communications Consumer Customer Service Case Study 88

5W PR

FEBRUARY 22, 2024

Foster loyalty and encourage repeat purchases through exceptional customer service. Finally, loyalty programs reward repeat customers, fostering long-term relationships and encouraging continued engagement. Transparency, trust, and other ethical considerations Always be transparen t about pricing and the value proposition.

Consumer 78

Consumer Strategy Ethics Customer Service 78

5W PR

MAY 3, 2021

Understanding the brand’s target audience(s), knowing what they like or dislike about the company, and what really matters to them are essential components of a brand’s social media plan that focuses on authenticity. A lot has previously been written, both pro and con, about customer service and the increased use of AI and chatbots.

Brand 88

Brand Branding Customer Service Consumer 88

5W PR

JUNE 7, 2021

Customer service. Instant messaging apps are ideal for customer service. Special offers can be sent and customer queries can be resolved through back-and-forth conversation. Texts can have useful information, not just description of a product or service.

Marketing 107

Marketing Real Estate Customer Service Mobile 107

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Media Monitoring & Analysis.

Media Training 397

Media Training Crisis Communications Conference Training 397

Landis PR

APRIL 1, 2024

While AI-powered robots and customer service tools are intriguing, many are wondering how AI will impact the day-in-day-out marketing world as we know it. In this blog, I’ll share key takeaways learned at the conference from a MarCom perspective.

Conference 59

Conference Technology Training Customer Service 59

5W PR

OCTOBER 14, 2020

These figures and earlier articles about consumers’ increased dependency on social media to browse and shop, make social media customer service extremely important. In September, social media management platform Hootsuite reported that 76% of consumers message a business seeking customer service or support.

Social Media 88

Social Media How To Media Guidelines 88

Landis PR

JULY 26, 2021

When you heard that about a brand years ago, that usually meant something bad. This may be in social media posts, reviews, comments, online articles, blogs, etc. Reputation provides listings, monitoring and multiple interaction channel management tools, including reviews, surveys and service tickets. Photo courtesy of Pixabay.

Reputation 111

Reputation Tools SEO Customer Service 111

Doctor Spin

APRIL 17, 2023

Going “The Extra Mile” is Good PR, Too If doing things that don’t scale is a good strategy for a startup, what about PR? A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind.

Strategy 52

Strategy Customer Service Airlines Hotels 52

5W PR

OCTOBER 6, 2023

Collecting feedback Businesses actively gather feedback through various channels, such as surveys , social media, customer support interactions, and online reviews. This feedback provides a wealth of information about customer preferences, pain points, and expectations. This ensures a coherent brand message.

Consumer 88

Consumer Strategy Case Study Survey 88

5W PR

NOVEMBER 7, 2022

A business will not survive without happy customers. Customer loyalty is not only about customer satisfaction, it goes beyond that. It is about overall trust in a brand and how likely a customer is going to repeatedly spend money on the products and services of a brand. Engage customers consistently.

Consumer 88

Consumer Customer Service Social Media Brand 88

5W PR

DECEMBER 22, 2021

Businesses should consider how to adapt to keep customers loyal and to woo new customers. For this, technology, metrics , and proactive customer strategies can be extremely helpful. Excellent customer service can completely change the way people view a business. Customers get all the details, minus the extra fluff.

Customer Service 88

Customer Service Financial Measurement Meeting 88

The Proactive Report

FEBRUARY 17, 2023

There are many avenues for visibility – search engines, news media, social media, and other digital outlets like blogs and podcasts. In a world where brand loyalty is no longer guaranteed, companies must work to build brand trust in order to establish long-term relationships with their customers.

Brand 130

Brand Branding Ethics Engineering 130

Newsfile

FEBRUARY 28, 2024

Our clients’ experiences paint the clearest picture of the unmatched service and innovative solutions we provide. Nancy Boufeas, representing multiple companies, shares her ongoing satisfaction: I am always happy with Newsfile’s service and have never had anything to complain about! J ust leave everything to us!

Energy 59

Energy Customer Service Tools Corporate 59

Shift Communications

JANUARY 5, 2016

This struck a chord with me as I thought about the various projects clients ask us to help out on. We blame customer service instead. There are a number of ways we can put this into action, but for the sake of keeping this blog digestible in one sitting, here are two you can start with: Step up your email game.

Marketing 60

Marketing B2C Customer Service Facebook 60

ImPRessions - Crenshaw Communications

MAY 1, 2018

Some will be service pieces that offer tips or tools. Others may share insight about category trends or offer an informed opinion about a burning industry issue. The executive bylining the piece should be writing about an area where he has clear expertise and a distinct point of view. Make the reader’s job easy.

B2B 147

B2B Leadership Customer Service eBook 147

Cision

APRIL 18, 2017

Owned media is content you create on a platform you own, such as your company’s website or blog. Write down all of the questions your customer service department is asked. Finally, for each subtopic, think about a specific piece of content you could create. My subtopics, then, are: Tricks to write popular blog posts.

Exercises 198

Exercises Google Writing Blogging 198

5W PR

APRIL 18, 2022

Instead of leaving consumers to spread the word about a business, top brands have started to actively encourage customers to share their reviews and experiences. With those efforts, companies build trust with their audiences and make consumers a lot more confident about their purchasing decisions. Social media platforms.

Strategy 88

Strategy Marketing Reputation Survey 88

Sword and the Script

NOVEMBER 3, 2020

Media profiles now provide supplemental information about reporters and influencers including their latest social media activity, recently published articles and article reach, empowering communicators to personalize pitches for improved earned media results,” according to a company blog post. Separately, Cision said it’s Falcon.io

Instagram 147

Instagram Technology Resources Employee 147

Deirdre Breakenridge

FEBRUARY 27, 2017

It’s so easy to put aside your learning goals because you are too busy or too tired to even think about it. Chat bots replace many parts of customer service. Build relationships with colleagues from other departments, especially from marketing, customer service, sales, and finance. Plus you have no time, zero.

Customer Service 150

Customer Service Meeting Community Conference 150

Onclusive

APRIL 5, 2018

A big factor for why my team switched over from our previous media monitoring tool Meltwater, was AirPR’s excellent customer service, swift action in incorporating customers’ feedback into their roadmap and having the ability to track attribution for articles.”- Great company and customer service.” – Collin D.

Software 199

Software Analytics Customer Service Comparison 199

5W PR

MAY 23, 2022

The rapid changes in technology have brought about rapid changes in customer demands and behavior. Traditional methods of engaging the customer may not work in this day and age, and new tools are constantly being developed to help marketers achieve their goals. appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Marketing 88

Marketing Guidelines Customer Service Technology 88

PRSay

APRIL 29, 2019

.” The correct answer is the second choice, and that’s because it’s a “benefits headline,” which is a type of headline that entices your readers by showing how your product, service or idea will make your life better. Learn more about her training, consulting or writing and editing services at WylieComm.com.

Writing 156

Writing Retail Training Customer Service 156

Melissa Agnes

SEPTEMBER 16, 2014

Editor’s Note: This is a great blog post that gives you an overview of what you can do, right now, to prevent a crisis. A social media manager loses their temper in a customer service post on Facebook. 3) Set up a SMMS (Social Media Management System) that is designed to post and monitor conversations about your brand.

Social Media 239

Social Media Crisis Training Media 239