Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

PR 20/20

NOVEMBER 18, 2022

The CTA we are referring to is not a computed tomography angiography, otherwise known as a diagnostic technique in the medical industry. As a marketer or business owner, CTAs play a vital role in your marketing strategy. But we promise your marketing campaign will improve, just like that loaf of bread. Email marketing.

Marketing 80

Marketing eBook Creativity Social Media 80

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. When it comes to freelance content marketing , however, the parameters are often less clear. “What separates excellent content marketing from the mediocre, in part, is care and attention to detail. Why accuracy in content marketing is important.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Wadds Inc.

JANUARY 11, 2023

There are clear applications for artificial intelligence (AI) content generation tools in marketing and public relations but make sure that you fact check. Text at the click of a button There’s a great deal of excitement about the technology as it seemingly is able to mimic human creativity and generate and edit content incredibly quickly.

Publicity 98

Publicity Wikipedia Marketing Training 98

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Event & Experiential Marketing.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. Event & Experiential Marketing.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

MARCH 23, 2022

This includes material like past PR coverage, product spec sheets, blog posts, preferred talk tracks, conference and award wins, executive bios, and marketing calendars, just to name a few. The agency’s first step should be to create a consolidated list of deliverables to serve as a central reference point for clients to populate.

Agency 310

Agency Meeting B2B Conference 310

The Proactive Report

NOVEMBER 3, 2022

Reputation management, originally a Public Relations term, refers to the influencing, controlling, enhancing, or concealing of an individual’s or group’s reputation — especially online. The difference between PR and Marketing. As you can see, Marketing and Sales go hand in hand, while PR is a different kettle of fish.

Digital PR 246

Digital PR Reputation Employee Energy 246

5W PR

JANUARY 22, 2024

With its versatile nature, precise targeting capabilities, and ͏measura͏ble outcomes, paid adve͏rtising serves as a cornerstone in modern marketing strategies. Paid advertising refers to promotional activit͏ies͏ for which ͏a business pays a fee to platforms, publishers, ͏or networks to showcase its content to a targeted audience.

Advertising 78

Advertising Advertising Exercises Measurement 78

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. Since 2007, NYPL Blogs has showcased content that continues to inspire and educate a devoted audience.

Community 120

Community Mobile Blogging Publicity 120

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Doctor Spin

FEBRUARY 15, 2024

Communications (with an ‑s) refers to the means used to transmit information. Refers to transmitting information and understanding from one entity to another. Refers to the systems, technologies, and methods for transmitting messages over distances. Please support my PR blog by sharing it with other communication professionals.

Communications 52

Communications eBook System Corporate 52

Konnect Agency

APRIL 20, 2023

In recent years, influencer marketing has experienced explosive growth and continues to thrive. ” This blog post will explore what de-influencing is, how it impacts the marketing world, and what to expect from it. Leaning into the trend allows brands to tap into the growing demand for authenticity in influencer marketing.

Trends 52

Trends Marketing Ethics Consumer 52

Sword and the Script

OCTOBER 23, 2018

B2B organizations that find content marketing effective are committed to these programs. These organizations have a content marketing plan in writing. Those are among the top-level findings from an annual survey of content marketers by the Content Marketing Institute and Marketing Profs.

Content Marketing 108

Content Marketing B2B Study Marketing 108

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.

Survey 60

Survey Blogging Corporate Analytics 60

Mindful Marketing

FEBRUARY 4, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Where do you go for a good laugh – TikTok, a favorite podcast, late-night TV monologues? Marketing firms can especially benefit from this kind of healthy dissidence. ” In Section 2L.07,

Guidelines 94

Guidelines Transportation Creativity Airlines 94

Beyond PR

JUNE 9, 2016

PR Newswire recently shared some tweetable tips from our award-winning marketing team. Smith, who is responsible for marketing our IR and compliance services. I recently reached out to Bradley to better understand how he so successfully injects creativity into an otherwise very conservative market.

Creativity 40

Creativity B2B Guidelines Energy 40

Cision

DECEMBER 3, 2015

Content marketing has the power to turn your brand into a driving force in your industry, but with so much competition in the marketplace, how can you ensure that your content makes an impact? Gini Dietrich, CEO of Arment Dietrich and author of Spin Sucks , recently took the time to answer a few of our biggest questions on content marketing.

Content Marketing 120

Content Marketing Strategy Marketing How To 120

Doctor Spin

DECEMBER 7, 2023

This type refers to using one’s whole body or parts of the body (like the hands or the mouth). This intelligence refers to identifying and classifying natural patterns. Please support my blog by sharing it with other PR- and communication professionals. Doctor Spin | The PR Blog. Bodily-kinesthetic intelligence.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications.

Interviews 284

Interviews Radio Small Business Pitching 284

Sword and the Script

MARCH 28, 2017

The Media Reference Challenge. However, for many B2B marketing organizations, obtaining publicly referenceable customers willing to speak to the press is an insurmountable challenge. A simple way to do this is to request an interview for a corporate blog. Is your PR agency bringing creative ideas to the table?

B2B 60

B2B Blogging How To Media 60

5W PR

FEBRUARY 22, 2019

An added benefit of an inclusive team is the increased chance of avoiding offensive references to race, gender, sexul orientation or religion. If you expect your audience to take up your call to action, a diverse creative team is essential to ensuring a well-crafted message.

Marketing 76

Marketing Fashion Consumer Training 76

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. One of our leaders refers to ChatGPT as an “intelligent idiot.”

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. One of our leaders refers to ChatGPT as an “intelligent idiot.”

Publicity 78

Publicity Guidelines Training Transportation 78

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Common ones include: Blogs.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Sword and the Script

OCTOBER 22, 2019

October is typically a time of year with special urgency for many in marketing. To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. 16% on marketing analytics. 16% on marketing analytics. “As of revenue to 10.5%

Marketing 66

Marketing Survey Study B2B 66

Mindful Marketing

OCTOBER 19, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Bobby hastily opens his Happy Meal box, tossing the chicken nuggets and fries aside to find the special toy tucked inside. Thompson is the director of digital marketing in the Joseph M.

Apparel 103

Apparel Sports Construction Resources 103

Buzzstream

JUNE 14, 2024

As you can see in the image below, several backlink factors (in yellow), including domain authority, number of referring domains, and number of backlinks, are highly correlated with ranking. A study from Internet Marketing Ninjas found that over 96% of websites ranking in the top 10 of Google had more than 1,000 unique referring domains.

Digital PR 62

Digital PR SEO Pitching Google 62

ZudePR

SEPTEMBER 8, 2015

And my primary sources of information, advice, enjoyment, and inspiration have been blogs (and bloggers). So I can return later and use as reference material. All this blog-reading has not gone unremarked. Family think I’m a bit bonkers, reading all these blogs and passing them on for free. Back to Reading.

Blogging 75

Blogging Print System Sports 75

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is public relations different from marketing? Public relations (PR) and marketing are related, but they are not the same thing. It’s not a bad take.

Interviews 104

Interviews Publicity Technology Social Media 104

Doctor Spin

FEBRUARY 22, 2024

Educate the market and modify perceptions. Spin Academy | Online PR Courses What Public Relations Does “Public relations and marketing both use relationship-building techniques, but their missions and philosophies are fundamentally different.” Public relations and marketing: Dividing the conceptual domain and operational turf.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Buzzstream

JUNE 5, 2024

Some people refer to digital PR as content-led link building. I refer to this as “jump-start link building.” Hubspot Marketing Statistics Strategy: Gathering proprietary data to make a pitchable search-driven post (with high link intent). Let’s look at how Hubspot does this with their Marketing Statistics post.

Digital PR 62

Digital PR Examples Strategy Survey 62

Sword and the Script

JANUARY 23, 2018

He was doing what he says is one of the hardest things in life, let alone marketing: changing perceptions. Though he worked “in marketing” he had never taken a writing class. Even so, he was inspired to pursue writing and creative work in his efforts to persuade. Every marketer had to be ‘doing social media.’

Marketing 71

Marketing Content Marketing Sports B2C 71

Solo PR Pro

MARCH 29, 2022

From webinars to conferences, blogs to heading back to the classroom, there are many ways for us to invest in ourselves and our work with ongoing professional development. PRSA Icon , Social Media Marketing World , Hubspot’s Inbound , are all worthy of consideration. Blogs, Books, and Podcasts. Major Conferences. Take a class.

Conference 80

Conference Reddit Local Course 80

Sword and the Script

FEBRUARY 19, 2019

That’s when her career plans shifted a bit, from PR to marketing. Nonetheless, I was determined to jump-start my career, so I accepted an unpaid marketing internship position at Boys & Girls Clubs of Metro Atlanta (BGCMA) where I discovered my love for marketing,” she told me in an email exchange.

Company 66

Company Nonprofit Marketing Software 66

Prohibition

MAY 10, 2023

User generated content (UGC) has become a critical component of social media marketing in recent years. It refers to any content created by users themselves, rather than by a brand or business. UGC can take many forms, including social media posts, blog articles, videos, images, reviews, and more. What is user generated content?

Social Media 62

Social Media Strategy Media B2C 62