Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. Now, it has finally come for us: AI in public relations is here.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. Now, it has finally come for us: AI in public relations is here.

Publicity 78

Publicity Guidelines Training Transportation 78

Critical Mention

APRIL 9, 2020

The 2019 novel coronavirus has directly impacted public relations and communication strategies for agencies, schools, healthcare organizations, government entities and businesses of all sizes. This is the time to get creative and produce a wide range of online content. Priscilla is the marketing coordinator for Critical Mention.

Healthcare 89

Healthcare Radio Sports Video 89

ImPRessions - Crenshaw Communications

MAY 4, 2018

This year’s graduates are entering the job market at a time of low unemployment and high demand for smart, industry-focused PR talent. A job in the corporate communications group of a major company, a position at a nonprofit, or a PR post in a marketing or ad agency are the most common. Consider a PR agency. Create content.

How To 189

How To Nonprofit Interviews Privacy 189

wiredPRworks

APRIL 13, 2022

Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! About Chris McGuire, Director Of Client Growth and Engagement at McGuffin Creative Group, and President-Elect of AMA Chicago. Learn more about McGuffin Creative Group. Connect with Chris McGuire on LinkedIn.

Financial 52

Financial Social Media Banking Media 52

NewsWhip

NOVEMBER 3, 2021

People love a creative promotion. While we are surrounded by Covid coverage, technology outperformed all categories including healthcare, representing 42% of the top 100 stories. You can read more about the coverage of big tech more broadly in our recent blog here. Promotional stories can work, as long as they are creative.

Brand 88

Brand Branding Healthcare Report 88

Communications Conversations

MARCH 29, 2019

Now, she’s crushing it at Best Buy in social media marketing. Ashley Gustafson, Marketing Specialist – Affinity Plus Federal Credit Union (nominated by Arik Hanson). So much of effective social media marketing is based on instincts. Thomas classroom many years ago. But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. Plus, it’s not just healthcare providers that recognize the value and benefit of telehealth – patients do, too.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Deirdre Breakenridge

MARCH 8, 2017

She’s a seasoned publicist and social media marketing pro with 17 years of experience under her belt. Nicole is the host of PRfect Pitch, a PR-focused radio show that’s geared towards helping PR, marketing, and media professionals step up their game by incorporating best practices and developing better relationships.

Radio 170

Radio How To Community Storytelling 170

Scott Public Relations

DECEMBER 13, 2018

It requires tremendous effort in planning, creativity, and execution, and even then your efforts are always subject to events. Digital marketing is an ever-changing zone, and that means different formats perform better on different platforms—on Facebook,for example, videos perform the best. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance How To 40

Solo PR Pro

DECEMBER 27, 2022

Impact Players and Stu Opperman, APR expanded the scope of work and billings for several clients (including Memorial Healthcare System and Make-A-Wish Southern Florida) and, as president, Stu led PRSA’s Greater Fort Lauderdale chapter through a comeback after COVID-19. Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58

Sword and the Script

SEPTEMBER 24, 2019

Not every one that winds up in the marketing and PR space started there. After college, he spent seven years in capital markets, “trading corporate and high yield bonds for a large regional money manager.”. Otherwise, they are looking at things from the same lens as everyone else in the healthcare space.

Agency 64

Agency Software Enterprise Marketing 64

Sword and the Script

MAY 21, 2019

That experience also sparked an interest in marketing. That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. BH: When I stepped into the world of content marketing to understand what was happening there, it was in healthcare.

B2B 82

B2B Social Media Company Marketing 82

Waxing UnLyrical

NOVEMBER 30, 2012

But while a few doctors including Wendy Sue Swanson, MD , author of the Seattle Mama Doc blog and Natasha Burgert, MD , author of KC Kids Doc blog , are using digital communication to communicate better with their patients, according to a 2011 survey by AMN Healthcare only 8% of physicians said they use social media at work to connect with patients.

Social Media 111

Social Media Communications Healthcare Insurance 111

PR in High Definition

MARCH 28, 2023

Possess unbridled creativity, precision execution and an eye for detail. If you are a large global organisation on a global mission, perhaps you need the same large global agency representing you in every market where you operate. Have solid and relevant connections.

Agency 71

Agency Healthcare Interviews Creativity 71

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” In this drive to make a profit the focus tends to get stuck on marketing, sales, production and income. Get creative and get smart. The top of the funnel is filled by PR.

Small Business 213

Small Business Fashion Groups Local 213

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. Or, if your CEO headlines an industry conference, ask for the recording and embed it in an email marketing campaign. How do today’s PR teams keep up?

Conference 59

Conference Consumer Social Media Google 59

Waxing UnLyrical

JULY 24, 2013

But while a few doctors including Wendy Sue Swanson, MD , author of the Seattle Mama Doc blog and Natasha Burgert, MD , author of KC Kids Doc blog , are using digital communication to communicate better with their patients, according to a 2011 survey by AMN Healthcare only 8% of physicians said they use social media at work to connect with patients.

Social Media 76

Social Media Communications Healthcare Insurance 76

Mindful Marketing

MARCH 3, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “When is it okay to swear in an ad?” ” This headline from one of my favorite marketing publications surprised me as thought, ‘Isn’t the answer obvious?’

Marketing 100

Marketing Healthcare Study Advertising 100

Barokas

SEPTEMBER 12, 2018

Jo came to Barokas over five years ago to jumpstart our entry into the Denver market. Together, we have worked tirelessly to carve out new markets and disrupt existing ones. I’m ready to jump headfirst into the role of CEO, backed by our hardworking and creative team, and the unwavering support of Howie, our fearless founder.

Agency 138

Agency Hotels Healthcare Enterprise 138

Shift Communications

AUGUST 23, 2016

We also need to consider our competitive landscape by taking a looks at the campaigns undertaken by other companies in our market. Setting clear communications goals that can be tracked back not only to the larger marketing objectives but also to the company’s overall business goals is a key factor in determining the success of any program.

Company 60

Company Analysis Healthcare Product Launch 60

Mindful Marketing

MAY 8, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Businesses need to do many things well to be successful, but the most basic is getting people to buy their products. ” Subscribe to Mindful Matters blog.

Pharmaceuticals 65

Pharmaceuticals Education Consumer Video 65

Beyond PR

JULY 20, 2016

It’s important to not only stay current with PR and marketing best practices, but also journalism best practices. Check out Content Tips for Adding Creativity in More Conservative Niches. Keep learning: Guidelines change. As a brand communicator, you’re not just presenting facts, you’re telling a story. Need some ideas?

Media Relations 40

Media Relations Media Local Healthcare 40

Contently - Strategy

JUNE 11, 2020

But the rise of digital health content has complicated the way people think about healthcare. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? The same holds true for healthcare content. 5 Trends Shaping the Healthcare Industry .

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

But the rise of digital health content has complicated the way people think about healthcare. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? The same holds true for healthcare content. 5 Trends Shaping the Healthcare Industry .

Healthcare 59

Healthcare Content Marketing Industry Trends 59

NewsWhip

JUNE 10, 2021

Or has it moved from Twitter to Facebook, or from Twitter to someone’s blog, or whatever it might be? ” Oftentimes too, there’s just probably not enough research done in some cases, and so folks are quick to innovate and put something out to market before there’s proper case studies around how to customers.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

PR Conversations

JULY 20, 2015

Note that most of this knowledge did not come via official marketing materials or during the volunteer orientation session. Physically marketing their own plays and connecting with patrons. Almost all of the Fringe plays had creative postcards, business cards or show programs as marketing collateral (some of them pictured above).

Community 40

Community Print Twitter Creativity 40

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. However, remember that AI should not replace human-written content and creativity.

Trends 105

Trends YouTube Video Social Media 105

Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. However, remember that AI should not replace human-written content and creativity.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Cision

JUNE 1, 2017

Our goal is to help every communicator get there through professional development, partnerships, and forward-thinking approaches, such as the way Cision looks at influencer marketing. Good competition helps keep you flexible, nimble and creative. Read lots and lots and lots of blogs and books. Invest in professional development.

Sports 245

Sports Agency Industry Creativity 245

Contently - Strategy

JANUARY 9, 2019

For GE, however, it’s the culmination of a decade-long commitment to content marketing. A great blog post can establish trust, but is it really worth someone’s contact information? The content carries a helpful tone, breaking down complex topics into blog posts that fall under 1,000 words. Probably not.

How To 111

How To Transportation Content Marketing Healthcare 111

Contently - Strategy

NOVEMBER 27, 2018

A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. According to executive director of content and communications John Fox, the marketing team made a choice to adjust the brand’s point of view as they prepped for the launch. “At I push back.

Strategy 112

Strategy How To Content Marketing Analysis 112

Buzzstream

MAY 19, 2022

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. They have been repeating a survey for years to compile their blogging statistics and rank for the keyword. By working backward from the headline, you get a sense of the market for your idea.

Survey 90

Survey How To Reddit Pitching 90

Shift Communications

JUNE 10, 2016

Our values not only guide who we are, but the work we do. Are you a great company that isn’t currently being represented by SHIFT?

Travel 0

Travel Healthcare B2B Resources 0

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. Brands spend large sums of money on content marketing.

Financial 111

Financial Industry Report Insurance 111

Sword and the Script

AUGUST 12, 2014

I did part-time gigs filming football games for coaches, volunteered for the local cable access channel, landed an internship at WCVB Boston, which at the time was the #1 ranked ABC affiliate in the country and I had a reel of documentaries and creative projects compiled over many late nights the last couple years of school.

How To 116

How To Film Agency Corporate 116

Beyond PR

JUNE 1, 2017

Our goal is to help every communicator get there through professional development, partnerships, and forward-thinking approaches, such as the way Cision looks at influencer marketing. Good competition helps keep you flexible, nimble and creative. Read lots and lots and lots of blogs and books. And finally, take care of yourself.

Sports 81

Sports Agency Industry Creativity 81