Stephen Waddington

SEPTEMBER 29, 2021

Why is public relations conflated with media relations? Ever since Ivy Lee sent the first press release on 28 October 1906 public relations have been associated with media relations. The New York Times printed the article in full. They act as a common, corporate language. It works to be fair.

Industry 153

Industry Publicity Agency Community 153

Doctor Spin

DECEMBER 21, 2023

The media kit is a basic PR tool. But what exactly is a media kit, and why is it a foundational element in your communication arsenal? Here we go: Quicklinks What is a media kit? Corporational Determinism—The New Paradigm for Product Launching. Doctor Spin | The PR Blog. How long should a media kit be?

Media 52

Media Wikipedia Product Launch Journalism 52

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Public Relations Statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

PRSay

NOVEMBER 12, 2019

We’re still employing the “inverted pyramid” of the printing press to compose them, we’re still using them as corporate equivalent of vanity plates for our websites, and we’re still sending them to journalists’ inboxes with a deep, self-serving hope they will magically turn into detailed coverage of our companies.

Writing 98

Writing How To Print Corporate 98

Sword and the Script

APRIL 12, 2022

In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. We look forward to continuing to grow the platform’s community of experts and journalists, as well as integrating it into our suite of public relations solutions.”.

Software 90

Software Pitching Measurement Enterprise 90

Solo PR Pro

JULY 5, 2022

Michael Ares, MDA Corporate Marketing, LLC. I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. I think it helps me see patterns in the media overall, which is useful to me since most of my work is in media relations. ” I break around 11 a.m.

Meeting 98

Meeting Writing Pitching Case Study 98

Doctor Spin

JUNE 29, 2022

As noted above, I’m not naive enough to believe that one short blog post could resolve one of our industry’s most challenging dilemmas. Cover photo by Jerry Silfwer ( Prints / Instagram ). PR value should be benchmarked as a fluctuating market asset, never a fixed net profit. PR in the Boardroom. Still not convinced?

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Guest Post by Scott Kaminski. Or are we? Let’s hit it. Let’s Talk Money.

Survey 74

Survey Industry Communications Corporate 74

Stuart Bruce

SEPTEMBER 30, 2014

’ was the question at the recent CIPR Corporate and Finance’s group seminar. Jon Sellors, RSA Group, UK head of media relations. Oliver Smith, technology, media and telecoms reporter, City AM. That includes face-to-face, print, radio, TV and today online including Twitter. public relations'

Social Media 150

Social Media Twitter Radio Sports 150

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. Vuelio named this blog the best PR and communications blog in 2019.

Government 103

Government Education Print Ethics 103

MaccaPR

MAY 23, 2018

Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? The recurring themes that emerged from these experts will prove invaluable for PR pros looking to improve their media relations game. Are you pitching a print publication?

Pitching 82

Pitching Print Journalism Local 82

Polaris

SEPTEMBER 4, 2014

If you search the phrase do-it-yourself public relations ,? Blog posts addressing the subject offer loads of encouragement, with titles like “Everything you need to know about public relations to do-it-yourself,” “7 steps to better do-it-yourself PR”? At worst, it’s a recipe for corporate disaster.

Publicity 100

Publicity Interviews Reputation Construction 100

Sword and the Script

JANUARY 20, 2018

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” 2) Public relations and complex value propositions. The second example comes from Cole Sandau who wrote an excellent piece for the Optera blog titled B2B Use Cases in AR/VR.

Case Study 100

Case Study B2B Study Marketing 100

Sword and the Script

SEPTEMBER 6, 2016

Tressa credits a brief stint in corporate communications for a health care company with stoking her interest in PR. Know a PR, marketing or sales leader with compelling ideas fit for print? Also, outside the agency world, most PR jobs are much more than media relations, events and brand reputation.

Measurement 60

Measurement Course Advertising Advertising 60

Doctor Spin

JUNE 28, 2022

In this blog post, I’ll detail my process of how I start training corporate spokespersons (and why I always bring a video recorder). After going through a catalogue of emotions that comes from watching oneself deliver cringy corporate messages in an unprepared manner, the spokesperson soon wants to try again.

Training 52

Training How To Video Corporate 52

Sword and the Script

AUGUST 6, 2019

But before we dive in, please allow me a quick plug: Richard Carufel , the longtime editor of Bulldog Reporter , moderated and recorded the session on media relations in challenging times. It’s all part of the Earned Media Mastery online summit that Agility PR Solutions is hosting on August 22, 2019 – which just a few weeks away!

Marketing 63

Marketing Pitching Corporate Tools 63

Doctor Spin

MAY 21, 2021

Corporate executives are sometimes scared of stirring up too much conflict for comfort, so your approach should always be strategically sound and well-researched before you start the fight. More and more brands are using these events to reinforce their brand story and put it into a broader context; this is called corporational determinism.

How To 52

How To Hotels Survey Employee 52

Beyond PR

APRIL 20, 2016

For public relations campaigns, that has traditionally meant showcasing the number of brand mentions and impressions a particular press release or media relations pitch generated. What is your “share of voice” on important corporate topics or industry trends—i.e. is the earned media driving?

Report 40

Report Media Television Radio 40

MaccaPR

FEBRUARY 25, 2015

If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest. A photo posted by Maccabee Public Relations (@maccabeepr) on Feb 25, 2015 at 6:08am PST.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. really care about - the monthly.

Interviews 48

Interviews Radio Journalism Newspapers 48

Stuart Bruce

JUNE 24, 2015

Public relations has always been a media neutral discipline. Using full page display advertising (paid) in trade magazines in 30 countries to explain a corporate merger that created the biggest company in the world in that sector. Both of these ideas are basically today’s way of doing the editorial re-prints PR used to do.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Scott Public Relations

JUNE 26, 2020

Recently, a coalition of organizations under the hashtag #StopHateforProfit has urged global corporations to boycott Facebook advertising to show they will not support a company that puts profit over safety. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. What Does the Law Say?

Healthcare 52

Healthcare Insurance Insurance Social Media 52

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Email Signature – We help our client GNP Company produce an annual corporate sustainability report.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Bad Pitch Blog

JUNE 8, 2006

Our latest badge of dishonor is pinned to a corporate PR person. Yes Virginia, bad media relations practices also take place client side. April 6: FOR IMMEDIATE RELEASE - Apartments.com Consumer Print Campaign This 493-word “news” release came all by itself. But the road to this blog is paved with good intentions.

Pitching 40

Pitching Print Web Media Relations 40

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Here’s a link to the GUINNESS WORLD RECORDS services for brands and corporations: [link].

Viral 88

Viral Marketing Guidelines Local 88

Bad Pitch Blog

MAY 23, 2007

An editor at Home Channel News (think distribution channel, not TV channel) has asked the Bad Pitch Blog to voice her plea. A "story idea" that defies everything you have ever known about what actually gets written in a print publication? I write from the corporate side, in-store marketing, promotions, advertising, financial results.

Pitching 40

Pitching Construction Exercises Retail 40

ZudePR

DECEMBER 30, 2016

Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Hot off the printed press. Speak, write, blog, tweet, make videos — whatever. He a straight-laced but decent scientist who’s lost his zeal to corporate life. Cialdini PH.D. 1995) £7.69.

Writing 84

Writing Google Meeting Airlines 84

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? An example media relations workflow is set out below. Read more about FINN’s journey to becoming a lean PR agency in founder Raf Weverbergh’s 3-part blog post. Writing a blog post?

How To 60

How To Software System Employee 60

Waxing UnLyrical

APRIL 2, 2016

If we wanted to get information out, we had to depend on the news media, which meant we had to issue press releases. Here’s a screen grab from FTC’s blog. OK… there’s still a bit of a ball and chain, especially if your work focuses on media relations. Element #3: Content. serves a purpose.

Strategy 40

Strategy Case Study Community Creativity 40

MaccaPR

FEBRUARY 10, 2015

Yet the marketing genius that fueled Taylor Swift’s rise to mad levels of worldwide-stardom goes far beyond her mastery of media relations. As far as I know, Swift could have a stadium full of publicists and social media specialists frantically tweeting, Tumblring, Instagramming, YouTubing, Facebooking and blogging on her behalf.

Social Media 48

Social Media Marketing Media YouTube 48

Bad Pitch Blog

APRIL 2, 2007

Read your news releases and pull anything that would sound odd or too good to be true if printed in a news story. The news media lie in wait for the bombastic to fall (despite the fact they helped create them). This one reads all corporate giant, including the Byzantine string of companies list. Rolling Thunder, Beaten Chest.

Local 40

Local Pitching Advertising Advertising 40