5W PR

AUGUST 19, 2019

Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media. In times past, the goal of a publicist was to get their clients featured in media like newspapers, magazines, radio, and television.

Digital PR 76

Digital PR Print Construction Television 76

Cision

AUGUST 16, 2016

Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. You recently transitioned from your role in television news to PR. It’s no longer enough to simply do a TV interview or post a blog on your website. That is surprisingly a great time to pitch!

Television 120

Television Pitching Journalism Interviews 120

Burrelles Fresh Ideas

MARCH 5, 2024

User-generated content/word-of-mouth recommendations. Product roundups by other content creators. Product reviews on platforms like YouTube, social media platforms, or blogs. Almost 60% named print media as one of the most difficult mediums to secure coverage, and 46% said television.” Unpaid search engine traffic.

Media 97

Media Nonprofit Pitching Analytics 97

Critical Mention

OCTOBER 29, 2018

His status as a controversial figure reached its highest point after “The Decision,” a made for television event where James famously declared who he would be leaving his hometown Cleveland Cavaliers and “ taking his talents to South Beach ,” a spectacle that did not go over well with fans.

Sports 117

Sports Film Television Transportation 117

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Cision

JULY 26, 2016

When I worked in television (at KPIX TV, the CBS affiliate in San Francisco), the station had one fax machine. Everyone can be a publisher these days, and at LCI we’re most impressed with job candidates who come to us not only with a portfolio of writing but also a blog that demonstrates how they think.

Writing 120

Writing Engineering Journalism Analytics 120

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. 1) The Parallel between Product Placement and Content Marketing. It’s well worth a read as well.

Brand 60

Brand Branding Content Marketing Film 60

David PR Group

AUGUST 4, 2014

As I have told my stunned teenage children, we only had four television channels when I was a kid. Television channels were broadcast over the airwaves (not Wi-Fi), and some TVs only showed footage in “black and white.” But we also have trade outlets in many industries thirsting for good content.

Television 75

Television Groups Storytelling System 75

Sword and the Script

MAY 11, 2019

In recent years, the trend has been for website templates that blend news, press releases, blogs and resources together. When you want to see press releases for the record, you don’t want blogs. If you want blogs, you don’t want press releases. How to Generate Media Referenceable B2B Customers with a Blog.

Study 138

Study Media Relations Media Measurement 138

Critical Mention

OCTOBER 27, 2018

In our interview with Sam, he offered powerful insights into the world of content marketing, social media and “cutting through the clutter.” Q: What direction do you think content marketing is going in and how can PR professionals keep up with the trends? Sam: Quality over quantity. SCHEDULE A DEMO.

Interviews 79

Interviews Media Content Marketing Facebook 79

Critical Mention

JANUARY 30, 2019

As marketers know well, we live in a multichannel world. Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print.

How To 60

How To Media Analytics Television 60

Beyond PR

SEPTEMBER 6, 2016

Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. Even a quick glance at his career trajectory can teach content marketers a thing or two — especially when it comes to content distribution.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Sword and the Script

JANUARY 3, 2023

This can include the number of times an article is shared on social media, or the number of people who see a television segment. Gini Dietrich: Gini Dietrich is the founder and CEO of Arment Dietrich, a PR and content marketing firm. It was developed by Gini Dietrich, the CEO of Arment Dietrich, a PR and content marketing firm.

Interviews 98

Interviews Publicity Technology Social Media 98

Critical Mention

JANUARY 30, 2019

All-in-one monitoring capability: As marketers know well, we live in a multichannel world. Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print.

Media 60

Media Marketing Analytics Television 60

Sword and the Script

MAY 14, 2016

Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog. As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet.

Marketing 60

Marketing B2B Local Customer Service 60

5W PR

FEBRUARY 7, 2017

There’s usually either a social media element or a content marketing element when it comes to influencer marketing, or sometimes even both. One of the most common ways for influencers to market your business is through their own social media accounts. Many people simply don’t pay attention to traditional ads anymore.

Brand 79

Brand Branding Marketing Social Media 79

Critical Mention

NOVEMBER 22, 2019

A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more. Earned Media is comprised of coverage that comes from a variety of sources and mediums. Also, earned media is among the most trusted types of media.

Radio 104

Radio Media Newspapers Sports 104

Critical Mention

SEPTEMBER 13, 2019

Most of these will include “how-to” content, and “tips” searches. Use these common search words to influence your blog titles and copy. Utilize Video Marketing Strategies. Video marketing is a must! A great way to start is by brainstorming common phrases and sentences that your clients might be searching.

Marketing 92

Marketing SEO Radio Video 92

Critical Mention

NOVEMBER 18, 2019

If you get continuous alerts that an online publication is promoting your brand in their blog posts, consider returning the favor by sharing their posts or mentioning them in your articles if relevant. The additional reach brought by media mentions can be highly beneficial.

Viral 70

Viral Radio Media Sports 70

Where the Fishermen Ain't

OCTOBER 25, 2013

In a recent post on my blog where I warn people to approach content marketing thoughtfully, I urge the public relations industry to seek that mutual value, lest it be viewed as a system “bug” to be fixed or ignored. “If If you have an itch to scratch, someone else probably has that very same itch and is willing to help.

Publicity 39

Publicity Wikipedia System Community 39

Contently - Strategy

DECEMBER 14, 2018

That reality means your content will get lost without a clear video strategy. Television networks and movie studios spend millions trying to pull audiences in and they still miss the mark all the time. But the point of investing in content marketing is to hold attention, right? How do you break through the noise?

Viral 100

Viral Video Strategy YouTube 100

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing. Content marketing isn’t a new idea. Television and radio’s quick ads made it fall from favor for a few decades.

Publicity 64

Publicity Small Business Advertising Advertising 64

Sword and the Script

MARCH 3, 2020

“Nothing matters more than getting every piece of content about their own brand, as soon as it is published,” wrote Miguel Martinez , PhD., the co-founder and chief data scientist at Signal AI, in a separate, but a clearly related, blog post. 7) Picks from the PR trades and vendor blogs.

Pitching 78

Pitching Instagram Survey Data 78

Sword and the Script

MAY 21, 2016

In his latest book, Content, Inc., This blog has transformed into a PR agency based in greater Atlanta with PR, content marketing and social media services engineered for the B2B market. If you enjoyed this post, you might also like: In Content Marketing, Marketers Might be Losing Their Way.

Social Media 63

Social Media Marketing Media Content Marketing 63

ZudePR

JUNE 6, 2016

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. If you'd rather download a pdf of this 9,000-word post to read later, and want some bonus content (my top 51 deep work productivity tips) click this link. Such are the risks of blogging and email. My favourite seven.

Writing 114

Writing Social Media SEO Blogging 114

Solo PR Pro

MAY 15, 2018

A reporter is more likely to choose an expert source who has proof readily available that they will be good on television. Video fits alongside the other items in your content marketing plan. Use video on websites, in email marketing, and social media. Photo by ShareGrid on Unsplash.

Video 57

Video Marketing Mobile YouTube 57

Norton's Notes

SEPTEMBER 25, 2015

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1] Is Content still King?

Marketing 28

Marketing Employee Wikipedia Data 28

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. Online Marketing Made Easy. Content Inc.

Social Media 120

Social Media Marketing Pinterest Media 120

Prohibition

APRIL 13, 2023

By repurposing your video content into a podcast format, you can reach people who prefer to consume content on-the-go, or reach the growing audiences of consumers who prefer podcast content to television. When creating blog posts from the video content, it’s essential to remember that the two mediums are different.

Video 62

Video Infographics Social Media Instagram 62

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital.

How To 48

How To Media Print Real Estate 48

Stuart Bruce

OCTOBER 30, 2014

We can publish our own content without the need for an intermediary or filter that is mainstream media. When Tom Foremski quit the Financial Times he was the first big mainstream media journalist to start making a living from a blog. But many companies jumping on the content marketing band wagon get it spectacularly wrong.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. With more brands and industries getting comfortable with digital communications (social, blog, e-blast, etc.) 32: Rachael Wolensky of ALM.

Social Media 90

Social Media Marketing Media Creativity 90

Sword and the Script

NOVEMBER 29, 2016

After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch.

Content Marketing 60

Content Marketing Publicity Marketing Television 60