Prohibition

JULY 14, 2017

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. But what does content mean?

Content Marketing 48

Content Marketing Marketing B2C SEO 48

MaccaPR

OCTOBER 14, 2015

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

PR 20/20

SEPTEMBER 21, 2016

Content Marketing World or as others may know it, #CMWorld , is an incredible event for marketers, journalists and techies from across the globe to gather and share niche content knowledge. We have to get people to take action, and break through the immense volume of content. Long Form Content for the Win at REI.

Content Marketing 40

Content Marketing Marketing B2B Video 40

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. Your content has no value unless it “moves,” unless people see it, engage with it, and actively share it. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

5W PR

SEPTEMBER 9, 2021

From press kits to media contacts to online reputation management, small businesses are hiring public relations specialists and adopting communications strategies to help tell their stories, boost their visibility, and meaningfully engage with consumers local stores and online. When it comes to building trust and credibility, PR is king.

Small Business 158

Small Business Publicity Social Media Web 158

Communications Conversations

APRIL 27, 2018

A few weeks ago, I noticed Alyssa Greve , director of content marketing at Cambria, touting a new Cambria blog on LinkedIn. So, I reached out to Alyssa to get a little behind-the-curtain peek into how this new blog came about, how Alyssa and her team are managing it, and what they expect in terms of results in the first year.

Blogging 68

Blogging Pinterest SEO Examples 68

Communications Conversations

JANUARY 20, 2022

Consider the evidence: One in three content marketers use podcasts or other audio content. However, 53% of content marketers who leverage podcasts and other audio content say it is the most effective format they use. 2 – Audio isn’t as searchable as blog content. What gives?

Brand 113

Brand Branding LinkedIn Twitter 113

Cision

OCTOBER 6, 2016

The data brands have collected from these interactions has allowed marketers to fine-tune their marketing tactics, and how they talk to their customers. But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Sword and the Script

OCTOBER 8, 2016

It’s the fourth point that stands out in my mind because the email marketing industry is riddled with lessons for PR. Though I’ve been partial to MailChimp for both its model and the opportunity to “buy local,” the Times story pushed me over the edge. And so email is the focus for this week’s Unscripted Marketing links (UML).

Marketing 114

Marketing Pitching Survey Study 114

Burrelles Fresh Ideas

JANUARY 2, 2024

This evolution underscores a fundamental shift in how search engines like Google interpret and prioritize content. I recall working on a website project for a local bakery. This shift demands a more natural, conversational tone in content. I experienced this firsthand when optimizing a local service website for voice search.

SEO 85

SEO Mobile Engineering Ethics 85

Sword and the Script

MAY 14, 2016

So I turned to a local repair shop to see what could be done. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts. That sounds like sage advice for companies in the business-to-business market with a long sales cycle.

Marketing 60

Marketing B2B Local Customer Service 60

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot. Speak to, not at your audience. SCHEDULE A DEMO.

Marketing 75

Marketing eBook Case Study Measurement 75

ZudePR

SEPTEMBER 8, 2015

Every Saturday I’d trot up the hill to my local village library, get kicked off the microfiche reader by the gorgeous librarian, and return home with a few books under my arm. And my primary sources of information, advice, enjoyment, and inspiration have been blogs (and bloggers). All this blog-reading has not gone unremarked.

Blogging 75

Blogging Print System Sports 75

Critical Mention

OCTOBER 27, 2018

In 2013, to promote “Carrie,” a remake of the original 1976 version, its distribution company MGM Films created a Halloween surprise for customers who were taking a coffee break at a local coffee shop in New York. His agency focuses on blogging, sales and website pages and eBooks. The video has almost 100 million views.

Film 131

Film Viral YouTube eBook 131

PRSay

DECEMBER 15, 2017

Learn more about a specific area such as content marketing or big data by attending a local Meetup If you don’t see a Meetup meeting on a topic that you’d like to know more about, then start one yourself. Contact him at stephen.dupont@pockethercules.com or visit his blog at www.stephendupont.co. Be grateful.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

PR 20/20

SEPTEMBER 25, 2017

It’s up to proactive marketers to stay on top of emerging trends and best practices— or risk falling behind. What better way to come together with fellow marketing individuals than during industry conferences? Determine what will be the most valuable information for you and your team, and your marketing goals and strategy.

Conference 62

Conference Marketing Local Advertising 62

Contently - Strategy

JANUARY 24, 2022

With strategic content methodologies, intuitive engagement metrics, and a remarkable talent network, Contently helps these brands optimize their content to tell great stories and see quantifiable results that a lackluster new year’s resolution just can’t deliver.

Case Study 80

Case Study Study Brand Branding 80

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.

B2B 64

B2B Creativity Film Trade Shows 64

5W PR

JULY 2, 2018

As the world of marketing continues to evolve, the strategies available to modern firms are sure to grow and transform. The easiest way for any company to make the most of their PR campaigns this year is with a content marketing strategy. However, for 2018, the following tactics could have the best results.

Brand 114

Brand Branding Reputation LinkedIn 114

Cision

JANUARY 15, 2016

Today, audiences turn to blogs, online reviews and social media before making decisions. Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. Put bigger stories in the main edition, and smaller, more personal stories in the localized editions.

Journalism 120

Journalism Strategy Brand Branding 120

Contently - Strategy

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. Contently’s marketing team recently placed some banners on our site as an experiment, and they actually worked. Not bad for promoting a webinar that covers complex marketing issues.

Advertising 110

Advertising Advertising Real Estate Travel 110

PR Fuel

APRIL 28, 2022

Over 90% of marketers say content is a valuable business asset. Meanwhile, nearly 80% of content marketers incorporate press releases into their content marketing strategies. Traditional marketing materials like billboards and flyers can appear in front of any local consumer.

Writing 95

Writing SEO Consumer Crisis 95

Sword and the Script

APRIL 5, 2016

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. percent of marketing leaders report they are able to prove the impact of social media quantitatively. The future of social media marketing is a path paved in payment.

Mobile 60

Mobile Survey Marketing B2C 60

Sword and the Script

AUGUST 24, 2021

I’m a fan of using sponsored content strategically – I often recommend taking a high-performing blog post and repurposing it for paid content – and suggested a blog post we had published earlier that might land well with the audience. So too is sponsored content. However, I don’t think that’s what happened here.

Pitching 112

Pitching Media Relations Survey Advertising 112

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. based reporters said, “ensuring content is 100 percent accurate is the most important” in their organization.

Survey 102

Survey Report Media B2B 102

PR 20/20

OCTOBER 30, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. How do you get started with, and scale, artificial intelligence in your marketing? How to Make the Business Case for Marketing AI. Space is limited.

Conference 45

Conference Marketing Case Study Hotels 45

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 99

Media Nonprofit Pitching Analytics 99

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I AI-written content adds more noise. “PR David Berkowitz , Founder, Serial Marketers.

Marketing 189

Marketing Content Marketing Data Social Media 189

Presspage

FEBRUARY 28, 2019

Any worthwhile content marketing strategy starts with a goal and online newsrooms are one channel of content distribution that should be leveraged in an overall strategy. ” The editorial calendar keeps brand journalists on schedule and on point, aligning closely with the content marketing strategy of the organization.

How To 90

How To Local Analytics Social Media 90

Cision

JANUARY 9, 2017

Many people have written books of aggregated blog posts (most notably Steve Levitt and Steven Dubner of the Freakonomics blog), many communications and marketing professionals simply have some higher concept ideas that work better in long form and that people would read better as a book. Think Local. The Book Patch.

Print 120

Print How To Local Customer Service 120

wiredPRworks

NOVEMBER 23, 2021

Bloggers can add a static page or a link to a blog post with a welcome message and a reader’s guide. Want to reach local journalists and influencers? A comment or reply to a social media message, LinkedIn article, or on their blog might start out with, “Thanks for the story you did on time management. What about you?

How To 52

How To LinkedIn Local Social Media 52

Sword and the Script

JANUARY 29, 2019

While the rate has been trending down since 2010, it’s still largely been an employer’s market since the housing market popped a couple years before then. There’s a clear benefit for the employer, but what’s the benefit to talent in a market that’s 96% employed? The unemployment rate is the lowest we’ve seen in nearly 20 years.

Resources 77

Resources Creativity Publicity Local 77

Shift Communications

FEBRUARY 20, 2019

The ability to tap into this knowledge can help inform owned, earned, and paid media of your organization’s PR and marketing efforts. If we are building out a content strategy for owned media, like a company blog, using content that pertains to trending topics is a way to take advantage of the increasing searches on Google.

Trends 142

Trends Industry Wikipedia How To 142

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here.

Government 69

Government Measurement Groups Corporate 69

Critical Mention

OCTOBER 21, 2018

It’s easy to fall behind rapidly evolving SEO trends, which include optimizing your website with the right keywords, using paid online marketing and using structured data—but there are five strategies that many PR pros miss when incorporating SEO into their campaigns: Back in the 90s, how did mom and pop stores grow their businesses?

SEO 74

SEO Strategy Engineering Local 74

Flack's Revenge

DECEMBER 5, 2017

I also learned about Lin’s agency work at Strategic Communications ; and that she teaches, and has written quite a few books on PR and marketing. In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available.

Pitching 174

Pitching Journalism Video Advertising 174