5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Public relations statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

Communications Conversations

JANUARY 11, 2018

And, we know most people who are consuming that digital media are probably just scanning and reading headlines (if that). Meanwhile, what are public relations folks spending much of their time producing? Blog posts. Is how we’re creating social content today really lining up with how people want to consume it?

Consumer 104

Consumer Print Reddit Video 104

5W PR

SEPTEMBER 19, 2023

The advent of the digital age has fundamentally reshaped the way public relations operates. Social media platforms, blogs, websites, and podcasts provide an unprecedented opportunity for brands to connect with their target audiences directly. This content can take the form of articles, videos, infographics, webinars, and more.

Viral 78

Viral Digital PR Storytelling Reputation 78

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. For this reason, PR professionals are converting their media publications into blogs and e-newsletters. White papers, webinars, infographics, and case studies are also widely used.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Sword and the Script

OCTOBER 21, 2014

I see tepid interest in small pockets of consumer oriented businesses among the Fortune 500. I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Infographic: Millennials and Social Commerce. Blogs as a tool of corporate influence is flat to declining. .

Social Media 117

Social Media Study Blogging Company 117

Beyond PR

JUNE 13, 2017

Many consumers don’t just want to buy a product; they want to buy-in to a tribe. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). But without a distribution channel, your company blog is like a car without an engine.

Blogging 77

Blogging Company Engineering Airlines 77

Burrelles Fresh Ideas

APRIL 2, 2024

These insights form the foundation for our infographic – a must-see for any PR pro! And 40% of social media news consumers expressed concerns about getting news on social media that is inaccurate, low quality and politically biased. Content Authenticity Statement: 90% of this blog article was generated by me, a human.

Media 103

Media Radio Print Newspapers 103

5W PR

NOVEMBER 2, 2016

Here are just a few ways using PR attracts consumers. Public relations takes a lot of time, effort, and persistence. Consider whether your shoppers are more inclined to trust a banner ad on a random webpage or an article or ad in a trusted publication like Forbes or Entrepreneur. Attract attention. Stir up interest.

Publicity 87

Publicity Case Study Infographics Energy 87

5W PR

MAY 17, 2022

For companies, that means it’s important to send any press releases or other public relations content to relevant and familiar publications and outlets. When companies combine their public relations and content marketing efforts, they can look at repurposing some of the old content they’ve published. Art and science.

Strategy 88

Strategy Content Marketing Employee Google 88

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

5W PR

NOVEMBER 21, 2023

Link Reader Simplifying the task of consuming web content, Link Reader excels as a ChatGPT plugin. Questmate Forms Questmate Forms is a boon for those creating infographics and forms. The post 20 of the Best Chat GPT Plugins and How They Work appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Travel 78

Travel Hotels Infographics YouTube 78

Deirdre Breakenridge

SEPTEMBER 3, 2014

There are those industry publications that have thoughtful pieces that I love to read when I’m looking for deep coverage on a subject area. Being on the go means you can be anywhere and have an idea for a blog post or want to brainstorm on a topic. You can even customize the dimensions of your graphics.

Communications 383

Communications Tools Google Resources 383

5W PR

DECEMBER 23, 2022

Plus, the consumer has changed and while audiences still engage with high-value production, on certain platforms they are accustomed to, and even primed, for low-production, short-form content. The post Creating Effective Content on Instagram appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Instagram 78

Instagram Infographics Trends Software 78

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 62

Tools Blogging Pitching Google 62

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. A public-facing CEO. Some CEOs opt for video to control sensitive communications like a public apology. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post.

Video 149

Video Case Study Agriculture B2B 149

5W PR

SEPTEMBER 7, 2021

Most of the time, when someone creates a brand new business, they tend to face a bit of a challenge in terms of public relations and coverage. Although business owners are aware that they have to generate buzz through public relations, not everyone has the manpower or even the necessary connections to get media coverage in the first place.

Pitching 88

Pitching Infographics Social Media Employee 88

Landis PR

DECEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Nick Leighton – NettResults. For the original blog, please visit here. Utilize a mix of content types, such as blog posts, videos, and infographics, to keep the audience interested and to cater to different preferences.

Strategy 59

Strategy Company Communications Construction 59

MaccaPR

FEBRUARY 2, 2016

Trend #1: Blogging is now a full-time job. According to a recent Maxwell PR study (see infographic below), 35 percent of top food bloggers reported spending more than 35 hours per week on blogging and 43 percent estimated that they’ll prepare more than 20 sponsored blog posts in 2016.

Trends 48

Trends Blogging Brand Branding 48

Sword and the Script

DECEMBER 28, 2022

Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem.

B2B 116

B2B Marketing Survey Software 116

Sword and the Script

APRIL 26, 2022

Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. Among the most popular content formats for early-stage research were infographics (62%), blogs (58%) and podcasts (56%).”. The survey had insight here too.

B2B 96

B2B Case Study Survey eBook 96

Sword and the Script

JULY 19, 2022

If you are not a subscriber please do so by email to either the weekly blog or the monthly newsletter (the newest drops this week). Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. B2B prospects want published pricing.

B2B 89

B2B Report Survey Marketing 89

Newsfile

JANUARY 30, 2024

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. As well, it synthesizes a host of ideas. and Salesforce.

Trends 105

Trends YouTube Video Social Media 105

5W PR

JANUARY 4, 2023

There are many different ways that companies can improve their social media marketing efforts to reach a wider audience and engage their consumers. On the other hand, visual content works well on Pinterest and Instagram , with photos, infographics, and even videos being able to generate a lot of website traffic for many businesses.

Pinterest 88

Pinterest Infographics Social Media Instagram 88

Sword and the Script

DECEMBER 10, 2019

This may be complementary product or service vendors, editors at niche publications, bloggers, or others. Microenterprises increasingly rely on public relations. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. 8) A clever mix of press work and content. 16: Ted Seward.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

5W PR

AUGUST 12, 2020

The strategies should incorporate formats like infographics, short videos, or short posts through communication channels like intranet feeds, desktop, mobile apps, and emails. At the same time, determining which content a company’s employees interact with is key in creating an effective communication and public relations strategy.

Healthcare 88

Healthcare Strategy Communications Policies 88

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

With millions of websites and blogs competing for visibility on search engine result pages (SERPs), content writers need to master the art of optimizing content for both human readers and search engine algorithms. Consider using visual elements such as images, infographics, and videos to make the content more engaging and digestible.

Engineering 100

Engineering Writing Mobile SEO 100

Reputation Us

FEBRUARY 21, 2023

Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Cision

MAY 2, 2015

It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.”. Public relations professionals should be implementing the same owned media tactics within their own industries. It’s more than an inbound marketing tool. “If

Content Marketing 120

Content Marketing Marketing Infographics Storytelling 120

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor. Infographics also offer SEO opportunities for both the news outlet and the sponsor. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Cision

APRIL 12, 2016

And when it comes to providing the maximum value to your target audience, few things beat public relations. An organic audience refers to those who are driven towards your website or blog through unpaid distributions. Let’s see how public relations can attract organic traffic to your website. What is an organic audience?

Infographics 120

Infographics eBook Content Marketing Video 120

Shift Communications

DECEMBER 22, 2014

Want to see how to do this for your blog? Amidst this barrage of content, Mark Schaefer published a blog on Content Shock. If brands want consumers to view their content, they’ll have to pay…both in man-hours to produce it and to the various media channels to publicize it. Here’s how. Let’s take a look: 1.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

The Proactive Report

AUGUST 5, 2016

If your news content or press release is not optimized for search – both news and web search – it’s unlikely that it will be found and read by journalists, bloggers and members of the public searching that topic online. They dig through LinkedIn and blogs for experts and sources. Trend to Watch: Sharing News on Social.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. One of the key aims of outreach is to build links to your client’s website from a range of online news publications. Supercharging SEO. The New York Times.

Digital PR 170

Digital PR Industry Strategy Film 170

5W PR

OCTOBER 9, 2017

Our recent blog post, Trends in Social: Authenticity , talks about the importance of brand voice: Brand voice is one of the most important elements of online and offline presence. If your brand’s voice aligns with consumers’ perception of your brand, it feels authentic. Nearly 80% of social media is now consumed on mobile devices.

Social Media 112

Social Media Media Mobile Pinterest 112

Presspage

MARCH 5, 2020

Here are a few of the challenges we’ve noticed PR professionals have to deal with: Messy publication processes. It’s inefficient, time-consuming and frustrating for all involved – and it increases the possibility that mistakes will be made somewhere along the way. In short, it’s a mess.

Brand 88

Brand Branding SEO How To 88