ImPRessions - Crenshaw Communications

MARCH 10, 2017

For those in the public relations industry, success starts with visibility. This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Think of your posts as potential bylined or op-ed pieces for your most influential industry trade publications.

Blogging 136

Blogging Writing Engineering Analytics 136

Deirdre Breakenridge

AUGUST 12, 2019

Social media conversations and past articles, blogs, comments, tweets, etc., will help you to figure this out. When attitudes differ it’s important to check your ego at the door, listen carefully, and be open to different perspectives.

Interviews 157

Interviews Infographics Media Media Training 157

Rock the Status Quo

AUGUST 21, 2014

Don’t Overlook Its Importance When I think of content marketing, one of the primary tactics that comes to mind is guest blogging. It’s critical and, as bloggers now outnumber journalists, it’s a public relations tactic that can’t be ignored. Match voice to the publication or blog. Or For a Client.)

Writing 203

Writing Blogging Pitching Content Marketing 203

5W PR

MAY 27, 2022

The global robotics market is constantly growing which gives plenty of businesses great opportunities for various public relations efforts. The post Public Relations Strategies for Robotics Companies appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Company 88

Company Strategy Publicity Real Estate 88

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

By packaging it into creative infographics, PR teams can gain additional legs for data that would otherwise go unused or underleveraged. They may find their way into the occasional short blog post for the company site. Data visualizations. Just because you don’t have a full report doesn’t mean the data is useless.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

Marketwired

DECEMBER 10, 2015

Check out the survey highlights in our original infographic and read more in our news release. As consumers increasingly look for relevant and engaging multimedia content, it’s no surprise that PR and marketing pros are answering the call by producing and sharing photos, video, infographics and other visual content with their audiences.

Infographics 100

Infographics Survey Content Marketing Marketing 100

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

OCTOBER 21, 2014

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Infographic: Millennials and Social Commerce. Blogs as a tool of corporate influence is flat to declining. . The post Study: Big Companies Lag at Blogging, Social Media appeared first on Sword and the Script.

Social Media 117

Social Media Study Blogging Company 117

5W PR

FEBRUARY 22, 2024

Understanding the digital world From blog posts and ebooks to social media and online news, the written word reigns supreme in conveying information and sparking conversations. Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism.

Media 78

Media YouTube Transportation eBook 78

Axia PR

AUGUST 23, 2017

We’ve put together a handy infographic for you to print out and keep at your desk that offers five easy tools to use to find great content topics. Also, check out five more ways to create blog post topics. At first, the topic ideas will be plentiful since there are obvious subjects and issues to address.

Infographics 48

Infographics How To Print Content Marketing 48

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

A public relations campaign doesn’t typically generate immediate sales, which can be a priority in a soft economy. Here’s how a strategic public relations program can actually help recession-proof your business. With a recession threatening, cutting the PR budget may seem like a good way to protect the bottom line.

Strategy 193

Strategy Reputation Infographics Banking 193

5W PR

APRIL 18, 2024

Infographics These data visualizations can simplify complex information and present key takeaways in a clear and concise fashion. The post Navigating the Media Landscape: A B2B Tech PR Blueprint appeared first on Public Relations Blog | 5W PR Agency | PR Firm. They crave a variety of engaging formats.

B2B 78

B2B Media LinkedIn Infographics 78

5W PR

FEBRUARY 5, 2024

This strategy helps companies build brand awareness , nurture leads, and showcase their expertise through blog posts, case studies, and infographics. appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Email marketing Email enables detailed product descriptions, engaging stories, and valuable information.

Marketing 78

Marketing Case Study Infographics Survey 78

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. 3 Rules to Ensure Your Blog Isn’t Breaking Copyright Rules.

Infographics 72

Infographics Brand Branding Video 72

Onclusive

MARCH 21, 2018

Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Was it a function of PR? Was it a function of PR? Its own function?

Storytelling 281

Storytelling Media Infographics Advertising 281

Presspage

FEBRUARY 26, 2024

It provides a one-stop shop for all relevant materials, including press releases, reports, and infographics, ensuring that information is easily accessible for journalists, analysts, and investors alike. Explore more in our Investor Relations blog series: Investor Relations is more than just a numbers game.

Corporate 78

Corporate Strategy Communications Storytelling 78

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

PR for Anyone

OCTOBER 27, 2021

Here is a month’s worth of content ideas that you can use every single month to create social media posts and/or blogs for an entire month in one day. Post an infographic (check out www.Fiverr.com to have on easily made). But coming up with the content can be grueling and actually quite stressful. I want to make it easy for you.

Real Estate 227

Real Estate How To Infographics Video 227

Stephen Waddington

JULY 11, 2017

European researchers have spotlighted challenges facing public relations agencies and teams in the eleventh edition of the European Communications Monitor. Most organisations use more elements like online videos, infographics and instant photos in their messaging. 2 Bots as an opportunity or threat to public discourse.

Communications 115

Communications Publicity Survey Newspapers 115

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Clearly, you’re doing something right if all these different sites and publications are talking about you.

Strategy 276

Strategy How To Media Infographics 276

5W PR

NOVEMBER 3, 2023

Create blog posts, articles, videos, and infographics that offer valuable insights on health, and fitness trends, and how wearable tech can enhance one’s wellness journey. The post Unlocking Fitness Marketing Ideas for Wearable Fitness Tech appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Marketing 78

Marketing Infographics Content Marketing Data 78

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. For this reason, PR professionals are converting their media publications into blogs and e-newsletters. White papers, webinars, infographics, and case studies are also widely used.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Sword and the Script

JUNE 11, 2016

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg . The last 10 or 15 years have brought a vast array of tools for publishing blogs.

Blogging 60

Blogging Marketing SEO Content Marketing 60

5W PR

SEPTEMBER 19, 2023

The advent of the digital age has fundamentally reshaped the way public relations operates. Social media platforms, blogs, websites, and podcasts provide an unprecedented opportunity for brands to connect with their target audiences directly. This content can take the form of articles, videos, infographics, webinars, and more.

Viral 78

Viral Digital PR Storytelling Reputation 78

5W PR

NOVEMBER 2, 2016

Public relations takes a lot of time, effort, and persistence. Consider whether your shoppers are more inclined to trust a banner ad on a random webpage or an article or ad in a trusted publication like Forbes or Entrepreneur. Most businesses think that marketing is the best way to target customers. Attract attention. Stir up interest.

Publicity 87

Publicity Case Study Infographics Energy 87

Critical Mention

FEBRUARY 10, 2018

In this case, we’re talking about public relations. Public relations really does affect the brand’s ability to compete in a crowded marketplace. If you like exposure to a variety of players across the company, public relations can provide this opportunity. The public relations industry is constantly evolving. via GIPHY.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

PR Breakfast Club

JANUARY 7, 2016

There was a time when simply creating and sharing an infographic would net you a ridiculous amount of attention. Those days are long gone because now everyone has figured out the importance of visual content and therefore infographics are used much more frequently. Here are some ways to step up your infographics.

Infographics 28

Infographics Digg Pinterest Facebook 28

Business Wire

OCTOBER 30, 2017

When you’re in PR, the holiday season starts early with long-lead publication deadline dates and doesn’t stop until the final “last-minute gift ideas” blog posts published in late December. Make it easy for reporters to tell a compelling story by adding photos, videos, and infographics. Business Wire takes holidays seriously.

Infographics 154

Infographics Travel Product Launch Video 154

5W PR

MAY 8, 2023

Visual aids like infographics can help illustrate the message and make it more accessible to customers. The post How to Communicate Rising Costs and Price Increases with Consumers appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Doing so builds trust and credibility with customers.

Consumer 88

Consumer Communications How To Transportation 88

Inbound PR

NOVEMBER 27, 2018

I began blogging in 2012 while I was still a student with a couple of important goals in mind: learn how to write better as I wanted to pursue a career in PR but was studying International Business, and share all the knowledge I was gathering with the world so that I can help others and by doing so, build an audience.

Infographics 48

Infographics How To Internal International 48

5W PR

OCTOBER 10, 2023

It’s a powerhouse for consumer public relations success. Use a mix of text, images, videos, and infographics to keep the brand’s social media presence engaging. The post Harnessing Social Media for Consumer PR Success appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Social Media 88

Social Media Consumer Media Crisis Management 88

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor. Infographics also offer SEO opportunities for both the news outlet and the sponsor. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Beyond PR

JUNE 13, 2017

In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). Food and beverage corporations can blog about unique recipes, banks can blog about personal finance tips and travel companies can blog about exciting destinations.

Blogging 77

Blogging Company Engineering Airlines 77

Buzzstream

DECEMBER 5, 2023

Lots of blogs don’t review iPad apps, or they only review apps for kids, or aren’t a good fit for some other reason, so we won’t approach them. Making your list in BuzzStream Let’s say you want to find blogs that feature fitness infographics with a Domain Authority above 40. Show you’ve actually read the blog.

Infographics 62

Infographics Pitching Writing Blogging 62

ImPRessions - Crenshaw Communications

MAY 3, 2018

While it shouldn’t be a contest, it’s worth noting that in some instances, public relations can yield a greater return on investment. Ads pop up and disappear, while blog posts, news articles, and white papers stay searchable for months ie even years. Close behind are e-books (67%), infographics (66%), and blog posts (66%).”

Advertising 178

Advertising Advertising B2B Reputation 178

Cision

APRIL 12, 2016

And when it comes to providing the maximum value to your target audience, few things beat public relations. An organic audience refers to those who are driven towards your website or blog through unpaid distributions. Let’s see how public relations can attract organic traffic to your website. What is an organic audience?

Infographics 120

Infographics eBook Content Marketing Video 120

Mediagraphix PR

APRIL 26, 2023

When we talk about business strategies to make a brand more visible to meet the sales targets of a marketing team, we should always keep in mind the potential role of Public Relations in the Marketing domain.

Publicity 52

Publicity Marketing Meeting Agency 52