Doctor Spin

FEBRUARY 14, 2024

Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs. In this blog post, let’s look at the differences between public relations and marketing. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

5W PR

OCTOBER 31, 2023

Crisis Comms Conference Launched in 2023, this PRWeek conference hones in on crisis communications, equipping attendees with the skills needed for effective crisis management. In an era of digital noise, it’s crucial for brands to stand out while fostering meaningful connections with consumers.

Conference 78

Conference Nonprofit Education Healthcare 78

5W PR

FEBRUARY 12, 2024

PR in digital marketing is able to tap into the pulse of the digital landscape, identifying the target audience of the brand, the platforms that the audience frequents, along relevant news websites and industry blogs. It is about establishing trust with consumers. It doesn’t just make sure that a brand is seen, it makes it known.

Digital PR 60

Digital PR Crisis Communications Crisis SEO 60

Landis PR

APRIL 29, 2024

According to the people of Finland, communications is the world’s most powerful tool for change. In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. For the original blog, please visit here.

Radio 59

Radio Pinterest Television Government 59

5W PR

MARCH 13, 2019

What will your company do when a crisis occurs? . Crisis communications , on its surface, is easy to understand – when something bad happens, respond accordingly. The post 5W CEO Speaks at Harvard Business School on Crisis appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Crisis 84

Crisis Airlines Crisis Communications Case Study 84

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. When it comes to building trust and credibility, PR is king. Public Relations DIY Tips.

Small Business 158

Small Business Publicity Social Media Web 158

Landis PR

JANUARY 22, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Anni Kosunen, Ellun Kanat. For the original blog, please visit here. Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital. Communication and marketing are not just support functions.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Working through a PR crisis. “The Year in Crisis PR.”

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Newsfile

OCTOBER 24, 2023

When customers trust brands, they are 59% more likely to buy a brand’s products ( Edelman ) Consumers have a voice and 71% of people say that it is more important to trust the brands they buy or use today than in the past. Online reviews help consumers that are shopping around and searching for the best products.

Communications 52

Communications How To Corporate Training 52

Presspage

MARCH 31, 2023

They set up a compensation scheme cooperating with the Dutch Consumers' Association and MAX Ombudsman. The purpose of the live blog was to proactively feed the press on the daily status, queues, and what to expect for that specific day. Getting a live blog is merely a matter of creating the right content.

Crisis 78

Crisis Travel Software Data 78

The Stalwart Blog

JANUARY 12, 2020

The new year brings about the long-awaited enactment of both the GDPR and the California Consumer Protection Act. I also want to take this from a Crisis PR standpoint. Nowadays, it’s not just merely the loss and trust of consumers, which is bad enough.

Privacy 78

Privacy Web Crisis Crisis Communications 78

Critical Mention

NOVEMBER 7, 2019

. “EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.” “Reputation management and crisis communications is something our firm is continually engaged in. ” Until next time!

Communications 81

Communications Crisis Communications Media Crisis 81

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. If they’re especially engaged, they’ll consume your brand message across multiple channels, reinforcing their recall and retention.

Conference 59

Conference Consumer Social Media Google 59

5W PR

DECEMBER 18, 2018

Crisis communications, on its surface, is easy to comprehend and understand – when something bad happens, respond accordingly. However, crisis (as it is simply referred to in PR) much like the industries it serves, is constantly evolving to effectively and efficiently respond in times of need.

Crisis 68

Crisis Company Crisis Communications Crisis Management 68

NewsWhip

OCTOBER 13, 2022

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. Good crisis communications teams stay prepared for these kinds of events. Today’s consumers expect companies to take a stand. Lloyd is the President and Narrative Lead of Curious Public. Overwhelmingly, they chose to get out.

Brand 148

Brand Branding Sports Crisis 148

5W PR

MAY 7, 2021

Using tools to connect with industry-specific experts, supporters, and potential clients and consumers allows brands to manage their time. Good PR and communication teams know how to communicate on social media platforms effectively and smartly. Digital PR is more than press releases and crisis communications.

Digital PR 88

Digital PR Company SEO Tools 88

5W PR

DECEMBER 7, 2020

And where possible, beef up the social listening to get better consumer insights. As a crisis communications plan, this policy should guide responding quickly and responsibly to any unanticipated issues that may arise. This doesn’t mean that good content isn’t being seen or absorbed, so don’t stop.

Social Media 103

Social Media Trends Media Policies 103

Konnect Agency

MARCH 31, 2020

2 Be Prepared: It is an uncertain time and some brands are finding themselves in uncharted territory, often not knowing how to positions themselves to their consumers and the industry regarding what is happening in the world. newsletters, blog content, social posts, website content, etc.)

Communications 69

Communications Crisis Communications Crisis Social Media 69

Cision

FEBRUARY 4, 2016

Social has brought a multitude of new ways to distribute a brand’s messaging, and as Joe Pulizzi pointed out at his recent webinar , consumers can afford to ignore what’s being said. To keep your hub organized, separate your content by type (white papers, blog posts, news releases, etc.), add tags to group similar content together (ex.

B2C 120

B2C Crisis Communications Content Marketing Engineering 120

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Konnect Agency

APRIL 20, 2021

Being slow to react to a crisis can be viewed just as unfavorably as not responding at all or providing a rushed response that lacks detail. Thus, having a prepared crisis communication plan is critical for every company. So what is crisis communication?

Crisis 52

Crisis Brand Branding Crisis Communications 52

Landis PR

JULY 10, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, David Wills – Media Profile Inc. For the original blog, please visit here. Second, challenge yourself to consume news from a variety of sources, not just the news outlets that seem to match your opinions.

Journalism 52

Journalism Training Consumer Tools 52

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. For the Photo courtesy of Pixabay original blog, please visit here. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue.

Leadership 105

Leadership SEO Measurement Reputation 105

Barokas

NOVEMBER 28, 2017

A lesson to take from this blog post is that when preparing your crisis communications plan, one should never blame the victim but instead acknowledge the mistakes (because no one is perfect) and offer a heartfelt apology. In other words, they turned to blaming the victim.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

PR in High Definition

SEPTEMBER 30, 2022

At a time where the pinch is being felt by businesses and consumers alike, communications – both internal and external – must be approached delicately. Consumers and businesses alike are being cautious with their spending. There are nerves, fear even, about what’s to come.

Communications 62

Communications Internal International Energy 62

5W PR

MAY 26, 2022

Labels like that help consumers better understand where the products their purchase have been made, as well as other details regarding their ingredients, and more. The post Cannabis Tech Public Relations Strategy appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Strategy 88

Strategy Publicity Crisis Analysis 88

Burrelles Fresh Ideas

MAY 23, 2023

Dentsu recently came out with a survey regarding consumers’ summer travel plans. How inflation is impacting travel plans A new Bankrate survey confirms that American consumers are more mindful of their budgets due to rising inflation. This can include articles, how to start travel blog posts, videos, and social media campaigns.

Travel 40

Travel Tourism Airlines Hotels 40

Shift Communications

MAY 22, 2017

At the same time, generation after generation of new media pop up, from blogs to social media to video influencers and more. Every new channel reduces the friction needed for consumers to get what they want. For companies without an effective data science practice, crisis communications will be an ongoing trial.

Publicity 166

Publicity Analytics Data Advertising 166

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Crisis interrupted. Old and new tasks. Acting like a publisher.

Communications 122

Communications Crisis Internal International 122

Critical Mention

JUNE 6, 2018

Unfortunately, many times it’s no longer about facts and truth, but who “shouts the loudest,” requiring the modern consumer to be more educated. Today a consumer that talks about your brand is more important than you talking about your brand.” This is especially important in crisis communications.

Travel 83

Travel Social Media Crisis Trends 83

5W PR

JANUARY 14, 2019

In the weeks leading up to the recent edition of the Victoria’s Secret Fashion Show , the program and the brand came under fire from critics and social activists that feel the brand is out of touch with the younger consumer market. Kudos to Rihanna for being ready to strike while the iron was hot.

Brand 68

Brand Branding Publicity Fashion 68

Landis PR

OCTOBER 2, 2023

By Brianne Murphy Miller Note: This is a reposted blog by Public Relations Global Network. For the original blog, please visit here. All relationships take effort, and that includes the one between client and communications agency. Setting things up correctly at the start is key.

Agency 64

Agency Technology Meeting Software 64

Landis PR

SEPTEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Samantha Frost – L.C. For the original blog, please visit here. Williams & Associates. In a career defined by busy, unpredictable days, PR pros are always looking for ways to be more productive.

Energy 64

Energy Study System Writing 64

Prohibition

JANUARY 14, 2022

For this reason, it’s important to have a diverse group of staff members involved in the development of your PR Crisis Plan. What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

MaccaPR

JANUARY 17, 2017

Now that 2016 – our Minneapolis PR agency's 20th Anniversary Year – has rocketed to a close, join us for a tour of the most popular MaccaPR blog posts of the past 12 months. According to the latest eMarketer report, 54 percent of female consumers purchase a product after seeing it recommended by an influencer.

Crisis 48

Crisis Local Blogging Creativity 48

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here.

Government 69

Government Measurement Groups Corporate 69

Landis PR

OCTOBER 11, 2023

We would like to know what questions you have for these strategic communications experts and our guest speakers from academia, technology and non-profit organizations. We’ll follow up after the conference in this blog with answers to your questions. Below is a list of some of the topics we’ll be discussing.

Communications 64

Communications Conference Policies Internal 64