Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Newsfile

OCTOBER 24, 2023

When customers trust brands, they are 59% more likely to buy a brand’s products ( Edelman ) Consumers have a voice and 71% of people say that it is more important to trust the brands they buy or use today than in the past. Furthermore, when customers trust brands, they are 59% more likely to buy the brand’s products.

Communications 52

Communications How To Corporate Training 52

Shift Communications

MAY 22, 2017

At the same time, generation after generation of new media pop up, from blogs to social media to video influencers and more. Every new channel reduces the friction needed for consumers to get what they want. For companies without an effective data science practice, crisis communications will be an ongoing trial.

Publicity 166

Publicity Analytics Data Advertising 166

Prohibition

JANUARY 14, 2022

For this reason, it’s important to have a diverse group of staff members involved in the development of your PR Crisis Plan. What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Burrelles Fresh Ideas

MAY 23, 2023

Dentsu recently came out with a survey regarding consumers’ summer travel plans. Increased use of artificial intelligence in travel: AI is already being used in various aspects of travel, from chatbots for customer service to personalized recommendations for accommodations and activities.

Travel 40

Travel Tourism Airlines Hotels 40

Sword and the Script

JUNE 3, 2020

The tool has several use cases including identifying the most influential reporters covering the competition or identifying “the most influential voices during a crisis.” She joined the company as a sales associate in 1987 and before her promotion served as the company’s chief customer service officer.

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Deirdre Breakenridge

OCTOBER 20, 2015

I am going to share what I learned from this informative chat in two separate blog posts because there’s a lot to be covered. Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. What courses does/did your school’s PR major offer?

Education 150

Education Training Course Social Media 150