How crisis communications has changed

PR Daily

After a year of disruption and chaos, what about the practice of crisis communications is new and what’s the same as it ever was? After months of a global pandemic, racial justice protests and heaps of economic uncertainty, crisis communications has taken on new meaning.

3 key takeaways from COVID-19 crisis communications

PR Daily

Be transparent, focus on the facts and be kind to the reporters trying to cover a once-in-a-generation crisis. The most unique aspect of crisis communication during COVID-19 is that it’s a shared experience. We’re all living through the same crisis at the same time.


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Crisis Communications: 10 Steps for Building an Effective Plan


Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates. This month, the Wall Street Journal outlined dozens of ways social sites and apps are being utilized during a crisis. Here are 10 steps for building an effective crisis communications plan: Watch & Listen to Trends.

Arctic winds offer a Texas-sized lesson in crisis communications

PR Daily

An agency leader reflects on the takeaways from the crisis that left thousands of Texans without power as cold temperatures shut down power plants and compromised water treatment facilities. This recent crisis was no different. You want to be empathetic in a time of a crisis.

10 Crisis Communication Tips Every Business Needs


When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. What is a crisis?

Why You Should Hire a Crisis Communications Agency?


Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company.

Internal vs. External Crisis Communications

HMA Public Relations

“In a crisis, what is external is internal and what is internal is external?” At first the answer to this question might seem easy, internal would be to employees and stakeholders of the organization and external would be to the consumers and/or potential consumers and the media. The post Internal vs. External Crisis Communications appeared first on HMA Public Relations.

Making The Case for Excluding Jargon From Crisis Communication

Melissa Agnes

Recently, Eric Chandler and I wrote a blog post called “Social Media Crisis” and Other Buzzwords that Need to Go. ” When I talk, train and write about crisis communications, I always say that your audiences want (and expect) to communicate with the people behind the brand, not with your logo. Cut jargon out of your crisis communication vocabulary. The post Making The Case for Excluding Jargon From Crisis Communication appeared first on Agnes + Day.

5 crisis communications lessons from ‘Stranger Things’

PR Daily

million views on YouTube: Though you’ll have to wait for more episodes of the show, here are five crisis communications takeaways from the characters of “Stranger Things”: 1. The truth has a way of coming out, especially as a crisis situation grows. Instead of avoiding the facts, admit mistakes quickly, working to remain as transparent as possible while you communicate a plan to make amends. FREE GUIDE: 3 things you (probably) didn't know about crisis communications ].

Your Guide for Data Breach Crisis Communication

Melissa Agnes

How to minimize the risk of a data breach crisis. Does your organization communicate confidential information and trade secrets via email? If so, I’m getting ready to publish my next ebook, which is a collaboration with Judith Delaney , and discusses everything you need to know about mobile technology: How to keep your organization safe from hacks and how to leverage mobile as a powerful crisis communications tool. Crisis Preparedness

5 consumer behavior trends PR pros should know for 2021

PR Daily

First, a strong communications strategy and crisis communication plan are key for not only staying afloat, but also coming out of the pandemic in a stronger position. As communications pros, the power of the pivot hinges on understanding our consumer.

5 crisis communications lessons from Kellogg

PR Daily

The way an organization reacts in the first hours of a crisis will probably determine whether it succeeds or fails in regaining public trust. responded to the release of a video depicting a disgruntled employee should serve as a model for handling a PR crisis. When crisis strikes, here are five best practices to adopt—as exemplified by Kellogg: 1. Kellogg’s crisis managers could not have seen this damaging situation coming. Following up with the consumer.

The Role of The Social CEO in Your Crisis Communications

Melissa Agnes

Yet the 2014 Edelman Trust Barometer shows that consumer trust in executives (and government) is at an all-time low. As my mind continually wraps around risk and crisis communications (I can’t help it, it just works that way), this study leaves me with a question of concern: If trust in executives is at an all-time low, how can this work against your organization in a crisis? Would this be beneficial to your organization in and out of a crisis?

3 ways brands can support consumers’ mental well-being

PR Daily

FREE GUIDE: The Communications Playbook for Healthcare ]. We are now, as marketers, all in the service industry when it comes to what we deliver to consumers via our marketing and media tactics. Whitney Fishman Zember covers innovation and consumer technology for Wavemaker.

Peloton’s year of bad headlines didn’t faze its consumers

PR Daily

Peloton faced another public image crisis in May 2021 when the company issued a voluntary recall of one of its treadmill models following reports of safety issues and the death of a 6-year-old child. FREE GUIDE: Crisis Communications Plan Template ].

Lesson From Facebook: 5 Tips on Handling Crisis Communications

Shift Communications

Crisis communications is the opposite of traditional public relations and involves putting out a “ fire ” of some sort. In most cases when a company is faced with a crisis they often mess up the initial response. Most recently, Facebook just experienced the classic example of a crisis communications case study. Tactic is everything – Proactive and reactive outreach are very important in a moment of crisis.

How Big Data Will Modernize Your Crisis Communications Plan


For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes. Consider the recent crisis that Volkswagen faced. Proactive enterprises have planned ahead by creating comprehensive crisis communications plans.

10 steps for building your crisis communications plan

PR Daily

Social media has changed crisis communication. Victims of Hurricanes Harvey and Irma used social media to communicate with first responders, discover where gas was available and follow emergency updates. This month, The Wall Street Journal outlined dozens of ways social sites and apps are used during a crisis. FREE GUIDE: Keep your cool in a crisis with these 13 tips.]. Here are 10 steps for building an effective crisis communications plan: 1.

Crisis Communications: How to Navigate without Losing Support


Inevitably, many businesses undergo some sort of mishap or crisis that requires professional handling. Crisis communication is an aspect of doing business that many find uncomfortable, but it’s something that must have a defined protocol in order to effectively employ it. Find a way to put crisis communications into practice before an actual problem occurs. Even in the unlikelihood of an actual crisis, preparation is always going to be key.

Post-Crisis Communications Tips: Measuring the Calm After the Storm

Shift Communications

2018 is already proving to be a powerhouse year for crisis communications learnings. From Crock-Pot’s This is Us nightmare to KFC’s bold response to its chicken shortage, these examples are a good reminder to constantly reevaluate your crisis or issues management strategy and protocol. While preparing for the unexpected is typically the primary focus, building in ample time post-crisis to measure and assess the company’s approach is critical to learn and evolve.

Consumer brands must tap technology to stay relevant post-pandemic

PR Daily

Traditional brand experiences are being replaced by virtual interactions and activations—but consumers desires haven’t changed. FREE DOWNLOAD: 2019 Internal Communications Measurement Survey Results ]. Jodi Petrie is the executive vice president for March Communications.

Why brands must focus on their relationship to consumers’ needs

PR Daily

Modern reputation and crisis management will demand that organizations do the tough work of learning what they stand for and how that should be expressed to a fractured marketplace. Crisis management in the coming months will require soul searching—and the sooner, the better.

Should your brand reward vaccinated consumers with giveaways?

PR Daily

Krispy Kreme made waves earlier this year when it promised a free doughnut to consumers who could show proof of having received the COVID-19 vaccine. But do all these giveaways do anything for vaccine adoption or help consumers feel better about their favorite brands?

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Just like how Aaron talked about how the BBC can see what stories work we can analyse how people consume and share our content. Their sensor technology and ability to communicate will accelerate and magnify the changes we are already seeing.

5 Steps to Becoming a Crisis Communication Pro

Melissa Agnes

Can any organization be a crisis communication pro? Being crisis-ready, crisis-intelligent, isn’t a mysterious quality that only a few people or organizations possess. So what would it take for your organization, your team, to be considered a crisis communication pro? To be considered a crisis comms pro, you need to prove that you are a crisis comms pro! You wanna know what real crisis communication pros do?

WhatsApp As An Ebola Crisis Communication Strategy

Melissa Agnes

I’m always on the look out for new ways to leverage social media and mobile technology for crisis management. That said, it’s the first time that I’ve seen WhatsApp – which is the most commonly used “chat app” in Africa, the middle east and beyond – used as a means for crisis communication and it’s BBC that has taken the initiative. Listen: TCIP #020 – Managing The Ebola Crisis With Bill Boyd.

Is humor the answer for getting consumers to wear a mask?

PR Daily

Convincing people to wear a mask has proved difficult for communicators in the U.S. But how can communicators convince skeptical audiences? RELATED: Join us for Ragan's Future of Communications Virtual Conference ].

The next crisis: Why all consumer-facing businesses should prepare

PR Daily

As businesses navigate reopening and bringing back consumers to their premises, how can communicators prepare for this period of uncertainty and anxiety? Doing business with consumers, diners, and shoppers will change.

3 ways to reach LGBTQ consumers in the ‘new normal’

PR Daily

Start your marketing and public relations efforts now, especially since you cannot count on a pride event to reach LGBTQ consumers. The companies who show support to the LGBTQ community during times of crisis will be the ones who will benefit the most when things return to normal.

Report: Consumers want to be entertained on social media

PR Daily

Most communicators interact on social media as part of their ongoing PR and marketing efforts, but a new study from Sprout Social suggests most organizations have room to grow. The study asked 1,000 social media marketers about their current campaigns and goals and then asked 1,000 consumers whether brand managers were satisfying their desires. RELATED: Boost your employee communications, PR and social media prowess at Microsoft HQ ].

4 consumer behavior trends PR pros should know for 2021

Agility PR Solutions

And for the PR professionals, the pandemic has made it very clear that a strong communications strategy and crisis communication plan is required to stay afloat and come out of the pandemic in a better position. The pandemic has shaken things up in all the industry.

Trends 142

Harvard responds to high-profile Black faculty resignation, consumers request data collection reform, and VMI navigates sexual misconduct claims

PR Daily

Hello, communicators: Grubhub, the food delivery service, has launched a new feature, “The Grubhub Guarantee,” which promises diners on-time delivery and the lowest price on their meal relative to competitors.

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Cruise industry cooperates with CDC, consumers buy more from brands they trust, and tobacco companies respond to proposed menthol ban

PR Daily

Hello, communicators: New York City mayor Bill DeBlasio has announced that the city will “fully reopen” for business on July 1, promising that offices and theaters will be able to operate at full strength by then as well. CRISIS COMMUNICATIONS. COMMUNICATIONS WEEK.

Facebook defends plans for kid-centered Instagram, YouTube viewers increasingly consume videos about everyday tasks, and NBC drops Golden Globes

PR Daily

Also: AAA seeks to calm consumer fears over gas shortage, Twitter tip jar posts home addresses, and Patagonia’s CEO shares strategies for activism campaigns. COMMUNICATIONS WEEK. Ragan is delighted to add industry event and thought leadership brand Communications Week to our portfolio.

United Airlines thanks employees on LinkedIn, teens consume more user-generated content than traditional media, and Red Lobster faces scandal over sick leave

PR Daily

Hello, communicators: Lay’s potato chip brand announced that it will advertise at the Super Bowl for the first time in 17 years, marking the occasion by giving away a limited-edition line of chips in bags branded to match 29 NFL teams.

Facebook responds to WSJ investigative series, consumers prefer user-generated content, and Amazon cracks down on fake reviews

PR Daily

Also: Communications lessons from the 2021 Emmys, Clubhouse hires head of news, and Sears announces restructuring plans. Hello, communicators: The 73rd Primetime Emmy Awards offered no shortage of communications takeaways.

Olympic athletes engage fans on TikTok, data privacy builds consumer trust in e-commerce, and Activision Blizzard CEO apologizes to employees

PR Daily

Hello, communicators: New York City Mayor Bill de Blasio has unveiled the details of a massive concert taking place in Central Park on August 21 that is intended to celebrate the city’s reopening.

McDonald’s CEO apologizes for lack of empathy, consumers absolve retailers of supply chain blame, and American Airlines increases holiday pay

PR Daily

Hello, communicators: Cinema chain AMC Theatres announced that it will sell its popcorn at retail locations around the country, offer a microwavable option and make the movie snack available through home delivery service.

NFL fines Green Bay Packers for lax COVID-19 protocols, US adults consume less news in 2021, and Uber slammed over wait fees for riders with disabilities

PR Daily

Hello, communicators: Mitsubishi Motors North America (MMNA) is celebrating Veterans Day by offering a special discount for active-duty military and veterans through the end of the month. Also: Mitsubishi launches Veterans Day promotion, Microsoft adds Teams integration to Meta, and more.

Kentucky Derby launches equity initiative, consumers buy more from environmentally friendly brands, and Grammys eliminate secret nomination committees

PR Daily

Communicators, take note that purpose-driven campaigns observing specific calendar holidays and month-long celebrations provides an opportunity to capitalize on the moment — while carrying the message of your work far past the end of a month-long celebration. CRISIS COMMUNICATIONS.