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Content marketing is changing with every passing second – A discussion

Waxing UnLyrical

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. With 70% of internet users saying they’d prefer to learn through content rather than ads (as per Shonaliburke.com), don’t pass off content marketing as just a buzzword just yet. Infographics.

How content marketing should follow customers along consumer journey

PR Daily

For how widespread its use is, the practice of content marketing. Sure, we've all experienced bumps in the road when it comes to content creation or effective distribution — but one issue that still leaves a lot of marketers scratching their heads is how various elements of a content marketing plan actually work together to achieve specific goals. Check out this infographic. director of content and social media at.

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Why Content Marketing and Public Relations Need Each Other

Sword and the Script

After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. It used to be that the salespeople, knew far more about a vehicle than the consumer ever could. Credibility: Why Content Marketing also needs PR . It was a good pitch.

Infographic: 64 content marketing stats to inform your strategy

PR Daily

Companies with content marketing strategies see six times the conversion rate of businesses that don’t. That’s just a taste of the information contained in an infographic. that looks at the state of content marketing. The infographic focuses on B2B marketing efforts but has takeaways for marketers in all industries. According to the infographic, 74 percent of companies say content marketing improves both lead quality and lead quantity.

Why PR Pros Need to Own Content Marketing

Cision

The Content Marketing Institute defines content marketing as “owning, as opposed to renting, media. It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.”. So while it is a marketing process, content marketing isn’t just for marketers. It’s more than an inbound marketing tool. Featured Trends Content Marketing

5 moments when it’s time to double down on content marketing

PR Daily

Content creation is a tactic that requires constant attention, but it can be easy to let your efforts slide. There are so many reasons to put off making content marketing a priority. You have a never-ending to-do list, and you don’t have time to think about blog posts or whitepapers. The best time to start content marketing was yesterday, but the second-best time is now. A quality blog is the bread and butter of an effective website.

Announcing PR Daily’s Content Marketing Awards finalists

PR Daily

The finalists in PR Daily’s Content Marketing Awards know that compelling content can capture the attention of busy audiences. Content Marketing for the Purpose of: Brand Awareness. Powerful Content Marketing Helps Customer Deliver Awareness and Business Growth for a Greener Ice Melting Solution, BASF. Smart Marketing Marketing Smart, Stein IAS with Trelleborg Marine & Infrastructure. Employer Brand Marketing, T-Mobile US, Inc.

Half of B2B Tech Marketing Prospects Consume 11 or More Pieces of Vendor Content

Sword and the Script

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. B2B content types drawing buyer interaction What types of content are B2B tech prospects engaging? Pieces of content.

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How to use consumer insight to hone content marketing efforts

PR Daily

One of the best ways you can improve your content is to understand how audiences interact with it. If your audience can’t get enough of your infographics that give a specific number of tips and takeaways and you find that they’re widely shared, you might want to create more. If the long pontifications that your executives insisted you post to your organization’s blog are met with high bounce rates, perhaps you can steer leaders in a new direction.

Infographic: What trends signal a bright future for content marketing?

PR Daily

The sea of content that floods the internet is not subsiding—and lackadaisical marketers risk missing the tide. Casting out scores of mediocre blog posts, videos and social media posts, hoping for audiences to bite, is a poor substitute for a robust strategy. Instead, identify your target audience and develop a content marketing strategy that produces useful, engaging content that readers want to consume. According to An infographic.

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The Ultimate Checklist: 20 Points that Will Lead You to the Best B2B Content Marketing

B2B PR Sense

What are your content goals? That’s why we’ve created this ultimate checklist to get your B2B content marketing on track. This checklist has been designed to help you prioritize your content creation, come up with content ideas, and grow your audience over time. When developing the correct content marketing mix you should leverage the newest techniques and platforms so you won't be stuck in the past. Create a B2B Content Strategy.

How PR pros invented content marketing

PR Daily

That was the advent of content marketing. Many years and lots of technology upgrades later, content marketing and public relations seem to have drifted apart, taking on identities of their own. However, a great public relations practitioner knows content marketing like the back of their hand. Why, through content, of course. Content marketing vs. public relations. Five examples of content marketing.

64% of PR and Marketing Pros Will Increase Content Marketing Efforts in 2016: Marketwired Survey and Infographic

Marketwired

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. The Marketwired Team wondered what PR, marketing and corporate communications pros are doing with content today , and what they’re going to be doing tomorrow. Check out the survey highlights in our original infographic and read more in our news release.

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11 Simple Ways for PR to Score Content Marketing Points

Sword and the Script

The salespeople, knew far more about a vehicle than the consumer ever could. It’s easy for a consumer to solicit instant opinions friends on Facebook the micro-moment before a purchase. In this case, market research has consistently demonstrated people favor recommendations from peers over brands. So while content marketing is the new branding , it’s becoming more evident that PR is the best kept secret in content marketing.

State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

” Good medicine, like good content, comes down to trust and results. But the rise of digital health content has complicated the way people think about healthcare. So it’s never been easier to search and find health content online. Yet that same content can be incorrect, promotional, contradictory, or overly complex. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online?

Infographic: 21 writing tips to add juice to your content

PR Daily

Brand managers keep churning out content seeking better SEO and more sales leads, but lackluster efforts will produce meager results. Your blog serves a crucial purpose for your organization. Long-form writing about your industry and product offerings helps search engines rank you higher on their results pages, and regular updates help consumers make purchase decisions and develop a relationship with your brand.

Report: More than half of content marketers publish daily

PR Daily

Content is king, and many brand managers are vying for its crown. TheManifest.com surveyed more than 500 digital marketers and revealed that more than half (53 percent) of organizations dedicate time and money to content marketing. TheManifest.com reported : “Even 10 years ago, content marketing was seen as a new buzzword,” said Lauren Fairbanks, partner and CEO of S&G Content Marketing. What type of content does best?

4 ways to improve content marketing efforts

PR Daily

Content marketing has been, and will likely continue as, one of the most effective tools for businesses of any size to drive brand awareness. As Google and other search engines continue to refine their algorithms, businesses need to quickly step up their game when it comes to content marketing. The four steps below will help keep you on your game when it comes to content marketing: 1. Use data to drive content marketing. Infographic).

How to thrive in content marketing

PR Daily

You probably already know how important it is to incorporate content into your marketing strategy. What you might not know is how to get started, or how you’ll put out good content day after day. Here’s how: Assemble a content team. The first step is establishing who will be developing and promoting your content. Your team should be led by a content manager (someone who sees the big picture). How will your content support your business?

Announcing PR Daily's 2017 Content Marketing Awards finalists

PR Daily

Creating content that resonates with your audience is a gateway to increasing followers, influencing purchasing behavior, finding talented employees and so much more. PR Daily’s 2017 Content Marketing Awards aimed to find organizations with big marketing goals and successful content. This year’s applicants include restaurants, health care organizations, financial institutions, tech giants, influencer marketing firms and more. CONTENT MARKETING ASSETS.

5 ways to use LinkedIn for content marketing

PR Daily

Although users can hunt for a new career, share online portfolios and connect with other professionals, LinkedIn can also boost marketers’ and PR professionals’ efforts to create and share content. Here are five ways to use LinkedIn in your content marketing strategy: 1. A great way to interest your online community is to provide helpful information such as listicles, how-to articles and infographics. Curate blog post ideas through groups and Pulse.

My Top Do’s & Don’ts For Pitching & Writing Guest Blog Posts

Rock the Status Quo

Content marketing is on my mind quite a bit this week, for a variety of reasons, so we’ll use that as our topic. I landed a new digital agency client for strategic work in repackaging what they package, sell and deliver to their clients as they change from link-building services to content marketing – so my mind has been tackling some of their major issues in preparation for launching work. THE DO’S Think like a publisher, not a marketer.

How you can turn basic reporting into stellar content marketing

PR Daily

Reporting can also be turned into interesting content that expands your reach, showcases your brand personality and provides exceptional value to people. If you’re looking for new content marketing inspiration, your company’s most recent report might be your next piece of PR gold. Here’s how seven clever brands have turned surveys, reports, data and insights into fantastic content to connect and engage with the public: 1. MailChimp’s annual reports (culture marketing).

Infographic: How to create content that will last

PR Daily

It’s great when your blog post, video or infographic gains rapid recognition online, but you’ll achieve sustained success if it isn’t solely focused on a fleeting topic. Crafting a post that takes off organically and remains relevant for years is a content creator’s dream. Evergreen content works wonders for your SEO strategy and helps build your credibility as an authority on a topic or in an industry. Tap into dedicated consumers in niche groups.

Influencer Roundup: Top 5 Content Marketing Trends for 2017

PR 20/20

As content marketing continues to evolve, businesses across the globe have adopted it at a rapid pace. So what’s predicted to become of content marketing this year? Forbes ( @Forbes ) describes content marketing as a digital trend that is evolving fast , which means companies must jump on the bandwagon ASAP. Some aspects featured in this article that will continue to progress and impact content marketing strategies include: Mobile.

Announcing PR Daily’s 2016 Content Marketing Awards finalists

PR Daily

Content marketers are storytellers, no matter their chosen medium. Our call for entries sought your most influential, original and strategic content marketing—and you didn’t disappoint. You told your organization’s story through video, infographics, influencer partnerships, user-generated content, blogs and much more. PR Daily’s 2016 Content Marketing Awards set a new standard for excellence in communications. Content Series.

Infographic: How to craft captivating online content

PR Daily

Your content has become a crucial part of your brand identity. As more and more consumers are discovering new products online, and as shoppers trade malls for virtual retail experiences, an organization’s physical façade has manifest itself in a new form: the written word. The quality of your blog can have profound implications for your brand image and overall performance. Make your content “skimmable” with bullet points and bold or italicized text to emphasize main points.

3 Steps to Equip Your Company Blog for the Road Ahead

Cision

Many consumers don’t just want to buy a product; they want to buy-in to a tribe. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). There, brands are able to promote their unique perspective — and products — while also providing valuable information to consumer audiences. But without a distribution channel, your company blog is like a car without an engine.

Infographic: Why you should produce less blog content

PR Daily

When you sit down to create content, do you immediately think about your organization's blog? Does your mind start racing through potential blog post ideas and how you can use them to turn readers into customers? There's nothing wrong with that—corporate blogs are a solid way to convert customers—but other types of content marketing could be even more effective at driving business. An infographic from HubSpot.

2016: The Year of Content Marketing

The Stalwart Blog

A few months ago, our agency learned that more of our clients and prospects were in need of greater content marketing assistance. While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. It means putting out quality content on a continuous basis. That content varies from writing to photos to video and can be shared on a blog, e-newsletter and social media channel.

3 ways content marketers can sweep customers off their feet

PR Daily

Whether you love it or hate it, the day of love can be a way to connect with consumers. Valentine’s Day is the first major consumer holiday of the year, making for a great opportunity for organizations to share the love and capitalize on romance-driven content marketing. billion in 2016, with the average consumer spending $146.84. Check out these three brands, which are catching consumers in cupid’s crosshairs: 1. the firm’s blog.

The Follower Contract, Content Themes, The Surround Effect And The Pareto Principle For Content Marketing

Doctor Spin

Here we go: How should I prioritize where to put my time and energy between all various opportunities and social channels in digital marketing? Like this: The Consumer Perspective When I advise brands, they’re often eager to tell me about their social media accounts. But maybe filling each and every channel with content shouldn’t be the prime directive? Don’t take this the wrong way, but I’m not sitting around waiting for your content.

Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

I see tepid interest in small pockets of consumer oriented businesses among the Fortune 500. I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Infographic: Millennials and Social Commerce. Blogs as a tool of corporate influence is flat to declining. . It’s a very difficult perception to overcome because a blog is really, or ought to be, a news site.

4 Big Content Marketing Lessons from General Mills, 3M, Ameriprise Financial & SCHERMER

MaccaPR

Remember when public relations required you to persuade gatekeepers – news editors, TV and radio producers and reporters – to carry your company or client''s content to their audiences? In this brave new world, marketers are creating their own contentinfographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Brian Enderlein , Digital Media, Interactive Marketing & Analytics, 3M.

Study: Consumers want to interact, be ‘friends’ with brands

PR Daily

A Trendera study reveals that 63 percent of consumers want brands to treat them like friends. The report also says lifestyle preferences aren’t noticeably different between consumers ages 18 to 50, meaning brand managers should look beyond targeting demographics. The days of impressing consumers with targeted marketing based solely on demographics are in the past," Trendera’s president, Liz Gray, tells Adweek. Marketers say interaction is most important.

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How to grab 1,000 shares on your next blog post

PR Daily

Good content deserves to be seen. For content marketers, it’s not enough to simply create an engaging piece of content. The second part of our jobs is to make sure it’s distributed and consumed comparable to the time you put in creating it. Then, make your content as easy as possible for your readers to share it through social media channels. Optimize the content for search engines, add a compelling image and share your content again and again.

6 Frequently Committed Content Marketing Mistakes That You Need to Be Aware Of

Waxing UnLyrical

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. With the proliferation of digital channels, there’s been an increased demand for content marketing. Simultaneous to this growth in demand, marketers also have made a lot of mistakes that pull down content marketing output. First of all, you need to have a content strategy that fits the nature and niche of your business. Blogs and articles.

Microsoft announces permanent hybrid workforce, British Airways’ chief steps down, and how far in to the future PR pros are planning

PR Daily

In a blog post, Hogan wrote : Our guidance is to help employees plan ahead for the future. The effort is a great example of tailoring your offerings to your audience and the power of listening to your consumers’ needs. You can check out the entire infographic here.

How to get more PR value from surveys

PR Daily

The good news for marketers is that technology has made it immensely simple to generate your own research. Whether it’s polling your audience or customers through social media, your email list or a website survey, or even using a third party service such as Survey Monkey to reach people outside of your existing audience, gathering data has become less expensive and time-consuming. 2. Create an infographic. Journalists are ravenous for research figures.

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Infographic: 10 ways to immediately enhance your visual design

PR Daily

Content marketing. Visual content marketing serves the same function—and graphics are more readily consumed on social media platforms. Are you looking for ways to better utilize visual elements in your content process? This infographic. offers 10 ideas to help you boost your visual marketing efforts. In other words, make your content snackable. For example, 10 inspirational quotes to make you a better marketer.