Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Content marketing statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

Cision

MAY 2, 2015

The Content Marketing Institute defines content marketing as “owning, as opposed to renting, media. It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.”.

Content Marketing 120

Content Marketing Marketing Infographics Storytelling 120

PR 20/20

FEBRUARY 21, 2017

As content marketing continues to evolve, businesses across the globe have adopted it at a rapid pace. So what’s predicted to become of content marketing this year? Forbes ( @Forbes ) describes content marketing as a digital trend that is evolving fast , which means companies must jump on the bandwagon ASAP.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

Cision

SEPTEMBER 7, 2017

A well-crafted press release can do just that — increasing consumer awareness, connecting you with influencers and helping to generate new business. A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers.

Infographics 283

Infographics Consumer Video Examples 283

Reputation Us

FEBRUARY 21, 2023

Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge. But content also includes your press releases, corporate communications and annual report.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. This article presents eight practical and effective tips to help content writers strike the perfect balance between user-friendly content and search engine optimization (SEO) strategies.

Engineering 99

Engineering Writing Mobile SEO 99

5W PR

MAY 17, 2022

When companies combine their public relations and content marketing efforts, they can look at repurposing some of the old content they’ve published. This type of content includes white papers, press releases, and other types of content that contain the science of collecting and interpreting data and statistics.

Strategy 88

Strategy Content Marketing Employee Google 88

Sword and the Script

AUGUST 16, 2016

The salespeople, knew far more about a vehicle than the consumer ever could. It’s easy for a consumer to solicit instant opinions friends on Facebook the micro-moment before a purchase. In this case, market research has consistently demonstrated people favor recommendations from peers over brands.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s 16: Ted Seward.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Beyond PR

JUNE 13, 2017

Many consumers don’t just want to buy a product; they want to buy-in to a tribe. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). But without a distribution channel, your company blog is like a car without an engine.

Blogging 77

Blogging Company Engineering Airlines 77

Sword and the Script

OCTOBER 21, 2014

I see tepid interest in small pockets of consumer oriented businesses among the Fortune 500. I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Infographic: Millennials and Social Commerce. Blogs as a tool of corporate influence is flat to declining. .

Social Media 117

Social Media Study Blogging Company 117

5W PR

JANUARY 31, 2024

This is especially effective for consumer technology products. Tech PR teams tailor its messaging and communication strategies to resonate with the preferences and interests of the intended audience, which could include consumers, businesses, investors, or industry professionals.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

Burrelles Fresh Ideas

APRIL 2, 2024

These insights form the foundation for our infographic – a must-see for any PR pro! And 40% of social media news consumers expressed concerns about getting news on social media that is inaccurate, low quality and politically biased. Content Authenticity Statement: 90% of this blog article was generated by me, a human.

Media 102

Media Radio Print Newspapers 102

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. This is where influencer marketing plays a pivotal role in the industry. Traditional forms of advertising often feel intrusive and lack the personal touch that influencer marketing provides.

Retail 62

Retail Marketing Advertising Advertising 62

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 62

Tools Blogging Pitching Google 62

Sword and the Script

DECEMBER 28, 2022

Research and surveys are the most valuable content in B2B. Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. 97% of respondents said video content and communication were useful after making a purchase.

B2B 114

B2B Marketing Survey Software 114

The Stalwart Blog

DECEMBER 18, 2015

A few months ago, our agency learned that more of our clients and prospects were in need of greater content marketing assistance. While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. However, things are changing and that is no longer the case.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Sword and the Script

JUNE 11, 2019

It’s a bit like that with gated content. Marketers tend to be for it or against it – and passion may sometimes cloud new perspective. ” “Trojan Horse Marketing” – new cartoon and post on content marketing that's too salesy [link] pic.twitter.com/AHQfKyh9Z9. Comments are still open on this blog.

B2B 118

B2B Mobile Content Marketing SEO 118

Shift Communications

DECEMBER 22, 2014

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to do this for your blog? Here’s how. Let’s take a look: 1.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Cision

JANUARY 9, 2018

Brands are investing more time, resources and budget into publishing high-quality content with the goal of attracting, engaging and converting customers throughout the buyer’s journey. According to HubSpot’s State of Inbound 2017 , the top three inbound marketing priorities are: Growing SEO & Organic Presence.

Case Study 210

Case Study How To Infographics SEO 210

Cision

JULY 13, 2016

Cision’s new white paper, “ The 3 Stages of Expanding Your Content’s Reach: Creation, Distribution and Amplification ,” provides a detailed guide to help you create a truly great piece of content and extend its lifespan by distributing it to the right audiences in the right ways. Struggling to get eyes on your content?

Content Marketing 120

Content Marketing Infographics Employee Analysis 120

Contently - Strategy

NOVEMBER 27, 2018

Here are the seven tasks to focus on before you start creating content. A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. In content chaos , the first mistake marketers make is leaning too heavily on intuition. Enter: Google.

Strategy 108

Strategy How To Content Marketing Analysis 108

Cision

APRIL 12, 2016

An organic audience refers to those who are driven towards your website or blog through unpaid distributions. Their campaign was highly successful, although the content hardly mentioned Dove in the videos. Create a strong content marketing plan. You should also consider what types of content your audience consumes.

Infographics 120

Infographics eBook Content Marketing Video 120

Cision

APRIL 20, 2015

Owned content. Owned content is created content. It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. All that content points to an underlying mantra: “be the media.” Try multimedia.

Media 120

Media Content Marketing Infographics Fashion 120

Engage PR

SEPTEMBER 13, 2021

Content can come in many forms, such as blogging, email, social media posts, digital adverts, video, infographics and more. Consider the goals of your content marketing strategy. Ask yourself: what you want your audience to do when they consume your content?

Infographics 60

Infographics Education Social Media Content Marketing 60

Flack's Revenge

MARCH 4, 2015

Blog early for links, on the weekend for comments. Content types and Networks. There’s a herd mentality in marketing, and if something works well, you can be sure that others will quickly jump in. Take visual content, which has become popular in the last few years. Weekend stories get shared more.

Marketing 120

Marketing Content Marketing Social Media Infographics 120

PR 20/20

JULY 9, 2020

Whether publishing daily, weekly, or monthly, odds are you’re looking for ways to improve content efforts if you’re reading this. It’s not because you lack creativity, it’s because with millions of ads, blogs, and emails sent and shared across the Internet every minute, it’s hard to push past the clutter. Unsure how? Using technology.

Google 90

Google SEO Trends Content Marketing 90

Landis PR

DECEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Nick Leighton – NettResults. For the original blog, please visit here. Create Engaging Content: Content is the vehicle that carries your brand message. Develop content that is informative, relevant, and engaging.

Strategy 59

Strategy Company Communications Construction 59

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing.

Publicity 64

Publicity Small Business Advertising Advertising 64

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Data-driven PR drives marketing engagement. Infographic from a 2017 article in MarTech Advisor. The overall PR/marketing trend is toward more content, and specifically more visual content.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. million for their content marketing budgets in 2019, per Contently research.

Financial 83

Financial Industry Report Insurance 83

5W PR

JUNE 25, 2018

In the digital marketing world, making the most of this content generation ability now means investing in new content marketing plans to ramp up brand awareness and cultivate customer engagement. Of course, as valuable as content marketing can be, it’s only effective if companies know how to use it properly.

Content Marketing 60

Content Marketing Infographics Google SEO 60

Critical Mention

APRIL 24, 2020

First, you have to decide where the content will be published. This can either be a website, blog or any of today’s top social media platforms. Make your content identifiable by sticking to one or two font types for all your content. Leave white space in your content. Evoke Visual Clarity.

Infographics 103

Infographics Radio Instagram Sports 103

Buzzstream

JANUARY 17, 2018

It takes dedication, time, and commitment to creating content that will take the target audience from Point A to Point B. Now, imagine how awful it’d seem if after spending so much time and resources on a blog post, you let it waste away in some archive folder—It doesn’t make sense. People love infographics.

eBook 108

eBook Infographics Pinterest How To 108

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48