B2B PR Sense

JUNE 9, 2018

But even before someone notices your offer, there's a lot you can do to prime the wheels of the B2B lead generation machine -- and content marketing plays a big part! The Relationship Between Lead Gen and B2B Content Marketing. Many people think of lead generation and content marketing as two completely separate areas. But how you plan your content marketing can have a direct bearing on the number of leads you generate.

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PR Daily

AUGUST 23, 2019

Today, when it comes to content marketing, there really is an app for that—no matter what sort of communication task lies before you. Here are 15 invaluable tools for content marketers: 1. The “Content Gap” feature tell users where their competitors are ranking for keywords they’ve missed, and the “Keyword Difficulty Score” tool helps content marketers decide where to focus their efforts first. Xtensio makes repurposing content easier.

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Resources Content Marketing Tools Marketing 130

B2B PR Sense

JANUARY 12, 2017

Is your B2B content marketing strategy successful? According to Content Marketing Institute, content marketing leaders experience 7.8 So what sets these two groups apart, and how can you boost your content strategy to generate that kind of success? The answer may lie in your B2B blog content. A reported 80% of B2B marketers include blogging in their marketing strategy. Choose Quality Content Over Quantity.

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B2B Content Marketing Strategy Marketing 211

B2B PR Sense

FEBRUARY 3, 2019

The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. And if we had any doubts, a new study from Brunswick shows that investors and analysts are making decisions based on the digital content of executives and companies. These statistics prove a direct link between your content and communications and how willing people are to invest in your brand -- aka, your bottom line. Write and Maintain a Blog.

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Content Marketing Social Media B2B Engineering 183

Cision

MAY 7, 2015

When it comes to content marketing, there’s a lot of “been there, done that” out there. After all, everyone’s blogging, so how can you stand out? Infographics and Graphics. I am admittedly not a designer, and I don’t have the budget to hire a graphic artist for all my blog posts. You can use them on your blog, social media, email…anywhere. Infographics are another great visual addition to your content marketing arsenal.

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Content Marketing Blogging Tools eBook 227

Contently - Strategy

NOVEMBER 12, 2018

” Too many content marketing teams try to half-ass a bunch of things—blog posts, whitepapers, video, social media, SEO—in the pursuit of a cohesive content program. Level 1: A small, committed content team. Want to learn more about content marketing maturity?

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Company Content Marketing Strategy How To 106

PR Daily

JANUARY 10, 2016

Blogging for business has gone from perceived trend to a valuable business tool that helps achieve real marketing objectives. How are bloggers approaching their work in this age of content marketing—and how do marketers’ efforts compare? A survey by Orbit Media Studios says that bloggers spend more time creating blog posts, with the average post taking about two and a half hours to write.

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Blogging Trends Content Marketing Survey 95

B2B PR Sense

JANUARY 17, 2019

But in reality, content marketing and SEO have a good deal to bring to the table when it comes to PR. What is content marketing and what does it have to do with PR? What content marketing and SEO tactics should you use in your next PR campaign? What is Content Marketing? Content marketing is the creation and sharing of material through the use of online platforms. Content marketing is not self-promotional.

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Content Marketing SEO eBook How To 136

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. With 70% of internet users saying they’d prefer to learn through content rather than ads (as per Shonaliburke.com), don’t pass off content marketing as just a buzzword just yet. Infographics.

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Content Marketing eBook Marketing Consumer 77

Cision

SEPTEMBER 26, 2017

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. While it’s indisputable that content marketing is making waves in the business world, many marketers still complain about challenges they face on a daily basis.

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Content Marketing How To Reddit Marketing 199

PR Daily

AUGUST 28, 2018

Companies with content marketing strategies see six times the conversion rate of businesses that don’t. That’s just a taste of the information contained in an infographic. that looks at the state of content marketing.

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Content Marketing Infographics Strategy Case Study 130

Sword and the Script

NOVEMBER 29, 2016

After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. Credibility: Why Content Marketing also needs PR . This means content marketing, should be at the center of all external communication. It was a good pitch.

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Content Marketing Publicity Marketing Television 130

Cision

NOVEMBER 25, 2015

When you think of content marketing, you probably think of blog posts. But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. By diversifying the types of content that you share, you attract different people with different needs. Let’s look at the types you absolutely need in your content marketing strategy. Blog Posts (All Lengths & Types).

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Content Marketing Marketing Software Infographics 187

PR Daily

FEBRUARY 8, 2019

Your content strategy can deliver big returns, but only with the proper investment. There’s no universal magic number of blog posts that every organization should create per month in order to see results. Though the perfect amount of blog content doesn’t exist, there is a range to shoot for. Depending on what your company goals are and what your capacity is for creating content, you can find a blogging sweet spot. A dedicated content editor.

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Blogging Software SEO Guidelines 126

B2B PR Sense

AUGUST 15, 2017

Only 37% of B2B marketers have a documented B2B content marketing strategy ! While a blog or infographic may seem like an insignificant piece of the puzzle, every piece of content is crucial to your business. A content strategy helps to guide your content creation efforts with tactical precision. So what principles should steer you through your content creation and strategy? The role of content marketing is to serve your audience.

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B2B Content Marketing B2C eBook 169

B2B PR Sense

APRIL 12, 2017

In B2B content marketing, we’ve almost seen it all: The success when people get it right. The mistakes that cause content to crash and burn. Some of these mistakes are old timers -- others are newbies as the B2B marketing industry has evolved. We've created a comprehensive list tthat will help you ace content marketing. 7 Mistakes That Harm B2B Content Marketing Success. Handpicked Related Content. Infographics. Blog posts.

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B2B Content Marketing Case Study Viral 181

PR Daily

MARCH 27, 2019

Content creation is a tactic that requires constant attention, but it can be easy to let your efforts slide. There are so many reasons to put off making content marketing a priority. You have a never-ending to-do list, and you don’t have time to think about blog posts or whitepapers. The best time to start content marketing was yesterday, but the second-best time is now. A quality blog is the bread and butter of an effective website.

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B2B PR Sense

JULY 17, 2017

B2B content is the word du jour withmany companies having invested int their own B2B content marketing strategy. Today, it's s no longer a matter of companies implementing content within their marketing plan. The issue now is using that content to its fullest potential. Many companies have tackled the need for content with full gusto, pumping out top-notch content as if their lives depended on it. Create a Content Management Strategy.

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B2B Content Marketing Strategy How To 150

Cision

MAY 2, 2015

The Content Marketing Institute defines content marketing as “owning, as opposed to renting, media. It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.”. So while it is a marketing process, content marketing isn’t just for marketers. It’s more than an inbound marketing tool. Featured Trends Content Marketing

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Content Marketing Marketing Infographics Storytelling 245

PR Daily

APRIL 11, 2019

Blog content is essential for building SEO, developing your reputation within the industry and educating new customers. Are you wearing yourself out trying to publish new content every day? This infographic from Who is Hosting This argues that burning out your writing staff to maintain a breakneck publishing schedule might be shortsighted. In the current digital landscape, the quality of your content matters more than the frequency of your output.

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Infographics Blogging SEO Engineering 113

Sword and the Script

DECEMBER 16, 2014

The Content Marketing Institute (CMI) is out with its annual list of content marketing predictions. The organization published its list in a blog post yesterday titled 60 Content Marketing Predictions for 2015. It’s hard to believe CMI has been publishing predictions on “content marketing” for seven years because it doesn’t feel that long, perhaps serves to underscore the important role of data. Content by acquisition.

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Content Marketing Marketing B2B Print 118

Cision

APRIL 23, 2015

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. Is this the end of content marketing? It means brands will have to invest in content creation. What content do they skip?

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Content Marketing Strategy B2C B2B 214

PR Daily

SEPTEMBER 12, 2019

The finalists in PR Daily’s Content Marketing Awards know that compelling content can capture the attention of busy audiences. Content Marketing for the Purpose of: Brand Awareness. Powerful Content Marketing Helps Customer Deliver Awareness and Business Growth for a Greener Ice Melting Solution, BASF. Smart Marketing Marketing Smart, Stein IAS with Trelleborg Marine & Infrastructure. Employer Brand Marketing, T-Mobile US, Inc.

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PR Daily

JUNE 21, 2018

Content creators have a tough job. Crafting an incredible video, blog post or infographic can be a formidable task on its own, but fighting for attention online adds an extra layer of difficulty. What will help your content reach a larger audience? An infographic.

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Content Marketing Infographics Analytics Video 130

PR Daily

MARCH 5, 2019

Keeping up with the internet’s insatiable appetite for content is exhausting. Marketers and content creators must produce a steady stream of captivating, informative posts. For marketers who feel they are running out of ideas, Digital Marketer has put together an infographic that contains 55 ideas for different blog posts. Striking ideas include: Turn your content into a checklist that offers value to readers.

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Infographics Blogging Creativity Employee 112

PR Daily

FEBRUARY 15, 2018

Content might be king, but without a robust strategy, yours won’t wear the crown for long. Content creation starts as an easy investment, a few blog posts and a new page on your website. However, optimizing the benefits of your blog or video channel requires discipline and experimentation. Savvy marketers know that they should cast a wide net to, perhaps, get lucky and go viral. A new infographic. Its suggestions include: Curating your content.

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Content Marketing Infographics Viral Resources 98

Sword and the Script

MAY 30, 2017

The technology analyst firm Gartner recently weighed in on the difference between “content marketing” and “marketing content.”. Marketing content, according to Gartner, is “All content assets created by marketing teams.”. To borrow a phrase from 1980s-era marketing, content assets are more or less synonymous with the term marketing collateral. If one source doesn’t provide utility in content, another will.

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Content Marketing Marketing Enterprise Fashion 102

Sword and the Script

FEBRUARY 29, 2020

Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. It’s a form of blindness that’s liable to show up elsewhere in marketing and the organization; we are all forever students.

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Content Marketing Study Analysis Survey 65

PR Daily

FEBRUARY 4, 2018

The sea of content that floods the internet is not subsiding—and lackadaisical marketers risk missing the tide. Casting out scores of mediocre blog posts, videos and social media posts, hoping for audiences to bite, is a poor substitute for a robust strategy. Instead, identify your target audience and develop a content marketing strategy that produces useful, engaging content that readers want to consume. According to An infographic.

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Trends Content Marketing Infographics B2C 105

Cision

MAY 17, 2017

When it comes to content marketing, the best strategies go beyond just churning out a lot of blog content. Whitepapers, e-books, infographics, video, podcasts…all are fair game when it comes to reaching your audience. They’re definitely a proven component of a smart marketing strategy, but are they right for your brand? Do We Have the Content to Support an e-book? If you have a decent amount of blog content, the answer is probably yes.

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Content Marketing Strategy Marketing Infographics 176

PR Daily

OCTOBER 24, 2019

Looking to add heat to your content creation efforts? Coming up with new ideas for content, from blog posts to video diaries, can be exhausting. Even your most evergreen content starts to feel stale after a while, and you need extensive resources to continually churn out new posts. However, plenty of resources are available to help you generate fresh ideas—like this infographic. FREE DOWNLOAD: How to create content that converts leads into sales ].

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Infographics Blogging YouTube Resources 75

Sword and the Script

OCTOBER 6, 2015

If content marketing was a self-evaluated college class, marketers would give themselves a “C.” That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. The annual report is a joint effort between MarketingProfs and the Content Marketing Institute. Now in its sixth year, the report is derived from a survey of 1,521 North American B2B marketers. Content Marketing Effectiveness.

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Survey B2B Content Marketing Marketing 123

PR Daily

NOVEMBER 7, 2019

To keep your content train chugging forward, try penning posts that are useful, generous, timely or even controversial. A blog is a bit like a steam train. Instead of shoveling coal all day to keep the steam train flame lit, bloggers must doggedly sling content to satisfy the insatiable maw of the internet. You either keep cranking out the goods, or your marketing money train comes to a screeching halt. Read the rest of the infographic for more fresh blogging ideas.

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Infographics Blogging Training Case Study 98

B2B PR Sense

FEBRUARY 16, 2017

What are your content goals? That’s why we’ve created this ultimate checklist to get your B2B content marketing on track. This checklist has been designed to help you prioritize your content creation, come up with content ideas, and grow your audience over time. When developing the correct content marketing mix you should leverage the newest techniques and platforms so you won't be stuck in the past. Create a B2B Content Strategy.

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Content Marketing B2B Viral Marketing 144

B2B PR Sense

FEBRUARY 23, 2017

B2B content marketing without visual content has become the ignored stepchild of content marketing. Here's the takeaway: In a content-flooded world, you won't stand out without engaging visuals. Do you hold back from investing in visual content for fear of complicated programs and a large investment? Visual content creation is easier -- and more essential -- than ever before. Why You Need to Leverage Visuals in Your B2B Content Marketing.

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B2B Content Marketing SEO Infographics 155

PR Daily

NOVEMBER 14, 2018

The platforms we use to tell our stories, along with how those stories meet larger business goals, can make all the difference when measuring content marketing success. PR Daily’s 2018 Content Marketing Awards was all about highlighting unique, powerful content.

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Content Marketing Insurance Insurance Tourism 108

PR Daily

MAY 29, 2017

Despite some naysaying, infographics are thriving. A recent article on infographics on PR Daily reviewed a report from Clutch that stated: “The age of infographics is dying, and most of them are quite bad.”. RELATED: Ragan creates custom content, from white papers to emails to intranets and more! When done well and as part of a larger marketing and PR strategy, a creative infographic can make otherwise dull content more digestible for a wider audience.

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Content Marketing Infographics Product Launch Pitching 100

PR Daily

JUNE 2, 2015

That was the advent of content marketing. Many years and lots of technology upgrades later, content marketing and public relations seem to have drifted apart, taking on identities of their own. However, a great public relations practitioner knows content marketing like the back of their hand. Why, through content, of course. Content marketing vs. public relations. Five examples of content marketing.

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Content Marketing SEO Marketing Case Study 132

Marketwired

DECEMBER 10, 2015

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. The Marketwired Team wondered what PR, marketing and corporate communications pros are doing with content today , and what they’re going to be doing tomorrow. Check out the survey highlights in our original infographic and read more in our news release.

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Survey Content Marketing Infographics B2C 137

PR Daily

SEPTEMBER 25, 2017

By now, most organizations realize that content marketing should be a crucial part of their PR and marketing strategies. However, it can get overwhelming to remember to update your blog regularly, distribute your newsletter on a consistent basis and focus the necessary time on social media marketing. Fortunately, by counting to five, you can remember the crucial tenets of content marketing: 1. on the agency’s blog.

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Content Marketing Infographics Social Media Blogging 98