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Using Tech Tools for Maximum PR Coverage

ImPRessions - Crenshaw Communications

Yet the tools that PR teams use can make the difference between a project and an ongoing retainer relationship. Below are ten tools PR professionals can use to impress their clients and maximize efficiency. While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage.

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Effectively Engage and Build Your Community Through Podcasting

Deirdre Breakenridge

A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner. Podcasting is the quickest growing communications medium, and it seems like everyone is jumping on the bandwagon. Think of your community when podcasting instead of focusing solely on promotion. Image Credit: Pixabay.

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Call for submissions for AI #PRstack tool guide

Wadds Inc.

We’re revisiting #PRstack to create a guide to AI tools in public relations. The guide, published by the #FuturePRoof community, aims to make sense of AI tools and address the practitioner knowledge gap. Vendors are driving the conversation around AI tools. The #FuturePRoof community aims to readdress the balance.

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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo makes journalist database generally available BuzzSumo, a tool best known for analyzing content and social media, has moved its new journalist database out of beta and into general availability. Meltwater gamifies customer community. Meltwater added a rewards program to its online customer community. Kick-ass” PR blogs.

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How the New York Public Library’s Blog Mobilizes Communities

Cision

However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Since 2007, NYPL Blogs has showcased content that continues to inspire and educate a devoted audience.

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The #PRStudChat Community Discusses Social Media & Change On November 15th

Deirdre Breakenridge

Within this context, the #PRStudChat community, which is sponsored by Spin Sucks, will gather on Thursday, Nov 15th, at 12 P.M., This geographic location has also triggered a series of career changes such as launching a consulting practice, a weekly Facebook live show, and a blogging site. ET, to discuss change and social media.

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New book: AI tools for public relations

Wadds Inc.

The book features insights from 20 experts on leveraging large language models, AI productivity tools, and integrated AI platforms to help practitioners work smarter. I’ve launched a new book today about artificial intelligence (AI) tools for public relations. The contributors all responded to a blog post in late August.

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