Deirdre Breakenridge

MARCH 5, 2019

ET on PR Curriculum 3.0 — What Communicators Need to Stay Relevant. Several of the questions Martin and our #PRStudChat community members will answer include: Q1. What one word would you use to describe the state of the current PR/communications curriculum and why? What do communicators need to know when it comes to AI?

Communications 208

Communications Analytics Social Media Media Training 208

Waxing UnLyrical

DECEMBER 8, 2014

As the holidays approach, we’re reminded daily of the importance of storytelling. Just like Christmas, though, the spirit of storytelling is important for business all year round. This week’s roundup features seven posts from around the web that focus on storytelling. Why Your Brain Loves Good Storytelling.

Storytelling 76

Storytelling Resources Web Journalism 76

5W PR

JUNE 20, 2023

Storytelling One of the most powerful ways to maintain compassion in marketing campaigns is through authentic storytelling. It can be used to demonstrate the center’s commitment to supporting the community. Transparent Communication Maintaining compassion requires transparent and honest communication.

Marketing 88

Marketing How To Ethics Insurance 88

wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Captivate key communities? Get to know digital marketing and storytelling. You’re in the right place! What if you could effortlessly. Attract more of the right attention AND. Your life would be a-m-a-z-i-n-g!

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

Deirdre Breakenridge

JANUARY 25, 2018

PR professionals are known for their strong writing skills and creative storytelling. ET the #PRStudChat community will gather for a Twitter chat session focused on the importance of content strategy and how content can help boost your career in PR. What started as a simple blog, soon became a movement. Is PR Right for me? ”

Twitter 157

Twitter Storytelling Community Writing 157

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Branded content like bylined articles and blog posts offer multiple benefits. Storytelling engages, influence persuades. Storytelling starts at the initial awareness phase and can play a role through the customer journey. Analyst reports are among the most important resources here. Pulling the trigger on a purchase.

Storytelling 233

Storytelling Education Software LinkedIn 233

Barokas

SEPTEMBER 11, 2017

For the last six years, Denver Startup Week has taken over the streets of the Mile High City, growing a culture of innovation and entrepreneurship through 300 free community events supporting all industries and all stages of business. Today’s storytelling relies on data to validate a company, its products, or even an entire industry.

Storytelling 74

Storytelling Data Local Leadership 74

5W PR

OCTOBER 6, 2023

Customer feedback has emerged as a valuable resource for guiding product development and shaping public relations strategies. Storytelling Customer feedback in product development provides compelling narratives that can be woven into brand stories. This can strengthen brand loyalty and drive word-of-mouth marketing.

Consumer 88

Consumer Strategy Case Study Survey 88

5W PR

JULY 15, 2023

Use storytelling techniques to engage and connect with customers on an emotional level, ultimately building brand loyalty. Thought leadership Establishing a brand as a thought leader and industry expert can elevate a wellness communications strategy. Social media engagement builds a sense of community and fosters a loyal customer base.

Corporate 78

Corporate Industry Communications Ethics 78

5W PR

SEPTEMBER 8, 2023

These posts are an excellent way for brands to communicate key messages, share updates, and spark conversations within the TikTok community. Storytelling Text posts can allow brands to tell stories, share anecdotes, and convey brand narratives without the need for video production.

Product Launch 78

Product Launch Marketing Video Education 78

Waxing UnLyrical

NOVEMBER 10, 2014

Seeing as how tomorrow’s Veterans Day, I thought for today, we’d focus our roundup on content from blogging veterans; what it’s like, what their tips are, and how they keep going. and I remember how, when I was just getting started blogging, I wondered how people could keep at it for years and years and years.

Blogging 70

Blogging Knowledge Base Resources SEO 70

Sword and the Script

AUGUST 1, 2022

Stacey Miller , Vice President, Communications, Auto Care Association. To that end, we owe a special thanks to Gini and Karen who also polled their respective communities – Spin Sucks and Solo PR Pro – for the survey this year. A mix of internal and external resources. Shonali Burke , Chief Marketing Officer, Arena Stage.

Survey 129

Survey Communications Measurement Internal 129

PR 20/20

OCTOBER 10, 2019

So, we started a blog at www.MarketingAIinstitute.com , and began telling a story about the current and future potential of AI. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Challenge: Understand & Apply AI.

Case Study 42

Case Study Storytelling Study Engineering 42

Landis PR

OCTOBER 25, 2021

Here are my top 10 tips for moving into the next phase of healthcare communications in 2021: Resource up. . If the past two years taught us nothing else, we know that predicting the volume of need for healthcare communications is futile. Resources need to be fluid and flexible. Embrace storytelling. Measure. .

Healthcare 98

Healthcare Communications Measurement Resources 98

wiredPRworks

MAY 23, 2022

Instead, I was soon packing my bags for an all-expenses-paid trip to Las Vegas to Blog World. Talk about your LinkedIn networking experiences on your blog and in your marketing communications and make your LinkedIn site [www.linkedin.com/in/yourname] as prominent as your home page URL in all communications.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Karen Freberg

JANUARY 14, 2021

Individual content creation opportunities from blogs, videos, and other hands on industry related pieces are also added. When I first started, we had blogs, a strategic brief, Twitter, and a campaign proposal. storytelling, etc) to the dark side of social media (ex. Certifications are a key part of every class. Not consistently.

Social Media 88

Social Media Media Resources Creativity 88

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Storytelling success stories. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Your life is already AI-assisted.

Marketing 118

Marketing Social Media Trends Instagram 118

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. Speak to your community resources, such as historical societies, libraries and newspapers. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Newsfile

MAY 11, 2023

Furthermore, distributing a press release that announces this great achievement shows that you are invested in ESG storytelling. Community Training & Educational Internship Programs Your company may be in a position where it can train others or provide important educational opportunities.

Writing 52

Writing Energy Training Education 52

Cision

AUGUST 21, 2017

[Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.” While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular.

Strategy 258

Strategy Trade Shows Case Study Course 258

Cision

APRIL 28, 2016

In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience. I’m amazed brands are still hiring content marketing people who feel all that’s needed is managing a blog with thinly veiled marketing messages.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. Our owners also take a lot of pride in being active members in their communities.”.

Energy 120

Energy Viral Storytelling Community 120

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities.

Storytelling 60

Storytelling Local Community Case Study 60

ReimaginePR

OCTOBER 10, 2016

This gap gives you an incredible opportunity to market to the community of users that 90% of small businesses neglect. You may even have a better chance of landing on the first page with a YouTube video than you do with a blog post. Think of it more like a mini blog post. Additional Resources. SEO Benefits. Long lifespan.

Video 120

Video Strategy YouTube Marketing 120

Communications Conversations

DECEMBER 5, 2019

As employment brand manager, I work to share the story of why top candidates should want to work at Room & Board – by sharing the story of our people, culture, guiding principles and how we give back through community partnerships. Ten years from now, I think an Employment Brand Manager will be a common part of a communications/HR team.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Waxing UnLyrical

MAY 15, 2018

The role of communicators – whether it implicitly states it in our job descriptions or not – is to keep on top of societal and industry trends so we can ensure our organizations keep pace with or stay ahead of the competition. He also serves as Guest Editor for Shonali Burke’s WUL blog. Image: Jason Rosewell via Unsplash.

Survey 74

Survey Industry Communications Corporate 74

Mora Communications

OCTOBER 2, 2017

By establishing yourself as an expert and addressing current topics & issues such as: dealing with anxiety, loss and grief, opioid addiction and physician accountability you make your voice heard and establish yourself as an authority in your field and as a valuable resource to the communities you are trying to connect with.

Television 40

Television Print Radio Newspapers 40

The Hoffman Agency

SEPTEMBER 1, 2020

Whether it was semiconductors or digital advertising, I was tasked with drafting social media captions, media pitches, blog posts, coverage reports and more for clients in these fields. Therefore, authentic and dynamic storytelling is the best approach. You just need to be clear about what is on your plate and what you need help with.

Pitching 36

Pitching Internal International Meeting 36

Solo PR Pro

AUGUST 18, 2015

Just some of the Solo PR Pro community who joined us in Florida. This conference was chock-full of outstanding presentations from highly revered speakers, including many members of our own Solo PR community. What more could one have asked for? Three Really Is The Magic Number. Scipps School of Journalism at Ohio University.

Conference 40

Conference Community Small Business Storytelling 40

The Hoffman Agency

JUNE 4, 2019

There simply aren’t enough resources available to create the marketing content and the media buzz that most companies want, or need, to be successful. A way to get around this is to alert them about informative thought leadership on the company’s blog.

Media 34

Media Content Marketing Company Agency 34

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. Look for all-encompassing platforms, such as HubSpot, that bundle sales, marketing automation, blogging, CMS, email, and more into one solution. Publishing regular content on a blog platform is great for SEO, thought leadership, and establishing internal subject matter experts.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

AUGUST 20, 2019

Fortunately for the public relations community, her subsequent experiences in education and internships persuaded her instead to pursue a career in PR. Today, she’s the vice president of Communications for the Society of Human Resource Management (SHRM). 1) You spent a long time in an agency before going in-house.

Employee 87

Employee Internal International Training 87

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics. In case you missed #INBOUND19, check out the recap on our blog. Topically, this event covers a lot of ground.

Conference 97

Conference Marketing Case Study Content Marketing 97

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. We leveraged LinkedIn Pulse and several employees’ blogs to create a communal narrative about the funding. Yes, we did that.). Rebekah holds a B.A.

Employee 40

Employee LinkedIn Engineering Leadership 40

Beyond PR

AUGUST 22, 2017

[Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.” While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. Cersei Lannister: Know Your Landscape.

Strategy 74

Strategy Trade Shows Case Study Course 74

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 187

Marketing Content Marketing Data Social Media 187

Waxing UnLyrical

OCTOBER 28, 2010

It’s the reason I was really happy that BNET chose me to be its Startup Storyteller … and it’s what I do. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox. Read All About It! Wanna Subscribe?

Conference 66

Conference Measurement Tourism Twitter 66