Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. If you want blogs, you don’t want press releases.

Study 140

Study Media Relations Media Measurement 140

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. The phrase is intended to account for the additional ways a person or company could earn visibility on the web, including traditional news – but more importantly beyond it. Talkwalker characterized the product as “social measurement and audience insights software.”

Media Relations 151

Media Relations Media Print Software 151

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.

Survey 60

Survey Blogging Corporate Analytics 60

Waxing UnLyrical

NOVEMBER 14, 2014

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” ” You’re reading this blog on a business website, so you already know what my answer is. Why do people ask whether or not you should host your own blog?

Blogging 99

Blogging Leadership LinkedIn Google 99

NewsWhip

MARCH 4, 2022

As part of that, we spotlight a specific topic that is gaining media and public interest across the web and discuss its impact. These are ephemeral by design in the newsletter, so every Friday we publish a blog that catalogs each spotlight so that you can have a full view of what stories mattered during the week.

Instagram 78

Instagram Banking Sports Government 78

NewsWhip

MARCH 11, 2022

As part of that, we spotlight a specific topic that is gaining media and public interest across the web and discuss its impact. These are ephemeral by design in the newsletter, so every Friday we publish a blog that catalogs each spotlight so that you can have a full view of what stories mattered during the week.

Government 78

Government Ethics YouTube Measurement 78

PRSay

JULY 6, 2020

PR practitioners can meet potential new contacts and clients via web–based video-conference platforms such as Skype and Zoom. Open up communication further. Encourage community service. Encouraging your employees to help — while also respecting appropriate safety measures — will raise their morale and foster goodwill.

Employee 187

Employee Skype Meeting Nonprofit 187

Doctor Spin

FEBRUARY 14, 2024

Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs. In this blog post, let’s look at the differences between public relations and marketing. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

PR 20/20

JANUARY 19, 2023

So how can you maximize your web content to reap positive business results? In another example, Hynes Industries published a blog post comparing two types of metal fabrication processes. Pro tip : Always add hyperlinks to your products within your blog posts so readers can view them directly and immediately.

Analytics 81

Analytics Comparison Google Interviews 81

The Proactive Report

JUNE 18, 2021

You can create your own groups on social media and build a community of engaged followers. Result: Web traffic increased time coincident with this campaign and they received more than 1600 downloads of the Guide. And they paid $500 a month for strategy and measurement. And you certainly can’t measure results.

Small Business 213

Small Business Fashion Groups Local 213

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. “We The metaverse, Web 3.0, You’ll find my own prognostication at the very bottom.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. It’s pretty good.

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# “PR outcomes usually refer to any end results of the communication campaign.

Measurement 77

Measurement Publicity Web Analytics 77

Stephen Waddington

JUNE 9, 2017

Public relations practice is shifting from media relations to influencer relations, owned media, community management and social business. Owned media – apps and web sites enable any organisation to create its own media and become a publisher. Community management – social media enables organisations to engage in conversations.

Publicity 111

Publicity Survey Measurement Community 111

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Measure your success. Speak to, not at your audience. Until next time! Critical Mention. Jolie Shapiro.

Marketing 75

Marketing eBook Case Study Measurement 75

Stephen Waddington

MAY 19, 2020

Catherine Arrow recently wrote about the post COVID-19 challenge facing organisations on my blog. PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. Planning and measurement If you work in media relations, COVID-19 could be an extinction event.

Crisis 151

Crisis Government Energy Community 151

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Measure your success. Speak to, not at your audience. Until next time! Critical Mention. Jolie Shapiro.

Marketing 68

Marketing eBook Case Study Measurement 68

Waxing UnLyrical

NOVEMBER 17, 2010

They might be helpful to you as you continue on your path as a blogging Grasshopper. This is hugely helpful, because each theme is different and, as a result, the way a post looks when published on one blog, might look completely different on another. I just get kicks out of mobile blogging w/ multimedia.

Blogging 86

Blogging Writing Facebook Twitter 86

Sword and the Script

MAY 14, 2019

This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. 3) Measuring the influence of coverage. click any image for higher resolution). Sentiment analysis.

Case Study 117

Case Study Software Data Web 117

Buzzstream

JANUARY 22, 2024

Matt Cutts’ infamous blog post advised “sticking a fork in it” because guest posting for links was done. Check Traffic Organic traffic is one metric that most tools can provide, though they are estimations of traffic, not exact measures. Today, Guest posting and guest posting sites continue to climb in popularity.

Analysis 90

Analysis SEO Guidelines Google 90

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. The grid that G2 produces, “G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks.”.

Media 106

Media SEO Analytics Analysis 106

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Measure your success. Speak to, not at your audience. Until next time! Critical Mention. Jolie Shapiro.

Marketing 60

Marketing eBook Case Study Measurement 60

Sword and the Script

JUNE 15, 2021

less-than half (48%) participate in online communities with their audience. And as a marketing leader , you have to stay on it – measure progress – and keep it top of mind. of blogs over more than a decade on this blog and they are tagged under various labels like studies , marketing surveys , PR surveys and surveys of journalists.

Survey 117

Survey B2B Marketing Interviews 117

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Public service media is failing the public Thank you My thanks to the following communities and individuals. The #FuturePRoof community goes from strength-to-strength.

Government 103

Government Education Print Ethics 103

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Pressure on measurement. Visual communications.

Communications 122

Communications Crisis Internal International 122

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” If you enjoyed this post, you might also like: PR measurement.

Software 78

Software Case Study Technology Tools 78

Cision

SEPTEMBER 12, 2016

A recent example of this was a blog post discussing how helpful hashtags are on LinkedIn ( LinkedIn recently added a hashtag functionality to its search feature ). These are the obvious places for hashtags: platforms where the community uses hashtags as a means to organize information. Measurement. The other 65%?

How To 120

How To LinkedIn Instagram Twitter 120

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. ” We’re delighted you also waded into our blog’s territory to opine. At the Arthur W.

Reputation 52

Reputation Social Media Internal International 52

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. Muck Rack released an integration with Google Analytics (GA) that helps PR measure web traffic from media placements. I’d link to the BI story, but it’s gated.

Publicity 85

Publicity Survey Enterprise Pitching 85

Deirdre Breakenridge

JANUARY 7, 2016

Content is playing an increasingly important part in PR, marketing and corporate communications, and a lot of our customers ask us what kind of content they should create, and how they can do more with what they already have (multimedia, news releases, blog posts, etc.) Will you blog more frequently? Write an ebook?

Survey 90

Survey Marketing Content Marketing Measurement 90

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

FEBRUARY 18, 2017

Despite the maturation of digital marketing and web analytics, this remains a challenge. Some people don’t even like football, but watch the game for the community – and the commercials. It also merits pointing out, these are early measurements; perhaps the results improve with time. 2) Measuring and proving ROI.

B2B 67

B2B Marketing Advertising Advertising 67

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

NOVEMBER 22, 2016

However, if the community hides or unfollows a brand (you can see this in the analytics), as they are likely to do with a hard-sell, it’s virtually impossible to get them back again. In this effort, you are trying to reach part of an audience you wouldn’t otherwise reach, in an effort to get little of that community to join yours.

B2B 60

B2B Facebook Marketing Social Media 60

Cision

MARCH 30, 2015

“Content curation is sorting through a large amount of web content to find the best, most meaningful bits and presenting these in an organized, valuable way.” For example a New York Times article will probably generate more interest than a blog post, all things being equal. Measure your content curation. Conclusion.

Google 120

Google Measurement Content Marketing Engineering 120

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). Onclusive is developing new ways to measure PR including attribution. Learn more: press release , blog post. SocialChorus is an employee communications platform that announced several new products at its customer conference.

Industry 87

Industry Media Technology Employee 87