Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. How Long Should a Blog Post Be?

B2B 67

B2B Measurement Blogging Community 67

Stephen Waddington

MAY 2, 2018

I sought her out on a visit to the city after reading her blog, and seeing her work at HubSpot on the Inbound PR model. I’m a long-time fan of Iliyana’s blog. Iliyana has used her blog to help develop her thinking. I first learned about Inbound PR from Iliyana’s blog. Iliyana has both these characteristics in abundance.

Blogging 61

Blogging Agency Meeting Web 61

Remote PR Jobs

SEPTEMBER 25, 2023

PR skills once used exclusively in media relations are easily transferred to social community management, influencer relations, and content marketing. One digital business service has found that business profitability coincides almost perfectly with peaks in web analytics driven by earned media. Goodwill has value.

Mobile 100

Mobile SEO Reputation Web 100

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

NOVEMBER 14, 2014

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” ” You’re reading this blog on a business website, so you already know what my answer is. Why do people ask whether or not you should host your own blog?

Blogging 99

Blogging Leadership LinkedIn Google 99

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.

Survey 60

Survey Blogging Corporate Analytics 60

Communications Conversations

OCTOBER 12, 2021

And one trend I continue to see in many of those audits is brands attempting to drive organic traffic to their web sites or blogs from social media. A simple visit to your Google Analytics “Acquisition” tab will show you exactly how much traffic those social sites are driving to your site/blog.

Social Media 87

Social Media LinkedIn Media Analytics 87

Sword and the Script

FEBRUARY 7, 2017

If you’re looking for a short and easy answer to blogging questions, here you go: How long should a blog post be? How long should it take to write a blog post? How often should I publish blog posts? In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. Answer: 1,000 words.

B2B 60

B2B Blogging Data Survey 60

Stephen Waddington

MAY 20, 2019

In 2010 Antony Mayfield wrote a book called Me and My Web Shadow: How to Manage Your Reputation Online. My blog and participation in social media communities help attract talent and work. Marcel Klebba and I created Comms School to help students get to grips with their web shadow or digital footprint.

Web 68

Web Energy Reputation Community 68

Norton's Notes

OCTOBER 24, 2017

Back in 2015 I wrote an article about my favourite walking blogs in the UK , the post received more than 40 comments and still proves to be very popular today. One of the most thorough and conducive UK walking blogs, The Walking Englishman is well-researched and incredibly user-friendly. Walking the Blog (Charles Hawes).

Blogging 57

Blogging Film Resources Travel 57

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. It’s interesting to me that the PR software community has put so much effort into natural language processing (NLP, which is a precursor to generative AI ) to evaluate sentiment – and yet it’s dead last on this list of metrics.

Report 105

Report Publicity Marketing Pitching 105

Flack's Revenge

NOVEMBER 10, 2016

Back in the day (“the day” being about 10 years ago), we had a simple message for PR clients who wanted to get in on the social media and blogging action. It was: “Go forth and blog too. Now, the open web is being challenged by the growth of social networking platforms.

Facebook 184

Facebook Web Social Media Engineering 184

Waxing UnLyrical

APRIL 15, 2015

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. Building a New Kind of Cruise Community.

Community 40

Community Travel Pinterest Mobile 40

NewsWhip

MARCH 4, 2022

As part of that, we spotlight a specific topic that is gaining media and public interest across the web and discuss its impact. These are ephemeral by design in the newsletter, so every Friday we publish a blog that catalogs each spotlight so that you can have a full view of what stories mattered during the week.

Instagram 78

Instagram Banking Sports Government 78

Solo PR Pro

FEBRUARY 15, 2022

Blog post or op-ed; social posts; images and video. This is as much about making sure the influencer met those deliverables as it is analyzing the engagement, web traffic, etc that resulted from it. SPECIAL OFFER: Members of the Solo PR Pro community get 50% off on this course through Feb. Test a product and give a testimonial?

Small Business 99

Small Business Web Nonprofit Resources 99

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. Public Relations DIY Tips.

Small Business 158

Small Business Publicity Social Media Web 158

Sword and the Script

AUGUST 1, 2022

Stacey Miller , Vice President, Communications, Auto Care Association. To that end, we owe a special thanks to Gini and Karen who also polled their respective communities – Spin Sucks and Solo PR Pro – for the survey this year. Podcast: Spin Sucks 156; What’s Going On In The Communications Industry? Blog: Code of PR Ethics?

Survey 129

Survey Communications Measurement Internal 129

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. The phrase is intended to account for the additional ways a person or company could earn visibility on the web, including traditional news – but more importantly beyond it. Many PR tech vendors do no t offer web-based demos in preference to a sales demo.

Media Relations 147

Media Relations Media Print Software 147

Cision

MAY 13, 2016

And when you find a niche blogging community, like the dad blogging communities across the Web, tailoring your pitches to their preferences is that more important. We recently chatted with Don Martelli , who pens the DadLife Chronicles blog and covers topics relevant to fatherhood, family and parenting.

Pitching 120

Pitching How To Sports Web 120

Melissa Agnes

SEPTEMBER 7, 2014

How they’re focusing on humanizing their police officers in order to build community trust. The Toronto Police Service has taken a strategic and unique approach to utilizing social media for communications, both everyday communications and crisis communication and emergency management. : @TPSChrisBoddy.

Customer Service 227

Customer Service Crisis Crisis Communications Internal 227

Stephen Waddington

JULY 10, 2018

A 25 year old standard for distributing web content offers an alternative to algorithm driven newsfeeds. But it’s the past rather than the future of the web and that’s not necessarily a good thing. RSS is a throwback to the advent of the web. It’s typically available on blogs and news websites. format=rss. format=rss.

Web 68

Web Google Mobile Print 68

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. If you want blogs, you don’t want press releases.

Study 138

Study Media Relations Media B2B 138

PR 20/20

JANUARY 19, 2023

So how can you maximize your web content to reap positive business results? In another example, Hynes Industries published a blog post comparing two types of metal fabrication processes. Pro tip : Always add hyperlinks to your products within your blog posts so readers can view them directly and immediately.

Analytics 81

Analytics Comparison Google Interviews 81

Waxing UnLyrical

JANUARY 4, 2016

Maybe you’re even planning to get started with blogging? On January 10th, this blog turns seven. Getting started on blogging can be daunting, but IMHO is worth it. I’ve heard from quite a few of you who want to make blogging a priority this year. 7 Strategies To Help Build The Perfect Blog For Your Business.

Blogging 40

Blogging Writing Google SEO 40

Flack's Revenge

MAY 3, 2017

In which online communities (e.g. Which influencers are best positioned to bridge communities? I approached him after and asked if I could follow up with some questions for this blog. Can marketers use open source or low-cost or free Web tools? For which topics does the influencer hold sway? I suspect Graphika does this.

Marketing 136

Marketing Data Tools Analysis 136

Stephen Waddington

JULY 9, 2017

It’s a great way of sharing user generated content from a community. Curation tools are a great way of sharing user generated content from a community. To create a Twitter Moment, open Twitter on the web and select Moments. You can share your Moment using a URL or by embedding it in a web page. It’s also free.

Twitter 90

Twitter Mobile Web Community 90

NewsWhip

MARCH 11, 2022

As part of that, we spotlight a specific topic that is gaining media and public interest across the web and discuss its impact. These are ephemeral by design in the newsletter, so every Friday we publish a blog that catalogs each spotlight so that you can have a full view of what stories mattered during the week.

Government 78

Government Ethics YouTube Measurement 78

Cision

MAY 26, 2017

Blog about it. In addition to the media exposure you will likely gain from supporting a chosen cause, be sure to thoroughly blog about everything you do to help the cause. Blogging is a great way to show how invested you are in the cause. Blogging is a great way to show how invested you are in the cause.

Community 150

Community Blogging Retail Consumer 150

Stephen Waddington

JULY 22, 2018

Mike Wendling from the BBC’s Trending team traced the origin of the story to a far right blog called Knights Templar International. Newsrooms track trending topics on social networks nationally and in communities such as business and politics as a way of spotting breaking stories. But fact and fiction spread at equal speed on the web.

Ethics 67

Ethics Trends Web Twitter 67

Doctor Spin

FEBRUARY 14, 2024

Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs. In this blog post, let’s look at the differences between public relations and marketing. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Stephen Waddington

MAY 19, 2020

Catherine Arrow recently wrote about the post COVID-19 challenge facing organisations on my blog. PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. Invest in building communities, customer databases and influencer networks. This is a big lesson for the future.

Government 151

Government Crisis Energy Community 151

Waxing UnLyrical

MARCH 4, 2011

This is part of the Blogging for Grasshoppers series. If you publish a blog, there are three things I want to tell you today. I’m not one to get overly excited by blog comment systems, but this one has me blown away. They truly believe in community. I’ll give you the short version, and then the long version.

System 68

System Blogging Community Customer Service 68

Melissa Agnes

SEPTEMBER 12, 2014

From The Crisis Intelligence Blog. In case, like me, you didn’t have all too much reading time this week, here’s a nice #crisisroundup that will be worth your while. Enjoy – and be sure to share your #CrisisRoundup with me over on Twitter or in the comments section below. Have an awesome weekend!

Crisis Management 191

Crisis Management Crisis Healthcare Customer Service 191

Buzzstream

JANUARY 22, 2024

Matt Cutts’ infamous blog post advised “sticking a fork in it” because guest posting for links was done. In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. Today, Guest posting and guest posting sites continue to climb in popularity.

Analysis 90

Analysis SEO Guidelines Google 90

Cision

MAY 12, 2017

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. It was no official confirmation, but the impact of the update was felt across the SEO community.

Google 259

Google Digital PR Mobile SEO 259

PRSay

JULY 6, 2020

PR practitioners can meet potential new contacts and clients via web–based video-conference platforms such as Skype and Zoom. Open up communication further. Employees might have suggestions for how to protect their work spaces from coronavirus, so PR leaders should keep those lines of communication open. Show empathy.

Employee 187

Employee Skype Meeting Nonprofit 187

Waxing UnLyrical

NOVEMBER 17, 2010

They might be helpful to you as you continue on your path as a blogging Grasshopper. This is hugely helpful, because each theme is different and, as a result, the way a post looks when published on one blog, might look completely different on another. I just get kicks out of mobile blogging w/ multimedia.

Blogging 86

Blogging Writing Facebook Twitter 86