Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

Video 109

Video Marketing SEO Social Media 109

5W PR

MARCH 26, 2024

Explore industry magazines, make the company’s presence felt at relevant conferences, and put platforms like LinkedIn to good use to pinpoint the movers and shakers in the company’s market. Undertake market research to pinpoint their pain points and craft the communication to tackle these issues head-on.

B2B 78

B2B Strategy Communications Case Study 78

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

Cision

NOVEMBER 13, 2017

The goal of #CisionChat is to engage with communicators, marketers and PR pros like you on the topics that matter most. So, last week on #CisionChat we connected with Carlin Twedt ( @Carl_In_Tweets ), marketing and social media manager at PRDaily. Below are some of the best insights from our guest and the community at large.

Content Marketing 0

Content Marketing Social Media Marketing Media 0

MaccaPR

OCTOBER 14, 2015

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. This one’s a no-brainer.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. CLASS DESCRIPTION.

Training 45

Training LinkedIn Marketing Pinterest 45

5W PR

OCTOBER 11, 2023

Leveraging social media Platforms like LinkedIn and Twitter are excellent for professional networking. They understand the nuances of diverse markets, languages, and cultures. For companies entering new markets, having access to a global network of PR professionals can facilitate smoother market entry and brand establishment.

Publicity 103

Publicity Internal International Resources 103

5W PR

JANUARY 12, 2024

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. Unlike B2C (business-to-consumer) marketing, where the focus is on individual consumers, B2B marketing strategies target businesses and organizations.

B2B 78

B2B Creativity Case Study B2C 78

Waxing UnLyrical

JUNE 3, 2013

Having a strong community is one of the most important aspects of business. This week’s roundup includes seven posts that are good reads on both maintaining as well as building your business community. How To Be A Better Facebook Community Manager. So You Think You Want to be a Community Manager?

Community 99

Community Resources Facebook LinkedIn 99

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Does good PR create more prospects at the top of the marketing funnel? ” Earned media doesn’t work as consistently as email marketing or paid media. A well designed PR program will work along with other marketing services, from the top of the funnel to the post-purchase phase. Here’s how.

Storytelling 233

Storytelling Education Software LinkedIn 233

Landis PR

APRIL 29, 2024

According to the people of Finland, communications is the world’s most powerful tool for change. In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. For the original blog, please visit here. million users LinkedIn : 1.80

Radio 59

Radio Pinterest Television Government 59

Wadds Inc.

AUGUST 15, 2023

The guide, published by the #FuturePRoof community, aims to make sense of AI tools and address the practitioner knowledge gap. The energy has yet to be matched by dialogue among the practitioner community about the best way to incorporate tools into the workflow. The #FuturePRoof community aims to readdress the balance.

Tools 98

Tools Community Energy Print 98

wiredPRworks

DECEMBER 14, 2015

How can associations learn how to leverage the power of LinkedIn marketing to attract and engage members? They can attend “LinkedIn MBA School for Association Marketers” at Association Forum’s Holiday Showcase. LinkedIn Marketing and Business for Associations Interactive Conference Session .

LinkedIn 49

LinkedIn Marketing Conference Meeting 49

Deirdre Breakenridge

MARCH 5, 2019

Several of the questions Martin and our #PRStudChat community members will answer include: Q1. What one word would you use to describe the state of the current PR/communications curriculum and why? Should PR programs be more integrated with journalism, marketing, or business, or stand on their own? What would you drop and why?

Communications 208

Communications Analytics Social Media Media Training 208

Deirdre Breakenridge

SEPTEMBER 5, 2014

ET, the #PRStudChat and #PR20Chat communities will gather for a joint Twitter chat discussion on finding the most effective resources to include in a “Back to School #PRToolkit.”. We’ll be discussing everything from networking, relationship building and ethical communication to channel participation, new tools and productive apps.

Twitter 324

Twitter Community Ethics Resources 324

ReimaginePR

JUNE 15, 2020

Heck, even having a simple social media page isn’t enough; you need to have multiple social media platforms to reach a wide enough audience, and those platforms need to be managed in such a way that it brings your customers together into a self-sustaining community that your company engages with on the ground level. Tall order?

Social Media 177

Social Media Brand Branding Marketing 177

wiredPRworks

MARCH 23, 2022

Meet Jennifer Navarrette, Podcast Producer, Virtual Event Producer, Content Strategist, Community Builder, Speaker, and Blockchain Enthusiast – one of the top Women on Twitter Spaces. Jennifer launched a 30-part series, Social Media and the Blockchain, and the Blockchain Creatis community where she hosts weekly Spaces on Twitter.

Web 119

Web Transportation Social Media Community 119

Stephen Waddington

JANUARY 31, 2019

Individual blogs are in decline but blogging remains an important form of social media for reputation and awareness. You need look no further than the marketing, media and PR community for evidence of the decline in the craft of personal blogging. I can’t remember the last time I saw a blog roll, can you?

SEO 113

SEO Community Blogging LinkedIn 113

Communications Conversations

FEBRUARY 22, 2017

I spend a lot of time in LinkedIn these days. A lot of it is for research reasons–for this blog, for my Talking Points e-newsletter, for clients, and for the Talking Points Podcast. Helping manage corporate LinkedIn pages. So, I consider myself somewhat of a LinkedIn “power user.” Because, guess what?

LinkedIn 60

LinkedIn Web Analytics Employee 60

Flack's Revenge

DECEMBER 12, 2018

I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. I had the privilege of writing for his Maximize Social Business blog for three years, and have also spoken at several of his Social Tool Summit conferences. Are the social media waters still safe for marketing?

Instagram 214

Instagram B2C YouTube Facebook 214

Deirdre Breakenridge

FEBRUARY 15, 2017

ET, the #PRStudChat community will gather to discuss the different opportunities in PR from owning your own business to agency PR and in-house communications for an organization. Joe attended Rowan University in Glassboro, New Jersey where he graduated with a degree in Marketing in 2007. On Wednesday, February 22nd, at 8:30 p.m.

Twitter 281

Twitter System Community Healthcare 281

Waxing UnLyrical

NOVEMBER 14, 2014

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” ” You’re reading this blog on a business website, so you already know what my answer is. Why do people ask whether or not you should host your own blog?

Blogging 99

Blogging Leadership LinkedIn Google 99

Deirdre Breakenridge

NOVEMBER 11, 2014

Students and professionals will come together to discuss strategies, tactics, and best practices for a variety of situations, including initial client meetings, success measurement, motivation, integrated marketing, presentations, and nonprofit communication. A follow up blog post by PR 2.0 Is PR Right for me?”

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

Waxing UnLyrical

APRIL 17, 2015

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. But you’re probably not approaching content marketing the social PR way. So you put it together. Twitter chats).

Content Marketing 40

Content Marketing Community Marketing Mobile 40

MaccaPR

JANUARY 28, 2022

Let’s admit it: we had a blast watching two of Minnesota’s most celebrated social media experts – Christina Milanowski , associate director of social media for Life Time and Aaron Komo, senior brand manager for social and community at Noom – reveal their predictions for digital marketing trends in this New Year.

Social Media 62

Social Media Marketing Media Instagram 62

Sword and the Script

MAY 2, 2023

Some might find that refreshing because the larger market discussion of AI has covered a lot of ground – from awe to panic. That brings us to the first story in this month’s PR tech sum – which covers news from the vendor community over the last month. Prowly published a list of 10 Must-Read PR Blogs To Follow In 2023.

Pitching 124

Pitching Study Technology Report 124

Waxing UnLyrical

NOVEMBER 10, 2014

Seeing as how tomorrow’s Veterans Day, I thought for today, we’d focus our roundup on content from blogging veterans; what it’s like, what their tips are, and how they keep going. and I remember how, when I was just getting started blogging, I wondered how people could keep at it for years and years and years.

Blogging 70

Blogging Knowledge Base Resources SEO 70

Deirdre Breakenridge

MAY 5, 2016

Today, many organizations claim they are embracing an integrated marketing approach but are they really? ET, the #PRStudChat community will gather to discuss The Role of PR in the Integrated Marcom Structure. What role should PR practitioners play in areas such as content marketing? A follow-up blog post by PR 2.0

Community 150

Community Technology LinkedIn Advertising 150

Communications Conversations

FEBRUARY 27, 2018

As an independent consultant, a big part of my job is keeping my clients one step ahead when it comes to social media marketing. And, that’s damn hard, considering the speed at which social media marketing moves. And, I’ve gotten a lot smarter over the years around what blogs and sites to follow–and which to avoid.

Social Media 68

Social Media Blogging Media Airlines 68

Deirdre Breakenridge

OCTOBER 22, 2014

Valerie Merahn Simon, Co-Founder, #PRStudChat Valerie has been in the communications industry for nearly 20 years. An accomplished senior sales and marketing executive, Valerie is a motivated leader who provides vision, along with strategic and tactical leadership. A follow up blog post by PR 2.0 Is PR Right for me?”

Crisis 312

Crisis Twitter Community Conference 312

wiredPRworks

MARCH 10, 2022

Beth Nyland on LinkedIn. Barbara stepped in for Beth as an internal communications consultant at Sears to manage projects for 300,000 associates and the executive team. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities.

Creativity 98

Creativity Communications Instagram Interviews 98

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.

Survey 60

Survey Blogging Corporate Analytics 60

Communications Conversations

DECEMBER 8, 2014

Prediction:I’d say a big trend at the moment is the use of video and Linkedin. A big trend is the use of LinkedIn? In van den Beld’s defense, he’s referring to the opening up of the LinkedIn publishing platform and its effect on brands. Trends 2015 digital marketing predictions 2015 social media predictions'

Social Media 152

Social Media Mobile Marketing Storytelling 152

Sword and the Script

JANUARY 24, 2023

Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy A couple years ago, a startup founder and CEO approached me about PR and marketing consulting services.

Media 103

Media Advertising Advertising Print 103

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. Several of the topics and questions answered by our special guests and our community members on the 22nd will include: How much time/attention do you give to the content you share and why?

Radio 170

Radio How To Community Storytelling 170

5W PR

APRIL 5, 2023

With an influx of indie brands on the market, it can be difficult to gain a cult following. For instance, if a brand uses only natural and organic ingredients, it should feature this in its marketing materials and product descriptions. Engage with the audience Indie beauty brands must also engage and build a community around the brand.

Brand 78

Brand Branding Retail Instagram 78

Deirdre Breakenridge

JANUARY 12, 2017

ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students and PR professionals can build better relationships with the media, from new ways to pitch to dealing with quick media cycles, journalist pressures and building trust by managing expectations and being reliable sources. A follow-up blog post by PR 2.0

Media Relations 150

Media Relations Media Pitching Television 150