Can Technology Companies Achieve Diversity?

ImPRessions - Crenshaw Communications

Nike pledged $40 million over four years to support black communities. Wal-Mart has ponied up $100 million in community grants… and the list goes on. One glaring example is the technology sector. The post Can Technology Companies Achieve Diversity?

When approaching DE&I, lean on your communities

PR Daily

For Facebook, everything comes back to its stated mission of bringing people together through technology. She spoke with Ursula Llabres, global head of enterprise executive programs for Facebook in a fireside chat on Sept. The power of technology.

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Tips, Tools & Templates to Fuel Your 2018 Enterprise Marketing Strategy

PR 20/20

Technology utilization. data quality and management were the top two marketing technology challenges in 2016.”. We expect a similar sentiment in 2017 as it’s still a primary challenge for many enterprises. What’s more, Smart Insights reported, “Highly data-oriented enterprises are 3 times more likely to improve their decision-making processes.”. Disclaimer: this is not your average end-of-year tips and tools blog post.

Building a Community: The Next Frontier for Social Media Professionals

Karen Freberg

We are seeing more brands, professionals, and even enterprise audiences gravitate to creating their own communities. Why set up your own community? There are a lot of different benefits here for creating your own community here beyond your personal brand, such as: You get the chance to become a resource on a subject you are passionate about. Keep in mind, you have to be active and willing to invest in this community. The Social Media Professors Community.

Building Bridges to Media and the World in Jerusalem

Flack's Revenge

Our friends at Jerusalem Venture Partners (JVP), an internationally renowned venture capital fund based in Israel, hosted a meetup, where I led a session about the art of PR for the Jerusalem tech community and its startups. With over 200 dynamic entrepreneurs in the business, social and cultural enterprises, the JVP Media Quarter houses startups, VC Fund JVP, an early stage incubator, the Siftech Accelerator and many more. Addressing the JVP meetup with Pnina Ben Ami.

Industry Consolidation Continues Among PR Vendors; PR Tech Sum: Onclusive, SocialChorus, Teletrax, iQ Media, Agility PR Solutions

Sword and the Script

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. I’ll include news from the PR vendor community and review and curate content they produce ( like this ).

Dawn of the Intelligently Automated Agency

PR 20/20

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Now, what if I told you every one of those activities, and many more, could be done more efficiently using smarter technology that’s available today?

Key Marketing Considerations in Choosing a CMS; Off Script #28: Matt Garrepy of Solodev

Sword and the Script

He says he spent the next several years as a small agency partner focused on technology clients and “the redeye from San Jose to Atlanta became my new nightmare.”. Our paths first crossed years ago when his firm provided web design and graphics services to a tech startup — my then employer — selling service management software to enterprise IT operations. At the end of the day, technology shouldn’t be driving decisions. Marketing martech Off Script Technology

Time for B2B Marketers to Pay Attention to Slack?

Shift Communications

Launched just over two years ago, the platform has seen rapid adoption across the enterprise in a way not seen since the original days of Chatter and Yammer. With Slack, you can invite the world or one other person into your channel, and its virtually frictionless to spin up a community on the fly in minutes. Analytics Marketing Marketing Technology Strategy B2B marketing SlackMarketers need to go where the audience is, and these days that seems to be on Slack.

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Announcing Ragan’s Employee Communications Awards finalists

PR Daily

Community Relations. Talcott Resolution: 2020 Community Involvement Response. UMass Memorial Health Care: Office of Community Health Transformation and Community Benefits/Anchor Mission. Agilent Technologies Inc.: Keysight Technologies: Corporate Communications.

My Biggest Surprise During the COVID-19 Crisis

Offleash

We operate within a specialized community of entrepreneurs, executives, venture capitalists, reporters, analysts, influencers, and agency partners. This pandemic has disrupted the rhythms of our daily lives, but this is a time when a company can feel all the more like a genuine community.

Virtual experiences, not virtual events

Stephen Waddington

By Lisa Pantelli simplyIC is Europe’s largest digital workplace festival for those working in internal communications, HR, and enterprise communications technology. The platform enabled us to create rooms for specific content or communities (e.g.

How tech companies can—and should—improve D&I efforts

PR Daily

Nike pledged $40 million over four years to support black communities. Wal-Mart has ponied up $100 million in community grants. One glaring example is the technology sector. Starting with startups is a real key to building a more diverse technology sector and community.

Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Over time, the digital community warmed to the term again. Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Below is the summary of news from the world of the PR technology vendors.

Why innovation in PR tech is so slow

Stephen Waddington

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). A market gets the tools that it deserves.

Astellas Pharma’s strong employee culture an antidote to the current crisis

PR Daily

In addition to her five years with Astellas, which includes her current role as president of the Astellas Global Health Foundation, Knight has served as director of global community relations at Baxter and has held leadership roles at Ogilvy and Kraft Foods.

How comms services providers see the future of communications

PR Daily

We asked our community of vendors and agencies how they see the future of the PR world after COVID-19. With more people working from home … tools and technology are not enough, their mindset and skillset also have to be aligned.”.

The Most Interesting PR Tech Announcements in 2019 [PR Tech Sum]

Sword and the Script

In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it.

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5 B2C Tactics That Are Sure to Boost Your B2B Marketing Strategy

B2B PR Sense

In B2B marketing trends, the pace of change in technology, customer expectations and selling techniques can be tough to comprehend, let alone conquer. --Sam Take, for example, Intel’s RealSense Technology. As soon as you read its About Us section, you get a sense of warmth and community. This may be more complicated for companies offering enterprise-level solutions, but you can work to make it better.

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How to build your PR Tool Stack

Stephen Waddington

Enterprise social networks, messaging, scheduling, and video have all been adopted. Guild has been developed by econsultancy founder Ashley Friedlein as a platform for messaging and community development.

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55 Communications and Public Relations Jobs Available Now

Media Bullseye

Foreign & Defense Policy Studies, Communications Assistant , American Enterprise Institute, Washington, DC. Corporate & Community Partnerships Manager , Pancreatic Cancer Action Network, Manhattan Beach, CA. Regional Community Engagement Manager , Pancreatic Cancer Action Network, Manhattan Beach, CA. Communications Manager (Internet/technology & science), Pew Research Center, Washington, DC. Looking for a new career opportunity?

Getting in with the New In Crowd: Developers

Flack's Revenge

They launch campaigns to get customers, recruit employees and channel partners, and cozy up to investors and local communities. Perhaps you want to foster adoption of your software and drive grassroots growth in the enterprise. Many want to promote their companies and technologies as cool for programmers. Are there similar adjacent communities? Why should they care about your company/technology? Many PR and marketing teams target the usual suspects.

30 jobs in the PR and marketing world

PR Daily

It used data from the latest version of the 2018 Cost of Living Index from The Council for Community and Economic Research to compare the cost of goods and services in different cities across the U.S. This is a terrific opportunity to focus on sales enablement and education platforms for Stryker’s surgical technologies. Assistant editor—Enterprise Media Group (Nebraska). Before you jump at an offer to work in a major U.S.

What Facebook has learned about leading and engaging remote workers

PR Daily

Canada and Latin America, she has had a front-row seat to how organizations of all kinds have been using technology to adapt—and cope—during the pandemic. How do you make them feel part of a community and really understand the fabric and culture of an enterprise?”.

Purpose, diversity and inclusion: Why take a stand?

PR Daily

They want to see that they’re making a positive impact in their communities, that they are demonstrating purposeful behavior beyond the working day,” says Rosy McGillan, executive vice president and head of purpose practice at Porter Novelli.

Twitter to flag misleading COVID-19 vaccine content, Instagram launches ‘Live Rooms,’ and Volvo pledges to go fully electric by 2030

PR Daily

“There is no long-term future for cars with an internal combustion engine,” Volvo chief technology officer Henrik Green said in a statement.

More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Stephen Waddington

Progressive organisations have spotted the opportunity that social collaboration tools offer enterprise and are calling on internal communicators to help lead the charge along with colleagues in human resources and IT. This is a post script to my recent essay on the future of PR.

30 jobs in the PR and marketing world

PR Daily

Social media strategic community specialist—Washington State Fair (Washington). Public relations and marketing assistant—Live and Breathe Technologies (Wisconsin). Product marketing manager—Nu Skin Enterprises (Utah). It’s never too early for PR students to look for internship opportunities. These temporary positions can provide valuable experience, increased knowledge and a wealth of networking opportunities for savvy interns.

Introducing the Marketing Artificial Intelligence Conference (MAICON)

PR 20/20

MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. Artificial intelligence enables professionals across all marketing categories to solve problems and achieve goals more efficiently at scale than with traditional marketing technology solutions.

30 jobs in the PR and marketing world

PR Daily

The position calls for content creation and fostering fan growth on Facebook, Twitter, Instagram, Vine, Snapchat and YouTube, along with involvement in a variety of virtual communities. Candidates should have strong graphic design skills and know about the latest social media and technology trends and tools. Public relations assistant—Effectus Enterprises (Oregon). Senior manager of marketing technology—Best Buy (Minnesota).

What pros should know about how PR is changing

PR Daily

The insights have implications across the full enterprise, so the leaders of media intel must create cross-functional roles and processes to get the right insights to the right people within the organization, empowering everyone to make data-driven decisions. The underlying force spurring these changes in our industry and related markets is the proliferation of technology. By embracing the right technology solutions, you can improve data collection and analysis.

The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

It’s too much, too fast and too convenient for enterprises motivated by profit. 6) Briefs from PR tech Here are a few more announcements from the PR tech community recently: “Annual spending on media intelligence solutions for public relations professionals increased 7.2%

20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

Enterprise and workplace. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics. This is a good fit if you’re looking to master content technology and strategy in 2020.

30 jobs in the PR and marketing world

PR Daily

A successful candidate has experience supporting world-class marketing programs and is comfortable leveraging marketing automation technologies. Marketing manager, health enterprise—University of Texas at Austin(Texas). Senior director of community relations and marketing—Oregon StateUniversity – Cascades (Oregon). Marketing manager—Community Health Network (Indiana). Where is the best place to get pizza in Chicago? (I’ll

PR Software Vendors Wrestle with Cybersecurity [PR Tech Sum]

Sword and the Script

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. And now, here’s this month’s PR technology summary….

How comms solutions and services believe PR has changed from COVID-19

PR Daily

Many are offering free services and discounts and seeking other ways to engage the wider community. Digital is a must, else it cannot scale and benefit global enterprises.”. PR teams … are having to learn new technologies to do everything.

Instacart to hire 300K, how COVID-19 is changing social media habits, and Facebook offers small business resources during the pandemic

PR Daily

Technology updates. The wearable technology company recently announced that it’s offering up its premium subscription service free for 90 days to both individuals and organizations. For enterprise customers, we are making certain enterprise features, like corporate challenges, available at no cost, so they can help their employees take care of themselves.

FDA Guidance on Drug Advertising: Compliance Questions for Pharmaceutical Communications Professionals

ISEBOX

But there are periodic submission requirements for what the Guidance defines as “interactive promotional media,” i.e., the modern tools and technologies that involve real-time communications and interactions — e.g., blogs, social sites, online communities and live podcasts. Incidentally, AMARC Enterprises was the recipient of a real-life FDA Warning Letter under similar circumstances, showing just how serious the FDA takes its regulatory responsibilities.

30 jobs in the PR and marketing world

PR Daily

Good news for PR and marketing pros who are also technophiles: The technology industry is growing by leaps and bounds, which means positions will continue to pop up. Enterprise strategy and internal communications manager—Johnson & Johnson (Florida). Digital community manager—Edelman (New York). A recent study by NerdWallet. looked at 370 of the U.S.’s

30 jobs in the PR and marketing world

PR Daily

Though Global Fund for Women has grown significantly since its creation in 1986, its mission still carries the same philosophy it was founded upon: “Women are the best agents of change in their communities, and giving them the resources to do their work can change the world.”. Communications, media and technology manager—Accenture (Missouri). Digital media project manager—Crate Enterprises (United Kingdom).