PR for Anyone

OCTOBER 18, 2023

In her exploration, she delves into the complex nature of these changes, from the seismic shifts induced by the pandemic, to the pervasive cloud of economic uncertainty, and even the rapid evolution propelled by technological advancements, such as the advent of generative AI.

Journalism 130

Journalism Enterprise Construction Technology 130

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. CommsTech does seem like the broader category. I do have a sense of humor.

Publicity 85

Publicity Survey Enterprise Pitching 85

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Cision, Meltwater and Kantar are aimed at the enterprise agency and in-house market and are expensive. They are also focused on earned media.

Tools 135

Tools Software Enterprise Measurement 135

Karen Freberg

JUNE 12, 2017

We are seeing more brands, professionals, and even enterprise audiences gravitate to creating their own communities. Why set up your own community? Keep in mind, you have to be active and willing to invest in this community. If you have an idea you want to get some insights on, ask your community.

Community 40

Community Social Media Media Sports 40

Stephen Waddington

JANUARY 15, 2020

Progressive organisations have spotted the opportunity that social collaboration tools offer enterprise and are calling on internal communicators to help lead the charge along with colleagues in human resources and IT. Forward-thinking organisations are using new technologies as a means of listening and engaging with employees.

Storytelling 78

Storytelling Internal International Social Media 78

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. AI is not some abstract thing you see in sci-fi movies. Growing smarter.

Financial 98

Financial Conference Agency Resources 98

Bianchi Biz Blog

OCTOBER 24, 2022

That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. It’s great to see how safety technologies and creature comforts have evolved in the vehicles that we ultimately rely on to bring us our goods. I covered Hurricane Sandy in Connecticut in 2012.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Sword and the Script

MARCH 14, 2023

The underlying technology for this predictive AI is based on a combination PRophet’s own code and that of partners. Taylor is based on a combination of technology from a company called Open AI, which made ChatGPT, and PRophet’s code. I’ll dig into that more in a moment. The second AI is a generative AI called “Taylor.”

Software 85

Software Media Relations Pitching Media 85

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

ImPRessions - Crenshaw Communications

JUNE 12, 2020

Nike pledged $40 million over four years to support black communities. Wal-Mart has ponied up $100 million in community grants… and the list goes on. One glaring example is the technology sector. Starting with startups is a real key to building a more diverse technology sector and community.

Technology 248

Technology Company Enterprise Community 248

Flack's Revenge

APRIL 23, 2015

They launch campaigns to get customers, recruit employees and channel partners, and cozy up to investors and local communities. Perhaps you want to foster adoption of your software and drive grassroots growth in the enterprise. Many want to promote their companies and technologies as cool for programmers. Relevant trends?

Software 120

Software Enterprise Groups Course 120

Sword and the Script

DECEMBER 3, 2019

In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. So, take the investment community for example.

Data 87

Data Enterprise Survey Instagram 87

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. I’ll include news from the PR vendor community and review and curate content they produce ( like this ).

Industry 85

Industry Media Technology Employee 85

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. AI is not some abstract thing you see in sci-fi movies. Growing smarter.

Financial 52

Financial Conference Agency Resources 52

Stephen Waddington

OCTOBER 28, 2019

Pulsar typically work with marketing departments rather than communication or PR. Its clients are a mix of enterprise brands such as Heineken, Mazda, NBC and Paramount and advertising agencies such as BBDO, Group M and Mother. #2 3 AI is over hyped by the PR vendor community.

Marketing 60

Marketing Analytics Tools Data 60

PR 20/20

SEPTEMBER 17, 2019

Enterprise and workplace. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. If you’re a senior-level marketer and you’re having trouble selecting or maximizing use of your technology, then we’d recommend attending this one.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

SEPTEMBER 5, 2018

MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. Strategize AI: Access processes, best practices, tools, templates and resources.

Conference 59

Conference Marketing Analytics Case Study 59

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar.

Case Study 116

Case Study Software Data Web 116

Sword and the Script

JUNE 3, 2020

It’s too much, too fast and too convenient for enterprises motivated by profit. 6) Briefs from PR tech Here are a few more announcements from the PR tech community recently: “Annual spending on media intelligence solutions for public relations professionals increased 7.2% Out of respect, yesterday, I did not publish. My instinct?

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Waxing UnLyrical

JULY 31, 2013

It’s only after decades that we’re beginning to play to digital’s unique properties, moving away for example from folders towards search and discovery, and away from email towards enterprise social networking. I think much the same can be said of social business. Organizations are formed to create mutual value.

eBook 83

eBook Enterprise Case Study Web 83

PR 20/20

SEPTEMBER 5, 2018

MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. Strategize AI: Access processes, best practices, tools, templates and resources.

Conference 40

Conference Marketing Analytics Case Study 40

ISEBOX

MAY 16, 2016

But there are periodic submission requirements for what the Guidance defines as “interactive promotional media,” i.e., the modern tools and technologies that involve real-time communications and interactions — e.g., blogs, social sites, online communities and live podcasts. Submission Requirements Under the FDA Guidance. .

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Communications 79

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . These networks include Facebook, used by 68% of US adults , and Twitter, used by 25%. .

Media 88

Media Data Reddit Crisis 88

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. This includes all PR, video, audience development, and social and community management that my team handles.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Sword and the Script

OCTOBER 29, 2019

As you build your contacts, this will later help you sort them – i.e. legal reporters that cover law firm technology in Chicago, or marketing reporters that cover startups and martech in Boston. Prezly offers prospective customers three tiers of pricing : professional, expert and enterprise. 8) User reviews and community comments.

Pitching 63

Pitching Analytics Enterprise System 63

Waxing UnLyrical

DECEMBER 28, 2019

It’s been fascinating to watch the industry change thanks to the explosion of technology. In fact, the very idea of “Social PR” would not be possible without the social technologies that allow us to build and maintain communities of influence. asking others for help (split the household chores!

Exercises 62

Exercises Measurement Enterprise Technology 62

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it.

Media 202

Media Storytelling Technology Data 202

Shift Communications

FEBRUARY 18, 2016

Launched just over two years ago, the platform has seen rapid adoption across the enterprise in a way not seen since the original days of Chatter and Yammer. With Slack, you can invite the world or one other person into your channel, and its virtually frictionless to spin up a community on the fly in minutes.

B2B 60

B2B Marketing Enterprise Community 60

Sword and the Script

JANUARY 14, 2020

Internally, we were faced with disparate technology systems and metrics that made it hard to create a baseline and goals for our team. 4) Before Auto Care, you worked for a PR technology vendor. We also both create technology platforms and products that are vital to the day-to-day of our clients.

Marketing 79

Marketing Data Wireless Industry 79

Solo PR Pro

JANUARY 12, 2016

As president of Solo PR Pro, Karen will bring new energy and fresh, exciting ideas to the organization, while continuing its mission as the premier resource designed specifically for independent communications consultants. What change can Solo PR PRO Premium members and our wider community expect to see as a result of this transition?

Resources 40

Resources Community Enterprise Banking 40

Sword and the Script

NOVEMBER 12, 2016

When it comes to data sources, the report says most B2B marketers rely on secondary research: “In a September 2016 study by Annuitas, more than 60% of B2B enterprise marketers surveyed said they used secondary research from analysts or sales team recommendations to develop buyer personas , the two most popular answers.

B2B 114

B2B Marketing How To Survey 114

Cision

SEPTEMBER 8, 2016

When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address. It’s not necessarily about content or technology, he explained in his keynote. Only 20 percent. Commit to customers.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

NewsWhip

JUNE 10, 2021

Reputation risk vs. enterprise risk | Jump to text. I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. Is it isolated in one community or one space or one network? Benefits of a framework for managing risk & examples | Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Beyond PR

MAY 25, 2016

Narratives that reinforce your organization’s success will inspire people to join and be a part of your community. He leads a team in charge of developing and executing buyer-centric, demand generation and advocacy strategies to drive transformational business value and revenue for PR Newswire via technology.

Nonprofit 74

Nonprofit Case Study Enterprise Video 74

MaccaPR

APRIL 18, 2017

A media directory may identify a journalist as covering technology – but is he or she covering Apple’s iPhone apps, or wearable technology, or enterprise level software? New York-based web community offers portfolios for freelancer journalists, along with in-depth interviews such as this. Formerly at WSJ, ESPN and NYT.”.

How To 121

How To YouTube Pitching LinkedIn 121

Flatiron Communications

JULY 5, 2022

I’ll have more to share about the conference in a separate post, including my chat with Vox Media’s head of Innovation and Insights Edwin Wong and the video of the session with the enterprising entrepreneurs who’ve built new revenue models not only for for themselves, but also the members of their communities in the metaverse.

Conference 36

Conference Journalism Web Comparison 36

Waxing UnLyrical

JULY 13, 2015

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: Internal Communications. Building Your Business With Internal Collaboration. Based in the Washington, D.C., She also loves ABBA, bacon, cooking, dogs, and Elvis.

Internal 40

Internal International Communications Employee 40