5W PR

JUNE 2, 2023

To stay relevant and appeal to consumers who prioritize sustainability, many fashion brands are adopting more eco-friendly practices and looking for ways to communicate these efforts to their customers. There are some ways that fashion brands can effectively communicate their sustainable practices.

Fashion 88

Fashion Communications Brand Branding 88

5W PR

SEPTEMBER 4, 2023

As eco-consciousness continues to shape consumer preferences, sustainable fashion brands are finding effective ways to communicate their values through strategic public relations campaigns. There are a few different ways that PR strategies can effectively communicate sustainability in fashion. What is sustainable fashion?

Fashion 78

Fashion Communications Brand Branding 78

Presspage

NOVEMBER 1, 2023

This has been triggered in no small part by the public release of ChatGPT in November 2022, a Large Language Model (LLM) capable of generating what I will now refer to as “convincing text” - something we will get back to a little later. Particularly in the case of future, embargoed communications this is very important to consider.

Corporate 88

Corporate Communications Training Data 88

Shift Communications

AUGUST 2, 2022

At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose. Enter DEI language.

Corporate 88

Corporate Real Estate Communications Marketing 88

5W PR

JANUARY 16, 2020

Two-way communication between organizations and their constituencies is the definition of today’s Public Relations. That said, powerful trends have sparked changes in PR and communications, disrupting lives, media, and business in a few years. Three PR and Communication Trends to Watch. Niche Targeting. Live Streaming.

Trends 120

Trends Communications Big Data B2C 120

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology. Our tech team recommends this list of blogs for the best information on relevant news, competitive moves, trends, and data insights. The TED Blog.

Blogging 136

Blogging B2B Technology Pitching 136

Communications Conversations

DECEMBER 13, 2019

If you’ve worked in the PR industry in the Twin Cities for any length of time, you’ve probably heard about or visited, the MN PR Blog. In fact, to my knowledge, the MN PR Blog was one of the first PR blogs in the entire country! The blog was founded and managed by Ryan May. Since, 2003, to be exact.

Blogging 78

Blogging Agency Community Local 78

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

Case studies are a great customer reference and sales tool for any growing company. They may find their way into the occasional short blog post for the company site. The post 5 Ways PR Supports Content Marketing appeared first on Crenshaw Communications. Case studies. They can also be a key PR asset.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

ImPRessions - Crenshaw Communications

MARCH 23, 2022

This includes material like past PR coverage, product spec sheets, blog posts, preferred talk tracks, conference and award wins, executive bios, and marketing calendars, just to name a few. The agency’s first step should be to create a consolidated list of deliverables to serve as a central reference point for clients to populate.

Agency 310

Agency Meeting B2B Conference 310

Sword and the Script

SEPTEMBER 14, 2022

The Pew Research article refers to this as a decline in “bothsidesism” in journalism, which sounds to me like a euphemism coined in PR circles. That’s why this question about bias in the media, in the 5th Annual JOTW Strategic Communications Survey for 2022 is relevant. What should communicators do about bias?

Survey 96

Survey Communications Media Engineering 96

Melissa Agnes

AUGUST 6, 2014

Recently, Eric Chandler and I wrote a blog post called “Social Media Crisis” and Other Buzzwords that Need to Go. ” When I talk, train and write about crisis communications, I always say that your audiences want (and expect) to communicate with the people behind the brand, not with your logo. Then we have jargon.

Crisis Communications 273

Crisis Communications Crisis Communications Training 273

Onclusive

NOVEMBER 8, 2017

The marketing discipline will need to be recentered around communications, which is not where it has been in the past.”. To begin exploring the catalysts for the change in communications, Moore uses the high tech sector to highlight how companies self-organize in a technology adoption lifecycle as a case study of how marketing has changed.

Communications 170

Communications Marketing Enterprise Case Study 170

PRSay

APRIL 26, 2021

When you’re in the business of communicating, what you say matters. Since employees are the best channels for communicating an organization’s voice, you need to ensure that they are communicating inclusively and consistently to prevent placing word barriers between your organization and your audience.

Education 217

Education Employee Training Community 217

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

OCTOBER 21, 2014

My interpretation of the results are completely different than those of the researchers who concluded: “The 2014 Fortune 500 has now fully embraced new communications tools that have taken so many other sectors by storm.”. My frame of reference is in knowing what is possible, as compared to what is demonstrated.

Social Media 118

Social Media Study Blogging Company 118

Onclusive

AUGUST 3, 2020

It requires the highest degree of discipline, patience, and situational observation, but once mastered, these techniques (referred to as waza ? The modern communicator is watching everything that is happening in the media. The same waza can be applied to public relations. 3) Discover the unexpected authors.

Media 397

Media Pinterest Measurement Trends 397

Buchanan PR

MARCH 10, 2022

Long gone are the days that you will hear someone refer to something as “the cat’s pajamas” or call something “bogus.” Throughout this blog, we’ve sprinkled in some common slang terms and phrases used by Gen Z-ers (don’t worry, we added the definition after each word to help you learn!) Do you think you know Gen Z slang?

Employee 52

Employee Communications Groups Journalism 52

Cision

SEPTEMBER 3, 2015

One of the things I truly love about modern-day communication is the fact that so much of it can be automated. With the right tools and setup, your communication efforts can keep moving full steam ahead, even if you’re not driving. Schedule Your Blog Posts. Then, I don’t have to worry about creating content for a while.

Communications 120

Communications How To eBook Training 120

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

Stern + Associates

AUGUST 8, 2023

When it comes to designing and executing communications strategies for professional services firms, we have numerous tools at our disposal – from social media to blogs, media relations to conference outreach – to ensure clients’ key messages repeatedly reach their targeted audiences.

Conference 90

Conference Media Relations Strategy Financial 90

Doctor Spin

DECEMBER 7, 2023

It includes skills in reading, writing , speaking, and communication. This type refers to using one’s whole body or parts of the body (like the hands or the mouth). This intelligence refers to identifying and classifying natural patterns. Please support my blog by sharing it with other PR- and communication professionals.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Doctor Spin

DECEMBER 4, 2023

In this blog post, social media logic refers to the media effects that social media platforms have on communication and content dissemination. Media logic is defined as a form of communication, and the process through which media transmit and communicate information. Doctor Spin | the PR Blog. Media Logic.

Social Media 52

Social Media Media eBook Technology 52

5W PR

MARCH 18, 2023

Corporate communication is essential for effective branding and securing external funding. Here are a few tips for using corporate communications to increase investment. Funding Third-party funding refers to money sourced from an external source, such as venture capitalists or angel investors.

Company 88

Company Corporate Product Launch Internal 88

Communications Conversations

AUGUST 28, 2017

Turns out, MOA is doing some interesting things with its (relatively newly revamped) blog, 55425. So, I sat down with Timothy Pate, digital project manager at MOA and talked about the blog and how MOA is using it to drive awareness and interest for the popular international destination. Who is the team in charge of managing the blog?

Blogging 87

Blogging Handbook Sports Internal 87

ImPRessions - Crenshaw Communications

OCTOBER 29, 2021

Some of us laughed, but I blogged about this after Dan died, because, as self-evident as it was, that simple mantra has stayed with me. What I like to do is keep a priorities list and refer to it at the beginning of each day. The post PR Pros Offer The Best Advice They Ever Received appeared first on Crenshaw Communications.

Internal 310

Internal International Meeting Leadership 310

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

In our business, it means the blueprint or roadmap for how we’ll achieve PR or communications goals. Many confuse it with tactics, but those refer to the concrete activities or actions we take as we follow the strategy. The post How To Develop A Winning PR Strategy appeared first on Crenshaw Communications.

Strategy 265

Strategy How To Resources Employee 265

5W PR

SEPTEMBER 28, 2020

A company’s PR voice is the particular personality and style that it takes on while communicating with the target audience. This is then applied through all the channels where the company communicates with the public, such as social media posts, newsletters, and press releases.

Publicity 158

Publicity Guidelines How To Social Media 158

Landis PR

OCTOBER 30, 2023

Note: This is a reposted blog by Kristen Dunleavy from Muck Rack. For the original blog, please visit here. AI compliance refers to adhering to a set of guidelines, regulations and ethical standards in the development, deployment and usage of AI technologies. Looking to develop AI compliance guidelines for your organization?

Privacy 64

Privacy Ethics Guidelines System 64

Cision

MAY 11, 2017

Social media—or shared media as we refer to it in the PESO model —is increasingly becoming your most important brand communications channel. Blogging is great for sharing information, but if it’s two-way conversation and engagement you want, livestreaming is the way to go. They automate shares of their content. Livestream video.

Publicity 305

Publicity How To Social Media Video 305

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Source: Journal of Communication 1 Botan, C., & Taylor, M. That’s marketing !

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Over the years, we have referenced ethics in many of our blog articles, and at least once per year, we devote an entire article to the topic of ethics. These articles reference at least a few of the ‘ethics codes’ of PR industry associations in the US and UK. A grant from PR veteran Mary Beth West, APR, FPRCA, fully funded the study.

Ethics 111

Ethics Industry Publicity Analysis 111

ImPRessions - Crenshaw Communications

AUGUST 1, 2019

When Tom Foremski referred to public relations as “an artisanal, hand-crafted service operating within a brave new digital media world that rewards scale,” he was probably talking about the back-and-forth that results in earned coverage. But no knowledgeable communications professional would trust them with a major PR campaign.

Media 186

Media Study Agency Consumer 186

Deirdre Breakenridge

FEBRUARY 15, 2017

ET, the #PRStudChat community will gather to discuss the different opportunities in PR from owning your own business to agency PR and in-house communications for an organization. What is most gratifying about a career in communications? She is sometimes referred to as “iJess” due to her omnipresence and saver of all sanities.

Twitter 281

Twitter System Community Healthcare 281

5W PR

SEPTEMBER 14, 2023

Brand loyalty goes beyond transactional interactions and involves advocating for the brand and building a sense of community. Customer loyalty , on the other hand, refers to the likelihood of a customer repeatedly purchasing from a company. Customer engagement Encourage two-way communication with customers.

Consumer 148

Consumer Brand Branding How To 148

Doctor Spin

DECEMBER 15, 2023

In digital PR, where flashy social media platforms and sophisticated external communication tools often steal the spotlight, the humble intranet remains an essential organisational platform. It’s the primary tool for day-to-day communication within the organisation. The intranet is the unsung hero amongst PR channels. Horizontal.

System 52

System Employee Meeting Internal 52

Newsfile

FEBRUARY 28, 2024

It serves as a communication tool to reach journalists, media outlets, and the public. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. company website, blogs). What are the Basics of Crisis Communication Planning?

Viral 52

Viral Crisis Communications SEO Reputation 52