Axia PR

JUNE 27, 2023

Find out why your business needs a strong social media presence for corporate communications and reputation management. The digital age has led to social media becoming an integral part of corporate communications and reputation management. Social media often gets referred to as “shared media,” and for good reason.

Social Media 87

Social Media Reputation Communications Company 87

PRSay

JUNE 24, 2020

Today, “minstreling” (or “minstrelism”) refers to companies or brands that “benefit off of Black culture,” said panelist Deme Jackson, a communications strategist for the City of Dallas. In the 19th and early 20th centuries, minstrel shows featured white entertainers performing in “blackface” makeup. Preferences on identity.

Communications 155

Communications Employee Training Company 155

5W PR

JUNE 2, 2023

To stay relevant and appeal to consumers who prioritize sustainability, many fashion brands are adopting more eco-friendly practices and looking for ways to communicate these efforts to their customers. There are some ways that fashion brands can effectively communicate their sustainable practices.

Fashion 88

Fashion Communications Brand Branding 88

Agility PR Solutions

FEBRUARY 11, 2024

AI is of course bigger than just the Generative variety—and when communicators can learn to understand the bigger AI picture, new research from human insights AI firm Entropik finds a rich meta-analytical plateau awaiting that’s loaded with marketing and PR treasure.

Analytics 184

Analytics Course Technology Communications 184

PR in High Definition

AUGUST 29, 2023

It’s our job as communicators in technology to find ways to tell stories, with the right words, with the right people. But I just don’t refer to it in this way. Multi-level messaging Multi-level messaging is an effective way for organisations to communicate complex technical information. But it’s always a balance.

Technology 62

Technology Communications Case Study Software 62

Presspage

NOVEMBER 1, 2023

This has been triggered in no small part by the public release of ChatGPT in November 2022, a Large Language Model (LLM) capable of generating what I will now refer to as “convincing text” - something we will get back to a little later. Particularly in the case of future, embargoed communications this is very important to consider.

Corporate 88

Corporate Communications Training Data 88

Shift Communications

AUGUST 2, 2022

At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose. Enter DEI language.

Corporate 88

Corporate Real Estate Communications Marketing 88

Cision

AUGUST 1, 2017

When I finally received news that I had been accepted to a strategic communications internship for the summer, I was worried that it would not be worth it for me. Read on to learn why communications internships are extremely beneficial. An internship is a great way to meet with people already working in the communications field.

Communications 226

Communications Interviews Internal International 226

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2020

Technically it refers to a set of data so large that traditional technology is unable to analyze it. It’s important to note that AI is a broad term that refers to the simulation of human intelligence in machines programmed to think like humans and mimic their actions. Very few products or technologies are truly groundbreaking.

Big Data 296

Big Data Technology Data Energy 296

PRSay

JULY 1, 2020

With 36 percent of executive teams being briefed on PR and communications activities on a daily basis, improving our industry’s comfort level with quantifiable measurement, is a worthy quest even against the backdrop of the pandemic. True behavior change doesn’t happen overnight,” Grant said. Rooted in the Barcelona Principles 2.0,

Measurement 168

Measurement Communications Banking Survey 168

5W PR

SEPTEMBER 4, 2023

As eco-consciousness continues to shape consumer preferences, sustainable fashion brands are finding effective ways to communicate their values through strategic public relations campaigns. There are a few different ways that PR strategies can effectively communicate sustainability in fashion. What is sustainable fashion?

Fashion 78

Fashion Communications Brand Branding 78

PRSay

APRIL 21, 2021

The importance of research, analysis and evaluation in the communications profession continues to grow due to the pace of change in the marketplace. Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer.

Measurement 163

Measurement Communications Analysis Data 163

NewsWhip

APRIL 27, 2023

The communications and public relations industry is constantly evolving, especially in the digital age. Communications professionals are now creating a suite of best class tools to help them successfully do their job. The post Top 10 must-have PR and communications tools: 2023 Guide appeared first on Newswhip.

Tools 78

Tools Communications Pinterest Analytics 78

PRSay

JANUARY 6, 2021

During the pandemic, economic crisis, racial tensions and partisan arguments that have marked 2020, we have started communicating differently. In fact, according to Dr. Vincent Covello of the Center for Risk Communication, stress can decrease people’s ability to process information by up to 80 percent. Our brains on stress.

Communications 196

Communications Viral Fashion Public Affairs 196

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Internal team members and clients will appreciate the investment in proper communication and management. Choose wisely and check references. If you’re vetting a new freelance consultant, it pays to query them thoroughly about recent work and relevant expertise, and to speak with the references they supply, as well as those they don’t.

How To 315

How To Employee Training Interviews 315

Cision

MAY 23, 2016

What I want to do in this post is discuss five ways that we can communicate more effectively despite our overestimation of common experiences. Unless people understand clearly what you’re talking about from the get-go, your communication is doomed. Communicating is difficult. Experience. Conclusion.

Communications 206

Communications Television Transportation Study 206

PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. Often, a communication audit is recommended before starting any major yearly planning. Here are the three steps you need to take to run a successful communications audit. The message sender.

Internal 157

Internal International Data Communications 157

5W PR

JANUARY 16, 2020

Two-way communication between organizations and their constituencies is the definition of today’s Public Relations. That said, powerful trends have sparked changes in PR and communications, disrupting lives, media, and business in a few years. Three PR and Communication Trends to Watch. Niche Targeting. Live Streaming.

Trends 120

Trends Communications Big Data B2C 120

Business Wire

JUNE 16, 2020

What has changed in the last decade, though, is we’re discussing it an awful lot more, which means the choices we make in how we communicate on ESG and impact and sustainable business – and the myriad ways we refer to same – are far more critical in the months and years ahead.

Blogging 326

Blogging Government Communications Publicity 326

Solo PR Pro

MARCH 3, 2020

“All good PR pros know you can be both reassuring and completely honest in a crisis- and in fact, the latter plays an important role in the former.” – Kellye Crane, Crane Communications. It’s full-on Crisis Communications mode for those of us who specialize in such things. You can connect with Michael on LinkedIN.

Crisis Communications 93

Crisis Communications Crisis Communications Retail 93

Sword and the Script

SEPTEMBER 14, 2022

The Pew Research article refers to this as a decline in “bothsidesism” in journalism, which sounds to me like a euphemism coined in PR circles. That’s why this question about bias in the media, in the 5th Annual JOTW Strategic Communications Survey for 2022 is relevant. What should communicators do about bias?

Survey 95

Survey Communications Media Engineering 95

Melissa Agnes

AUGUST 6, 2014

” When I talk, train and write about crisis communications, I always say that your audiences want (and expect) to communicate with the people behind the brand, not with your logo. Cut jargon out of your crisis communication vocabulary. Crisis Communications Food for Thought' It is for you to judge accordingly.

Crisis Communications 273

Crisis Communications Crisis Communications Training 273

ImPRessions - Crenshaw Communications

MARCH 15, 2023

It’s helpful to communicate that this problem deserves to be a very high priority, and that getting to work on solving it isn’t daunting. It’s common for executives and writers to approach this as a sort of wrap-up and call-to-action (CTA) that’s a veiled reference to the author’s company.

Construction 294

Construction Pitching Exercises B2B 294

Agility PR Solutions

MAY 18, 2023

Brand voice refers to the tone, personality, and style of communication that an organization uses to represent itself across all marketing channels, including social media. Consistency in […] The post Developing a consistent brand voice across social media channels appeared first on Agility PR Solutions.

Social Media 142

Social Media Brand Branding Media 142

ImPRessions - Crenshaw Communications

MARCH 23, 2022

The agency’s first step should be to create a consolidated list of deliverables to serve as a central reference point for clients to populate. Set workflow and communications processes right away. The post Best Practices For Starting A Killer PR Program appeared first on Crenshaw Communications. Do a deep dive.

Agency 310

Agency Meeting B2B Conference 310

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . It refers to a situation where the PR team offers first-crack at a story to one reporter and one reporter only. But in PR it usually refers to a trade article bylines by a client executive. Imagine having your name next to a story no one else was able to get!

Journalism 344

Journalism Internal International Pitching 344

ImPRessions - Crenshaw Communications

JUNE 23, 2020

But don’t be afraid to be personal It can be refreshing for a bylined article to contain a reference to a personal situation or observation – if it’s relevant to the topic at hand. The post PR Tips And Tricks For Landing Bylined Content appeared first on Crenshaw Communications.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

ImPRessions - Crenshaw Communications

DECEMBER 2, 2020

Remind them to reference their expertise . It’s helpful to convey that expertise through examples and references to the interviewee’s training or experience. The post 7 Ways To Prep A CEO For A Broadcast Interview appeared first on Crenshaw Communications.

Interviews 280

Interviews Policies Course Training 280

Ronn Torossian

MARCH 30, 2020

Narrative-driven PR puts an industry narrative at the centre of an outward-focused and organization-specific communications program. It refers to a raft of content marketing, social media, digital marketing […]. The post A Guide to Narrative Driven PR appeared first on.

Content Marketing 195

Content Marketing Social Media Industry Marketing 195

PRSay

MARCH 25, 2022

The Associated Press recently issued explanations and updated style guidelines for several emerging technology terms that will continue to appear more frequently in your communications: cryptocurrency. Lowercase all references to bitcoin and other cryptocurrencies, such as ethereum, litecoin and dogecoin. blockchain.

Banking 162

Banking Technology Guidelines Sports 162

PRSay

APRIL 26, 2021

When you’re in the business of communicating, what you say matters. Since employees are the best channels for communicating an organization’s voice, you need to ensure that they are communicating inclusively and consistently to prevent placing word barriers between your organization and your audience.

Education 217

Education Employee Training Community 217

Axia PR

DECEMBER 12, 2023

Understanding common media terms in these four categories will help communications professionals demystify any newsroom or office. Corporate communications professionals need familiarity with media terminology to perform their duties effectively on a daily basis.

Media 62

Media Corporate Examples Industry 62

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

I’m instantly intrigued and refer that tidbit to my client, an expert in the metaverse and AR/VR world. While we’re constantly communicating through Slack, setting a designated time with each team makes it far easier to review our work. The post A Day in the Life Of A Tech PR Executive appeared first on Crenshaw Communications.

Product Launch 323

Product Launch Meeting Report Technology 323

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

I’m instantly intrigued and refer that tidbit to my client, an expert in the metaverse and AR/VR world. While we’re constantly communicating through Slack, setting a designated time with each team makes it far easier to review our work. The post A Day in the Life Of A Tech PR Executive appeared first on Crenshaw Communications.

Product Launch 321

Product Launch Meeting Report Technology 321

Cision

SEPTEMBER 14, 2016

Communicators today must measure the results of their efforts in an integrated manner, incorporating paid, earned, shared and owned media. The International Association for the Measurement & Evaluation of Communications (AMEC) has a new Integrated Evaluation Framework that offers a clear, focused process to help you quantify impact.

Communications 0

Communications Banking Measurement Public Affairs 0

Agility PR Solutions

JUNE 8, 2021

The consequences for mismanaging communications during an unfortunate situation can cost companies millions, employees their careers, and even ostracization from social media.

Crisis 174

Crisis Travel Employee Social Media 174

The Hoyt Organization

JULY 27, 2023

They also possess soft skills that encourage open communication, interaction within the organization and inspire teams to work together towards a shared goal. Great leaders know their weaknesses and their strengths. They are humble, have credibility and are authentic.

Communications 85

Communications Media Relations Media Publicity 85