Communications Conversations

JULY 20, 2015

And I read blogs. I use Feedly to aggregate all the blogs I read. I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. And social media blogs. How to Get Your First 1,000 Real Facebook Fans (Infographic). I read news sites. And bold thinking.

Social Media 60

Social Media Blogging How To Media 60

5W PR

NOVEMBER 21, 2023

OpenTable OpenTable, a handy ChatGPT plugin , simplifies restaurant bookings on the fly. This plugin streamlines the booking process, ensuring users secure their dining reservations with minimal effort. Questmate Forms Questmate Forms is a boon for those creating infographics and forms.

Travel 78

Travel Hotels Infographics YouTube 78

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. Possible goals for social media-delivered content are to: Generate the most possible click-thrus to your own website or other web property.

Social Media 97

Social Media Media YouTube Facebook 97

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. For this reason, PR professionals are converting their media publications into blogs and e-newsletters. White papers, webinars, infographics, and case studies are also widely used.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Cision

NOVEMBER 25, 2015

When you think of content marketing, you probably think of blog posts. Blog Posts (All Lengths & Types). Yes, you know you need blog content on your business site. You’ll attract more people if you vary the lengths and types of blog posts. White papers & E-books. Infographics. Product reviews.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

PR 20/20

JANUARY 3, 2019

For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018. 4 Lessons Learned From the Most Agile Brands on Social Media. Social media platforms were constantly evolving and updating in 2018. Book Clubbin': 4 Ways Marketers Can Better Manage Day-to-Day Activities.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Rock the Status Quo

JANUARY 12, 2016

With my book launch coming up WAY too fast and not enough time in the day to do everything I’d like, I’m revisiting how I repurpose content. Once uploaded to SlideShare, the new “best of” deck will be embedded into a blog post, emailed to my subscribers and shared on social media. Easier, too!

Infographics 100

Infographics SEO LinkedIn Pinterest 100

ImPRessions - Crenshaw Communications

MAY 3, 2018

Ads pop up and disappear, while blog posts, news articles, and white papers stay searchable for months ie even years. The longer life span of PR content and the snowball effect of earned media and can lead to great ROI for smaller B2B companies. Close behind are e-books (67%), infographics (66%), and blog posts (66%).”

Advertising 178

Advertising Advertising B2B Reputation 178

Rock the Status Quo

JANUARY 12, 2016

With my book launch coming up WAY too fast and not enough time in the day to put marketing plans in place the way I’d like to, I’ve decided to revisit how I repurpose content. Once uploaded to SlideShare, the new “best of” deck will be embedded into a blog post, emailed to my subscribers and shared on social media.

Infographics 100

Infographics SEO LinkedIn Pinterest 100

5W PR

MAY 17, 2022

Companies can also find people on social media platforms that provide businesses with news coverage at a faster pace. These could be industry experts, social media influencers, as well as long-term customers that are more than willing to talk about their positive experiences with the business. Art and science.

Strategy 88

Strategy Content Marketing Employee Google 88

Critical Mention

JANUARY 3, 2018

Read a book (“ Everybody Writes ” by Ann Handley is a great one) or take a class ( Udemy offers some) but most importantly, WRITE. If you don’t get enough chances to write at work, start a blog. Offer to guest blog. To get better at what we do, we need to understand how areas like content marketing and social media fit into PR.

Measurement 119

Measurement Content Marketing Writing Infographics 119

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

Maximize media placements with a few simple steps. Socialize all coverage. . The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. Take the byline and convert the information to a blog post. Say thank you.

Interviews 136

Interviews Pitching Infographics Print 136

Cision

FEBRUARY 10, 2016

Ever feel like you’re publishing blog content to an empty theater? So don’t expect to jot off a quick blog article and have it be good. If you always write a 400-word blog post, you’re providing a pretty monotonous experience for readers. Write an e-book (a great way to get email signups). Leverage Social Listening.

Writing 120

Writing Viral Infographics Blogging 120

Flack's Revenge

MARCH 4, 2015

In his book Hierarchy of Contagiousness, he writes about “contra-competitive timing”, essentially an open spaces approach to social media. Blog early for links, on the weekend for comments. These days, this often involves using social media, and tempting buyers with informative and entertaining content.

Marketing 120

Marketing Content Marketing Social Media Infographics 120

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog? Miscellaneous social networks.

How To 198

How To Real Estate Web Case Study 198

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? If you haven''t already, this is a great post to bookmark.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Stuart Bruce

DECEMBER 14, 2015

The launch of the PRstack website, two PRstack ebooks and the FuturePRoof book. They’ve all generated a lot of social media chatter and hype, and even some mainstream media coverage. Rather than summarise it in a blog post I’d recommend you pop over to Frederik’s site and take a look for yourself.

Infographics 60

Infographics eBook Conference Training 60

Burrelles Fresh Ideas

JUNE 27, 2023

Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies. Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. Jonathan’s book Marketing in the Dark explores how organisations communicate in markets where infrastructure is poor and literacy rates are low.

Tools 69

Tools Insurance Insurance Handbook 69

MaccaPR

AUGUST 5, 2015

Must your company identify the author of each of your blog’s posts with a byline? Or is it an acceptable social media best practice to publish blog posts that are credited to an anonymous company voice? The resulting ‘Tina’s Blog” proved wildly popular with its narrowly-focused, but enormously lucrative, audience.

Blogging 48

Blogging Employee Corporate Google 48

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48

Cision

APRIL 20, 2015

It’s the well-known press release and media kit. It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. All that content points to an underlying mantra: “be the media.” Owned content is created content.

Media 120

Media Content Marketing Infographics Fashion 120

Sword and the Script

JUNE 4, 2019

While I did not see any updates about code over the last 30 days, there were a few announcements that caught my eye, along with a handful of posts from the vendor blogs. Social media is 2018’s biggest driver, as Burton-Taylor reports that the media intelligence industry grew mid-single-digit in 2018 if social wasn’t counted.

Software 101

Software Reddit Marketing Survey 101

MaccaPR

MAY 3, 2019

The podcast is eminently shareable on social media channels. Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form.

Company 113

Company Interviews Print Pitching 113

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's an example of our client NTC's e-book landing page. In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Communications Conversations

OCTOBER 16, 2017

You’re one of the few agency owners/presidents in town that I see showing up in social media circles consistently (namely, Twitter and LinkedIn). Why do you continue to invest your time in social media? Especially when clearly, few of your colleagues believe it’s worth the effort?

Agency 113

Agency SEO Social Media Pinterest 113

Masters in Communications

DECEMBER 10, 2018

It often involves the use of statistics, charts, and infographics. Data journalism has become important because, in today's world, anyone with a smartphone and social media account can be a journalist. Multiple sources add information over social media, blogs, and videos as the news story is happening.

Journalism 65

Journalism Newspapers Web Data 65

Frederik Vincx

FEBRUARY 16, 2016

Suppose you have been tasked with creating an e-book to market a company. After several weeks of writing, design, and revisions, an e-book is published. In week 1, a multidisciplinary team creates and publishes social media updates based on these initial ideas. This post originally appeared on the Spin Sucks blog.

Software 60

Software Measurement Infographics Meeting 60

MaccaPR

JULY 23, 2014

In fact, social channels with a laser-focus on visual content are exploding. lnstagram has more than 200 million active monthly users and more than 50 million users have signed up for the social network within the last six months. The brand attitude and graphic feel shine through in these social media photos.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

MaccaPR

OCTOBER 5, 2015

Here at MaccaPR, we've blogged about content marketing a number of times (e.g." The basis of my recent presentation at the Social Media Rockstar event in southwest Minnesota, brought to life a question that might be at the tip of content marketers' tongues: How do we know what quality content really is and where to get started?

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Rock the Status Quo

FEBRUARY 23, 2015

Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media. Polish up your media relations smarts: BusinessWire’s 2014 Media Survey Results are very enlightening. Good stuff, Cyberalert! Good luck!! Ask Gini Dietrich.

eBook 100

eBook Digital PR Handbook Content Marketing 100

Sword and the Script

MAY 5, 2020

That’s important because the producers are generally responsible for putting together stories and booking interviews. You can play the clip inside the Muck Rack dashboard and “also check to make sure the team behind the clip is on your media list, and if they aren’t there, add them instantly.” They’re ceding the field to marketing.”

Pitching 84

Pitching Survey System Technology 84

PRSay

MAY 18, 2016

According to Cision’s State of the Media 2016 Report, 42 percent of reporters said communication professionals could improve their media relations by providing “information and expert sources.”. If they visualized the data in a chart or infographic. What would be even better? Conclusion.

Data 106

Data Meeting Measurement Guidelines 106

MaccaPR

JANUARY 21, 2016

In today’s hyper-digitalized marketing world, consumer brands must take a hard look at how they distribute content - infographics, e-books, videos, recipes and more - online. ROI can be measured through metrics such as blog comments, visibility, social engagement, social followers and web traffic to your brand’s digital assets.

Consumer 48

Consumer Infographics SEO Blogging 48

Buzzstream

FEBRUARY 3, 2021

As Aira co-founder Paddy Moogan says, in The Link Building Book he created, “One part of the Google algorithm is the number of links pointing at your website, but it would be foolish to make this a raw number and not take into account the quality of those links. Infographics. Cosmopolitan. Marie Claire. Landing the ‘right’ links.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

NOVEMBER 29, 2016

After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. The post gained traction in social media, which was the intended effect, but then something else happened: it earned links and mentions from several news outlets. Thread contributed content into blog posts.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Beyond PR

AUGUST 12, 2016

A white paper can easily be split up into blog articles and social media posts to give it more momentum. Use images to break up text in blog posts and design unique graphics for social media channels. Or take the most important statistics from your research to build an infographic.

Strategy 40

Strategy Content Marketing Infographics Meeting 40