Journalistics

JANUARY 3, 2016

While I’m tempted to convince you the past four years were simply a sabbatical (why should professors have all the fun?), As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. Why am I admitting this publicly?

Blogging 64

Blogging Analytics Google Writing 64

Shift Communications

DECEMBER 10, 2014

Back in September, we attended the FutureM and INBOUND Conferences in Boston. WHO is Gini Dietrich and WHY should you care? Gini is a PR and Digital Marketing maven, agency CEO, blogger, author, speaker and educator. Her award-winning blog, Spin Sucks, is one of our favorite PR and Marketing resources on the web.

Marketing 155

Marketing Technology Web Conference 155

Cision

JULY 1, 2016

Here she discusses how social media fits into this omni-channel approach and why brands must embrace the PESO model if they hope to succeed in the ever-evolving PR and communication landscape. Why haven’t more brands adopted the PESO model? Of course I’m biased, but I think the PESO model—and it’s budget—belongs to PR.

Social Media 174

Social Media Engineering Brand Branding 174

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 69

Blogging Strategy How To Writing 69

Shift Communications

NOVEMBER 20, 2014

Back in September, we attended the FutureM and INBOUND Conferences in Boston. WHO is Mark Schaefer and WHY should you care? His blog {grow} is a fantastic resource for marketers and anyone running a business. He’s a best-selling author – check out Return On Influence, Born to Blog, Tao of Twitter, and Social Media Explained.

Marketing 150

Marketing Conference Social Media Education 150

PR 20/20

FEBRUARY 7, 2019

Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on. Q: How have your previous experiences (working at HubSpot and Toast) shaped your current perspective on inbound marketing?

Marketing 74

Marketing SEO Trade Shows Technology 74

Critical Mention

OCTOBER 1, 2018

Today, PR pros know that journalists at top publications receive hundreds of press releases a day, many of which get deleted without ever being read. Sixty-eight percent of journalists in the study also wanted the four W’s–who, where, why and when. So, why not give them what they want? Use social media to tell your story.

YouTube 63

YouTube Video Pitching Social Media 63

The Resolution Blog

NOVEMBER 25, 2015

New tool ‘Automated Insights’ could be a game-changer for our future PR work-flows. Watch our video to find out how to make your PR coverage more visible on Google. Use this tool to take any PDF and make it editable in powerpoint. Big coverage using the power of free text. PR planning for 2016?

eBook 120

eBook Google Tools Analytics 120

Journalistics

JANUARY 3, 2016

While I’m tempted to convince you the past four years were simply a sabbatical (why should professors have all the fun?), As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. Why am I admitting this publicly?

Blogging 40

Blogging Analytics Google Writing 40

5W PR

NOVEMBER 27, 2018

Power Up Your PR This Holiday Season. For many reasons this time of year, people are tempted to back off their proactive PR communication. For many reasons this time of year, people are tempted to back off their proactive PR communication. Invest time in determining who you want to connect with, why, and how.

Brand 107

Brand Branding Engineering SEO 107

Journalistics

JUNE 18, 2012

Why are we still writing press releases? There has to be a better way, and I think that way is a news blog. What would happen if you stopped writing press releases and instead started a blog dedicated to your company news? A blog doesn’t charge you by the word length of your post or try to upsell you on additional distribution.

Blogging 52

Blogging Writing Engineering Video 52

The Resolution Blog

AUGUST 11, 2015

There is a latent assumption (certainly in the PR world) that SEO is all about getting your own content to rank well in Google. Perhaps you might analyse those currently top ranking pages to understand why Google is giving them the highest visibility. But of course, we don't live in an ideal world. The hard part starts now.

SEO 120

SEO Comparison Handbook Google 120

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 40

Blogging Strategy How To Writing 40

Business Wire

MARCH 7, 2017

Access Part I to learn about why influencer marketing is important and how to identify the appropriate influencers for your message. What was the amount and quality of inbound traffic? You may need to use technology to track these metrics. Are they using their platforms in an unexpected manner? Do not forget this step!

Marketing 156

Marketing Guidelines Measurement Analytics 156

Sword and the Script

DECEMBER 24, 2016

It’s a little more involved to perform an analysis of tweets for an entire year, but it can be done with a little creative use of the export tool and some spreadsheet yoga. Muck Rack: PR pros vs. journalists: pet peeve showdown. Contently: Why Cisco is hiring over 200 content marketers. and the best way to contact us.

Twitter 60

Twitter How To B2B Analytics 60

PR 20/20

SEPTEMBER 14, 2018

Last week, a few members of the PR 20/20 team headed to Boston for the annual INBOUND conference. Some of our best clients are inbound marketing champions within an enterprise. This year, we’ve been telling the stories of change agents on our agency blog. There, two sessions really focused on being an agent of change.

Enterprise 46

Enterprise Agency Creativity Print 46

Norton's Notes

SEPTEMBER 3, 2015

As you are probably aware over the last few months I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. This week I have been talking to Heather Baker the editor of the award-winning B2B PR Blog and founder of B2B PR consultancy TopLine Comms.

Interviews 28

Interviews B2B Blogging Real Estate 28

Doctor Spin

APRIL 5, 2023

Here are my 10 favourite PR strategies for B2B. As a B2B organisation, having a successful PR strategy is essential for reaching your target audience and achieving growth. Luckily, plenty of PR strategies cater to B2B, allowing them to compete in niche markets. That’s where public relations (PR) comes in.

B2B 52

B2B Strategy eBook Small Business 52

ZudePR

FEBRUARY 22, 2016

Why Should I Spend Two Minutes of My Precious Day Reading This Post? You’re a family business owner wondering how to make sense of social media, blogging, and PR. You work in PR but you’re finding it increasingly hard to persuade clients that media relations and a bit of social media dabbling cuts the mustard.

Social Media 75

Social Media SEO Media Local 75

Journalistics

FEBRUARY 25, 2013

In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). In the example I shared above, I used the ‘smile and dial’ approach to land that first placement. Inbound Media Relations. Here’s my breakdown on each.

Media Relations 52

Media Relations Media Pitching Writing 52

PR 20/20

JUNE 13, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Since our launch in late 2016, we’ve profiled dozens of marketing AI solutions providers and discussed how marketers can begin using AI to drive productivity, personalization and performance. Connect with us about an upcoming event.

Marketing 51

Marketing Technology Content Marketing Conference 51

Sword and the Script

AUGUST 27, 2016

Like guest blogging and publishing press releases for links , the use of popups has gone beyond obnoxious and Google isn’t having it any more. Using a layout where the above-the-fold portion of the page appears similar to a standalone interstitial, but the original content has been inlined underneath the fold.”.

Google 60

Google Mobile Transportation Content Marketing 60

Sword and the Script

AUGUST 21, 2018

That’s one of the side benefits of growing up in tech PR – you are exposed to many facets of business. Those experiences will be useful later, when you may earn a leadership position. The CMO points to her early experiences at PR agency as a foundation for her current leadership role in marketing. Tell us how that happened?

Marketing 64

Marketing Data Interviews Agency 64

Sword and the Script

OCTOBER 24, 2017

In a separate, but related conversation, my friend Rich Young made an observation that seems appropriate here: “For all the valuable intel shared among marketing pros on marketing tech stacks, content marketing strategies, inbound tactics, customer personas, and the buyer’s journey – let’s not forget the power of quick response.”.

B2B 64

B2B Report Marketing Survey 64

PR in High Definition

MAY 31, 2017

In the last few years, we’ve seen PR teams manoeuvre themselves closer to ‘core’ marketing skills. Copywriting, brand understanding and social media skills, as well as facilitation and project management, all make for vastly versatile comms professionals whose disciplines can be used and re-used across the team.

Measurement 48

Measurement Financial Advertising Advertising 48

Mindful Marketing

DECEMBER 17, 2015

Her firms’ PR efforts have directly let to companies inking major partnership deals with Dow Jones, The NASDAQ and other major organizations, and spurred their being acquired. She blogs on public relations and marketing leadership issues for Fast Company. Please tell us about Marx Communications. Every day is different.

Communications 50

Communications Marketing Internal International 50

Karen Freberg

AUGUST 15, 2017

Yes, it’s challenging indeed, but what is good to note is there are a lot of resources out there to use more than ever. Here are some of the reasons why: Assignments in classes are being adaptable to the growing expectations we are seeing in the industry. Which book do you use? Do you even assign a book?

Social Media 69

Social Media Media Resources Education 69

PR 20/20

JUNE 26, 2018

At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. We digest web copy, blog articles, news releases, downloads, product guides—anything that’s public-facing is read, highlighted, commented on, and shared by our team.

Industry 58

Industry Insurance Insurance Resources 58

Beyond PR

AUGUST 31, 2016

With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. ” — The Role of Earned Media in Inbound Strategy. That’s why events like Content Marketing Institute’s annual Content Marketing World are important.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Sword and the Script

DECEMBER 5, 2017

It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. The authors have documented case studies used to support the notion of profitable content marketing. Why Profiting Directly Borders on Unrealistic.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Critical Mention

OCTOBER 24, 2019

Adjusting to new trends is part of the business for PR professionals. While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Ragan’s PR Daily. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. However, don’t use all 30. So, what hashtags should you use? It helps to crop all your photos in the same way and use the same filters – or use other ideas that imply commonality.

Instagram 158

Instagram Publicity How To Social Media 158

Onclusive

SEPTEMBER 13, 2017

So what does digital marketing growth have to do with PR? PR and marketing convergence. What smart marketers learned using MarTech and Marketing automation was that their online videos, ads, and email marketing campaigns perform better when integrated with a strong, holistic PR and content marketing strategy.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

The Proactive Report

JULY 23, 2018

Content has always been a major part of PR, but now it’s become an integral part of all marketing. According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. These rules apply to all your content – web pages, newsroom, articles, press releases, and blogs.

Google 113

Google Guidelines Web B2C 113

PR 20/20

OCTOBER 10, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. For over a decade, savvy professionals have used inbound marketing to grow. Inbound marketing consists of creating and promoting content that addresses customer needs.

Marketing 81

Marketing eBook System Tools 81

PR 20/20

JULY 31, 2018

Inbound marketing requires a champion—those who believe in the power of inbound, and are willing to take a risk on a new direction, methodology and technology. Here at PR 20/20, we call these champions change agents. We’ve helped many change agents implement inbound tactics, and prove MROI to leadership.

Marketing 42

Marketing Leadership Engineering Education 42

Sword and the Script

JANUARY 9, 2018

Even the advertisers are aiming for a bigger investment in PR. Here are some things you or PR team should consider doing to extend your investment in PR. In the fray that is the day in the life of marketing, we sometimes forget to share with the very people in the trenches with us. 1) Share the news internally.

Media 97

Media B2B Groups Conference 97