PR 20/20

SEPTEMBER 16, 2020

“We expect global spending on marketing automation tools to surpass $25 billion by 2023,” according to Forrester. Why not take advantage of automation platforms that can completely transform your program with the right approach? You can still leverage most of these strategies with any marketing automation platform.

Strategy 72

Strategy Marketing Data Software 72

Reputation Us

DECEMBER 14, 2022

As we move toward a new year, ReputationUs encourages keeping your organization’s good reputation at the forefront of your business initiatives. While you may be back on your feet—and hopefully have a handle on your reputation—dynamic influences continue to impact the marketplace. < Action 2: Explore Web3.

Reputation 78

Reputation Insurance Insurance Employee 78

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Tech tools to improve PR performance. Nearly anyone in PR can embrace and incorporate cool new stuff that encompasses AI, machine learning and other tech tools of the trade to streamline, improve and increase output on behalf of clients. Quill untaps the potential of your data. We know it’s all about the data.

Tools 147

Tools Radio Data Analytics 147

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. million of revenues, improving on 2019’s $10.2 million of red ink on $92.01

Media 105

Media SEO Analytics Analysis 105

Cision

SEPTEMBER 26, 2016

On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. What I want to do in this post is examine tech tools that improve different dimensions of your writing. Some of these tools may help make your writing better, with little additional work by you.

Tools 120

Tools How To SEO Writing 120

Sword and the Script

OCTOBER 8, 2016

It’s the fourth point that stands out in my mind because the email marketing industry is riddled with lessons for PR. For example, I’d venture MailChimp , a vendor based in my adopted hometown of Atlanta, used email to pitch the New York Times on this feature: MailChimp and the Un-Silicon Valley Way to Make It as a Start-Up.

Marketing 113

Marketing Pitching Survey Study 113

PR 20/20

FEBRUARY 8, 2021

Every HubSpot user who’s realized the massive benefits of creating email workflows is probably equally familiar with the ugly downside: a bottomless pit where your succinct, organized list of workflows used to be. Full campaigns that feature email signatures of employees who no longer work for your company. Here’s my (hot?)

How To 113

How To Trends Trade Shows Data 113

Sword and the Script

NOVEMBER 9, 2021

This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Kroger’s investor-relations website automatically picked up the release, and media organizations including Bloomberg News published the information.

Software 92

Software Banking Technology Data 92

PR 20/20

JANUARY 14, 2020

Last week, HubSpot shared a pretty powerful blog post about the state of today’s enterprise marketing software. It’s generally clunky, difficult to use, and doesn’t offer the power modern marketers need. Marketers no longer have to settle for either/or. Enter: HubSpot’s Marketing Hub Enterprise. Blog posts.

Enterprise 52

Enterprise Marketing Software Energy 52

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and the ones below represent the most useful link-building tools on the market today. Over the past ten years, I’ve tried numerous tools, and the ones below represent the most useful link-building tools on the market today. Pricing: $99/mo for Lite version 2.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

JANUARY 16, 2024

If you’re anything like me, you try a new one every week. Whether adjusting your website’s copy or checking out the competition, the right extension can shave off time from menial tasks and let you focus on the actionable ones. These are the best SEO extensions to help you finish your work quickly and efficiently.

SEO 83

SEO Web Tools Analysis 83

PR 20/20

SEPTEMBER 8, 2021

Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing. Invest in your future! Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. It was the most exhilarating and exhausting time of my life.

Financial 98

Financial Conference Agency Resources 98

Buzzstream

APRIL 25, 2024

But what happens if they don’t link? Unlinked mentions can bring direct traffic to your site, but they’re more like billboards or radio ads. You rely on someone seeing your name, typing in your URL or searching for your brand name, and clicking on your site. What Is an Unlinked Mention?

Brand 62

Brand Branding How To SEO 62

Rock the Status Quo

JANUARY 22, 2015

According to the new 2015 Edelman Trust Barometer Study posted just six days ago, we are more jaded than ever about news – trusting what we hear about on social media far more than from media sources. 2015 Edelman Trust Barometer – Global Results from Edelman Insights What led to this happening?

Agency 100

Agency Survey Customer Service Engineering 100

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Can you remember your life before using a CRM for link building?

Software 151

Software How To SEO System 151

Buzzstream

DECEMBER 20, 2023

The tools ones below represent the most useful link-building tools on the market today. This section will explore the tools and strategies I’ve used to find the most valuable and relevant sites for building new links (or recapturing old links.) Simply input your content idea and toggle the Live & Broken filter to Broken.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

The tools ones below represent the most useful link-building tools on the market today. This section will explore the tools and strategies I’ve used to find the most valuable and relevant sites for building new links (or recapturing old links.) Simply input your content idea and toggle the Live & Broken filter to Broken.

Tools 62

Tools SEO Analysis Google 62

Sword and the Script

NOVEMBER 27, 2018

That was my observation when he served a panelist on marketing panel I put together and moderated last June on the role of modern marketing. His succinct perspective is refreshing in this era marketing where everyone, including me, seems to have something long to say. 4) What is the role of marketing in customer experience? .

Interviews 63

Interviews Software Government Journalism 63

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. A standard in article scoring? What do you guys think?

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

JULY 6, 2021

I missed my self-imposed deadline in June as I was simply overwhelmed by events: client work – always my first priority – but also bisdev, podcast production, blog posts, and trying to get this year’s annual JOTW comms survey ready for publication. As the saying goes, one-half of strategy is deciding what not to do.

Pitching 88

Pitching Report Software Survey 88

PR 20/20

OCTOBER 31, 2017

Disclaimer: this is not your average end-of-year tips and tools blog post. We get that annual planning is a beast, and marketers everywhere are wrought with expectation and reporting woes. If numbers are down, how can you prove that next year’s performance will improve? The good new is, it doesn’t have to be.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Sword and the Script

OCTOBER 29, 2020

Following the announcement, I had a chance to connect with SEMrush Chief Strategy Officer Eugene Levin and ask him a few questions about the transaction and what it means for the community. EL: Our goal is to help businesses improve their online visibility and digital PR is an increasingly important part of it. ” How so?

SEO 66

SEO Strategy Software Digital PR 66

PR in High Definition

OCTOBER 22, 2018

Perhaps we have our friends in other marketing disciplines to thank. The reality is that we’re losing out to marketing when it comes to budgets and there’s a risk that we’ll see purse strings tighten in future, in favour of higher expenditure on marketing and sales activities. Yes, proving tangible impact is a challenge.

Measurement 48

Measurement Data Report Reputation 48

Shift Communications

OCTOBER 30, 2015

Let’s see what LinkedIn reported for its Q3 earnings. Many talent solutions and applicant tracking systems are poorly designed for mobile devices; if you’ve ever tried to apply for a job from your smartphone, you know just how cumbersome the process can be. Looking Ahead: What It Means for Marketers and PR Pros.

LinkedIn 60

LinkedIn Social Media Marketing Mobile 60

MaccaPR

JUNE 3, 2014

What can you and other marketers learn from Catherine Mandler, an Integrated Marketing Specialist at Shoreview, Minn.-based With more than 20 years of marketing experience, she’s now focused exclusively on the new art and science of inbound marketing at Deluxe Corp. based Deluxe Corp.?

Marketing 91

Marketing Small Business Interviews Internal 91

Bianchi Biz Blog

AUGUST 7, 2023

My beat includes equipment and maintenance, but I also provide supplemental coverage on general news and on any front when and where it is needed. Can you tell us what types of stories, trends or issues are on your radar now? What story or stories are you most proud of? Long one here, so bear with me: October 2005.

Journalism 79

Journalism Meeting Newspapers Automotive 79

The Resolution Blog

MAY 24, 2017

You just won two global AMEC awards for effective campaigns — what were they? Gold for Most Effective B2B PR campaign for Bright HR and Silver for Most Effective Consumer PR campaign for Silentnight Tell us a bit more about one of the campaigns, what was the objective? KPI: 1,000 downloads What was so good about the campaign?

Measurement 136

Measurement B2B Google Financial 136

Sword and the Script

NOVEMBER 5, 2016

CThere’s an old saying that good marketing will make a poor product fail faster. There’s something similar at play in those B2B organizations facing challenges in content marketing. Certainly, the most successful content marketing is very deliberate. Why does content marketing fail? 1) Random Acts of Content.

Content Marketing 60

Content Marketing B2B Web Small Business 60

Journalistics

SEPTEMBER 9, 2021

This got me thinking… what other PR tools are out there that people have never heard of? MediaSync has a database of more than 500,000 media contacts and 9 million articles and blogs. MatchPoint lets you paste your pitch into a search box and find journalists who write about what you’re pitching.

Tools 52

Tools Engineering Interviews Social Media 52

Buzzstream

MARCH 13, 2024

Although it can be tempting to purchase a handful of links from Fiverr for tens of dollars, what if I told you there was a way to create AI-proof, competitor-proof backlinks with a strategy that Google approves of and truly likes ? What is Digital PR? Enter digital PR. If properly executed, it’s a knock-out punch.

Digital PR 71

Digital PR Construction Case Study SEO 71

PR 20/20

SEPTEMBER 8, 2021

Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing. Invest in your future! Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. It was the most exhilarating and exhausting time of my life.

Financial 52

Financial Conference Agency Resources 52

ImPRessions - Crenshaw Communications

MAY 31, 2017

What’s the cost of a brand crisis? In addition to another viral video – this one of founder Travis Kalanick arguing with an Uber driver – the company was hit with ugly charges of sex discrimination in the workplace, detailed in a blog post by a female engineer who quit the company in frustration after only a year.

Crisis 180

Crisis Airlines Brand Branding 180

Shift Communications

DECEMBER 23, 2015

When you think about a press release, what comes to mind? Corporate jargon and unexciting news? For some clients, however, the release has been seen as a tried and true method for delivering news and generating coverage. The question now remains – how do you demonstrate to your client (or yourself!) This isn’t news.

Mobile 60

Mobile Social Media Analysis Strategy 60

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. The responses are nothing short of an eccentric collection of exceptional contributions – truly interesting perspectives worth your while to peruse. 1) Marketing embraces sustainability.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

PR 20/20

AUGUST 8, 2017

Newhouse School of Public Communications as well as Marketing Management in the Martin J. Today’s consumers have a digital-first attitude, relying more on their social media inbox for news than old-school snail mail. In fact, marketing automation high performers have an average lead to sales conversion rate of 6.1, which is 1.6

Software 47

Software Tools Internal International 47

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. More specifically, can we use machines to write blog posts at scale?”. What Is Artificial Intelligence?

Marketing 53

Marketing Software eBook Technology 53

Sword and the Script

SEPTEMBER 17, 2016

If PR professionals understand what it means to re-purpose content, it might be because there’s a new “pitching tips” blog post or article at least every week. Many of these cover the basics, for example: do your research, know the reporter’s audience, and pitch a story, not a product. It’s mutually beneficial.

Pitching 60

Pitching Infographics SEO Creativity 60