Sword and the Script

FEBRUARY 2, 2021

For a while, it was standard operating procedure among marketers to sprinkle the words “artificial intelligence” and “machine learning” into every product announcement. This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. This was true of every industry, except PR technology.

Software 120

Software Technology Advertising Advertising 120

Solo PR Pro

OCTOBER 4, 2022

As a solo PR professional, you are an expert juggler — you keep all of your clients, projects, pitches, emails and processes flying through the air at top speed. Many tools offer tiered pricing with free or low-cost options that are perfect for small operations. Solo PR Pros are always on the hunt for great business tools.

Tools 71

Tools Infographics Pitching Google 71

Practical Law Construction

APRIL 20, 2022

The questions span a range of legal disciplines and so this week, in the first of our blogs on this topic, we’ll start by focusing on some of the general questions we are asked. With this is mind, we thought it would be interesting to look at some common queries we receive from clients already active in this sector.

Government 52

Government Mobile Data Local 52

Buzzstream

JANUARY 22, 2024

Most link builders know that what Google says and what Google does can be two very different things. Matt Cutts’ infamous blog post advised “sticking a fork in it” because guest posting for links was done. There is some overlap between the sites and categories.

Analysis 90

Analysis SEO Guidelines Google 90

Presspage

JUNE 29, 2022

It’s an ideal state where information moves smoothly between the applications and activities it’s supposed to, without needing manual interventions like reformatting or rekeying. The data differs. In other words, all the delays and blockages in a workflow are removed – keeping the process effective and efficient. Human resources.

Software 78

Software Corporate System Data 78

Presspage

JUNE 29, 2022

It’s an ideal state where information moves smoothly between the applications and activities it’s supposed to, without needing manual interventions like reformatting or rekeying. The data differs. In other words, all the delays and blockages in a workflow are removed – keeping the process effective and efficient. Human resources.

Software 78

Software Corporate System Data 78

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. So, the best way to generate links is to use white hat tactics to build links naturally. Ahrefs’ Site Explorer feature can quickly help you find broken links to a target website.

Tools 71

Tools SEO Analysis Google 71

Cision

MAY 26, 2017

Businesses of all sizes have a lot to gain from pairing their operations with a social cause. In a world filled with chaos, today’s businesses want to make a positive difference. Let’s talk about a few ways you can remove the boundaries between business and philanthropy, to help create the big picture. Blog about it.

Blogging 150

Blogging Community Retail Consumer 150

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. So, the best way to generate links is to use white hat tactics to build links naturally. The tools ones below represent the most useful link-building tools on the market today.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. So, the best way to generate links is to use white hat tactics to build links naturally. The tools ones below represent the most useful link-building tools on the market today.

Tools 62

Tools SEO Analysis Google 62

Practical Law Construction

MARCH 23, 2021

the impact this type of clause has on claims in tort may be the subject of another blog very soon. On the face of it, the law of limitation seems fairly straightforward. The law in England and Wales specifies that anyone bringing a breach of contract claim has six years from the date of the breach in which to do so.

Construction 105

Construction Course Blogging System 105

Practical Law Construction

DECEMBER 1, 2020

In addition to the inherent tension as to who owns the copyright material, which we discussed in our first blog , there is sometimes a question as to whether payment should be made before a copyright licence is granted. This could have major time and cost implications for the project. The impact of BIM on copyright licensing strategy.

Construction 52

Construction Technology Course Blogging 52

Deirdre Breakenridge

OCTOBER 20, 2015

However, we all know the famous story of the race between a studious turtle and a lazy rabbit. I am going to share what I learned from this informative chat in two separate blog posts because there’s a lot to be covered. Learning and reflecting are my daily staples. After all, I am an educator, right? Sounds intimidating?

Education 150

Education Training Course Social Media 150

Onclusive

MAY 10, 2018

Tools and skills you can’t live without from today’s leading PR minds. Whether you’re working in-house at a startup or running your own shop, you’ll discover one fundamental truth about PR: It’s changing faster than ever. Gmail plugins that will have you embracing email. I’ve used it, and she’s right.

Storytelling 230

Storytelling Technology Tools Infographics 230

PR 20/20

JUNE 21, 2022

What is the difference between first principles thinking and reasoning by analogy? W hat do an NFL coach, a chef, and Elon Musk all have in common? They solve problems using first principles thinking. It’s one of the best ways to unlock creative solutions to complicated problems. Take the NFL coach, for example. Socratic questioning.

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How To Creativity Examples Blogging 63

PR 20/20

SEPTEMBER 28, 2020

And just like every other facade of life in 2020, our team’s conference season looked quite different this year. Conference season is the most wonderful time of year. Most years, members of the PR 20/20 team pack up and head to Boston for a few action-packed days at HubSpot’s annual INBOUND conference. Marketing Hub. Updated contact pricing.

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Enterprise Knowledge Base Conference System 98

Mindful Marketing

JANUARY 14, 2023

To answer this question, I took inspiration from my marketing colleague Keith Quesenberry, who recently wrote an eye-opening article about AI and social media marketing. He gained insight for his piece from an interaction with the increasingly popular and person-like AI bot ChatGPT. Inevitably, some questions will have moral implications.

Ethics 89

Ethics System Training Data 89

Practical Law Construction

OCTOBER 7, 2020

The idea of a retention in theory is simple: a way of incentivising the contractor to return to site to remedy outstanding defects and/or complete the project. But as with many good ideas, the problem comes with their operation in practice. This blog takes a look at the case in closer detail. The list goes on….

Construction 52

Construction Government Analysis Banking 52

NewsWhip

MAY 26, 2020

Your organization has been operating at light speed in this function, what is the secret to your success? After ranking up a litany of industry awards and nominations in such a short period of time, we wanted to check in with Aubrey Quinn, Partner and Managing Director, to learn more. We’ve expanded benefits every year to stay competitive.

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Groups Crisis Management Crisis Public Affairs 78

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.” ” Step Zero: Start With What and Why.

Blogging 58

Blogging Strategy How To Writing 58

Sword and the Script

MARCH 10, 2019

According to the survey, the top five reasons for hiring an agency are: 1) execution (64%); 2) niche or vertical expertise (58%); 3) strategic projects (38%); 4) transactional or short-term help (38%); and. A similar trend has unfolded over a decade in the legal market between in-house counsel and outside law firms.

Survey 97

Survey Media Relations Corporate Communications 97

PR in High Definition

OCTOBER 26, 2020

The reason my stance differs for companies is because feedback is, and should always be, an important part of business. Dear Reader, I write to you today with one thing in mind: setting the record straight on ‘cancel culture’ and establishing why the comms industry must finally get to grips with it. The reality is that it is a broad term.

Groups 62

Groups Employee Leadership Examples 62

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. This is my annual long-read essay on the future of the PR business.

Government 103

Government Education Print Ethics 103

Practical Law Construction

OCTOBER 21, 2020

When a project goes so poorly that an employer feels obliged to terminate its main contractor, the employer will often take an assignment of various sub-contracts. These questions, and more, were addressed by O’Farrell J in the recent TCC case of Energy Works (Hull) Ltd v MW High Tech Projects UK Ltd [2020] EWHC 2537 (TCC). .

Energy 52

Energy Exercises Course Meeting 52

Prohibition

FEBRUARY 15, 2017

I also worked on a TV project as a home economist at this time, which also gave me a wider perspective of the industry. The way we reach the consumer these days is so different to five years ago. The way we reach the consumer these days is so different to five years ago. What do you love about the industry?

Hotels 86

Hotels Social Media Fashion Agency 86

Stephen Waddington

NOVEMBER 19, 2017

I’ve also published a blog of key international events in the public relations calendar as part of the project. Finally big thanks to my partner Sarah Hall who has edited almost every word that you’ve read on my blog for the past two years. They’re not so much predictions as a work in progress.

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Publicity Ethics Data Community 164

Practical Law Construction

FEBRUARY 2, 2022

It is very different from a primary obligation that arises where an indemnity is provided by one party to hold another party harmless in respect of a loss it might suffer as a consequence of a particular event. This blog takes a look at what happened and considers the practical takeaways.

Company 52

Company Construction Government Blogging 52

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.” ” Step Zero: Start With What and Why.

Blogging 40

Blogging Strategy How To Writing 40

Prohibition

JULY 19, 2018

From giant global leaders, such as Coca-Cola , to smart start-ups looking to disrupt a new market, like Brewdog , PR can make the difference between getting noticed by your customers and falling by the wayside. What’s the difference between marketing, advertising and public relations? PR is different.

Publicity 48

Publicity Advertising Advertising Tools 48

PR 20/20

NOVEMBER 1, 2018

In the marketing world, there will always be many moving pieces at once, making it sometimes difficult to distinguish between what’s a priority and what isn’t. The PR 20/20 team has practiced this approach for many years, encouraging our marketers to truly block down twice a day between 9 a.m. - Build a routine. Keeps ideas fresh.

Marketing 56

Marketing Creativity Technology Internal 56

Beyond PR

MARCH 30, 2018

In a recent column on PRWeek , Ivan Ristic of Diffusion suggested that while AI might be good for data mining keywords across blogs and online publications to find trends for clients, it still won’t replace relationships that make the industry go-round. Siri, find me the top food and wine reporters. in the mid-Western U.S.

Publicity 85

Publicity Training Technology Data 85

Stephen Waddington

AUGUST 27, 2018

i] The model describes the different forms of communication between an organisation and its stakeholders. Excellence Theory is a much debated model of public relations practice. This is the paper that I wrote for my CIPR Chartered Practitioner assessment in 2012.

Communications 60

Communications Analysis Web Handbook 60

NewsWhip

JUNE 10, 2021

Differences between risk & crisis | Jump to text. The relationship between risk and innovation | Jump to text. Chris: So I did not study risk whatsoever, and early on in my career, I started in project management working in IT, so I was very technical at that time. Follow Chris on LinkedIn. Talking Points.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Doctor Spin

APRIL 7, 2023

I sometimes use the hidden arena PR strategy. On rare occasions, I put the hidden arena PR strategy to good use. It’s not always a good fit, but mountains will be moved when it is. You see, sometimes there are people just waiting to become activists. When your interests are aligned with theirs, all you have to do is to activate them.

Strategy 52

Strategy Groups Resources Wikipedia 52

Journalistics

JULY 3, 2013

Today, you most likely have email newsletters, white papers, a company blog, and a half dozen social media accounts that need content on a regular basis. Decide on the Different Communications You Will Plan On The Calendar. Find a Central Place to Host Your Calendar.

How To 52

How To Pinterest Resources Writing 52

Landis PR

JANUARY 3, 2022

Note: PRGN originally posted this blog on its website. In a context of instability, where we can no longer project ourselves in the long term as in the old normality, priorities of values are changing. Photo courtesy of Unsplash. What a year! Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways.

Trends 52

Trends Trade Shows Agency Communications 52

Frederik Vincx

JULY 24, 2016

The theory is that people need time to be creative or work on bigger projects, or even to simply have thinking time. Many of us, however, operate in “management mode,” scheduling time into half hour and hour long blocks throughout the day. Recently, it became obvious that my team’s productivity was suffering. Something had to change.

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Meeting Creativity Software Google 60