PR for Anyone

MARCH 31, 2020

Christina Daves (02:10-02:15) Every news story breaks in a typical bell-shaped curve. When you understand that news cycle and you have particular expertise, reporters and editors are going to look for your expertise, and that's your moment to jump in there. “You can provide value to others through your expertise.”

Real Estate 214

Real Estate Video Report Twitter 214

Sword and the Script

JUNE 11, 2016

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg . The last 10 or 15 years have brought a vast array of tools for publishing blogs.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. A strong reason for PR pros to start concentrating more on SEO. Image Source: [link]. This will prevent bad links from passing PageRank.

Google 259

Google Digital PR Mobile SEO 259

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Maybe they found your recent news announcement fascinating. Amplify Media Mentions.

Strategy 276

Strategy How To Media Infographics 276

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. The concept of CRM for PR isn’t new.

Technology 122

Technology Publicity Software Print 122

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. Here’s your monthly PR Tech Sum. SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR.

Software 175

Software SEO Company Tools 175

Doctor Spin

MARCH 27, 2023

Twitch cuts 400 jobs as part of Amazon’s latest layoffs Sad news. Hacking AI in PR: using AI tools to write a press release Valuable tips (as always) from Stephen Waddington. Bad News: Bees Are Dying At a Shocking Rate “[…] the researchers were able to conclude that roughly 62.5 I won’t be holding my breath. per cent.”

Media 52

Media SEO Government Twitter 52

Cision

APRIL 14, 2017

At Cision, we know a thing or two about targeting media and influencers and so we asked our experts for advice as to how PR pros can better target media and influencers. Smart PR professionals also know that the influencer relationship does not end once coverage is secured for a product or service. With a media database of more than 1.6

Media 231

Media Pitching Social Media Instagram 231

Prohibition

FEBRUARY 15, 2017

Tell us a little about your journey… I started out as a volunteer at a small food PR and marketing agency. I also love the way PR and comms has become far more measurable, being in a position to demonstrate the strength of your work to your clients is so satisfying, not least when there’s direct engagement with consumers.

Hotels 86

Hotels Social Media Fashion Agency 86

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Think: bloggers, influencers, podcasters and so on.

Media Relations 147

Media Relations Media Print Software 147

Buzzstream

FEBRUARY 1, 2024

PR Outreach Templates In the fast-moving world of PR, getting placements depends on many things going right. Here is a successful template used by Jodie Booras of Kaiona Communications to secure coverage from major news outlets across the globe. The one thing you should always be able to count on is your outreach email.

Pitching 87

Pitching Infographics Survey Resources 87

Flack's Revenge

AUGUST 31, 2016

What are the top sites where you get IT news?” Why is it at all interesting what a few NYTM members think about IT news? First, I find it challenging to get any useful feedback along these lines – and this can be frustrating for someone whose job is to get clients PR results. Where do YOU get your news?

Reddit 136

Reddit Enterprise Wireless B2B 136

Shift Communications

MAY 10, 2022

In our new blog series, we talk what’s working (and not) across key social channels. Want to take a news- or advice-focused approach? Publishers like Washington Post and Morning Brew set the bar, with employees acting out the latest news stories, delivering news in a more channel-appropriate format.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Presspage

MARCH 13, 2018

In January, the social media platform announced it was making branded posts less prominent in users’ news feeds, dramatically decreasing organizations’ already struggling reach. Andrew Brown, director of media relations and online content for Kalamazoo College , warns PR pros not to panic.

Facebook 113

Facebook Social Media Analytics Blogging 113

The Proactive Report

FEBRUARY 22, 2016

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Take an Original Angle.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Rock the Status Quo

FEBRUARY 17, 2016

I’m not a big believer in wire service for local news, but I’m always looking for new ways to get a press release on Google News, Bing and Yahoo, so I tested out a new wire service yesterday. we expect the service to submit our news to the major search engine news feeds (Google News, Yahoo News, etc.).

Engineering 100

Engineering Newspapers Google Banking 100

Rock the Status Quo

FEBRUARY 17, 2016

I’m not a big believer in wire service for local news, but I’m always looking for new ways to get a press release on Google News, Bing and Yahoo, so I tested out a new wire service yesterday. we expect the service to submit our news to the major search engine news feeds (Google News, Yahoo News, etc.).

Engineering 100

Engineering Newspapers Google Banking 100

The Proactive Report

FEBRUARY 22, 2016

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Take an Original Angle.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Sword and the Script

MARCH 30, 2021

However, if PR is part of your communications or marketing strategy , then those businesses are missing an opportunity to tap social media for better exposure. More than a proactive partner: an extension of your marketing and PR team. Reporters look to Twitter for news. Need an extra pair of hands? Check out our services.].

Social Media 108

Social Media Report Survey Media 108

Solo PR Pro

OCTOBER 20, 2020

This is a guest post by Solo PR Pro Premium member Daria Steigman. This post first appeared on the Independent Thinking blog in 2018, and is more relevant than ever today. There’s a problem with the news. It’s not just that we’re looking for the news sources we trust, it’s that we’re rarely seeing beyond them.

Consumer 58

Consumer Journalism Report Video 58

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. What’s your best tip for measuring PR? It’s PR, not ER.

Pitching 98

Pitching Consumer How To Education 98

Buzzstream

APRIL 4, 2024

Even though your coverage will most likely appear in news publications, I still like to use Google Search instead of Google News to ensure I don’t miss anything! You’ll also receive a handy email report that breaks down the results in several ways, including anchor text, whether there’s a nofollow tag, etc.

Digital PR 62

Digital PR How To Media Google 62

Bianchi Biz Blog

FEBRUARY 20, 2023

They were reunited for a “Thelma and Louise” weekend in Las Vegas, and I tagged along to document it as they raced Corvettes at a local track, rode a mechanical bull at a bar on the Strip and went sand boarding at Dumont Dunes outside Vegas. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

Automotive 85

Automotive Meeting Media Mobile 85

Solo PR Pro

APRIL 6, 2021

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share their most-used tools. Lynn Harris Medcalf, MA, APR, Lynn Harris Medcalf PR Consulting.

Tools 89

Tools Google LinkedIn Leadership 89

Konnect Agency

MAY 12, 2020

Twitter is not just for the irrational all-hours ramblings of the world’s loose cannon personalities; it can be a very resourceful tool for your public brand and for PR professionals. Twitter, at its most basic, is a tool that helps people stay on top of the latest news and “follow” sources of instant information.

Twitter 102

Twitter Social Media Energy Resources 102

Cision

JANUARY 27, 2016

If you’re new to the world of DIY public relations, let’s take a look at one of the essential components of your PR strategy: pitching the media. I had someone comment on my blog recently, asking “how do I find the journalists who cover my industry?” They’re a great PR connection for you to have. You research them.

Pitching 120

Pitching Writing Social Media Industry 120

5W PR

NOVEMBER 9, 2018

UTM parameters are simply tags that exist within a URL – when your link is clicked, the tag is recorded in your Google Analytics and tracked. The post Marketing Tools to Measure Influencer Marketing Campaigns appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. Setup UTM parameters.

Measurement 68

Measurement Tools Marketing Analysis 68

MaccaPR

AUGUST 5, 2015

Or is it an acceptable social media best practice to publish blog posts that are credited to an anonymous company voice? That seemingly simple question - asked of our Minneapolis PR firm last month by a client - reminded me of what happened with the first corporate blog our firm helped create. We love your blog!”.

Blogging 48

Blogging Employee Corporate Google 48

Cision

MARCH 13, 2017

Further, the industry is largely controlled by Omnicom, IPG, WPP and Publicis group, which together account for around 34% of overall PR market at present. Yet, there is a lot of movement in the content distribution market and new trends are replacing traditional PR practices. Should you invest more in SEO or in PR?

SEO 229

SEO Social Media Tools Google 229

Sword and the Script

JANUARY 28, 2020

Few in PR had ever heard or Notified or its parent company. Its parent company has re-branded, rolled out integrations to other PR tech products it has acquired, and formally launched Notified in the US at a PR conference late last year. It’s the basis for this PR tech briefing. What I saw was quite impressive.

Software 113

Software Tools Publicity System 113

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Simple, right?

Blogging 73

Blogging Twitter Facebook Measurement 73

Stephen Waddington

MAY 9, 2017

Fake news, social media speculation, the Croatian Public Relations Association conference and support for students, are all among the topics discussed on the latest #FuturePRoof podcast. Sarah Hall and I recorded a new edition of the #FuturePRoof podcast at the end of last week. Ditch the lazy fake news tag.

Ethics 108

Ethics Conference Advertising Advertising 108

Shift Communications

DECEMBER 17, 2014

It’s a way for us to check in with our audience each week and provide them an easy one-stop shop for the latest PR and marketing news. The SHIFT Happens newsletter has a combination of our own generated content and important industry news. Tools like Google’s URL Builder is an easy way to tag links in a matter of seconds.

Content Marketing 110

Content Marketing Measurement Analytics Mobile 110

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. Highlighting Brand News You can leverage big news about your brand for news coverage and white hat backlinks.

Google 71

Google Infographics Pitching Resources 71

Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> >>> Looking for a B2B tech PR with expertise and execution? The price tag was $17.8 PR tech mentions.

Tools 99

Tools Survey Pitching Analytics 99

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. There’s a PR tech question in there too! Sign up here.

Software 101

Software Analysis Data Tools 101

Sword and the Script

JUNE 22, 2021

Savvy marketers know email subscribers are crucial for success with any blog, news or content marketing program. More than a proactive partner: an extension of your marketing and PR team. Several years ago, I recall rumors among my peers in blogging that Google was going to kill FeedBurner. Check out our services.].

Google 108

Google Tools Analytics Blogging 108