Sword and the Script

OCTOBER 6, 2020

And suddenly we’re in Q4 of 2020. Let’s just hope 2020 ends on December 31 st. The price tag was not disclosed, but SEMrush wrote in the announcement, that Prowly was “cash flow breakeven,” had more than $1 million (USD) in annual recurring revenue (ARR) and had “triple” digit ARR growth. At least that’s what it says on paper.

Software 175

Software SEO Company Tools 175

Sword and the Script

AUGUST 4, 2020

The event is free for 48 hours on August 19-20, 2020, after which access will cost $97. Look for our session titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.” Below is the summary of news from the world of the PR technology vendors.

Media Relations 147

Media Relations Media Print Software 147

Sword and the Script

APRIL 6, 2021

The publication also said, SEMrush “reported a $7 million net loss for 2020 on $124.9 SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. The price tag is roughly $59 million (USD) at today’s exchange rates “in a combination of cash, equity, and earn-out.

Media 105

Media SEO Analytics Analysis 105

Sword and the Script

MAY 4, 2021

The price tag was $17.8 times Klear’s revenue in 2020. The company has been explicit that M&A is part of its growth strategy – ever since it raised $400 million in capital from a public offering in late 2020. Meltwater acquires social media influencer platform. million in cash and earn-out – which represents 1.4

Tools 99

Tools Survey Pitching Analytics 99

The Hoffman Agency

NOVEMBER 12, 2020

QR codes are now used in a much broader context, including both commercial tracking applications and convenience-oriented applications aimed at mobile phone users (mobile tagging). appeared first on "What's HAppening" Blog. Further research reinforces this shift.

System 74

System Mobile Hotels Retail 74

Sword and the Script

JULY 7, 2020

Welcome to the second half of 2020! Additional enhancements include color-coded tags for managing multiple media lists, search filtering and some improvements to the user experience (UX). That’s an undesirable description for a company charting a course a new category. Give our services a try.

Technology 122

Technology Publicity Software Print 122

Konnect Agency

JULY 13, 2022

In fact, in 2020 the first gift guides were seen a week before Halloween-and then in mass quantities ahead of Black Friday and Cyber Monday. Editors with blogs or work-related social accounts often share insight into the state of their inboxes — and it’s chaotic. Pool Your Pitches. Bolster with Brand Owned Giveaways.

Agency 52

Agency Retail Brand Branding 52

Cision

MARCH 13, 2017

According to the Global Communications Report , the industry is expected to reach $20bn by 2020. For example, you can achieve higher visibility via Google’s Rich Cards and Rich Snippets, (even without having a very high ranking in organic results): Source: Google Webmaster Central Blog.

SEO 229

SEO Social Media Tools Google 229

Sword and the Script

JUNE 4, 2022

If you’d like to see the results of previous surveys, you can find them on SlideShare: 2018 edition , 2019 edition , 2020 edition and 2021 edition. And you can find 30 or so blog posts I’ve written about the survey results over the years all neatly categorized under the blog tag JOTW.

Survey 78

Survey Public Affairs Government Community 78

Solo PR Pro

OCTOBER 26, 2021

So in early 2020, the OnePitch team decided to try something new, “We put ourselves into the mindset and into the seat of PR professionals and looked at all the various steps that they take when they're researching journalists, compiling media lists and then eventually doing the outreach,” Jered explains.

Pitching 111

Pitching Twitter Tools Community 111

Prohibition

FEBRUARY 27, 2020

A post shared by Em Sheldon (@emshelx) on Jan 16, 2020 at 12:14am PST. A post shared by Lucy Jessica Carter (@lucyjessicacarter) on Jan 15, 2020 at 2:39am PST. Reached that time of year where I have to pretend to like layers… (outfit tagged). A post shared by A Lady in London (@aladyinlondon) on Feb 14, 2020 at 4:01am PST.

Fashion 96

Fashion Instagram Travel Marketing 96

Sword and the Script

JANUARY 12, 2021

This blog is just a clever story for an incredible marketing and PR agency serving B2B tech. The press release service pays the media site every time they chose to include a press release – that’s part of what’s in the price tag when you buy a release. >>> Did you know? Check out our services. Press release pricing.

Financial 88

Financial Video Survey Google 88

Critical Mention

JANUARY 9, 2019

For example, with one influencer, you can conduct an interview, they can write a guest post for your blog, review your company, or even sign up to try out your product or service. Establishing relationships with these influencers is key to your marketing strategy. The possibilities are endless! It’s time to focus on Gen Z.

Trends 108

Trends Marketing Mobile YouTube 108

Presspage

SEPTEMBER 22, 2020

As you examine what was achieved in 2020 and work on your PR strategy and plan for 2021, it’s important to be realistic about what can be achieved with fewer resources and to set KPIs accordingly. Can you afford to sponsor major events this year? What happens with booths for events that are less likely to happen?

Software 78

Software Resources Tools Agency 78

Presspage

SEPTEMBER 22, 2020

As you examine what was achieved in 2020 and work on your PR strategy and plan for 2021, it’s important to be realistic about what can be achieved with fewer resources and to set KPIs accordingly. Can you afford to sponsor major events this year? What happens with booths for events that are less likely to happen?

Software 78

Software Resources Tools Agency 78

Konnect Agency

NOVEMBER 24, 2020

According to Podcast Insights , there are over 1,500,000 podcasts, over 34 million episodes (as of October 2020) and topics covering EVERYTHING ! For one, you can transcribe and provides links to where the podcast lives as a company blog post. Podcasts now rival traditional media such as broadcast and radio in terms of PR power.

SEO 52

SEO YouTube Instagram Reputation 52

Communications Conversations

DECEMBER 5, 2019

This role is connected to many communications avenues – our Room & Board Careers website , our employer-related social media channels, developing employer brand-related content for our blog and social media sites, producing collateral and more. I am also excited to incorporate video into our work in a bigger way in 2020.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. You can find the many posts I’ve written about the data all neatly categorized under this tag: JOTW. Liesa Opitz provides several use cases for the tool on the Talkwalker blog , including this one for the auto industry (see screenshot below). Sign up here.

Software 101

Software Analysis Data Tools 101

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

Software 113

Software Tools Publicity System 113

PR in High Definition

MARCH 4, 2019

With a £1,977 price tag, it’s likely that we won’t see many of these being used on the daily commute any time soon. However, we’re excited to see how this technology develops and whether 5G phones will be commonplace by the time MWC 2020 rolls around. Fast charging and long battery life ahoy! Sony Xperia 1 – a binge-watchers delight.

Mobile 48

Mobile Technology Wireless Travel 48

Buzzstream

FEBRUARY 3, 2021

With uncertainty still rife surrounding the pandemic, since early 2020 outreachers have had to be more versatile and adaptable than ever before. Reactive outreach and campaigns have been a strong theme amid the pandemic, and the industry nailed this in 2020. Creativity is key.

Digital PR 170

Digital PR Industry Strategy Film 170

PR 20/20

MARCH 6, 2020

The algorithms those platforms use to recommend a tag, show, or song all rely on AI. MAICON is happening July 14-16, 2020 in Cleveland, Ohio , and will take you beyond the splashy headlines and industry jargon to explore the business and practice of AI through workshops, keynotes, and breakout sessions.

Ethics 52

Ethics Conference Technology Employee 52

Sword and the Script

NOVEMBER 5, 2019

Project works with the Meltwater mobile app, which, “which now allows for instant notification and ad-hoc searching and analysis, as well as the ability to access all of the content from saved searches and tags in the desktop application.”. However, by all indications, the deal is expected to close in Q1 2020.

Internal 63

Internal International Data Media 63

Konnect Agency

APRIL 20, 2021

As we learned in summer 2020, a brand’s social and digital channels are just as susceptible to crises and cannot be ignored when crisis planning. To make monitoring easier, ensure your keywords, hashtags, and brand tags are all appropriately set up in your monitoring systems.

Crisis 52

Crisis Brand Branding Crisis Communications 52

Sword and the Script

APRIL 13, 2021

We are constantly increasing the coverage of our NLP to new languages, such as Indonesian, Thai, and Russian in 2020 alone. If you want to learn more about that new sentiment model, please check out our engineering blog. Meltwater has recently made some enhancements to NLP – tell us about those.

Analysis 78

Analysis Marketing Engineering Data 78

Sword and the Script

AUGUST 6, 2019

It walks you through a series of steps to choose the right categories and tags that help describe the content of your pitch. West Corporation has rebranded as Intrado and adopted the tag line “Information to Insight.”. 6) Picks from the PR tech vendor blogs . 4) West Corporation rebrands as Intrado…but who was West? Singal A.I.

Marketing 63

Marketing Pitching Corporate Tools 63

Buzzstream

NOVEMBER 10, 2020

looks in her BrightonSEO 2020 talk, below, too. Tag friends and share it? I watched multiple webinars this year about PR and outreach, I read and wrote many blog posts, and I am learning every single day. Get weekly exclusives (find a celebrity, conduct the interview etc.). You get the gist.

Pitching 164

Pitching Writing Digital PR How To 164

Contently - Strategy

JUNE 11, 2020

Research for this report was compiled in May 2020. This data looks at all content produced by our clients in the spring of 2020. (To Seventy-two healthcare companies qualified for the Fortune 1000 list in 2020. A post shared by RealSelf (@realself) on Apr 20, 2020 at 9:55am PDT. The same holds true for healthcare content.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Research for this report was compiled in May 2020. This data looks at all content produced by our clients in the spring of 2020. (To Seventy-two healthcare companies qualified for the Fortune 1000 list in 2020. A post shared by RealSelf (@realself) on Apr 20, 2020 at 9:55am PDT. Methodology.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Contently - Strategy

JUNE 11, 2021

You can help yourself early on by taking care of on-page ranking factors like title tags and meta descriptions. Last year, we conducted some new keyword research on our blog. That changed in November 2020 during the U.S. It takes time to build your website authority and have people link back to your work. It didn’t.

Marketing 106

Marketing SEO Reddit Viral 106