Flack's Revenge

MAY 3, 2017

My post 3 ways to Blow out Influencer Marketing Results explained how network science can identify strategically placed influencers, the ones who can spread you r message far and wide. Still, there are some obvious questions about how to best apply the approach to marketing. It’s a fascinating topic.

Marketing 136

Marketing Data Analysis Tools 136

Cision

FEBRUARY 4, 2016

Content marketing has evolved, but only 38 percent of B2C marketers consider their strategy to be effective in boosting the bottom line. So what part of the new state of content marketing is most challenging? Learn what is needed to get started and how this model can help your content and social media strategies.

B2C 120

B2C Crisis Communications Content Marketing Engineering 120

Shift Communications

JULY 12, 2022

When we’re young, we learn about the Five W’s: Who, What, When, Where and Why. Now more than ever, brands need to embrace and activate on the “Why.”. How does what you do enhance the lives of your customers at large? It is key to clearly align on the “Why” — and to evolve the story around it over time as needed.

Communications 78

Communications Consumer Creativity Brand 78

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. The key idea here is that the economic value of content marketing does not come from content. When people share content, they become advocates for your ideas and products.

Marketing 239

Marketing Television Handbook Web 239

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. ” Thought Leadership vs. Content Marketing At face value, thought leadership and content marketing look similar. Readers have high standards for thought leadership content.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Cision

NOVEMBER 5, 2015

Spying on competitors is fair game, encouraged even, to learn what works and how you can combine successful, outside tactics with your own. Here are three big names to take a look at for content marketing inspiration: BuzzFeed. Competitors’ formulas for success are no longer stored away under lock and key.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Sword and the Script

MAY 4, 2021

Meltwater said it acquired Klear, an Israeli-based company that provides an influencer marketing platform. In a video review of the product, (embedded nearby) the Influencer Marketing Hub called Klear a “ hybrid social listening and analytics tool.” >>> Looking for a B2B tech PR with expertise and execution?

Tools 100

Tools Survey Pitching Analytics 100

Cision

SEPTEMBER 23, 2015

We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. If you still secretly dread questions about how to measure PR or if you feel in over your head at times, don’t lose hope. How does our client capture leads?

Measurement 120

Measurement Comparison Analytics Nonprofit 120

The Awards Blog

JANUARY 31, 2020

Ironically, I started Technology Awards List because I wanted to exit the PR and marketing industry. . Licking my wounds and considering a new career, I learned of the nascent industry of dev bootcamps. Licking my wounds and considering a new career, I learned of the nascent industry of dev bootcamps. OMG, seriously? .

Technology 59

Technology Web System Course 59

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised?

Conference 59

Conference Marketing Analytics Case Study 59

PR 20/20

JULY 21, 2016

There has been a tremendous push to learn programming, led in large part by code.org. As marketers, we may never write full software programs. As marketers, we may never write full software programs. In fact, as described to me by an actual developer, to code programs and do it well, you have to live in these languages.

How To 0

How To Web Resources Training 0

The Awards Blog

JANUARY 31, 2020

Ironically, I started the Technology Awards List because I wanted to exit the PR and marketing industry. . Licking my wounds and considering a new career, I learned of the nascent industry of dev boot camps. Licking my wounds and considering a new career, I learned of the nascent industry of dev boot camps. Build an app!

Technology 52

Technology Web System Course 52

Presspage

JUNE 13, 2017

What is influencer marketing. Influencer marketing is using influential people to get your message across to target audiences. In this day and age, influencer marketing hasn’t changed too much. Influencer marketing and PR Why is influencer marketing important for PR professionals?

Marketing 94

Marketing Television Instagram Case Study 94

PR 20/20

FEBRUARY 12, 2019

Exercising your mind, especially in the workplace, is a great way to improve key traits and characteristics needed to fuel a successful career. No two marketers are alike. Being able to identify different personality traits that impact workplace interactions can improve the overall quality of your marketing team’s abilities.

Exercises 47

Exercises Marketing Writing Examples 47

Norton's Notes

AUGUST 19, 2015

Over the last five to ten years we have seen a big shift in how blogs are being used, I myself remember starting my personal blog back in 2007 and a number of my colleagues thought I was crazy. How will people find it? There were a number of PR blogs but not hundreds in the PR space as there are today.

Blogging 28

Blogging Writing Advertising Advertising 28

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised?

Conference 40

Conference Marketing Analytics Case Study 40

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

Solo PR Pro

JANUARY 7, 2019

Increased reliance on these smart speakers — for news, listening to music, and searching for information — means PR pros need to incorporate “speakable content” into client communications plans. Find other keywords to explain and tag your topic, so it aligns with how people search for it. Source: [link]. The result?

Trends 45

Trends Google Crisis Management Data 45

Stuart Bruce

JUNE 24, 2015

Last week I spent two fantastic days with Mynewsdesk at its FutureComms15 conference and then the following day at a content marketing master class with the Content Marketing Institute’s Robert Rose. The day started off on a bum note when Robert Rose delivered an enthusiastic and entertaining keynote on content marketing.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). The mental health and wellbeing conversation is getting louder What we do 5. Influencer marketing is messy How we do it 9.

Government 103

Government Education Print Ethics 103

Journalistics

NOVEMBER 20, 2014

She dropped me a line to let me know she was happy to see I was blogging again because she thinks my posts are relevant for her students. Nothing makes me want to write more than hearing somebody learned something from one of my posts. I believe they had to take a quiz about one of my recent posts. For that, I thank all of you.

Journalism 52

Journalism Sports Writing Meeting 52

PR 20/20

SEPTEMBER 19, 2017

The HubSpot Growth Stack aims to solve our number one setback as data-driven marketers: the “ elusive, fully-integrated marketing stack.” It creates a home base for all marketing, sales, service and CRM activity, enabling performance-driven , agile marketing. Marketing: To Attract Visitors …. Yep, we were too.

Marketing 40

Marketing Tools Data Report 40

Communications Conversations

OCTOBER 18, 2016

In all seriousness, I kinda get why all these lists overlook us Xers. Older workers have already “made it” and don’t need (and in many cases, don’t want) the spotlight. Maybe they don’t need recognition–they have everything else! It’s how wonderful she is as a person.

Agency 60

Agency Groups Public Affairs B2B 60

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

Journalistics

FEBRUARY 25, 2013

Before I get to the two most effective media relations tactics for 2013, let’s agree that the smile and dial approach doesn’t work anymore. The question is, are you willing to do the work that’s required to get you there, or will you continue to resort to outdated tactics that weaken your relationships with the media?

Media Relations 52

Media Relations Media Pitching Writing 52

Waxing UnLyrical

NOVEMBER 28, 2010

Just getting stuff done on the Intranet , from Kilobox Communiqué. Sometimes you just need to help people get simple tasks done. A few tips for experimenting with QR codes , by Joe Walton at the Real PR blog. PR of course , from the PR and Media Blog of James Crawford. Why: Grand plans are all very well.

SEO 42

SEO Measurement Blogging Facebook 42

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. I’ll hopefully be expounding on those in a future blog post.&# ’ “I know why I’m here, how bout you?&#

Social Media 89

Social Media Media Facebook Twitter 89

Wadds Inc.

MARCH 29, 2024

It is the book I needed when I was working in-house; it would have saved me so much time! Add the daily required knowledge of knowing how to advise leaders, effectively measure, equipping people managers to be great communicators and creating a channel strategy, there is always something new to learn.

Internal 52

Internal International Strategy Communications 52

Sword and the Script

NOVEMBER 10, 2020

B2B marketers say too much work, too few resources and too much interference forces them to choose between quality and completion. Most B2B marketers aren’t thrilled with their own content. According to a survey by Radix Communications , “68% of B2B marketers are not proud of their own content.”. Check out our services.

B2B 142

B2B Marketing Survey Case Study 142

Cision

MARCH 13, 2017

Public Relations has always been an important contributor to any company’s branding and marketing efforts. Further, the industry is largely controlled by Omnicom, IPG, WPP and Publicis group, which together account for around 34% of overall PR market at present. Hence, there is a need to view PR and SEO conjunctively.

SEO 229

SEO Social Media Tools Google 229

Mindful Marketing

OCTOBER 21, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing From $11,000 Taylor Swift concert tickets to $37,500 Chiefs-Eagles Super Bowl seats , people are increasingly willing and eager to pay, sometimes incredible amounts, for experiences.

Ethics 98

Ethics Trends Analysis Financial 98

PR 20/20

JANUARY 23, 2023

I f you’re like any marketer preparing for Universal Analytics to sundown on July 1, you’re probably asking yourself: How do I implement Google Analytics 4 (GA4), and what does this mean for me? How to connect your Google Analytics 4 property Now that you understand what GA4 is, you need to connect your GA4 property.

Analytics 67

Analytics Google Mobile Data 67

ZudePR

JUNE 6, 2016

Do you struggle to get stuff done? Learn new habits? Do deep work – a nd start living a life you're proud of? Do deep work – a nd start living a life you're proud of? What You'll Get from Reading This Post. Deep work productivity hacks from 28 world-class communicators : how do they focus and achieve.

Writing 114

Writing Social Media SEO Blogging 114

Practical Law Construction

SEPTEMBER 7, 2022

Technology is a wide term, but it is enough to mention concepts such as BIM and Digital Twins or look at the emphasis on modern methods of construction (MMC) in the Construction Playbook to get a feel for where construction is heading. There is no doubt that technology has been and will continue to transform construction. What can go wrong?

Construction 52

Construction Software System Technology 52

Cision

APRIL 27, 2017

There were so many amazing speakers but since this is the Cision blog, I’ll focus on those not employed at Cision. Besides, if you want to hear from CEO Kevin Akeroyd, CMO Chris Lynch or VP Marketing Communications Nick Bell, you’ll just have to RSVP to our next Cision World Tour event. pic.twitter.com/5iEc1ytxLw. —

Data 264

Data Leadership Tools Advertising 264

Buzzstream

FEBRUARY 1, 2024

With email outreach, you get out what you put in. If you don’t put the time and effort to personalize your email outreach, you will most likely get little to no results. You don’t need 1,000 emails to get ten mediocre results. You could send 100 or 50 highly-targeted emails to get ten solid results.

Pitching 87

Pitching Infographics Survey Resources 87

Buzzstream

DECEMBER 5, 2023

What You’ll Learn in This Lesson You’ll learn how to get the word out about your product, services, or content by reaching out to influencers in a way that’s effective and scalable – without losing that personal touch. How will it help them accomplish their goals? Does it have social proof?

Infographics 62

Infographics Pitching Writing Blogging 62