Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. However, blogging is one of the leading tools in any brand’s content marketing strategy.

Community 120

Community Mobile Blogging Publicity 120

Contently - Strategy

MAY 11, 2024

It’s critical to ensure your website, blog, and anywhere else you publish content is mobile-friendly. How to Write Content for Local SEO The first step is to create content that’s locally relevant. How to Write Content for Local SEO The first step is to create content that’s locally relevant.

Local 97

Local SEO Strategy How To 97

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 145

Leadership Content Marketing Healthcare Google 145

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 74

Blogging B2B Content Marketing Trade Shows 74

Solo PR Pro

APRIL 2, 2019

Our recent blog covering the relationship between SEO and PR shared the good news that content marketing remains a valid and successful method of supporting search engine ranking. With content ranging from blogs to podcasts to video, what qualifies as the most effective content marketing these days?

Content Marketing 45

Content Marketing Trends Report B2C 45

Stephen Waddington

MAY 2, 2018

I sought her out on a visit to the city after reading her blog, and seeing her work at HubSpot on the Inbound PR model. I’m a long-time fan of Iliyana’s blog. She’s earned a reputation as a forward thinking practitioner in marketing and public relations. Iliyana has used her blog to help develop her thinking.

Blogging 61

Blogging Agency Meeting Web 61

PR 20/20

MARCH 12, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. No matter what content you write or what stories your brand tells, there’s a good chance a machine can help you do it better. What Is AI for Content Marketing?

Content Marketing 40

Content Marketing Company System Marketing 40

Deirdre Breakenridge

MAY 13, 2019

Let’s not even start talking about more traditional online sources like blogs, news sites, and forums. have become essential parts of the marketing and PR toolbox. Use cases go from brand monitoring to event sponsorship ROI, user-generated content identification and product research.

Training 399

Training Video Analysis Data 399

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. He is left trying to write down individual tweets, which is both humorous and pathetic. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

Media 162

Media Fashion Television Radio 162

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. The other half is content distribution. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. What’s the open rate in email marketing? 4) Pitch your content for a roundup.

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

Cision

AUGUST 2, 2017

Working with bloggers, industry leaders, and social media stars to spread the word about your brand can have a larger — and often more successful — impact than your brand could get through more traditional advertising and content marketing. But now, brands are beginning to see that influence marketing isn’t necessarily free marketing.

Energy 238

Energy Writing Instagram Brand 238

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. The 10 Most Common Ways Comms Pros are Measuring PR.

Interviews 106

Interviews Publicity Technology Social Media 106

Cision

JULY 24, 2017

Event speakers can have that same effect on a conference. Event speakers are a beacon for events that amplify the overarching message and attract multifaceted trade show audiences. They inform, challenge and inspire, unfortunately, event speaker announcements are often less than inspirational. Inspire Action.

Trade Shows 209

Trade Shows How To Conference Examples 209

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. To put it another way, predictions are equal parts analysis and aspiration.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

APRIL 11, 2015

Stay in-the-know by setting up Twitter lists, searching trending hashtags and topics on Facebook, or by using a news aggregator such as Feedly to see the latest news from all of your favorite industry blogs. Use trending topics to get ideas for your blog posts or white papers. Best Practices Featured Content Marketing'

Content Marketing 120

Content Marketing Trends Facebook Analytics 120

Onclusive

FEBRUARY 9, 2021

for technology companies) Social media management Storytelling, content marketing and copywriting Press release writing and distribution Speech writing PR event planning Market research Media training.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Before jumping in, the PR and marketing teams should develop a detailed strategy, complete with goals and KPIs. Industry events. Bylined content.

B2B 136

B2B Brand Branding Trade Shows 136

Buzzstream

JANUARY 22, 2024

Matt Cutts’ infamous blog post advised “sticking a fork in it” because guest posting for links was done. Methodology After compiling our list based on the sites’ guest post lists, we also added our own sites by using Ahref’s Content Explorer. So, you’ll also need to judge the quality of the writing itself.

Analysis 91

Analysis SEO Guidelines Google 91

PRSay

DECEMBER 15, 2017

A tip: PRSA always has an interesting variety of professional development events that will help you engage with, and learn more about, your profession. For example, look up examples of white papers online and write and share your own on LinkedIn, or try your hand at writing a blog post on Medium. Be grateful.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Beyond PR

DECEMBER 19, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Here’s why you should consider creating a content calendar for your company.

How To 75

How To Content Marketing Conference Analytics 75

Sword and the Script

SEPTEMBER 8, 2020

Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing). Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Blogs, including independent and corporate blogs, can be credible.

Survey 99

Survey Industry Leadership Study 99

Sword and the Script

OCTOBER 25, 2022

More types of content. Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Proactive yet current with events and (e.g.,

Communications 128

Communications Crisis Internal International 128

Cision

JANUARY 11, 2018

If you have an event or celebrity to promote in a major media market radio may be the way to go. How to Write a Press Release That Converts. Press releases are still an amazing way to get your news out there, and they’re an important part of your marketing strategy. Radio Stations.

Communications 225

Communications Marketing Radio Airlines 225

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. I took a briefing from them last year but never got around to writing it up.

Technology 170

Technology Publicity Software Pitching 170

Sword and the Script

MAY 11, 2019

Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. In recent years, the trend has been for website templates that blend news, press releases, blogs and resources together. If you want blogs, you don’t want press releases.

Study 146

Study Media Relations Media Measurement 146

Landis PR

AUGUST 16, 2021

I still write things down longhand (it’s called haptic memory ) and every once in a while harken back to that piece of advice. Create content and news output on a schedule, post about new partners and customers, blog about events and ideas and distribute press releases on new hires and initiatives. How to do that?

Corporate 52

Corporate Brand Branding Advertising 52

PR Fuel

MARCH 14, 2021

Although press releases may seem like they have nothing to do with online marketing, they actually have more overlap than you initially realize. Not only will you pique the interest of journalists who may want to write a story on your business, but you’ll also be able to attract the attention of qualified leads. Gain Backlinks.

SEO 52

SEO Engineering Web Trade Shows 52

ImPRessions - Crenshaw Communications

APRIL 27, 2017

This should encompass key topics related to your expertise, content frequency, and the most relevant social platforms. Monitoring content performance will help determine whether the content you’re producing is helping you meet your goals. Share parts of your journey – good and bad – as they happen. .

Brand 149

Brand Branding Healthcare B2C 149

PR Fuel

JANUARY 24, 2021

There are a lot of online guides that can help you write a press release yourself. However, there’s no guarantee that it will produce the marketing results you want. It has unique writing conventions when presenting facts. Do you want additional exposure for a particular non-profit event that you’ve hosted?

SEO 66

SEO Writing Engineering Product Launch 66

Sword and the Script

JANUARY 8, 2019

This where someone with real PR experience can really help because it brings together three programs B2B shops typically already have in place – PR, content marketing and social media – to support a reference program. 1) Soft interviews on your company blog. 5) Network at tradeshows and events.

B2B 78

B2B Media eBook Interviews 78

PR 20/20

JUNE 13, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. We started the Marketing Artificial Intelligence Institute to connect the dots for marketers, executives and entrepreneurs who want to learn how AI will impact their companies, industries and careers. Discover content ideas.

Marketing 51

Marketing Technology Content Marketing Conference 51

Cision

JANUARY 10, 2017

Not only does content marketing drive three times as many leads as traditional marketing, but it also costs more than 60 percent less. We turned to Cision’s Senior Content Manager Annemaria Nicholson and MarketingProfs’ Senior Program Manager Kerry O’Shea Gorgone for tips and best practices. Know Your Audiences.

Strategy 120

Strategy How To Content Marketing Mobile 120

Sword and the Script

AUGUST 17, 2019

Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. How often should you publish on your company blog? The answer may well depend on how much traffic you want to glean: “With data showing that B2B companies that publish 16+ blog posts per month receive 3.5

Study 61

Study Survey B2B Advertising 61

Contently - Strategy

APRIL 28, 2022

Your SMEs and other experts may be hesitant to participate in marketing because they’re not writers or marketers, so make it easy on them: offer to interview them and write up the draft. Use marketing ROI (mROI) numbers to determine where to invest more money in content.

Product Launch 142

Product Launch Measurement Marketing Meeting 142

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

We develop a content marketing strategy that encompasses: Expert commentary – weighing in on relevant news. Blogs – an executive’s own, plus a commenting strategy for others. Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Cision

DECEMBER 28, 2017

Editor’s Note: This post was originally published on PR Newswire’s Beyond PR blog. Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. February: Strategize Your Blog Content for the Future. March: Revisit Your Best Content.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Sword and the Script

JANUARY 29, 2019

At the time of this writing, the rate is currently 3.8%. While the rate has been trending down since 2010, it’s still largely been an employer’s market since the housing market popped a couple years before then. An open house can serve as a recruiting event. A team of recruiters also worked the event.

Resources 79

Resources Creativity Publicity Local 79